Website Design Company In Jax Fl: A Creative Digital Firm Can Craft A Compelling Online Presence For Your Company

Services Provided by Site Design Agencies

Ever seem like you're yelling into the void with your present website? Like you've built a lovely shop, but nobody can find the door? That's a common frustration. Numerous organizations struggle with sites that simply do not deliver. They might be visually appealing, however do not have the strategic design and functionality required to bring in and transform visitors. It resembles having a sports automobile with a lawnmower engine-- looks great, however doesn't carry out.

Comprehensive Solutions for a Digital World

At Fisher Agency, we understand these challenges thoroughly. We do not just construct sites; we craft digital experiences that drive outcomes. Our technique is holistic, resolving every element of your online existence to guarantee it's not only visually pleasing however likewise extremely effective.

• Custom Site Style: We customize every website to show your distinct brand identity and company goals. Forget cookie-cutter design templates; we have to do with bespoke services.
• E-commerce Advancement: Ready to offer online? We build robust and easy to use e-commerce platforms that make purchasing a breeze.
• Seo (SEO): A lovely site is useless if no one can discover it. Our SEO techniques ensure your site ranks high in search outcomes, driving natural traffic.
• Material Creation: Engaging content is king. We develop engaging copy and visuals that resonate with your target market and keep them coming back for more.

Unlocking Your Online Prospective

Imagine a site that not just looks sensational however likewise effortlessly guides visitors through the sales funnel, converting them into loyal consumers. A website that ranks high on Google, bringing a stable stream of qualified leads. A digital presence that genuinely reflects the worth you provide. That's the power of a well-executed site style method.

With Fisher Agency, you're not simply getting a site; you're buying a detailed digital solution designed to raise your brand name and drive sustainable growth. We dive deep into comprehending your business, your target audience, and your competitive landscape to produce a website that truly sticks out. From initial principle to final launch, we're with you every step of the method, guaranteeing your vision becomes a reality. Let us transform your online existence into a powerful engine for success!

Mobile-First Technique

Did you understand that majority of all web traffic comes from mobile devices? If your website isn't enhanced for mobile, you're essentially locking the door on a big sector of prospective consumers. We focus on mobile-first design, ensuring your site looks and operates perfectly on any device, supplying a smooth user experience for everyone.

Opening Growth: The Benefits of a Site Style Firm

Ever feel like your online existence is stuck in the digital dark ages? Like your website, the face of your business online, isn't rather showing the radiance of what you use? It's a common problem. Numerous services put resources into excellent product and services however stumble when it pertains to showcasing them effectively online. It resembles having a treasure chest but forgetting to unlock it. What if your site isn't transforming visitors into consumers? What if you're losing prospective service because of outdated style or clunky navigation? This is where the expertise of a website style company steps in, using a beacon of hope in the often-turbulent seas of the internet.

Beyond Visual Appeals: Strategic Advantages

A top-tier agency, like Fisher Agency, brings more to the table than just pretty photos; they are designers of digital experiences. They understand the subtleties of user experience (UX) and user interface (UI) style, ensuring your website isn't simply visually attractive but also extremely intuitive. Think of it: a smooth journey for your visitors, guiding them effortlessly from landing page to conversion. This isn't simply about making things look great; it has to do with making things work.

• Improved User Experience: A properly designed website keeps visitors engaged and encourages them to check out even more.
• Improved Seo (SEO): An expertly developed site is most likely to rank greater in search engine result.
• Increased Conversion Rates: A clear and convincing site style can substantially increase your sales.

The Fisher Agency Distinction: Navigating the Digital Labyrinth

Fisher Agency excels at understanding your target audience and crafting a site that speaks directly to their requirements and desires. They don't simply build websites; they develop relationships. By carrying out comprehensive research and analysis, they can recognize the optimal design components, material strategy, and calls to action that will resonate with your ideal client. They acknowledge the problem of standing apart in a crowded marketplace. They provide a thorough approach to website design, ensuring your site is not just visually spectacular but also tactically aligned with your business goals.

Staying Ahead of the Curve

The digital landscape is continuously progressing. What's trendy today may be obsolete tomorrow. A site style company remains on top of the latest patterns, technologies, and finest practices, guaranteeing your site remains fresh, pertinent, and competitive. Did you know that mobile-first indexing is now a main element in search engine rankings? Agencies understand the significance of responsive design, ensuring your website looks and works flawlessly on any device. You access to a team of skilled experts with diverse competence, from designers and designers to content strategists and marketing experts. This collaborative technique guarantees that every aspect of your website is optimized for success.

Translating the Website Style Agency Project Workflow

Ever seem like you're rounding up cats when trying to get a website job off the ground? It's a common scenario. A chaotic job workflow can result in missed out on due dates, ballooning spending plans, and a last product that does not quite hit the mark. It resembles trying to bake a cake without a dish-- unpleasant and unpredictable.

The Preliminary Consultation: Laying the Structure

This isn't simply a chit-chat session; it's the plan stage. The Fisher Agency, for circumstances, dives deep, asking concerns you may not have actually even thought about. What are your KPIs? What's your brand name voice? Who is your ideal consumer, really? Comprehending these nuances early on avoids expensive modifications later on.

Design & & Advancement: Where the Magic Happens

• Wireframing: Think of it as the skeleton of your website.
• Mockups: This is where the visual appeal comes to life. Does it resonate with your brand name?
• Advancement: Code, code, code! Making sure functionality and responsiveness.

A smooth handoff in between style and development is crucial (Fisher Agency). Have you ever seen a beautiful design get butchered throughout the advancement phase? They make sure smooth communication to keep design stability throughout the whole process

Material is King, but Strategy is Queen

Having a hard time to articulate your brand's story? It is a typical dilemma - Fisher Agency. Numerous services have a difficult time understanding where to begin. The Fisher Agency understands this fragile process. They craft engaging narratives that resonate with your audience. They also enhance your material for search engines, ensuring you're not just saying something, but that people are actually hearing it

Testing & & Launch: The Final Frontier

Before you pop the champagne, rigorous testing is essential. Do all the links work? Is the site responsive throughout various gadgets? The Fisher Agency leaves no stone unturned. And when it's time to launch, they guarantee a smooth shift, lessening downtime and optimizing impact. Did you know that a slow packing time can significantly impact your bounce rate and lower your search engine ranking? Every preventative measure is taken to ensure a successful launch.

The Secret Sauce: Interaction & & Openness

What sets a great website style company apart? It's not simply technical ability; it's interaction. Routine updates, transparent project tracking, and a determination to listen-- these are the hallmarks of an effective collaboration. The Fisher Agency keeps you in the loop every step of the method. Fisher Agency. This prevents misunderstandings and guarantees that the last product lines up with your vision. They utilize task management tools that enable you to see how the website is coming along

Evolving Landscapes: Site Style Company Trends

Ever seem like sites are starting to look ... the very same? It's easy to fall under the trap of following the crowd, however that's a proven method to blend into the digital wallpaper. The existing wave is everything about standing out. Think asymmetrical layouts, bold typography that shouts character, and interactions that shock and pleasure. Forget cookie-cutter design templates; modification is king. Are you prepared to accept the unconventional?

One of the most considerable shifts? Ease of access. It's no longer an afterthought, it's a fundamental requirement. Websites require to be inclusive, catering to users with disabilities. This isn't just about ticking boxes; it's about broadening your reach and creating a much better experience for everyone. If your site isn't available, you're leaving prospective customers-- and revenue-- on the table. The user experience need to constantly be at the forefront.

The Mobile Imperative

Mobile-first isn't just a buzzword; it's the reality. More people are searching on their phones than on desktops. If your website isn't enhanced for mobile, you're basically unnoticeable to a large segment of your audience. It's inadequate to just diminish your desktop site; you need a dedicated mobile experience that's fast, instinctive, and engaging. Is your website truly responsive, or are you just paying lip service to mobile?

Visual Storytelling

Gone are the days of limitless blocks of text. Visuals reign supreme. Top quality images, videos, and animations can convey complex details rapidly and memorably. Beware of stock images that shout "generic." Invest in initial visuals that capture your brand name's essence and inform your special story. An image, after all, deserves a thousand words.

Browsing the ever-changing digital design landscape can be an overwhelming task. You wish to be ingenious, but what if your style pushes back possible clients? What if your message is lost in translation? The team at Fisher Agency comprehends this balancing act. They expertly mix advanced design with user-centric concepts, guaranteeing your website not only looks fantastic however also drives results. They dive deep into your brand name's identity, crafting a digital experience that resonates with your target audience and sets you apart from the competitors. Their web style process guarantees you don't just have a website; you have an effective tool for growth.

• Interactive Elements: Engaging users through animations, micro-interactions, and gamification.
• Minimalism: Accepting simplicity and clean style for a clutter-free experience.
• AI-Powered Design: Using AI tools for design recommendations and automation.

A professional tip: Do not ignore the power of whitespace! It's not just empty area; it's a style aspect that can enhance readability and create a sense of calm. Use it tactically to assist the eye and highlight crucial information.

Premier Jacksonville, FL Website Design Provider

Jacksonville, Florida, a dynamic hub in the Sunshine State, boasts a population surpassing 900,000, making it the most populated city in Florida and the largest city by location in the adjoining United States. Known for its lovely beaches, comprehensive park system, and growing company climate, Jacksonville provides a distinct blend of urban amenities and natural charm. The city is a significant transportation and distribution center, with a deepwater port and substantial highway and train networks. Jacksonville's economy varies, with key sectors consisting of financing, healthcare, logistics, and advanced manufacturing. With a growing arts and culture scene, including museums, theaters, and music places, Jacksonville offers a high quality of life for its residents and visitors alike.

If you are ready to elevate your online existence, reach out to Fisher Agency for a complimentary assessment. They can supply skilled recommendations and guidance on your Site Design Firm needs.

1. Website Design: Creating a site's visual appearance and user experience is vital to attracting and retaining visitors. Effective Website Design improves a brand and guides users seamlessly through the digital realm.
2. User Interface Design: User Interface Design centers on the aesthetic components and interactivity of a virtual product. A well-crafted UI is essential for generating engaging and user-friendly online experiences.
3. User Experience: User Experience focuses on how people sense when interacting with a digital product. It has a key role in creating engaging and efficient online platforms.
4. Responsive Web Design: Responsive web design assures the best viewing experience on various devices. It's essential for developing adaptable digital platforms.
5. Html: Html provides the framework and material for webpages. It is crucial for making the visual design and interactive elements of online presences.
6. Css: CSS dictates the visual appearance of online content, governing elements like layout, colors, and fonts. This styling language is vital for creating appealing and user-friendly digital experiences.
7. Javascript: JavaScript enlivens web pages, making them interactive and lively. It's vital for creating immersive user experiences in online settings.
8. Web Accessibility: Web Accessibility makes certain digital content is accessible by all, consisting of people with disabilities. Integrating accessibility from the beginning of development leads to more inclusive and user-friendly digital experiences.
9. Web Development: Web Development is the making and upkeep of locations on the internet, guaranteeing functionality and user experience. It is vital for establishing an online existence and creating engaging digital platforms.
10. Content Management System: The Content Management System (CMS) helps in developing, administering, and altering digital content. It lets users to construct and maintain a online presence without needing to code.
11. Search Engine Optimization: Search Engine Optimization enhances online presence through strategic content and technical modifications. This procedure is crucial to improve a site's ranking and attract more organic traffic, resulting in increased success for any online venture.
12. Wireframe: Wireframes are basic blueprints that outline a digital product's structure and functionality. They are essential for planning user flows and content hierarchy before visual design starts for online platforms.
13. Prototype: An Prototype is a preliminary model of a system, used to test and refine its functionality and user experience. In interactive application development, prototypes enable designers to visualize the layout and flow of content before final development.
14. Bootstrap Framework: Bootstrap is a popular open-source system for creating adaptable, mobile-first web applications. It provides pre-built components and utilities that simplify the procedure of creating uniform and attractive websites.
15. Front End Development: Front End Development revolves around constructing the UI and engaging components of a website. It molds the look and feel and user experience of online apps.
16. Back End Development: Back End Development is the core that powers the features and data management of web applications. It ensures seamless user experiences by managing server-side logic, databases, and APIs.
17. Hypertext Transfer Protocol: Hypertext Transfer Protocol is the basis for data communications on the web, allowing browsers to request and receive resources from servers. It dictates how content is provided, affecting the structure and display of online creations.
18. Domain Name System: This Domain Name System converts user-friendly names into IP addresses, directing users to the right server. This is essential for online presence creation, making sure people can effortlessly find and get to content.
19. Web Hosting: Web Hosting provides the required server space and framework for your website to be available online. This is a foundational element that enables the visual creation to reach its intended audience.
20. Cross Browser Compatibility: Cross Browser Compatibility ensures a consistent user experience across different web browsers. It's crucial for reaching a wider audience and maintaining the planned look and functionality of web creations.
21. Mobile First Design: Mobile First Design focuses on designs and functionality for more compact screens initially. This approach guarantees optimal user experiences across all devices when building online platforms.
22. Conversion Rate Optimization: Conversion Rate Optimization (CRO) enhances the user experience to guide more visitors to intended actions. Implementing CRO strategies is crucial for improving the performance of an online presence and increasing its potential.
23. Typography: Typography substantially impacts user experience by making content readable and interesting on digital interfaces. It establishes visual hierarchy and brand identity, affecting how visitors view and interact with the platform.
24. Color Theory: Color theory steers aesthetic choices, influencing user perception and engagement. Strategic use of color principles enhances visual attractiveness and user experience for digital interfaces.
25. Information Architecture: Information Architecture organizes and orders content to guarantee ease of use and discoverability. It's crucial for developing effective digital interactions.
26. User Centered Design: User Centered Design prioritizes the target audience's needs and preferences during the creation process. This method guarantees digital platforms are intuitive, easy to use, and useful for their intended users.
27. Human Computer Interaction: Human-Computer Interaction principles guide the creation of easy-to-use digital interfaces. Considering these principles results in more intuitive and efficient online experiences.
28. Usability: Usability ensures a site is easy to navigate and comprehend. It's crucial for creating interesting online experiences that satisfy user needs effectively.
29. Prototyping: Prototyping is crucial for imagining and evaluating interactive layouts before full development. It helps refine user experience and detect potential issues early in the digital interface creation process.
30. Interaction Design: Interaction design influences how users interact with digital interfaces. It's crucial for crafting intuitive and satisfying online experiences.
31. Visual Design: Visual design focuses on the aesthetic appeal and usability of online interfaces. It molds the way users interact, leading visitors through content with effective layouts and engaging visuals for optimal interaction.
32. Accessibility: Accessibility ensures digital content is usable by everyone, regardless of ability. Focusing on it in development forms inclusive online experiences for all users.
33. User Research: User Research informs the process of developing effective online platforms by comprehending user needs and actions. This understanding ensures that the digital product meets user expectations and achieves its desired purpose.
34. User Testing: User Testing uncovers how actual people interact with a digital product, identifying usability issues and informing improvements. This feedback is vital for creating impactful and user-centered online experiences.
35. Navigation Design: Navigation Design leads users across online interfaces, ensuring effortless access to desired content. It's vital for favorable user experiences and efficient digital property utilization.
36. Call To Action: An Call To Action encourages users to perform a particular action. This is crucial for guiding visitors and achieving goals on a digital platform.
37. Layout Design: Layout Design organizes elements well and attractively. It's vital for developing engaging and user-friendly online presentations.
38. Content Strategy: Content Strategy guides the plan, making, distribution, and governance of helpful and practical content. It ensures that content aligns with user needs and business goals, forming the total digital presence.
39. Design Patterns: Design Patterns are easily usable answers to frequent software development problems. They make easier the creation of websites by providing tested architectural blueprints.
40. Heuristic Evaluation: Heuristic Evaluation assesses a user interface usability based on established principles. It helps identify and fix design flaws in interactive systems, enhancing the general user experience and satisfaction.
41. Cognitive Load: Cognitive Load concerns the intellectual effort required to process information. Lowering unnecessary Cognitive Load is essential for developing user-friendly online interfaces.
42. User Persona: User Personas are made-up, typical users that assist with decisions about site creation. They ensure the final product meets intended user needs and goals, leading to a more effective and user-centered digital experience.
43. User Interface: User Interface is the point of connection between a user and a digital product. It has a key role in how visitors perceive and use online platforms.
44. Persona: Personas are fictional depictions of ideal users, guiding content and layout choices. They aid adapt digital experiences to fulfill audience needs and improve engagement.
45. A/B Testing: A/B Testing evaluates two editions of a website to determine which does more efficiently with individuals. This data-oriented method helps enhance digital interactions for sales and engagement.
46. User Journey: User Journey maps illustrate how users relate to a product or service, describing their experiences and pain points. Understanding these journeys is crucial for creating easy-to-use and effective online platforms.
47. Task Analysis: Task Analysis identifies user goals and divides them into more manageable steps. This informs the development of efficient and easy-to-use online platforms.
48. Click Through Rate: CTR evaluates how often users select a particular link relative to how many times they see it. A strong CTR shows efficient digital layout and content, resulting in greater user engagement.
49. Customer Experience: Customer Experience influences how users see a brand and its offerings. Positive digital interactions are crucial for engagement and conversions on online platforms.
50. Media Query: Media Query enable content adjustment for various screen sizes and device capabilities. This ensures the best user experience across various platforms when accessing content online.
51. Viewport: This Viewport determines how content adjusts on different screens. Configuring it properly assures the best viewing experience on different devices when developing for the internet.
52. Flexible Grid Layout: Flexible Grid Layouts provide a flexible framework for organizing content. They ensure best user experience across different devices and screen dimensions, enhancing online presence.
53. Flexible Images: Responsive pictures conform to different screen sizes, keeping visual appeal and stopping layout breakage. They are vital for making sure a positive user experience over various devices during online platform creation. Flexible Images
54. Fluid Layout: Flexible layouts adjust to various screen dimensions, offering an optimal viewing experience across devices. This adaptability is essential for modern digital interfaces.
55. Progressive Enhancement: Progressive Enhancement is a strategy for building applications that focuses on key functionality initially, then adding enhancements for users with more advanced browsers and internet connections. This approach guarantees fundamental content and features are available to everyone, while providing an enriched experience for those with newer technology.
56. Bootstrap: Bootstrap is a well-known open-source system for developing adaptable, mobile-first online experiences. It provides premade components and utilities that streamline the process of creating interfaces for the web.
57. Foundation Framework: Foundation Framework is a responsive front-end system that provides a grid system, ready-made components, and templates. It streamlines the procedure of developing user interfaces for online platforms.
58. Web Standards: Web Standards guarantee compatibility and reachability across various browsers and devices. They supply a consistent foundation for developing online content, promoting a better user experience.
59. Screen Resolution: Screen Resolution impacts how content displays, influencing the visual elements and user experience. Adapting to various screen sizes is crucial for the best digital presentation.
60. Adaptive Web Design: Adaptive Web Design creates encounters that adapt to various display sizes and devices. This approach ensures online content remains reachable and user-friendly across different platforms.
61. Touchscreen: Touchscreens have transformed how users interact with online content. Its responsiveness and intuitive gestures form digital experiences for viewing on any type of screen.
62. Breakpoints: Breakpoints are key in responsive layouts, allowing content to adapt smoothly to diverse screen sizes. They ensure optimal viewing experiences across various devices when constructing digital interfaces.
63. Progressive Web App: PWAs enrich user experience by offering app-like features directly through web browsers. They increase user engagement and accessibility for online existence.
64. Hypertext Markup Language: Hypertext Markup Language organizes and displays content on the web. It is the basis for creating online introductions and engaging experiences.
65. Dom: The represents a page's structure, allowing dynamic content modification with code. It's vital for interactive user experiences and changing elements of a webpage.
66. Web Browser: Web Browser remain vital for seeing and engaging with web content, showing how users will interact with online platforms. Therefore, developers must think about browser compatibility to guarantee their web applications are available and function properly across different platforms.
67. Html5: Html5 is the base for organizing and presenting information on the internet. It enables developers to build interesting and dynamic online experiences.
68. W3C: The W3C develops standards for the World Wide Web, ensuring interoperability and accessibility on different platforms. These standards significantly affect how online content is made and presented.
69. Markup Language: Markup Languages offer the framework and content for virtual interfaces. They are vital for structuring information and defining how it's displayed on the internet.
70. Semantic Html: Semantic Html employs meaningful elements to organize content, boosting reachability and SEO. This structured method improves the user experience and entire site development.
71. Web Page: The Web Page is a fundamental building block to online presence, offering content and functionality to users. Its careful organization and styling form the overall user experience of the digital platform.
72. Hyperlink: Links join different pages, letting users to browse content effortlessly. They are essential for establishing site structure and easy-to-use interfaces.
73. Client Server Model: This Client Server Model lets users for them to ask for resources from a main server, enabling interactive and dynamic digital experiences. The architecture is vital for building and delivering up-to-date web applications.
74. Web Server: The Web Server supplies content and functionality to users by way of the internet. It is a vital component in organizing online presence and digital interfaces.
75. Frontend Development: Frontend Development builds the user interface and experience of web apps. It bridges the divide between backend functionality and user engagement, determining how users perceive and engage with online platforms.
76. Web Typography: Web Typography is vital for developing attractive and easy-to-read online content. Proper use of fonts and layout improves user experience and supports a site's overall aesthetic.
77. Media Queries: Media queries enable content adaptation based on device attributes. This permits responsive layouts that offer optimal viewing experiences across different screens.
78. Web Forms: Web Forms are vital for user engagement, letting visitors to enter information and interact with a site. Their efficient implementation substantially adds to a positive user experience and overall site presentation.
79. Cascading Style Sheets: CSS dictates the graphic presentation of content organized with HTML. It controls aspects such as design, colours, and fonts, ensuring a coherent and engaging user interface for online platforms.
80. Web Design: Web Design focuses on the aesthetics and usability of internet sites. It forms the user experience and overall appeal of digital presences.
81. Box Model: The Box Model is a core concept that defines how elements are organized on a webpage. It dictates the information, padding, border, and margin of items, affecting layout and spacing.
82. Flexbox: Flexbox is a CSS layout module that offers an effective way to arrange, position, and distribute room between items in a box, even when their size is unknown or changing. It's particularly helpful for creating adaptive user UIs across different screen dimensions and device types.
83. Grid Layout: Grid Layout is a powerful CSS utility for designing complex and adaptive page layouts. It enables programmers to exactly manage the placement and dimensions of items, leading to attractive and easy-to-use digital interactions.
84. Selectors: Selectors target specific HTML elements for styling. They are vital for controlling the look of online interfaces.
85. Properties: Features define the look and conduct of elements, affecting layout, colors, and responsiveness. They are vital for crafting visually appealing and functional online experiences.
86. Pseudo Classes: Pseudo Classes enhance styling by focusing on elements based on their state or position, not just HTML structure. This active control enhances user interface and interaction in digital development.
87. Css Variables: CSS variables streamline styling, allowing efficient theming administration and consistent looks throughout online UIs. These variables provide central oversight and easy changes of design elements.
88. Specificity: Specificity in styling defines which CSS rules are applied, ensuring elements render as desired. It's crucial for handling conflicts and creating a reliable, sustainable user interface in digital platforms.
89. Inheritance: Inheritance fosters code reuse and uniformity by permitting design components to inherit properties from parent components. This ensures a simplified and efficient method to interface creation.
90. Css Frameworks: Css Frameworks ease styling and structure, offering pre-built elements for crafting user UIs. They expedite development and assure consistency across digital interactions.
91. Sass: Sass is a CSS preprocessor that improves styling with features like variables and nesting. It eases the creation of advanced and maintainable layouts for digital platforms.
92. Less: It is a CSS preprocessor that extends the capabilities of CSS, enabling developers to write more structured, maintainable, and adaptive stylesheets. It streamlines the procedure of styling digital platforms and web presences by introducing features such as variables, mixins, and functions.
93. Css Animations: Css Animations add life to interfaces, improving user experience through engaging visual feedback. They have a key role in creating dynamic and interactive digital experiences.
94. Transitions: Transitions enhance user experience by in a visual manner linking various states or sections. Careful implementation leads users through interactive interfaces, improving engagement and navigation.
95. Document Object Model: Document Object Model (DOM) serves as a programming API for HTML and XML documents. It represents the structure of a page, letting scripts to in real-time access and modify content, structure, and styles, ultimately impacting constructing online experiences.

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• Panama Park: Panama Park is a housing neighborhood in Jacksonville, FL, known for its peaceful streets and friendly atmosphere. It offers convenient access to local amenities and parks, making it an desirable area for households and working individuals.
• Talleyrand: Talleyrand is a historic neighborhood in Jacksonville, Florida, known for its residential charm and proximity to the St. Johns River. The area includes a mix of classic homes and local businesses, reflecting its rich community heritage.
• Dinsmore: Dinsmore is a living neighborhood located in Jacksonville, Florida, known for its calm streets and community-oriented atmosphere. It features a mix of single-family homes and local amenities, offering a neighborhood feel within the city.
• Garden City: Garden City is a vibrant neighborhood in Jacksonville, FL, known for its mix of residential homes and neighborhood shops. It offers a close-knit community atmosphere with convenient access to city amenities.
• Grand Park: Grand Park is a dynamic neighborhood in Jacksonville, Florida, known for its historic charm and diverse community. It features shaded streets, local parks, and a range of small businesses that contribute to its inviting atmosphere.
• Highlands: Highlands is a lively neighborhood in Jacksonville, FL known for its charming residential streets and local parks. It offers a combination of historic homes and modern amenities, creating a inviting community atmosphere.
• Lake Forest: Lake Forest is a residential neighborhood located in Jacksonville, Florida, known for its calm streets and family-friendly atmosphere. It features a mix of single-family homes, parks, and local amenities, making it a attractive community for residents.
• Paxon: Paxon is a residential neighborhood located in the western part of Jacksonville, Florida, known for its diverse community and budget-friendly housing. It features a mix of detached houses and local businesses, contributing to its close-knit, suburban atmosphere.
• Ribault: Ribault is a vibrant neighborhood in Jacksonville, Florida, known for its varied community and homey feel. It features a mix of historic homes and local businesses, enhancing its unique cultural identity.
• Sherwood Forest: Sherwood Forest is a living neighborhood in Jacksonville, FL, known for its shaded streets and kid-friendly atmosphere. It features a mix of historic and new homes, offering a tranquil suburban feel close to city amenities.
• Whitehouse: Whitehouse is a living neighborhood located in Jacksonville, Florida, known for its peaceful streets and neighborly atmosphere. It features a mix of individual residences and local amenities, making it a well-liked area for families and professionals.
• Cedar Hills: Cedar Hills is a vibrant neighborhood in Jacksonville, FL, known for its diverse community and quick access to local amenities. It offers a mix of residential and commercial areas, adding to its active and inviting environment.
• Grove Park: Grove Park is a living neighborhood in Jacksonville, Florida, known for its delightful historic homes and tree-filled streets. It offers a tight-knit community atmosphere with convenient access to downtown facilities and parks.
• Holiday Hill: Holiday Hill is a living neighborhood in Jacksonville, Florida, known for its calm streets and tight-knit community. It offers quick access to local parks, schools, and shopping centers, making it a appealing area for families.
• Southwind Lakes: Southwind Lakes is a housing neighborhood in Jacksonville, FL known for its tranquil lakes and well-maintained community spaces. It offers a calm suburban atmosphere with close access to local amenities and parks.
• Secret Cove: Secret Cove is a peaceful waterfront neighborhood in Jacksonville, FL, known for its peaceful atmosphere and scenic views. It offers a combination of residential homes and natural landscapes, making it a favored spot for outdoor enthusiasts and families.
• Englewood: Englewood is a vibrant neighborhood in Jacksonville, FL, known for its diverse community and rich cultural heritage. It offers a blend of residential areas, local businesses, and recreational spaces, making it a lively part of the city.
• St Nicholas: St. Nicholas is a historic neighborhood in Jacksonville, Florida, known for its charming early 20th-century architecture and thriving community atmosphere. It offers a combination of residential homes, local businesses, and cultural landmarks, making it a unique and inviting area within the city.
• San Jose: San Jose is a vibrant district in Jacksonville, FL, known for its housing areas and commercial areas. It offers a blend of suburban living with easy access to green spaces, retail options, and restaurants.
• Pickwick Park: Pickwick Park is a housing neighborhood in Jacksonville, Florida, known for its quiet streets and neighborly atmosphere. It offers a mix of detached houses and local amenities, making it a popular area for families and professionals.
• Lakewood: Lakewood is a dynamic neighborhood in Jacksonville, FL known for its historic charm and diverse community. It features a blend of residences, local shops, and parks, offering a inviting atmosphere for residents and visitors alike.
• Galway: Galway is a residential neighborhood in Jacksonville, FL, known for its suburban atmosphere and community-oriented living. It features a combination of single-family homes and local amenities, providing a peaceful and family-friendly environment.
• Beauclerc: Beauclerc is a housing neighborhood in Jacksonville, Florida, known for its calm streets and family-friendly atmosphere. It offers a mix of single-family homes and local amenities, making it a favored choice for residents seeking a suburban atmosphere within the city.
• Goodby's Creek: Goodby's Creek is a living neighborhood in Jacksonville, FL, known for its tranquil atmosphere and proximity to natural surroundings. It offers a mix of residential living with easy access to local amenities and parks.
• Loretto: Loretto is a historic neighborhood in Jacksonville, Florida, known for its charming residential streets and welcoming community atmosphere. It features a variety of architectural styles and offers easy access to downtown Jacksonville and nearby parks.
• Sheffield: Sheffield is a residing neighborhood in Jacksonville, FL, known for its calm streets and community-oriented atmosphere. It features a mix of single-family homes and local parks, making it a favored area for families.
• Sunbeam: Sunbeam is a vibrant neighborhood in Jacksonville, FL, known for its charming residential streets and strong community spirit. It offers a combination of historic homes and local businesses, creating a inviting atmosphere for residents and visitors alike.
• Killarney Shores: Killarney Shores is a housing neighborhood in Jacksonville FL, Florida, known for its peaceful streets and close-knit community. It offers simple access to local parks, schools, and shopping centers, which makes it a appealing area for families.
• Royal Lakes: Royal Lakes is a living neighborhood in Jacksonville, Florida, known for its serene environment and kid-friendly atmosphere. It features well-kept homes, local parks, and convenient access to nearby schools and shopping centers.
• Craig Industrial Park: Craig Industrial Park is a industrial and industrial area in Jacksonville, FL, known for its mix of warehouses, production plants, and distribution centers. It serves as a key hub for local businesses and contributes substantially to the city's economy.
• Eastport: Eastport is a vibrant neighborhood in Jacksonville, FL, known for its historic charm and riverside views. It offers a blend of residential areas, local businesses, and recreational spaces along the St. Johns River.
• Yellow Bluff: Yellow Bluff is a housing neighborhood in Jacksonville, Florida, known for its calm streets and close-knit community. It offers a mix of suburban homes and community amenities, providing a pleasant living environment.
• Normandy Village: Normandy Village is a housing area in Jacksonville, FL, known for its mid-century homes and family-friendly environment. It features easy access to local parks, schools, and shopping centers, making it a popular choice for residents.
• Argyle Forest: Argyle Forest represents a residential neighborhood in Jacksonville, FL, known for its family-oriented atmosphere and close access to retail and educational institutions. It features a mix of single-family homes, parks, and recreational amenities, which makes it a favored choice for living in the suburbs.
• Cecil Commerce Center: Cecil Commerce Center is a big industrial and commercial district in Jacksonville FL, known for its prime location and extensive transportation infrastructure. It serves as a hub for logistics, manufacturing, and distribution businesses, contributing significantly to the local economy.
• Venetia: Venetia is a residential neighborhood in Jacksonville, Florida, known for its quiet streets and residential atmosphere. It offers easy access to local parks, schools, and shopping centers, making it a well-liked area for families.
• Ortega Forest: Ortega Forest is a pleasant residential community in Jacksonville, FL, known for its historic homes and green, tree filled streets. It offers a tranquil suburban atmosphere while being quickly close to downtown Jacksonville.
• Timuquana: Timuquana is a living neighborhood located in Jacksonville, Florida, known for its tranquil streets and community parks. It offers a variety of detached houses and convenient access to local amenities and schools.
• San Jose Forest: San Jose Forest is a residential neighborhood located in Jacksonville, Florida, known for its lush greenery and kid-friendly atmosphere. The area features a variety of single-family homes and local parks, offering a peaceful suburban environment.
• E-Town: E-Town is a vibrant neighborhood located in Jacksonville, Florida, known for its varied community and historical significance. It features a mix of residential areas, local businesses, and cultural landmarks that add to its unique character.

Fisher Agency

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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"What a great service run by incredible people."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

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Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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When it comes to being successful in marketing in Jacksonville, Florida, brand awareness is a key component. Our team of marketing and web design experts is here to help build your brand and brand strategy to make sure it is cohesive across all of your platforms whether online, in-store, or elsewhere. We are here to create a brand strategy that best fits you and your business. We will walk you through everything the brand strategy and how we got it to where it is after we are finished with it. Knowing your brand strategy will set you up for success in the long haul.

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

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