Web Design Agencies In Jacksonville Fl: Effective Web Development Improves Online Presence

Interface (UI) and User Experience (UX) Style: The Heart of Website Design

Ever arrived on a site and instantly felt lost? Or maybe you were continuously disappointed searching for what you required? That's often the outcome of disregarding Interface (UI) and User Experience (UX) design (Fisher Agency). Imagine walking into a store where the products are spread arbitrarily, and the signs are confusing. You 'd probably turn around and leave? The exact same holds true for sites. A complicated or clunky site design can result in high bounce rates and missed opportunities. User experience is not practically aesthetics; it has to do with creating a smooth, user-friendly journey for your visitors. It has to do with comprehending their requirements and crafting a website that anticipates and fulfills those requirements easily

The Obstacles of Overlooking UI/UX

Developing a site that is both aesthetically attractive and easy to use can be an intricate endeavor. Numerous services battle with:

• Navigation Issues: Visitors can't discover what they're looking for. Imagine a possible consumer frantically attempting to find your services page, only to quit after limitless scrolling and clicking.
• Poor Mobile Responsiveness: In today's mobile-first world, a site that does not adapt to various screen sizes is a significant turnoff. It resembles attempting to fit a square peg in a round hole-- it simply doesn't work.
• Irregular Branding: A disjointed visual experience can confuse visitors and dilute your brand name identity. Think about it as sending out combined signals-- are you professional or lively? Reliable or speculative?
• Slow Loading Times: In the age of pleasure principle, sluggish packing times are a death knell for sites. Every second counts, and a hold-up can send visitors going to your competitors.

Fisher Agency: Crafting Exceptional Digital Experiences

At Fisher Agency, we understand that site style is more than simply developing a pretty page; it's about crafting an experience. We dive deep into comprehending your target audience, their habits, and their requirements. We then equate this understanding into a visually sensational and extremely practical site that drives results. We don't simply construct websites; we construct digital experiences that captivate, engage, and convert.

Our Method to UI/UX

We think that great UI/UX is the foundation of efficient site style. Here's how we ensure your site stands apart:

1. User-Centric Style: We put your users at the heart of everything we do. Our styles are based upon comprehensive user research study and testing, guaranteeing that your site meets their needs and expectations.
2. Instinctive Navigation: We produce clear and rational navigation structures that make it easy for visitors to find what they're looking for. Bid farewell to discouraging dead ends and hello to smooth surfing.
3. Mobile-First Technique: We design with mobile in mind, ensuring that your website looks and functions perfectly on all devices. Reach your audience any place they are, whenever they desire.
4. Brand name Consistency: We guarantee that your website shows your brand name identity, producing a cohesive and remarkable experience for your visitors. Develop trust and acknowledgment with a consistent visual presence.
5. Performance Optimization: We enhance your site for speed and performance, making sure that it loads rapidly and runs smoothly. Keep your visitors engaged and lower bounce rates with a lightning-fast experience.

With Fisher Agency, you're not simply getting a site; you're getting a strategic tool designed to accomplish your business objectives. Let us help you create a digital experience that sets you apart from the competitors and drives meaningful outcomes. It's time to turn your site into an effective asset that works for you, not against you.

Site Style Solutions in Jacksonville, FL

Jacksonville, Florida, a vibrant city on the Atlantic coast, boasts a population of over 900,000 homeowners, making it the most populous city in Florida. Known for its beautiful beaches, comprehensive park system, and prospering business environment, Jacksonville provides a distinct mix of city amenities and natural charm. The city's strong economy, diverse culture, and warm environment make it an appealing location to live and work.

For a complimentary consultation and expert recommendations on Site Style, reach out to Fisher Agency today - Fisher Agency. They can assist you create a website that meets your particular needs and goals

• Website Design: Creating a site's look and feel and user experience is crucial to drawing in and keeping visitors. Good Website Design elevates a brand and leads users seamlessly through the online space.
• User Interface Design: User Interface Design centers on the graphic aspects and interactivity of a virtual product. A skillfully made UI is vital for creating appealing and easy-to-use digital experiences.
• User Experience: User Experience focuses on how people sense when engaging with a digital product. It plays a vital role in developing engaging and efficient online platforms.
• Responsive Web Design: Responsive Web Design guarantees optimal viewing experience across multiple devices. It's essential for making adaptable digital interfaces.
• Html: Html gives the structure and content for webpages. It is crucial for making the graphic design and interactive elements of online existence.
• Css: Css dictates the visual appearance of online content, controlling elements like layout, colors, and fonts. This styling language is crucial for creating attractive and user-friendly digital experiences.
• Javascript: Javascript brings to life web pages, rendering them engaging and dynamic. It's essential for developing captivating user interactions in online settings.
• Web Accessibility: Web Accessibility assures digital content is usable by everyone, comprising people with disabilities. Integrating accessibility from the start of development creates more all-encompassing and user-friendly online experiences.
• Web Development: Web Development is the creation and upkeep of sites on the internet, ensuring functionality and user experience. It is vital for establishing an online existence and creating interesting digital platforms.
• Content Management System: A Content Management System (CMS) aids in developing, administering, and modifying digital content. It allows users to build and maintain a online presence without requiring to code.
• Search Engine Optimization: Search Engine Optimization enhances online presence through strategic content and technical alterations. This process is essential to improve a site's ranking and attract more organic traffic, resulting in greater success for any online presence.
• Wireframe: Mockups are basic layouts that outline a digital product's structure and features. They are crucial for planning user journeys and content hierarchy before visual design starts for online platforms.
• Prototype: An Prototype is a preliminarily version of a system, utilized to test and refine its functionality and user experience. In interactive application creation, prototypes enable designers to envision the design and progression of content before final development.
• Bootstrap Framework: Bootstrap is a popular opensource framework for developing responsive, mobile first web applications. It provides ready-made elements and tools that streamline the process of creating consistent and visually appealing websites.
• Front End Development: Front End Development focuses on creating the user interface and engaging elements of a site. It shapes the appearance and UX of online apps.
• Back End Development: Back End Development is the engine that powers the features and data management of web applications. It guarantees seamless user interactions by handling server-side logic, databases, and APIs.
• Hypertext Transfer Protocol: Hypertext Transfer Protocol is the foundation for data communication on the web, allowing browsers to ask for and receive resources from servers. It determines how content is provided, affecting the framework and display of online creations.
• Domain Name System: This Domain Name System converts human-friendly names to IP addresses, guiding users to the correct server. This is essential for building, ensuring people can easily find and access content.
• Web Hosting: Web Hosting offers the necessary server storage and infrastructure for your site to be available on the internet. This is a foundational element that allows the visual creation to reach its target audience.
• Cross Browser Compatibility: Cross Browser Compatibility ensures a stable user feeling across various web browsers. It's crucial for attracting a larger audience and maintaining the intended look and functionality of web creations.
• Mobile First Design: Mobile-first design focuses on layouts and features for more compact screens initially. This approach ensures great user experiences on all devices while building online platforms.
• Conversion Rate Optimization: Conversion Rate Optimization (CRO) enhances the user experience to direct more visitors toward desired actions. Using CRO strategies is vital for improving the performance of an online site and increasing its potential.
• Typography: Typography greatly impacts user experience by making content easy to read and engaging on digital interfaces. It creates visual hierarchy and brand identity, affecting how visitors view and interact with the platform.
• Color Theory: Color theory steers artistic choices, affecting user understanding and engagement. Strategic use of color principles improves visual appeal and user experience for digital interfaces.
• Information Architecture: Information Architecture organizes and orders content to guarantee ease of use and discoverability. It's crucial for creating efficient digital interactions.
• User Centered Design: User Centered Design prioritizes the target audience's demands and preferences throughout the creation process. This method makes sure digital platforms are user-friendly, easy to use, and useful for their intended users.
• Human Computer Interaction: Human-Computer Interaction principles guide the creation of user-friendly digital interfaces. Taking into account these principles leads to more intuitive and efficient online experiences.
• Usability: Usability ensures a site is simple to use and understand. It's essential for creating engaging online interactions that meet user needs effectively.
• Prototyping: Prototyping is essential for envisioning and assessing interactive layouts before full development. It assists in refine user experience and pinpoint potential issues early in the digital interface creation process.
• Interaction Design: Interaction design determines how users engage with digital interfaces. It's vital for developing intuitive and satisfying online experiences.
• Visual Design: Visual design focuses on the artistic charm and usability of online interfaces. It shapes user experience, guiding visitors through content with effective layouts and engaging visuals for the best interaction.
• Accessibility: Accessibility ensures digital content is usable by everyone, irrespective of ability. Prioritizing it in development creates inclusive online experiences for all users.
• User Research: User Research informs the process of creating effective online platforms by understanding user requirements and behaviors. This comprehension guarantees that the digital product satisfies user hopes and reaches its desired purpose.
• User Testing: User Testing uncovers how actual people interact with a digital product, identifying usability problems and guiding improvements. This feedback is vital for creating impactful and user-centered online experiences.
• Navigation Design: Navigational design directs users through online interfaces, making sure of easy access to wanted content. It's essential for positive user experiences and efficient online property utilization.
• Call To Action: A Call To Action motivates users to take a particular action. It's crucial for leading visitors and obtaining goals on a digital platform.
• Layout Design: Layout Design arranges items effectively and attractively. It's essential for developing engaging and user-friendly online displays.
• Content Strategy: Content Strategy guides the plan, creation, distribution, and governance of helpful and usable content. It makes sure that content is in line with user requirements and business objectives, shaping the total digital presence.
• Design Patterns: Design Patterns are easily usable solutions to common coding problems. They streamline the making of websites by giving proven models.
• Heuristic Evaluation: Heuristic Evaluation evaluates a user interface's usability based on established guidelines. It aids detect and fix design problems in interactive systems, improving the general user experience and satisfaction.
• Cognitive Load: Cognitive Load refers to the mental exertion required to process information. Lowering unnecessary Cognitive Load is vital for creating user-friendly digital interfaces.
• User Persona: User profiles are made-up, typical users that assist with decisions about site creation. They guarantee the final product meets target audience needs and goals, resulting in a more effective and user-centered digital experience.
• User Interface: User Interface is the point of interaction between a user and a digital product. It has a vital role in how visitors view and use online platforms.
• Persona: Personas are fictional portrayals of ideal users, guiding content and layout decisions. They help tailor digital experiences to satisfy audience needs and enhance engagement.
• A/B Testing: A/B Testing matches a pair of types of a webpage to ascertain which functions superior with individuals. This data-focused method helps refine digital experiences for transactions and engagement.
• User Journey: User Journey maps show how users relate to a product or service, describing their experiences and pain points. Grasping these journeys is crucial for creating intuitive and effective online platforms.
• Task Analysis: Task Analysis identifies user goals and breaks them into smaller steps. This informs the development of effective and user-friendly online platforms.
• Click Through Rate: Click Through Rate assesses how often users select a particular link relative to how many times they see it. A strong CTR shows efficient digital layout and content, resulting in increased user engagement.
• Customer Experience: Customer Experience influences how users see a brand and its services. Positive digital engagements are vital for interaction and sales on online platforms.
• Media Query: Media Queries enable content adaptation for various screen sizes and hardware features. This ensures the best user experience across various devices when viewing information online.
• Viewport: This Viewport dictates how the site's content scales on different screens. Setting it properly assures optimal viewing experiences across different devices when developing for the internet.
• Flexible Grid Layout: Flexible Grid Layouts provide a responsive structure for arranging content. They ensure optimal viewing experiences across various devices and screen dimensions, enhancing online presence.
• Flexible Images: Adaptable pictures conform to assorted screen sizes, maintaining visual appeal and preventing layout problems. They are essential for guaranteeing a pleasant user experience over different devices when online platform creation. Flexible Images
• Fluid Layout: Flexible layouts adapt to various screen sizes, providing an optimal viewing experience on devices. This adaptability is critical for modern digital interfaces.
• Progressive Enhancement: Progressive Enhancement is a plan for building applications that centers on key functionality initially, then adding enhancements for users with more advanced browsers and internet connections. This approach ensures basic content and features are accessible to everyone, while providing an enriched experience for those with newer technology.
• Bootstrap: Bootstrap is a well-known open-source system for developing adaptable, mobile-oriented web presences. It offers ready-made components and tools that simplify the process of creating interfaces for the web.
• Foundation Framework: Foundation Framework is a responsive front-end system that offers a grid structure, ready-made components, and templates. It simplifies the procedure of developing user interfaces for online platforms.
• Web Standards: Web Standards assure interoperability and reachability across different browsers and devices. They supply a uniform foundation for making digital content, encouraging a better user experience.
• Screen Resolution: Screen Resolution impacts how content is displayed, influencing visuals and user experience. Adapting to diverse screen sizes is important for optimal digital presentation.
• Adaptive Web Design: Adaptive Web Design crafts encounters that adjust to different screen sizes and devices. This approach ensures online content remains accessible and user-friendly across different platforms.
• Touchscreen: Touchscreens have changed how users interact with online content. Their reactivity and natural gestures mold digital experiences for viewing on any type of screen.
• Breakpoints: Breakpoints are key in responsive layouts, enabling content to adjust smoothly to various screen sizes. They guarantee optimal viewing experiences across different devices when constructing digital interfaces.
• Progressive Web App: PWAs enrich user experience by providing app-like features directly through web browsers. They boost user interaction and accessibility for online platforms.
• Hypertext Markup Language: HTML organizes and displays content on the web. It's the foundation for creating online presentations and interactive experiences.
• Dom: The Document Object Model represents a page's structure, allowing dynamic content modification with code. It's essential for interactive user experiences and changing elements of a webpage.
• Web Browser: Web Browser remain essential for seeing and engaging with web content, demonstrating how users will experience online platforms. Consequently, developers must consider browser compatibility to ensure their web applications are available and function properly across different platforms.
• Html5: Html5 is the foundation for structuring and presenting information on the internet. It empowers developers to build interesting and dynamic online experiences.
• W3C: The W3C develops standards for the World Wide Web, guaranteeing compatibility and accessibility across different platforms. Such standards significantly affect how online content is made and displayed.
• Markup Language: Markup Languages provide the framework and material for digital interfaces. They are critical for organizing information and determining how it's displayed on the internet.
• Semantic Html: Semantic Html uses semantic tags to structure content, improving accessibility and SEO. This structured method enhances the visitor experience and overall site development.
• Web Page: A Web Page is a key building block to online presence, providing content and functionality to users. Its thorough layout and styling shape the complete user experience of the digital platform.
• Hyperlink: Links connect various pages, allowing users to browse content seamlessly. They are vital for establishing site structure and easy-to-use interfaces.
• Client Server Model: The Client Server Model allows users to request resources from a central server, allowing engaging and dynamic online experiences. This architecture is crucial for building and providing modern online applications.
• Web Server: The Web Server supplies content and functionality to users through the internet. It is a critical component in structuring online presence and digital interfaces.
• Frontend Development: Frontend Development builds the user UI and UX of web applications. It bridges the gap between backend features and user interaction, determining how users perceive and engage with online platforms.
• Web Typography: Web Typography is important for developing beautiful and legible web content. Proper use of fonts and layout improves user experience and supports a site's total aesthetic.
• Media Queries: Media Queries enable content adaptation based on device attributes. This allows for responsive layouts that offer optimal viewing experiences across different screens.
• Web Forms: Web Forms are critical for user interaction, letting visitors to submit information and interact with a site. Their successful implementation substantially enhances a positive user experience and overall site presentation.
• Cascading Style Sheets: CSS governs the graphic appearance of content structured with HTML. It controls aspects such as layout, colours, and fonts, guaranteeing a uniform and attractive user interface for online platforms.
• Web Design: Web Design focuses on the look and usability of internet sites. It forms the user experience and overall attractiveness of digital presences.
• Box Model: The Box Model is a core concept that defines how items are arranged on a webpage. It dictates the content, padding, border, and margin of items, affecting layout and spacing.
• Flexbox: Flexbox is a CSS layout model that offers an effective way to arrange, align, and allocate room among items in a container, even when their size is unclear or dynamic. It's particularly helpful for creating responsive user UIs on various screen sizes and device types.
• Grid Layout: Grid Layout is a powerful CSS utility for designing complicated and adaptive page designs. It allows developers to precisely control the placement and sizing of items, resulting in engaging and user-friendly online interactions.
• Selectors: The Selectors aim at certain HTML elements for styling. They prove crucial for controlling the appearance of online interfaces.
• Properties: Characteristics define the appearance and conduct of elements, influencing layout, colors, and responsiveness. They are crucial for crafting visually attractive and functional online experiences.
• Pseudo Classes: Pseudo Classes enhance styling by targeting elements based on their state or position, not just HTML structure. This dynamic control enhances user experience and interaction in digital development.
• Css Variables: Css Variables simplify style, allowing efficient theming management and consistent aesthetics throughout online interfaces. These variables provide centralized oversight and simple changes of layout elements.
• Specificity: Specificity in styling defines which CSS rules apply, making sure elements display as intended. It's essential for handling conflicts and developing a reliable, sustainable user interface in digital platforms.
• Inheritance: Inheritance advances code reusability and consistency by permitting design components to inherit attributes from parent components. This ensures a streamlined and efficient approach to interface development.
• Css Frameworks: Css Frameworks ease design and layout, offering ready-made elements for crafting user interfaces. They accelerate the process and guarantee uniformity across digital interactions.
• Sass: Sass, a is a CSS preprocessor that boosts styling with features like variables and nesting. It streamlines the creation of advanced and sustainable layouts for digital platforms.
• Less: It is a CSS preprocessor that expands upon the capabilities of CSS, enabling developers to write more structured, maintainable, and adaptive stylesheets. It simplifies the procedure of designing online interfaces and web presences by introducing features such as variables, mixins, and functions.
• Css Animations: Css Animations bring life to UIs, improving user UX through engaging visual feedback. They play a vital role in making vibrant and interactive digital experiences.
• Transitions: Transitions improve user experience by visually linking various states or sections. Thoughtful implementation leads users through interactive interfaces, boosting engagement and navigation.
• Document Object Model: The Document Object Model (DOM) is a programming interface for HTML and XML documents. It embodies the structure of a page, letting scripts to dynamically access and modify content, structure, and styles, ultimately impacting constructing online experiences.

Fisher Agency

5.0(66)

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

+1 904-398-3699

7C6R+RW Secret Cove, Jacksonville, FL, USA

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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5.0

66 reviews

"What a great service run by incredible people."

"Highly professional, know their stuff, easy to work with."

"This company actually cares and that is where quality derives."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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Current address

4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

🔗

Website

https://www.fisherdesignandadvertising.com/

📞

Phone

+19043983699

✔️

Business status

Claimed

📍

Latitude/Longitude

30.262118,-81.557685

🔖

Categories

Website designer, Advertising agency, Graphic designer, Internet marketing service, Marketing agency, Marketing consultant, Video production service

🌎

Place ID

ChIJgSbVpEq25YgRNbsVDFD0gUc

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Knowledge Panel ID (KG ID)

/g/1261lq4x5

➕

CID Number

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🏢

Business Profile ID

18321966766476048376

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Digital Marketing, Traditional Marketing, Creative Marketing

Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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Growing Businesses

SINCE 1989

When it comes to being successful in marketing in Jacksonville, Florida, brand awareness is a key component. Our team of marketing and web design experts is here to help build your brand and brand strategy to make sure it is cohesive across all of your platforms whether online, in-store, or elsewhere. We are here to create a brand strategy that best fits you and your business. We will walk you through everything the brand strategy and how we got it to where it is after we are finished with it. Knowing your brand strategy will set you up for success in the long haul.

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Our team of marketing specialists are here to walk you through every step of the process in freshening up your marketing to where you want it to be. Call or send a message to schedule a no-cost marketing consultation in our office in San Marco, Jacksonville, FL or via Google Meet or Zoom to grow your business and more.

• Schedule a free 15-minute call
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If you have any questions, you can call us at 904-398-3699 x 1.

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• Web Design, Development & Programming
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• SEO / Search Engine Optimization:
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• CMS / Content Management Systems:
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• Logos & Corporate Identity Systems
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• Brochures, Post Cards & Direct Mail
• Strategic Marketing Plans
• Reputation Management
• Blogs
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• Vehicle Wraps
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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

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