Web Design Agency Near Me: Efficient Web Production Enhances Online Presence

Interface (UI) and User Experience (UX) Style: The Heart of Site Design

Ever arrived on a site and instantly felt lost? Or possibly you were constantly frustrated searching for what you required? That's often the result of overlooking Interface (UI) and User Experience (UX) style (Fisher Agency). Picture strolling into a store where the items are scattered randomly, and the signs are confusing. You 'd probably reverse and leave, right? The exact same is real for sites. A complicated or cumbersome website design can lead to high bounce rates and missed out on chances. User experience is not practically aesthetics; it has to do with creating a seamless, user-friendly journey for your visitors. It has to do with comprehending their needs and crafting a website that prepares for and fulfills those requirements easily

The Obstacles of Disregarding UI/UX

Creating a site that is both aesthetically appealing and easy to use can be a complicated endeavor. Lots of organizations battle with:

• Navigation Issues: Visitors can't find what they're looking for. Think of a potential customer desperately attempting to locate your services page, just to quit after limitless scrolling and clicking.
• Poor Mobile Responsiveness: In today's mobile-first world, a site that does not adjust to different screen sizes is a major turnoff. It's like trying to fit a square peg in a round hole-- it just does not work.
• Irregular Branding: A disjointed visual experience can confuse visitors and dilute your brand identity. Believe of it as sending out blended signals-- are you professional or playful? Reliable or speculative?
• Slow Loading Times: In the age of instantaneous satisfaction, sluggish filling times are a death knell for sites. Every second counts, and a delay can send out visitors going to your competitors.

Fisher Agency: Crafting Exceptional Digital Experiences

At Fisher Agency, we understand that site style is more than simply creating a pretty page; it's about crafting an experience. We dive deep into understanding your target audience, their habits, and their requirements. We then translate this understanding into a visually stunning and highly functional website that drives outcomes. We don't simply develop websites; we develop digital experiences that captivate, engage, and transform.

Our Approach to UI/UX

We think that great UI/UX is the foundation of efficient website design. Here's how we ensure your website stands apart:

1. User-Centric Style: We put your users at the heart of whatever we do. Our styles are based upon substantial user research study and screening, making sure that your site meets their needs and expectations.
2. Instinctive Navigation: We produce clear and logical navigation structures that make it simple for visitors to discover what they're searching for. Say bye-bye to discouraging dead ends and hey there to smooth browsing.
3. Mobile-First Technique: We develop with mobile in mind, ensuring that your website looks and operates flawlessly on all devices. Reach your audience any place they are, whenever they desire.
4. Brand name Consistency: We make sure that your site reflects your brand identity, developing a cohesive and memorable experience for your visitors. Construct trust and recognition with a consistent visual presence.
5. Performance Optimization: We enhance your website for speed and performance, guaranteeing that it loads rapidly and runs smoothly. Keep your visitors engaged and reduce bounce rates with a lightning-fast experience.

With Fisher Agency, you're not just getting a site; you're getting a strategic tool created to attain your business goals. Let us assist you create a digital experience that sets you apart from the competitors and drives significant outcomes. It's time to turn your site into an effective property that works for you, not against you.

Site Style Solutions in Jacksonville, FL

Jacksonville, Florida, a dynamic city on the Atlantic coast, boasts a population of over 900,000 homeowners, making it the most populous city in Florida. Understood for its gorgeous beaches, substantial park system, and flourishing organization environment, Jacksonville provides a distinct blend of city facilities and natural beauty. The city's strong economy, varied culture, and warm environment make it an appealing place to live and work.

For a totally free assessment and specialist guidance on Site Style, reach out to Fisher Agency today - Fisher Agency. They can help you produce a site that fulfills your specific requirements and objectives

• Website Design: Designing a site's look and feel and user experience is key to attracting and retaining visitors. Effective Website Design elevates a brand and guides users smoothly through the digital realm.
• User Interface Design: User Interface Design emphasizes the visual elements and interactivity of a virtual product. A skillfully made UI is essential for generating captivating and intuitive online experiences.
• User Experience: User Experience focuses on how people feel when engaging with a digital product. It plays a critical role in building engaging and productive online presences.
• Responsive Web Design: Responsive web design assures optimal viewing results on various devices. It's essential for creating flexible digital user interfaces.
• Html: Html gives the structure and content for webpages. It is essential for creating the graphic layout and interactive elements of online existence.
• Css: Css dictates the visual presentation of online content, controlling elements like layout, colors, and fonts. This styling language is crucial for developing attractive and user-friendly digital experiences.
• Javascript: JavaScript enlivens web pages, making them engaging and lively. It's crucial for creating captivating user interactions in online settings.
• Web Accessibility: Web Accessibility guarantees online content is accessible by all, consisting of people with disabilities. Incorporating accessibility from the beginning of development results in more all-encompassing and user-friendly digital experiences.
• Web Development: Web Development is the making and upkeep of locations on the internet, ensuring functionality and user experience. It is essential for setting up an online presence and crafting engaging digital stages.
• Content Management System: The Content Management System (CMS) aids in developing, administering, and modifying digital content. It lets users to construct and maintain an online presence without requiring to code.
• Search Engine Optimization: Search Engine Optimization enhances online visibility through tactical content and technical adjustments. This process is vital to boost a site's ranking and draw in more organic traffic, leading to increased success for any online presence.
• Wireframe: Wireframes are basic blueprints that define a digital product's structure and functionality. They are essential for planning user flows and content hierarchy before visual design begins for online platforms.
• Prototype: A Prototype is a preliminary version of a system, used to test and refine its functionality and user experience. In interactive application creation, prototypes allow designers to envision the design and progression of content before final development.
• Bootstrap Framework: Bootstrap is a popular open-source framework for developing adaptable, mobile-first web applications. It offers ready-made elements and tools that simplify the procedure of making consistent and attractive online presences.
• Front End Development: Front End Development focuses on constructing the UI and engaging elements of a website. It forms the appearance and user experience of web applications.
• Back End Development: Back End Development is the core that powers the features and data administration of web applications. It ensures smooth user experiences by handling server-side logic, databases, and APIs.
• Hypertext Transfer Protocol: Hypertext Transfer Protocol is the basis for data communication on the web, allowing browsers to request and get resources from servers. It dictates how content is provided, influencing the framework and presentation of online works.
• Domain Name System: The Domain Name System converts human-friendly names to IP addresses, guiding users toward the right server. This is essential for building, making sure people can effortlessly find and get to content.
• Web Hosting: Web Hosting offers the required server space and infrastructure for your site to be available on the internet. This is a basic element that enables the design to reach its target audience.
• Cross Browser Compatibility: Cross Browser Compatibility ensures a consistent user feeling across different web browsers. It's vital for attracting a larger audience and maintaining the planned appearance and function of web products.
• Mobile First Design: Mobile First Design prioritizes creating layouts and functionality for more compact screens first. This approach ensures optimal user interactions on all devices while developing online platforms.
• Conversion Rate Optimization: Conversion Rate Optimization (CRO) improves the user experience to guide more visitors toward intended actions. Using CRO strategies is crucial for boosting the performance of an online site and maximizing its potential.
• Typography: Typography substantially impacts user experience by making content readable and interesting on digital interfaces. It establishes visual hierarchy and brand identity, influencing how visitors view and interact with the platform.
• Color Theory: Color Theory steers aesthetic choices, affecting user understanding and engagement. Strategic application of color principles enhances visual appeal and user experience for digital interfaces.
• Information Architecture: Information Architecture arranges and orders content to guarantee usability and discoverability. It's crucial for creating effective digital experiences.
• User Centered Design: User Centered Design prioritizes the intended audience's demands and preferences throughout the development process. This approach makes sure digital platforms are user-friendly, easy to use, and useful for their target users.
• Human Computer Interaction: Human-Computer Interaction principles direct the creation of user-friendly digital interfaces. Taking into account these principles leads to more understandable and efficient online experiences.
• Usability: Usability ensures a site is simple to use and understand. It's crucial for developing engaging online interactions that satisfy user needs well.
• Prototyping: Prototyping is essential for visualizing and testing interactive layouts before full development. It assists in enhancing user experience and pinpoint possible issues early in the digital interface creation process.
• Interaction Design: Interaction Design determines how users interact with digital interfaces. It's essential for creating easy-to-use and pleasant online experiences.
• Visual Design: Visual design focuses on the aesthetic appeal and user-friendliness of digital interfaces. It shapes the way users interact, guiding visitors through content with effective layouts and interesting visuals for the best interaction.
• Accessibility: Accessibility ensures digital content is usable by everyone, irrespective of ability. Focusing on it in development forms inclusive online experiences for all users.
• User Research: User Research informs the procedure of developing effective online platforms by comprehending user needs and behaviors. This understanding ensures that the digital product meets user expectations and achieves its desired purpose.
• User Testing: User Testing shows how actual people use a digital product, identifying usability problems and informing improvements. This feedback is essential for developing useful and user-centered online experiences.
• Navigation Design: Navigational design leads users through digital interfaces, ensuring simple access to needed content. It's essential for positive user experiences and efficient digital property use.
• Call To Action: An Call To Action encourages users to take a specific action. This is vital for leading visitors and obtaining goals on a digital platform.
• Layout Design: Layout Design arranges elements well and pleasingly. It's crucial for creating captivating and easy-to-use online presentations.
• Content Strategy: Content Strategy guides the plan, creation, delivery, and management of useful and usable content. It makes sure that content aligns with user needs and business objectives, shaping the total digital existence.
• Design Patterns: Design Patterns are reusable answers to frequent software development problems. They streamline the creation of websites by giving tested models.
• Heuristic Evaluation: Heuristic Evaluation evaluates a user interface's usability according to established principles. It helps identify and fix design flaws in interactive systems, enhancing the general user experience and satisfaction.
• Cognitive Load: Cognitive Load relates to the intellectual effort necessary to process information. Lowering unnecessary Cognitive Load is essential for creating user-friendly digital interfaces.
• User Persona: User Personas are made-up, typical users that help guide decisions about site creation. They guarantee the final product satisfies target audience needs and goals, resulting in a more successful and user-centered digital experience.
• User Interface: User Interface is the point of connection between a user and a digital product. It has a key role in how users view and use online platforms.
• Persona: Personas are fictional depictions of ideal users, informing content and layout decisions. They assist customize digital experiences to meet audience needs and boost engagement.
• A/B Testing: A/B Testing contrasts a pair of variants of a webpage to determine which performs superior with people. This data-driven method aids enhance online interactions for conversions and participation.
• User Journey: User Journey maps illustrate how users interact with a product or service, describing their experiences and pain points. Understanding these journeys is key for developing intuitive and successful online platforms.
• Task Analysis: Task Analysis identifies user goals and breaks them into smaller steps. This informs the development of efficient and easy-to-use online platforms.
• Click Through Rate: CTR evaluates how often users click on a specific link relative to how many times they view it. A high CTR shows successful online layout and content, leading to greater user engagement.
• Customer Experience: Client Experience impacts how users see a brand and its offerings. Positive digital engagements are crucial for interaction and conversions on online sites.
• Media Query: Media Query allow content adaptation for various display dimensions and hardware features. This guarantees optimal viewing experiences across different platforms when viewing content online.
• Viewport: The Viewport dictates how the site's content is scaled on various screens. Configuring it correctly assures the best viewing experiences across various devices when creating for the internet.
• Flexible Grid Layout: Flexible Grid Layouts offer a flexible structure for arranging information. They ensure optimal viewing experiences across different platforms and screen dimensions, improving digital presentation.
• Flexible Images: Adjustable images conform to assorted screen dimensions, keeping visual appeal and preventing layout issues. They are vital for guaranteeing a positive user experience on various devices during online platform creation. Flexible Images
• Fluid Layout: Flexible layouts adapt to different screen dimensions, providing an optimal viewing experience across devices. This responsiveness is vital for modern digital interfaces.
• Progressive Enhancement: Progressive Enhancement is a plan for building applications that focuses on essential functionality initially, then adding enhancements for users with more advanced browsers and internet connections. This approach guarantees fundamental content and features are accessible to everyone, while providing an enriched experience for those with newer technology.
• Bootstrap: Bootstrap is a well-known open-source framework for building responsive, mobile-oriented online sites. It offers premade elements and utilities that expedite the process of building user interfaces for the internet.
• Foundation Framework: Foundation Framework is a responsive front-end framework that offers a grid system, pre-built components, and templates. It simplifies the process of developing user interfaces for online platforms.
• Web Standards: Web Standards ensure interoperability and accessibility across different browsers and devices. They supply a uniform base for making online content, encouraging a better user experience.
• Screen Resolution: Screen Resolution impacts how content displays, influencing the visual elements and user experience. Adjusting to diverse screen sizes is essential for optimal digital presentation.
• Adaptive Web Design: Adaptive Web Design creates experiences that adapt to different screen sizes and devices. This approach guarantees online content remains accessible and user-friendly on various platforms.
• Touchscreen: Touchscreen have transformed how users interact with online content. Their sensitivity and natural gestures shape digital experiences for viewing on any type of screen.
• Breakpoints: Breakpoints are key in responsive layouts, enabling content to adjust smoothly to various screen sizes. They guarantee ideal viewing experiences across various devices while building digital interfaces.
• Progressive Web App: Progressive Web Apps enrich user experience by providing app-like features directly through web browsers. They boost user interaction and reachability for online existence.
• Hypertext Markup Language: Hypertext Markup Language structures and presents content on the web. It is the groundwork for making online presentations and interactive experiences.
• Dom: The Document Object Model represents a page's structure, allowing dynamic content modification with code. It's vital for interactive user experiences and changing elements of a webpage.
• Web Browser: Web browsers remain vital for seeing and interacting with web content, showing how users will interact with online platforms. Consequently, developers must think about browser compatibility to guarantee their web applications are available and work correctly across different platforms.
• Html5: Html5 is the base for structuring and displaying information on the internet. It enables developers to build engaging and dynamic web experiences.
• W3C: The W3C develops guidelines for the World Wide Web, ensuring compatibility and accessibility on different platforms. Such standards significantly affect how online content is created and displayed.
• Markup Language: Markup Languages provide the framework and content for virtual interfaces. They are vital for organizing information and determining how it's displayed on the internet.
• Semantic Html: Semantic Html uses meaningful tags to organize content, boosting reachability and SEO. This structured method improves the user journey and overall site creation.
• Web Page: The Web Page is a key building block for online presence, providing content and functionality to users. Its meticulous organization and styling shape the overall user experience of the digital platform.
• Hyperlink: Links join different pages, allowing users to navigate content seamlessly. They are vital for establishing site structure and user-friendly interfaces.
• Client Server Model: The Client Server Model allows users for them to request resources from a central server, allowing engaging and vibrant online experiences. The architecture is essential for building and providing up-to-date online applications.
• Web Server: The Web Server supplies content and functionality to users through the internet. It is a critical component in structuring online presence and digital interfaces.
• Frontend Development: Frontend Development builds the user UI and UX of web apps. It bridges the gap between backend features and user engagement, determining how users perceive and engage with online platforms.
• Web Typography: Web Typography is vital for creating beautiful and legible content online. Good use of fonts and layout boosts user experience and supports a site's overall aesthetic.
• Media Queries: Media Queries allow content adjustment based on device characteristics. This allows for responsive layouts that offer the best viewing experiences across different screens.
• Web Forms: Web Forms are vital for user engagement, allowing visitors to submit information and interact with a site. Their successful implementation substantially enhances a positive user experience and general site presentation.
• Cascading Style Sheets: CSS dictates the visual presentation of content structured with HTML. It controls aspects like design, colors, and fonts, guaranteeing a coherent and appealing user interface for online platforms.
• Web Design: Web Design focuses on the look and usability of internet sites. It shapes the user experience and general appeal of digital presences.
• Box Model: The Box Model is a key concept defining how items are structured on a webpage. It controls the content, padding, border, and margin of elements, affecting layout and spacing.
• Flexbox: Flexbox is a CSS layout model that provides an efficient method to organize, align, and distribute room among items in a container, even when their size is unclear or dynamic. It's especially helpful for creating responsive user interfaces across different screen dimensions and device types.
• Grid Layout: Grid Layout is a robust CSS utility for creating intricate and adaptive page designs. It allows programmers to precisely control the positioning and sizing of elements, resulting in attractive and easy-to-use digital experiences.
• Selectors: Selectors target particular HTML elements for styling. They prove crucial for controlling the appearance of digital interfaces.
• Properties: Characteristics define the look and behavior of elements, affecting layout, colors, and responsiveness. They are vital for creating visually attractive and functional online experiences.
• Pseudo Classes: Pseudo Classes enhance styling by focusing on elements based on their state or position, not just HTML structure. This dynamic control enhances user experience and interaction in digital development.
• Css Variables: CSS variables streamline style, enabling productive theming management and consistent looks across online UIs. These variables provide central oversight and easy changes of design elements.
• Specificity: Specificity in styling defines which CSS rules are applied, making sure elements display as intended. It's essential for managing conflicts and developing a predictable, sustainable user interface in digital platforms.
• Inheritance: Inheritance fosters code reusability and consistency by allowing design elements to inherit attributes from parent elements. This assures a streamlined and efficient approach to interface creation.
• Css Frameworks: Css Frameworks ease styling and layout, providing ready-to-use elements for building user UIs. They speed up the process and assure uniformity across digital experiences.
• Sass: Sass is a CSS preprocessor that boosts styling with features like variables and nesting. It streamlines the creation of advanced and maintainable layouts for digital platforms.
• Less: Less is a CSS preprocessor that expands upon the functionality of CSS, enabling developers to write more structured, easily maintained, and adaptive stylesheets. It simplifies the process of styling online interfaces and web presences by introducing features like variables, mixins, and functions.
• Css Animations: Css Animations bring life to interfaces, enhancing user experience through interesting visual feedback. They play a key role in creating dynamic and interactive digital experiences.
• Transitions: Transitions improve user experience by visually linking different states or sections. Careful implementation guides users through interactive interfaces, improving engagement and navigation.
• Document Object Model: Document Object Model (DOM) serves as a programming API for HTML and XML documents. It embodies the structure of a page, letting scripts to dynamically access and update content, structure, and styles, thereby impacting building online experiences.

• 32206: 32206 is a zip code covering a diverse area of Jacksonville FL. It includes Arlington, known for its mid-century architecture and convenient entry to downtown.
• 32207: 32207 is a zip code encompassing sections of Jacksonville's Southside, known for its mix of residential areas and commercial developments. It includes varied neighborhoods and easy access to major roadways. Jacksonville FL
• 32208: 32208 is a postal code encompassing parts of Jacksonville FL's South Side, known for its combination of residential areas and business hubs. It as well includes well-known places like the Avenues Mall and adjacent business parks.
• 32209: 32209 is a zip code including sections of Arlington, a spacious and diverse residential area in Jacksonville FL. It provides a mix of housing choices, parks, and simple access to downtown.
• 32210: This zip code is a vibrant neighborhood in Jacksonville FL, known for its combination of homes and commercial businesses. It offers a convenient location with quick access to main roads and nearby conveniences.
• 32211: The 32211 postal code is a zip code primarily including the Arlington district of Jacksonville FL. It's a sizable residential district with a blend of housing selections, retail businesses, and parks.
• 32099: 32099 encompasses Ponte Vedra Beach, a coastal community known for its upscale homes and golf courses. It features stunning beaches and a relaxed, resort-like atmosphere.
• 32201: 32201 is a downtown Jacksonville FL zip code including the urban core. It features landmarks like the Jacksonville Landing and historic buildings.
• 32202: 32202 is a lively neighborhood in Jacksonville FL, Florida known for its historical appeal and diverse community. It offers a combination of housing, small businesses, and attractions.
• 32203: 32203 is a zip code encompassing a big part of Jacksonville FL's downtown district and surrounding communities. It contains many historic structures, companies, and housing areas along the St. Johns River.
• 32204: The 32204 zip code is a zip code covering the neighborhood of Ortega in Jacksonville FL. It's a historic and affluent area known because of its shoreline properties and oak-lined streets.
• 32205: 32205 is a zip code covering a large part of Jacksonville FL's urban core, containing the historic Riverside and Avondale neighborhoods. Recognized for its lively arts scene, varied architecture, and pedestrian-friendly streets, 32205 presents a mix of residential, business, and recreational spaces.
• 32212: 32212 is a zip code covering parts of Jacksonville FL's Southside, recognized for its blend of residential areas and business districts. It provides a variety of homes, retail, and dining experiences.
• 32214: 32214 is a zip code covering parts of Jacksonville's Southside, known for its mix of residential areas and commercial developments. It provides a mixture of suburban living with convenient access to shopping, dining, and major roadways.
• 32215: 32215 is a zip code covering a few neighborhoods in Jacksonville FL's Southside region. It is recognized for a mix of residential areas, commercial hubs, and proximity to important roads.
• 32216: That ZIP code is a zip code covering parts of Jacksonville's Southside, noted for its combination of residential zones and commercial developments. It provides a suburban vibe with easy access to shopping, dining, and major roadways.
• 32217: 32217 is a zip code encompassing a large portion of Mandarin, a suburb in Jacksonville FL known for its scenic waterfront scenes. It includes a blend of residential neighborhoods, parks, and commercial developments along the St. Johns River.
• 32218: 32218 is a zip code including parts of the Southside neighborhood in Jacksonville FL. It is a mainly residential area with a combination of apartments, condos, and single-family homes.
• 32227: 32227 encompasses the Jacksonville Beach area, providing a mix of residential neighborhoods and beachfront attractions. It's known for its relaxed coastal lifestyle and popular surfing spots. Jacksonville FL
• 32228: 32228 is a zip code covering the Jacksonville FL region. It is recognized for its grainy beaches, vibrant boardwalk, and oceanfront recreational activities.
• 32229: 32229 is a zip code encompassing the Arlington area of Jacksonville FL. It's a large residential and commercial district situated east of the St. Johns River.
• 32235: 32235 is a zip code mainly covering the Arlington area of Jacksonville FL. It is a large residential area with a combination of homes, retail, and business businesses.
• 32236: 32236 is a zip code encompassing the Oceanway and New Berlin neighborhoods in Jacksonville FL. It's a mainly residential area recognized for its residential character and closeness to the Jax International Airport.
• 32237: That ZIP code is a zip code covering a part of Jacksonville's Southside area. It's known for a combination of housing neighborhoods, commercial centers, and closeness to the University of North Florida.
• 32238: 32238 is a zip code encompassing sections of Jacksonville FL's Southside, known for its mix of housing and business expansions. It includes popular shopping malls, office parks, and diverse housing choices.
• 32239: 32239 is a zip code encompassing the Kernan area of Jacksonville FL. It's a burgeoning residential area with a blend of housing choices and handy access to services.
• 32240: 32240 is a zip code covering the Argyle Forest neighborhood in Jacksonville FL. This area is known for its family-friendly environment and residential development.
• 32241: 32241 is a Jacksonville FL zip code including the Southside Estates neighborhood. It is a mainly residential section with a mix of homes and easy access to major roadways.
• 32244: 32244 is a zip code encompassing the Jacksonville Beaches area. It includes Neptune Beach, Atlantic Beach, and some of Jacksonville Beach.
• 32219: 32219 is a zip code linked with the Mandarin neighborhood in Jacksonville FL. It's a big residential area known for its blend of long-standing communities and more recent projects.
• 32220: 32220 is a zip code encompassing the Argyle Forest neighborhood in Jacksonville FL. This area is a primarily residential area known for its family-friendly atmosphere and convenient access to shopping and dining.
• 32221: The 32221 is a zip code covering parts of Jacksonville FL's Southside, recognized for its mix of residential areas and commercial developments. It includes neighborhoods like Baymeadows and Deerwood, offering a range of housing and retail selections.
• 32222: That zip code in Jacksonville, FL includes the Beach Haven and South Beach communities. This area is known for its proximity to the shore and residential communities.
• 32223: 32223 is a zip code surrounding the Mandarin neighborhood of Jacksonville FL. It's a large housing area known for its history, parks, and closeness to the St. Johns River.
• 32224: 32224 is a zip code covering Jacksonville Beach, a coastal community famous for its grainy beaches. Locals and tourists same enjoy riding waves, angling, and a energetic boardwalk scene in Jacksonville FL.
• 32225: 32225 is a zip code covering Jacksonville FL's Southside area, known for its mix of residential locations, business centers, and closeness to the St. Johns River. It provides a mixture of outskirts living with convenient access to stores, restaurants, and leisure activities.
• 32226: 32226 is a zip postal code covering the Southside neighborhood of Jacksonville FL. It's a big, diverse area known because of its business hubs, residential communities, and closeness to the St. Johns River.
• 32230: 32230 is a zip code covering the Jacksonville FL neighborhoods of Arlington and Fort Caroline. This area offers a mix of housing developments, parks, and historical sites.
• 32231: 32231 is the zip code for Mandarin, a large suburban neighborhood in Jacksonville FL known for its history and picturesque views along the St. Johns River. It provides a combination of residential areas, parks, and commercial centers.
• 32232: 32232 is the zip code for the Kernan area of Jacksonville FL. It is a developing suburban area recognized because of its housing areas and closeness to the beach.
• 32234: 32234 is the zip code for the Mandarin neighborhood in Jacksonville FL. It's a large housing location recognized because of its history, parks, and proximity to the St. Johns River.
• 32245: 32245 is a zip code encompassing a few neighborhoods in Jacksonville FL, such as the wealthy Deerwood area recognized for its gated communities and the large St. Johns Town Center shopping and dining destination. Locals can appreciate a mix of high-end living, retail accessibility, and closeness to major roadways.
• 32246: 32246 is a zip code covering the Hodges Boulevard area in Jacksonville FL. It's a primarily housing area with a mix of housing options and business projects.
• 32247: 32247 is a zip code covering the Mandarin area in Jacksonville FL. It's a large residential location well-known for its historical roots, riverfront scenery, and family-friendly environment.
• 32250: The 32250 is a zip code encompassing a part of Jacksonville's in FL Southside, recognized for its blend of housing areas and business expansions. It includes sections of the Baymeadows area, providing a variety of housing options and easy entry to shopping and dining.
• 32254: 32254 is a zip code covering parts of Jacksonville FL's Southside, known for its blend of residential areas and commercial developments. It contains the popular Deerwood Park and Tinseltown areas.
• 32255: 32255 is a zip code encompassing several sections in Jacksonville FL's south side area. It features a blend of residential neighborhoods, business centers, and closeness to major roadways.
• 32256: 32256 is a zip code including sections of the South Side neighborhood in Jacksonville FL. It provides a mix of living spaces, commercial centers, and leisure activities.
• 32257: 32257 is a zip code covering the Kernan and Hodges Boulevards area of Jacksonville FL. This region is known for its housing neighborhoods, shopping centers, and proximity to the University of North Florida.
• 32258: 32258 is a zip code encompassing parts of Jacksonville FL's Southside, known for domestic sections and business projects. It includes neighborhoods like Baymeadows and Deer Wood, giving a blend of housing choices and handy access to purchasing and dining.
• 32260: 32260 is a zip code covering Jacksonville FL's Southside area. It includes a mix of residential areas, commercial developments, and closeness to the St. Johns River.
• 32277: 32277 is the zip code for Jacksonville FL, a coastal community known for its sandy shores and lively boardwalk. It offers a combination of residential areas, hotels, restaurants, and recreational pursuits.

• Cummer Museum of Art and Gardens: The Cummer Museum of Art and Gardens displays a wide collection of art encompassing multiple periods and cultures. Visitors can also explore lovely formal gardens that look out over the St. Johns River in Jacksonville FL.
• Jacksonville Zoo and Gardens: Jacksonville Zoo and Gardens presents a wide assortment of creatures and plants from across the world. It provides captivating exhibits, instructive programs, and preservation initiatives for visitors of all ages. Jacksonville FL
• Museum of Science and History: The Museum of Science & History in Jacksonville FL presents interactive exhibits and a planetarium suitable for all ages. Visitors can explore science, history, and culture through interesting displays and informative programs.
• Kingsley Plantation: Kingsley Plantation is a historical site that offers a glimpse into Florida plantation history, encompassing the lives of enslaved people and the planter family. Visitors can tour the grounds, including the slave quarters, plantation house, and barn. Jacksonville FL
• Fort Caroline National Memorial: Fort Caroline National Memorial honors the 16th-century French endeavor to create a colony in Florida. It provides exhibits and trails examining the history and natural environment of the area in Jacksonville FL.
• Timucuan Ecological and Historic Preserve: Timucuan Ecological and Historic Preserve safeguards one of the remaining unspoiled coastal marshes on the Atlantic Coast. It preserves the history of the Timucuan Indians, European explorers, and plantation owners.
• Friendship Fountain: Friendship Fountain is a huge, famous water fountain in Jacksonville FL. It showcases striking water displays and lights, making it a popular landmark and place to gather.
• Riverside Arts Market: Riverside Arts Market in Jacksonville FL, is a vibrant weekly arts and crafts market under the Fuller Warren Bridge. It showcases local craftspeople, on-stage music, food sellers, and a gorgeous view of the St. Johns River.
• San Marco Square: San Marco Square is a delightful retail and eating area with a European-inspired ambiance. It is renowned for its upscale boutiques, eateries, and the famous fountain with lions. Jacksonville FL
• St Johns Town Center: St. Johns Town Center is an exclusive open-air shopping mall in Jacksonville FL, showcasing a selection of luxury retailers, popular brands, and eateries. It is a top spot for shopping, eating, and recreation in Northeast Florida.
• Avondale Historic District: Avondale Historic District showcases charming early 20th-century architecture and boutique shops. It's a dynamic neighborhood known for its local restaurants and historical character. Jacksonville FL
• Treaty Oak Park: Treaty Oak Park is a lovely area in Jacksonville FL, home to a huge, centuries-old oak tree. The park offers a calm retreat with trails and scenic views of the St. Johns River.
• Little Talbot Island State Park: Little Talbot Island State Park in Jacksonville FL provides pristine shores and varied habitats. Guests can experience recreation such as hiking, camping, and observing wildlife in this natural shoreline setting.
• Big Talbot Island State Park: Big Talbot Island State Park in Jacksonville FL, provides stunning coastal scenery and varied habitats for outdoor enthusiasts. Discover the unique boneyard beach, hike scenic trails, and observe plentiful wildlife in this beautiful wildlife preserve.
• Kathryn Abbey Hanna Park: Kathryn Abbey Hanna Park in Jacksonville FL, offers a stunning beach, wooded trails, and a 60-acre fresh water lake for recreation. It's a favored place for camping, surfing, kayaking, and biking.
• Jacksonville Arboretum and Gardens: Jacksonville Arboretum and Gardens provides a beautiful natural escape with multiple trails and themed gardens. Visitors can explore a range of plant life and relish serene outside recreation.
• Memorial Park: Memorial Park is a 5.25-acre area that serves as a homage to the more than 1,200 Floridians who gave their lives in World War I. The park includes a statue, pool, and gardens, offering a space for remembrance and reflection. Jacksonville FL
• Hemming Park: Hemming Park is Jacksonville FL's oldest park, a historical open square hosting events, markets, and social get-togethers. It offers a lush space in the heart of downtown with art installations and a lively atmosphere.
• Metropolitan Park: Metropolitan Park in Jacksonville FL offers a lovely riverfront location for occasions and leisure. Featuring playgrounds, a concert venue, and breathtaking vistas, it is a favorite destination for residents and tourists alike.
• Confederate Park: Confederate Park in Jacksonville FL, was initially designated to honor Confederate soldiers and sailors. It has since been redesignated and transformed as a space for local events and recreation.
• Beaches Museum and History Park: Beaches Museum & History Park safeguards and communicates the distinct history of Jacksonville's beaches. Discover exhibits on nearby life-saving, surfing, and original beach communities.
• Atlantic Beach: Atlantic Beach features a lovely seaside community with stunning beaches and a peaceful atmosphere. People can enjoy surfing, swimming, and investigating local shops and restaurants near Jacksonville FL.
• Neptune Beach: The city of Neptune Beach gives a typical Florida beach town feeling with its sandy beaches and laid-back vibe. Guests can experience surfing, swimming, and discovering nearby shops and restaurants in Jacksonville FL.
• Jacksonville Beach: Jacksonville Beach is a lively shoreline city known because of its grainy beaches and surf scene. It offers a mix of recreational activities, dining, and nightlife along the Atlantic Ocean.
• Huguenot Memorial Park: This park provides a lovely beachfront spot with chances for campgrounds, fishing, and birdwatching. Visitors can appreciate the natural charm of the area with its diverse wildlife and scenic coastal views in Jacksonville FL.
• Castaway Island Preserve: Castaway Island Preserve in Jacksonville FL, provides picturesque paths and boardwalks through diverse ecosystems. Guests can relish nature walks, birdwatching, and discovering the beauty of the coastal environment.
• Yellow Bluff Fort Historic State Park: Yellow Bluff Fort Historic State Park in Jacksonville FL safeguards the dirt remnants of a Civil War-era Southern fort. Guests can explore the historical location and learn regarding its meaning through informative exhibits.
• Mandarin Museum & Historical Society: The Mandarin Museum & Historical Society safeguards the past of the Mandarin in Jacksonville FL. Visitors are able to discover exhibits and relics that highlight the region's distinctive history.
• Museum of Southern History: This Museum of Southern History presents relics and displays related to the history and culture of the Southern United States. Visitors are able to delve into a variety of topics, including the Civil War, slavery, and Southern art and literature. Jacksonville FL
• The Catty Shack Ranch Wildlife Sanctuary: The Catty Shack Ranch Wildlife Sanctuary in Jacksonville FL, provides escorted foot tours to view rescued big cats and other exotic animals. It's a non-profit organization committed to providing a safe, caring, forever home for these animals.

Fisher Agency

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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"What a great service run by incredible people."

"Highly professional, know their stuff, easy to work with."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

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Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

   1. ^ Jump up to:^{a b} Lester, Georgina. "Different jobs and responsibilities of various people involved in creating a website". Arts Wales UK. Retrieved 2012-03-17.
   2. ^ CPBI, Ryan Shelley. "The History of Website Design: 30 Years of Building the Web [2022 Update]". smamarketing.net. Retrieved 2022-10-12.
   3. ^ "Longer Biography". Retrieved 2012-03-16.
   4. ^ "Mosaic Browser" (PDF). Archived from the original (PDF) on 2013-09-02. Retrieved 2012-03-16.
   5. ^ Zwicky, E.D; Cooper, S; Chapman, D.B. (2000). Building Internet Firewalls. United States: O'Reily & Associates. p. 804. ISBN 1-56592-871-7.
   6. ^ Jump up to:^{a b c d} Niederst, Jennifer (2006). Web Design In a Nutshell. United States of America: O'Reilly Media. pp. 12–14. ISBN 0-596-00987-9.
   7. ^ Jump up to:^{a b} Chapman, Cameron, The Evolution of Web Design, Six Revisions, archived from the original on 30 October 2013
   8. ^ "AMO.NET America's Multimedia Online (Internet Explorer 6 PREVIEW)". amo.net. Retrieved 2020-05-27.
   9. ^ Jump up to:^{a b} "W3C Markup Validation Service".
   10. ^ W3C. "Web Accessibility Initiative (WAI)".
   11. ^ "What is Web Design?". The Interaction Design Foundation. Retrieved 2022-10-12.
   12. ^ THORLACIUS, LISBETH (2007). "The Role of Aesthetics in Web Design". Nordicom Review. 28 (28): 63–76. doi:10.1515/nor-2017-0201. S2CID 146649056.
   13. ^ "What is a Web Designer? (2022 Guide)". BrainStation®. Retrieved 2022-10-28.
   14. ^ Castañeda, J.A Francisco; Muñoz-Leiva, Teodoro Luque (2007). "Web Acceptance Model (WAM): Moderating effects of user experience". Information & Management. 44 (4): 384–396. doi:10.1016/j.im.2007.02.003.
   15. ^ "Building a resilient frontend using progressive enhancement". GOV.UK. Retrieved 27 October 2021.
   16. ^ "Rolling out mobile-first indexing". Official Google Webmaster Central Blog. Retrieved 2018-06-09.
   17. ^ Stone, John (2009-11-16). "20 Do's and Don'ts of Effective Web Typography". Retrieved 2012-03-19.
   18. ^ World Wide Web Consortium: Understanding Web Content Accessibility Guidelines 2.2.2: Pause, Stop, Hide
   19. ^ W3C QA. "My Web site is standard! And yours?". Retrieved 2012-03-21.
   20. ^ Christensen, Mathias Biilmann (2015-11-16). "Static Website Generators Reviewed: Jekyll, Middleman, Roots, Hugo". Smashing Magazine. Retrieved 2016-10-26.
   21. ^ Soucy, Kyle, Is Your Homepage Doing What It Should?, Usable Interface, archived from the original on 8 June 2012
   22. ^ Nielsen, Jakob (10 November 2003), The Ten Most Violated Homepage Design Guidelines, Nielsen Norman Group, archived from the original on 5 October 2013
   23. ^ Knight, Kayla (20 August 2009), Essential Tips for Designing an Effective Homepage, Six Revisions, archived from the original on 21 August 2013
   24. ^ Spool, Jared (29 September 2005), Is Home Page Design Relevant Anymore?, User Interface Engineering, archived from the original on 16 September 2013
   25. ^ Chapman, Cameron (15 September 2010), 10 Usability Tips Based on Research Studies, Six Revisions, archived from the original on 2 September 2013
   26. ^ Gócza, Zoltán, Myth #17: The homepage is your most important page, archived from the original on 2 June 2013
   27. ^ McGovern, Gerry (18 April 2010), The decline of the homepage, archived from the original on 24 May 2013
   28. ^ Porter, Joshua (24 April 2006), Prioritizing Design Time: A Long Tail Approach, User Interface Engineering, archived from the original on 14 May 2013
   29. ^ Spool, Jared (6 August 2007), Usability Tools Podcast: Home Page Design, archived from the original on 29 April 2013
   30. ^ Jump up to:^{a b} Messner, Katie (22 April 2013), Image Carousels: Getting Control of the Merry-Go-Round, Usability.gov, archived from the original on 10 October 2013
   31. ^ Jones, Harrison (19 June 2013), Homepage Sliders: Bad For SEO, Bad For Usability, archived from the original on 22 November 2013
   32. ^ Laja, Peep (8 June 2019), Image Carousels and Sliders? Don't Use Them. (Here's why.), CXL, archived from the original on 10 December 2019
   33. ^ Oleksy, Walter (2001). Careers in Web Design. New York: The Rosen Publishing Group, Inc. pp. 9–11. ISBN 978-0-8239-3191-0.
   34. ^ Visser, Larno, et al. ChatGPT for Web Design : Create Amazing Websites. [First edition]., PACKT Publishing, 2023.

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