What is Frodo?
Frodo is an Intelligent Adventure Camera, that is set out to solve the problem many travellers face. We go on epic trips, and record large amount of footage which goes untouched and unseen.
With it's Intelligent Editing Algorithm, Frodo is able to create shareable videos, easily, quickly and most importantly on the go, with out the use of an editing rig.
With it's unique form and connectivity to your smart phone, Frodo is the only travel companion you need.
FRODO had to be simple, elegant and easy to use.
That was my challenge.
I joined Nexgear Technologies, as their Chief Creative Officer. A role that was a combination of UI/UX Designer and Art Director. Frodo was their first product and it had some great challenges.
I was the fourth hire in this small startup, which meant I wore many more hats such as Photographer, Video Editor and Social Media Content creator. Eventually my team grew, as I hired a couple of interns and a freelance designer to help out with the social media activations.
USER EXPERIENCE
Seamless Interaction
With an intelligent adventure camera on your hands, our smartphone app had to be intelligent as well. From the moment the app was connected to the camera, the user would be able to create videos with ease.
The app has 4 core sections.
Featured Content, Camera Control, Gallery and AutoStories.
Via the app, the user can manage media files on his Frodo, create and edit videos, share them directly from the app and explore curated content.
BRANDING
Part Tech.
Part Adventure.
Frodo, had to sit in the middle of a crowded market. In a spectrum of Technology and Adventure companies, Frodo had to fit in, yet be unique.
We wanted to replace the passive Record icon, with a "Shoot-To-Share" icon. It meant that the user was shooting with the purpose of sharing.
