WEBVTT

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[SPEAKER_00]: This show is brought to you by The Makeery, the podcast Network for Makeers.

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[SPEAKER_00]: Are you ready?

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[SPEAKER_01]: I'm so ready.

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[SPEAKER_00]: Guys, how you kidding me?

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[SPEAKER_00]: My man, Carl Francis here, Carl is the man.

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[SPEAKER_00]: He's the digital marketing specialist for Tormack.

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[SPEAKER_00]: This guy is unbelievable.

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[SPEAKER_00]: Before we get to it, we're not trusting me.

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[SPEAKER_00]: This is gonna be fun.

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[SPEAKER_00]: He's amazing.

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[SPEAKER_00]: So first things, first let's thank our friends at Brodbeck Networks, makers of the 2x72 grinder.

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[SPEAKER_00]: This is a grinder for knife makers, metalworkers.

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[SPEAKER_00]: If you're making it happen, they're making it happen.

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[SPEAKER_00]: So go to Brodbeck Networks.com.

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[SPEAKER_00]: Put in the promo code knife, talk 10, you get 10% off, all their grinders, attachments, parts, all that stuff.

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[SPEAKER_00]: So definitely get involved with them and get involved with getting involved with them.

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[SPEAKER_00]: Next to my friends, at even heat manufacturers, the finest heat treat ones available to find your next oven, go to evenheet-kill.com, solid-state drive, you got to get your stuff going, and this is the stuff to get it going with.

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[SPEAKER_01]: Oh, what you got one second.

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[SPEAKER_01]: Oh, that's better.

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[SPEAKER_01]: Okay, there we go.

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[SPEAKER_01]: Now we're talking.

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[SPEAKER_00]: You can hear me okay, right?

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[SPEAKER_00]: Yeah, I think so.

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[SPEAKER_00]: All right, next, on my friends, at MaritimeNiveSupply MaritimeNiveSupply.com for all your knife-making needs, Bell's Abraise of Seals, Kills, forage, press, heat, your dehumans, all that stuff.

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[SPEAKER_00]: We love Lawrence Lake.

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[SPEAKER_00]: We love what he does for the knife-making community.

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[SPEAKER_00]: And we're huge fans in Canada.

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[SPEAKER_00]: They ship tonight's stage with ease.

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[SPEAKER_00]: Definitely get involved with Lawrence because what he does,

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[SPEAKER_00]: is he's also a knife maker.

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[SPEAKER_00]: He was taking classes at New England School of Metalwork.

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[SPEAKER_00]: He's very involved with them.

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[SPEAKER_00]: He's very involved with the Center for Metal Arts.

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[SPEAKER_00]: So I'm just internally grateful and most knife makers and then workers are because Lawrence really is great.

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[SPEAKER_00]: His shipping is fast.

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[SPEAKER_00]: He's

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[SPEAKER_00]: He's just fantastic.

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[SPEAKER_00]: And if you get a 10 to act for brace of belts, you get 10% off.

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[SPEAKER_00]: I highly suggest he's got a he's got a he's got a clutch.

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[SPEAKER_00]: He's got a grip of Norton blaze belts and Norton razor stars.

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[SPEAKER_00]: So go get him from him.

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[SPEAKER_00]: And not to mention, if you're forging integral bolster knives, and you want to get some you want to get some nice.

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[SPEAKER_00]: Hex, a starting stock 1080, he got plenty of it.

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[SPEAKER_00]: So definitely go check it out at MaritimeNifesby.com.

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[SPEAKER_00]: Next, my friends at Bakerforge, Bakerforge.com, Bakerforge and tool on Instagram, I love coin the boys, and they are making great exotic steals that are really easy to work with, and then you can put some razzle dazzle in your situation.

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[SPEAKER_00]: If you go to Bakerforge.com and put in the promo code full blast, you're gonna get 10% off all their copper,

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[SPEAKER_00]: I'm a huge fan of what they do and one of the reasons why is because it's very very consistent in terms of the core is always in the core.

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[SPEAKER_00]: There's no playing around.

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[SPEAKER_00]: He holds your hand to get you successful.

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[SPEAKER_00]: You don't have to.

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[SPEAKER_00]: It's already a kneel so you can cut it with your lousy, your lousy bands.

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[SPEAKER_00]: I don't know about that.

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[SPEAKER_00]: And he's got products to make you successful.

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[SPEAKER_00]: One of the products is this degreaser called.

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[SPEAKER_00]: It's called the Grime Reaper, and it's a safer version of break parts, cleaner, a lot of knife makers use that, and this stuff is really awesome, and it's going to get you ready to etch, and when you etch, you got to use a gator piss, right?

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[SPEAKER_00]: Gator piss, gator piss, max, gator piss, heavy.

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[SPEAKER_00]: They're all differently formulated for your task, so like if you're using stainless Damascus, which is really hard to use, because you can't use your regular gator piss,

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[SPEAKER_00]: warmed up in your attic acid, which is kind of not fun at all.

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[SPEAKER_00]: So definitely go over to my friends at Bakerforge.

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[SPEAKER_00]: You can also get the gator piss and my friends at Texas Ferris Supply.

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[SPEAKER_00]: Texas Ferris Supply.com, they're depending on what you are, your knife maker, blacksmith bladesmith, however you identify, you can get yourself some of that stuff they have.

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[SPEAKER_00]: I get the Rhino went from them, and what I do is when I am at the promo code, I go to, when I get check out, I get the promo code knife stock 10, I get you 10% off everything.

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[SPEAKER_00]: So, many thanks to my boys, Evan and the guys over Texas Ferris, to play those guys are really, really great.

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[SPEAKER_00]: And, um, many thanks to Baker Forge Coi and the boys are really doing a nice job.

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[SPEAKER_00]: Uh, and once again, I'm really so pumped that I have really good relationships with all the sponsors, including my guest, Carl, who's going to be on in a minute.

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[SPEAKER_00]: And he and I, we're become friends.

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[SPEAKER_00]: And these are like companies I believe in and all these guys, I can get on the phone with all of them and they're fantastic and I'm just really grateful.

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[SPEAKER_00]: And I'm grateful to my friends at TotalBoat.

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[SPEAKER_00]: TotalBoat.com, Kristen is absolutely outstanding.

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[SPEAKER_00]: It's this great company out in Rhode Island that made a piece of paid primary polishing compounds, and I used the adhesives to part of Poxies, the CA glue, all there.

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[SPEAKER_00]: you know, UV cure, resin all that stuff.

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[SPEAKER_00]: So they, they really kind of use it for boats.

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[SPEAKER_00]: So these are DIY boat builders who are constantly catching their boats up or building their boats and they're using all the total boat products to make sure they're boat stays afloat.

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[SPEAKER_00]: So if you're a knife maker and you're saying while I only use marine grade epoxy, well, this is for a marine grade.

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[SPEAKER_00]: This was meant for marine grade stuff.

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[SPEAKER_00]: So

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[SPEAKER_00]: Many thanks to TotalBoat, TotalBoat.com slash full blasts as you direct quote, and by the way, I was looking for some products from outside of my sponsorship and I was going to other podcasters who have sponsors and they don't put their highlights, they don't put their notes, they don't put their hyperlinks in their show notes, so other podcasters.

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[SPEAKER_00]: Get yourself squared away because it's like I can't find the promo codes, but when you go to full blasts wherever you are, wherever you listen to this, in the show notes of each episode are all the hyperlinks and all the discount codes, so many thanks to them, and many thanks to TotalBoat, so go to TotalBoat.com slash full blasts, and if you're a maker camp, I'm going to be doing something with those guys as well as the guys at my friends at Tourmic.

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[SPEAKER_00]: That's it for sure next thing.

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[SPEAKER_00]: I want to thank my friends Jill Hanson says g dot l dot underscore Hanson says on instagram g card dot big cartel dot com g card as unique composite natural fabrics and fibers mixed with epoxy and repression heat and they're great.

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[SPEAKER_00]: It's like cross cut my card.

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[SPEAKER_00]: And they're really, really beautiful, and they're, they got a lot of action and the Fez and Colouram Hupla.

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[SPEAKER_00]: All their trout patterns are really, really great, and I highly suggest giving them a try, they're really great stuff.

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[SPEAKER_00]: And I mean, if you're not a knife maker, like I think if pen, pen makers are using the G-carder, I don't know, I'm not a pen guy.

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[SPEAKER_00]: I've never gotten any messages from any pen people, so all you, pen, community people reach out to full blast podcasts and Instagram and tell me if you're using that stuff, and I

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[SPEAKER_00]: But many thanks to many thanks to Jill Hansen says he's got really great stuff and they're coming up with new patterns all the time And my customers are starting to ask I have been asking for it for a while So don't get yourself go to gcardupbicartsall.com and send send Greg some biz you know what I'm saying

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[SPEAKER_00]: Next, my friends at Nordic Edge, if you're not Australian, you're thinking yourself, boy, I want to buy all this stuff.

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[SPEAKER_00]: I don't know how to use any of it.

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[SPEAKER_00]: Why don't you go take a class?

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[SPEAKER_00]: If you're in Australia at NordicEdge.com.au, they have knife making, blacksmithing, bladesmithing, spoon carving, all sorts of great classes, and they also supply you the knife maker with great products.

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[SPEAKER_00]: Like

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[SPEAKER_00]: Their file guide is the best.

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[SPEAKER_00]: Their screw on the carbide file guide is the best I love it and these guys are really great and they'll be able to teach you how to use this stuff without you having to spend a pile of money deciding if you don't like it or not.

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[SPEAKER_00]: So goodinordicge.com and order it on your score edge on Instagram because they have the guidance to help accelerate your creativity and the tools, products, and supplies to help you manifest your ideas.

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[SPEAKER_00]: I wrote that, ladies and gentlemen, they didn't write that.

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[SPEAKER_00]: They just said, whatever you want to say, I wrote that.

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[SPEAKER_00]: So I'm a huge fan of those guys.

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[SPEAKER_00]: I owe sausage, man, forge a watercolour drawing.

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[SPEAKER_00]: I know this, I know this, I know this, I know this, I'm with him.

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[SPEAKER_00]: And I'm with all those guys.

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[SPEAKER_00]: Next to my friends, if you need some braises, if you need some braises, supplies, superior braise products for every application, knife making, metal fabrication, glass fabrication, floor sanding, and crankshaft.

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[SPEAKER_00]: Belts, grinding, cutting, yes, flat disc, surface conditioning, stuff, go to, uh, if you need some braises.com, and put in the promo code, FB10, it check out, and get 10% off everything.

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[SPEAKER_00]: I love those guys, uh, and uh, just got some surface conditioning belts from them, because I was doing a pile, estate knives, and I really was doing a belt finish,

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[SPEAKER_00]: So many thanks to them, Phoenix Abracet.com, and the last, but certainly not least, which will lead up to my boy, Carl Friends, I want to thank my friends at Tormek, celebrating 50 plus years of being business with the Black T.H.

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[SPEAKER_00]: sharpening system.

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[SPEAKER_00]: I'm going to say this about Tormek.

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[SPEAKER_00]: and I'm friends with these guys.

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[SPEAKER_00]: I love these people.

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[SPEAKER_00]: I love their the ethics and the ethos of the company.

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[SPEAKER_00]: It's a small business started by a small entrepreneur slash inventor.

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[SPEAKER_00]: We'll do a little bit of recap on the amazing parts of what what Tornex is all about.

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[SPEAKER_00]: And this is a very, very intuitive great machine that's very user friendly, the parts and the accessories are all interchangeable, and nothing is, there's no planned option.

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[SPEAKER_00]: So you can, you know, you can upgrade your machines and there are people getting old machines and they're using the new jigs and stuff like that.

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[SPEAKER_00]: This is a great company.

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[SPEAKER_00]: And since I started using tourmic products, I'd become a better knife maker because,

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[SPEAKER_00]: using the jigs and trying to figure out what's going on.

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[SPEAKER_00]: It allowed me to realize that some of my geometry years ago was off.

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[SPEAKER_00]: So I love the tournament.

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[SPEAKER_00]: And so will you.

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[SPEAKER_00]: We're going to talk a little bit about Tormek, but at the same time.

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[SPEAKER_00]: I'm a huge fan of these guys.

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[SPEAKER_00]: Go to Tormek.com, Tormek underscore sharpening and my man called friends the director of the new short documentary on me is out.

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[SPEAKER_00]: I was so happy.

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[SPEAKER_00]: He was out here for a little bit and he put out this great documentary in Friends of Tormek.

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[SPEAKER_00]: And he made me look so good.

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[SPEAKER_00]: Carl Friends is the digital marketing specialist for Toro Mac and he is my friend.

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[SPEAKER_00]: Carl Friends, welcome back.

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[SPEAKER_01]: Jeff, you know, I think you have a future career in hosting UFC or WWE or some sort of intro, because that was amazing.

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[SPEAKER_00]: Oh, I wouldn't see the, you know, funny you say that because like I've been I've realized I've been podcasting for over for about 16 years and we started podcasting on a podcast called the downward spiral.

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[SPEAKER_00]: We started doing it and I just wanted to be Howard Stern Jr.

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[SPEAKER_00]: And the reason why is because for me growing up it was like I was all alone and when I wasn't alone my parents was getting yelled at and when you turn the radio on they're just trying to keep you company and tell you jokes.

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[SPEAKER_00]: And I respected the fact that that's what they did and when I had my first studio I was all alone and I just wanted I wanted to be kept company and the radio kept me company.

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[SPEAKER_00]: I never wanted to be what you know like these however.

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[SPEAKER_00]: However, the ultimate and broad casting, a huge fan of broadcasters, the ultimate broad casting would be play by play baseball guy.

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[SPEAKER_00]: That would be so much fun.

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[SPEAKER_01]: Oh, dude, I would definitely share the booth with you that'd be sick.

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[SPEAKER_00]: Do you like baseball, don't you?

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[SPEAKER_01]: Yeah, well as a kid I was you know I was a cubs fan and then we had quite a spell of bad luck So I fell off a little bit and then 2016 when the world series and you know kind of kind of back But I've definitely been a basketball football kind of guy first

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[SPEAKER_00]: Anthony Rizzo, one of the Yankees, was the savior of Chicago.

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[SPEAKER_00]: A couple weeks ago, a couple weeks ago, number of weeks ago, I had to fly into Chicago to go to Wisconsin, and my layover gave me enough time that I could go into a Chicago restaurant and the hot in the airport.

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[SPEAKER_00]: where they specialize in Chicago hotdogs.

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[SPEAKER_00]: And I got to watch the Cubs and the Yankees.

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[SPEAKER_00]: And it was so much fun.

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[SPEAKER_00]: But I think that the Chicago hotdog is slightly underrated.

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[SPEAKER_01]: uh... yeah i i would i would agree i think uh... some people like it a good toasted bun but the chagodog is nice and steamed a little bit soft kind of creases the uh... you know the vienna beef hot dog oh yeah it's good it's good you can't go wrong you

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[SPEAKER_00]: Yeah, yeah, but thank you so much for your kind words.

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[SPEAKER_00]: I love broadcasting so much.

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[SPEAKER_00]: It's like to me.

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[SPEAKER_00]: It's it's it's so much fun And I think about my old getting older and what's gonna happen when I can't stand in front of a grinder anymore And I think maybe you can paint, but maybe you could just podcast for a while.

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[SPEAKER_00]: So we'll see what happens

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[SPEAKER_01]: I mean, I've been good, man.

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[SPEAKER_01]: Yeah, like you said, that documentary came out and feel and super motivated by it.

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[SPEAKER_01]: I think it turned out really well, and it really just kind of showed we had a great time.

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[SPEAKER_01]: And yeah, Tom, it's doing great.

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[SPEAKER_01]: We're working on a lot of projects here.

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[SPEAKER_01]: We've got the holidays coming up soon.

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[SPEAKER_01]: So that's always fun, a little bit busy, but yeah, overall, just been great, being a dad, doing all the things.

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[SPEAKER_01]: And you're a young dad, too.

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[SPEAKER_01]: Oh, that's great.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: I mean, you know, I got some great in my beard now, but.

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[SPEAKER_01]: All right.

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[SPEAKER_00]: So we first met years ago, when I went in Barcelona, just a little bit of a recap, we, you and I met a number of years ago, probably like four or five years ago, I was like that.

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[SPEAKER_00]: So I don't think that right after the pandemic actually I was at teaching class with Tomer at quarantine kitchen knives and he says I'm going to I'm going to have a drink with the guys at Tormack that you want to join me and I say absolutely and I came and we hung out and and Sebastian was there and I think Victor was there too.

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[SPEAKER_00]: I see I know all these guys know

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[SPEAKER_01]: Yeah, well, it was really funny because we were, you know, getting dinner with Tomer and, you know, we heard, you know, he's bringing his friend along, he's from the US, like we could hit it off maybe, and then when we left, we kind of unanimously like, okay, I don't know the extent of how we want to, you know, work with Jeff, hang out with Jeff, be friends with Jeff, but we kind of unanimously like we need to do something, and we need to do it now because he's one of the realist guys we've met.

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[SPEAKER_01]: clearly really good at his craft.

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[SPEAKER_01]: So yeah, it really just all worked out really well.

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[SPEAKER_00]: Well, it's been so much fun because I know we've kind of, I got to come with you guys too.

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[SPEAKER_00]: You guys were generously invited me to Sweden, and I got to tour the tourmic facility in my wife.

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[SPEAKER_00]: Who I was worried that my wife was going to be slightly bored because it's like, I mean, you know, who, she talks about that trip.

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[SPEAKER_00]: She was one of the most fun times she's ever had, and you guys were so awesome.

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[SPEAKER_00]: And that was just such a great, it was great seeing how

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[SPEAKER_00]: Listening to I went to some of the meetings and it was really cool seeing how you guys kind of operate as a as a as a company and it was just I really I'm pretty pretty psyched about being you know being involved the tourmic in general But I mean you and I kind of like he really hit it off.

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[SPEAKER_00]: I think is that possible is that you might be crazy

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[SPEAKER_01]: No, I actually, it was one of the things I wanted to bring up today was like, you know, and I'm not even just trying to like blow smoke or, you know, gas the up a bit, but, you know, I work for Tormic yes, but because of that, you and I have become such good friends and it's not just a business relationship like.

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[SPEAKER_01]: I remember when the nicks were in the playoffs and I shot you a text and literally under 30 seconds I get a call from you and it was like that was a craziest thing I've seen.

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[SPEAKER_01]: I mean like you know we're different demographics let's just say it we're across the country yet I could still text you about something and you know we'll just hop on a phone call and just you know geek out about basketball like that that's rare

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[SPEAKER_00]: I'm old.

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[SPEAKER_00]: I'm old and the reason why you know I'm old is if you text me there's a good chance I'm just gonna I'm like I'm fuck around anymore.

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[SPEAKER_00]: I'm gonna just call you because like I can't deal with the bubbles back and forth and I'm not good.

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[SPEAKER_00]: I don't know like etiquette either Like I think it says delivered when you've said in the message to me doesn't say red I don't want to be you know I don't want to be missing so I just usually find myself being in the situation of saying like

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[SPEAKER_00]: Just call them.

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[SPEAKER_00]: Just call them and like, you know, you're easy to call.

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[SPEAKER_00]: Uh, you were here.

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[SPEAKER_00]: You came here in last.

16:45.823 --> 16:59.072
[SPEAKER_00]: I actually right after this after the, I ran the New York City marathon and you're here for two days and filming in the shop and you film this awesome documentary, which I'm getting so many messages from people saying how articulate I sound.

16:59.692 --> 17:01.654
[SPEAKER_00]: And I'm just like, it's all in the editing, ladies and

17:03.795 --> 17:19.530
[SPEAKER_01]: Yeah, I kind of, you know, you are great talking to the camera, but it's it's always fun being the video editor to be able to see the background and you know, obviously everybody has umms and so when it comes to the final piece and it doesn't have any of that stuff.

17:20.190 --> 17:46.841
[SPEAKER_01]: It's really I mean that is my craft like you you know you make knives I make videos and so I'm sure it's the same is like Like you have this raw piece of steel and you take it from raw to finished polished all that stuff So that's you know that's my process is like I see the The umms in the eyes and then I get to take that away just like you kind of sand away material from the knife and then You know by the end of it you have this beautiful product which is which is awesome

17:47.461 --> 17:53.603
[SPEAKER_00]: Take me back because when you got here, you were incredibly relaxed.

17:53.743 --> 18:01.945
[SPEAKER_00]: In my mind, I'm thinking to myself, before Carl gets here, I want to make sure we're organized, so he doesn't feel hairy.

18:01.965 --> 18:04.526
[SPEAKER_00]: I wanted to make sure that your time here was worth it.

18:05.786 --> 18:10.628
[SPEAKER_00]: I was really, you know, when we talked beforehand, I was really like, I want to make sure you're organized.

18:10.648 --> 18:14.649
[SPEAKER_00]: Because for me, it was a situation if I didn't want to let you down.

18:15.409 --> 18:19.351
[SPEAKER_00]: so like I wanted to make sure what we're going to do and we talked about it, something like that.

18:19.371 --> 18:24.073
[SPEAKER_00]: I didn't think I couldn't believe how relaxed you were as soon as you got here.

18:24.093 --> 18:30.975
[SPEAKER_00]: You and it felt like after we came up with all the shot lists and stuff like that, you were still so chill.

18:32.356 --> 18:35.737
[SPEAKER_01]: Yeah, I mean part of it is we're homies, you know, we're just being out.

18:35.757 --> 18:37.838
[SPEAKER_00]: But still, you got like, you know, you're on the clock.

18:38.333 --> 18:52.343
[SPEAKER_01]: Yeah, well, so, and I think, you know, if there's anyone who's into video here listening to this, they might say I'm doing it wrong, but for me, what I found is that, you know, obviously you have to have a shot list kind, you know, a general shot list.

18:52.363 --> 19:00.688
[SPEAKER_01]: You have to have talking points, things like that, but what I found when I do these types of videos is if I go in there with a general

19:03.370 --> 19:07.735
[SPEAKER_01]: I can then keep an open mind to inspiration while I'm there.

19:07.815 --> 19:14.021
[SPEAKER_01]: So if I see you doing something, and I notice, oh wow, there's a light flare behind your head.

19:14.441 --> 19:15.583
[SPEAKER_01]: I'm going to angle it this way.

19:16.103 --> 19:23.270
[SPEAKER_01]: And if I had a shot list that I was like, no, I need it to be this specific angle, I might not, you know, I'll have my blinder son.

19:23.310 --> 19:24.632
[SPEAKER_01]: So I might not even see that.

19:25.773 --> 19:38.083
[SPEAKER_01]: So that's kind of my process is, yes we script, yes we have a general idea, but I want the inspiration to come from the shoot and not, you know, structured beforehand so that I can keep my mind to open.

19:38.203 --> 19:51.635
[SPEAKER_01]: So, I think that's why I feel more relaxed in these scenarios is because it's, let's just have some fun, we'll hang out and if you have that energy, you then get a more raw, real authentic feel in the video, which,

19:52.255 --> 20:06.845
[SPEAKER_01]: You know like you said like you know came through articulate like it felt very raw as if you were in the in the shop with you Which is why I also do a lot of handheld shooting over the super smooth stabilized shots I liked it.

20:06.985 --> 20:12.509
[SPEAKER_01]: I like to go handheld so you can have that grounded feel and yeah, it just feels more raw and real

20:13.289 --> 20:19.734
[SPEAKER_00]: I also realized that you really created a vibe because my shop tends to be dark.

20:20.315 --> 20:25.919
[SPEAKER_00]: In any time we've had any photographers in here or anything else like that, there's always lighting being done.

20:26.580 --> 20:32.925
[SPEAKER_00]: And I feel as though I don't think you really had lights when we were doing, you would put lights on when we were doing the interview style.

20:33.565 --> 20:37.886
[SPEAKER_00]: But what I loved is, is you kind of kept the darkness in the background.

20:37.926 --> 20:39.466
[SPEAKER_00]: Like the shop is just dark.

20:39.486 --> 20:40.206
[SPEAKER_00]: I mean, it's just dark.

20:40.226 --> 20:42.187
[SPEAKER_00]: I mean, it's a metal shop, it's a dark shop.

20:42.787 --> 20:46.168
[SPEAKER_00]: And I love the fact that you were able to just kind of keep that.

20:46.248 --> 20:50.208
[SPEAKER_00]: And it gave a little bit more authenticity than just this very polished shop.

20:50.268 --> 20:52.129
[SPEAKER_00]: And my shop was a good dump.

20:52.269 --> 20:59.210
[SPEAKER_00]: I mean, I am really like, I'm one of these guys who there's this weird concept that a clean shop is a happy shop or something like that.

20:59.230 --> 21:02.691
[SPEAKER_00]: Or it gets a very, you know, if the shop is really clean, that means everything's good.

21:03.291 --> 21:14.697
[SPEAKER_00]: I've been in metal shops where you're working so hard that you don't have time to clean up, and part of me thinks that sometimes if you spend too much time cleaning up, that means you're not working, you know, a lot of work coming through the shop.

21:15.137 --> 21:25.563
[SPEAKER_00]: So I have this like mix between, you know, keeping a shop clean and being honest and saying, look, we're here to work, we're not here to, you know, polish the grinders and stuff like that.

21:26.219 --> 21:46.352
[SPEAKER_01]: yeah well it's funny because every time i do one of these videos and i show up on location people go what is just you that's it you know i a lot of times i you know i'll bring lights like about those lights to you but i like to keep it as authentic as real as if you were there with Jeff making knives i think it is more authentic

21:47.413 --> 22:13.713
[SPEAKER_01]: You know, the running gun, we can just kind of use the lighting that you're used to, which is funny because you were like, do you want me to, you know, clean up this pile of belts in the corner, and it's funny because you see it as clutter, but I see it as art, like I see that as, when I think of Jeff working hard in his shop, you want to, you expect to see that, like, if it was all clean with perfect lighting, yes, it'll look good, yes, it'll feel cinematic and like,

22:14.233 --> 22:26.839
[SPEAKER_01]: Maybe a Hollywood movie, but does it give you that emotion and that actual connection that you that most viewers want, especially with retention editing and all the things on social media.

22:26.859 --> 22:34.023
[SPEAKER_01]: Now, everyone is trying so hard to be this pro and just trying to make everything look so good.

22:34.623 --> 22:38.825
[SPEAKER_01]: But I think you end up losing the authenticity and the connection with the viewer.

22:44.007 --> 22:52.110
[SPEAKER_00]: One thing about you, particularly, is that I wanted to talk about how you started and how you started and learning how to create film.

22:52.690 --> 23:00.153
[SPEAKER_00]: But I was really interested when I got to sit through a few sale of your meetings when you were in Sweden and there were

23:00.553 --> 23:05.540
[SPEAKER_00]: You know, the CEO of Samuel would go to all the different heads and stuff again.

23:05.560 --> 23:06.802
[SPEAKER_00]: They started to go to marketing.

23:07.563 --> 23:14.974
[SPEAKER_00]: And it was so apparent that you had a complete command of how things are working with social media.

23:15.575 --> 23:20.439
[SPEAKER_00]: You had a total command of how things are working and tick-tock.

23:20.459 --> 23:22.020
[SPEAKER_00]: How things are working and you're trying this.

23:22.060 --> 23:28.765
[SPEAKER_00]: And this is the very, very, you had a command of how you do social media.

23:28.785 --> 23:34.790
[SPEAKER_00]: It feels like a guy you're age, I mean, you're a young guy, but you're still, you're ageing, obviously.

23:35.450 --> 23:47.162
[SPEAKER_00]: You're constantly having to, and I know that you also do an Instagram page called Captain Media, which I'll link in the show where you're trying to help people with social media or give them advice and stuff like that.

23:47.723 --> 23:52.668
[SPEAKER_00]: How do you keep your eye on what how social media is changing?

23:53.865 --> 24:06.520
[SPEAKER_01]: I mean, yeah, that is, it is so hard, you know, it is always changing, you know, meta, just this past spring had a big update with their AI that, and now detects keywords in the video itself.

24:06.761 --> 24:10.806
[SPEAKER_01]: So now the caption doesn't matter as much, so it's really what you say in the video.

24:11.226 --> 24:13.588
[SPEAKER_01]: But if you say the wrong thing, it shows it to the wrong person.

24:13.648 --> 24:20.592
[SPEAKER_01]: The testing phase of the ads is shorter, and it's no longer based on that, I can go on it on.

24:21.233 --> 24:37.764
[SPEAKER_01]: So, it changes so rapidly, and I think the way to get good is to just let go of everything that you think you know about it and just be open to the new wave, not saying hop on trends, but the new way that the structure works.

24:38.924 --> 24:45.768
[SPEAKER_01]: They call it YAP content, so YAP is really popular where someone just is raw real talking to the camera That's what people want to watch.

24:45.808 --> 24:52.793
[SPEAKER_01]: That's what gets watch time That's what gets rewarded Which is what I love by your page because you're always talking to the camera.

24:52.913 --> 24:53.213
[SPEAKER_01]: It's great

24:53.853 --> 25:03.439
[SPEAKER_01]: So yeah, it's kind of like a, you take, you know, principles that you know about making videos and then adapting to the newest change.

25:04.039 --> 25:11.143
[SPEAKER_01]: So it's really like you have to just always be learning, studying, which kind of can make you go mad sometimes.

25:11.543 --> 25:15.506
[SPEAKER_01]: But, you know, it's kind of kind of the way to play the game.

25:16.126 --> 25:17.787
[SPEAKER_01]: What do you think people are doing wrong?

25:19.748 --> 25:21.529
[SPEAKER_01]: I, it's so hard.

25:21.569 --> 25:24.829
[SPEAKER_00]: I, you know, I come, I'll give you an example, just a backup, I'll give you an example.

25:25.530 --> 25:37.673
[SPEAKER_00]: Like I would say, you know, I started social media, I started Instagram when it first or like 14 years ago or something like that, and it was a way for me to get out of having to work with galerists because I thought there were pimps that I hated working with them.

25:38.033 --> 25:38.993
[SPEAKER_00]: And it was really successful.

25:39.013 --> 25:44.795
[SPEAKER_00]: And there was this kind of golden age pre-pandemic where knife makers could just post pictures.

25:45.755 --> 25:50.337
[SPEAKER_00]: of their knives and you'd get growth, you'd get viewership, you'd get everything like that.

25:50.897 --> 25:54.278
[SPEAKER_00]: And it felt as though a lot of knife makers like, this is what I want to say.

25:54.338 --> 25:57.939
[SPEAKER_00]: I'd make the knife, take a picture of the knife, upload the knife and then I'm done, you know.

25:58.399 --> 26:06.002
[SPEAKER_00]: And then once you started to do reels, you had to like, you know, for the most part, you know, dance around and follow the trends and figure out how to do things.

26:06.042 --> 26:11.384
[SPEAKER_00]: And there has been this real sense, especially with knife makers, unwilling to change.

26:12.584 --> 26:19.748
[SPEAKER_00]: They're it's almost like they're stuck in a rut or they're just like are there or some of them are you know Why I'm not doing this anymore.

26:19.768 --> 26:21.548
[SPEAKER_00]: So it Instagram used to be fun.

26:21.629 --> 26:26.091
[SPEAKER_00]: I'm doing it anymore What is what is everybody just doing wrong?

26:26.131 --> 26:28.612
[SPEAKER_00]: They just not being able to not willing to change her

26:30.087 --> 26:36.431
[SPEAKER_01]: Well, I think it's, you know, maybe part on them, but it's also just this new or the new age we live in.

26:36.551 --> 26:45.676
[SPEAKER_01]: I mean, this is going to sound like a crazy stat, but every single day, there are a hundred million new posts on Instagram.

26:46.037 --> 26:47.538
[SPEAKER_00]: Wow, that's madness.

26:47.899 --> 26:49.821
[SPEAKER_01]: It is so crazy.

26:49.941 --> 26:51.222
[SPEAKER_01]: Yeah, it is so muddy.

26:51.262 --> 27:06.096
[SPEAKER_01]: There is so much junk out there that the algorithm itself is trying to sift through and feed you what you want, but it has to go through so much more data, which is why people now are saying you have to be consistent, consistency is everything.

27:06.636 --> 27:26.624
[SPEAKER_01]: because if you post for two weeks and then stop the algorithm essentially forgets about you and then when you go to post again so if you quit and then you start again you quit you start again it's not going to know who to feed it to because it kind of resets your page essentially so it's just it's hard because you know some people may be stuck in their ways but

27:27.364 --> 27:34.270
[SPEAKER_01]: you know, there are so many people in the barrier to entry is so low that anyone can post these days.

27:34.770 --> 27:40.956
[SPEAKER_01]: So you're not only now fighting against other knife makers, but you are fighting against everything and anything on social media.

27:42.577 --> 27:58.922
[SPEAKER_00]: For me, I've gotten to the point where because I've just, you know, it's the same thing with my mindset with podcasting and the same thing with my podcast for everything, which is just keep doing it, keep your head down, don't expect virality, don't shoot for virality, just doing something that you're interested in doing.

27:59.522 --> 28:03.503
[SPEAKER_00]: I try to keep the amount of time I'm spending to a minimum.

28:04.043 --> 28:05.905
[SPEAKER_00]: Like I got a tripod I'm looking at right now.

28:05.985 --> 28:11.070
[SPEAKER_00]: I stick my phone on and if I'm decide to do a knife, build a knife build, I'll just kind of like follow along.

28:11.771 --> 28:14.233
[SPEAKER_00]: Two seconds here, two seconds there, I'll kind of put it through edits.

28:14.633 --> 28:16.795
[SPEAKER_00]: Personally, I think edits is an awesome app.

28:17.316 --> 28:17.977
[SPEAKER_00]: I think it's great.

28:17.997 --> 28:22.801
[SPEAKER_00]: And I personally, I might be wrong, but I think that meta is kind of like rewarding people using edits.

28:23.062 --> 28:24.183
[SPEAKER_00]: I think that's what I think.

28:24.203 --> 28:25.124
[SPEAKER_01]: Yeah, I think so too.

28:26.004 --> 28:47.092
[SPEAKER_00]: But I try to make everything as quick under 40 seconds and Not a lot of time on my end spent trying to figure it out like I got to do it alongside with what I'm doing Otherwise it wrecks my day and then it also wrecks my mindset if it's only got a thousand views And what did I do wrong?

28:47.112 --> 28:48.212
[SPEAKER_00]: Why did I waste all this time?

28:48.692 --> 28:49.493
[SPEAKER_00]: So it's always for me.

28:49.513 --> 28:52.834
[SPEAKER_00]: It's always like very quick and then just like put it up and forget about

28:53.936 --> 29:00.879
[SPEAKER_01]: Well, and what's cool now is in this new wave of Instagram and social media, that's kind of what is rewarded.

29:00.999 --> 29:06.721
[SPEAKER_01]: So it's like the videos that take less time and less work are actually the ones getting pushed.

29:06.882 --> 29:07.182
[SPEAKER_01]: Really?

29:07.242 --> 29:08.322
[SPEAKER_01]: Yeah, definitely.

29:08.362 --> 29:12.864
[SPEAKER_01]: Because the people want Ron Real and they don't want, I've said that a million times.

29:13.084 --> 29:13.664
[SPEAKER_01]: It's okay.

29:13.684 --> 29:14.685
[SPEAKER_01]: So people might go with that.

29:15.145 --> 29:24.270
[SPEAKER_01]: But yeah, it's one of those things that for so long, people were posting such polished content that yes, it's still good to have.

29:24.710 --> 29:35.796
[SPEAKER_01]: But on a daily basis, people want to know who is Jeff, because at the end of the day, especially like small business, they want to support somebody that they like, no entrust.

29:36.516 --> 29:39.998
[SPEAKER_01]: Versus, conglomerans and stuff like that that have.

29:41.078 --> 29:55.665
[SPEAKER_00]: tons of money for marketing and you know maybe they don't even have that good of a product or you know whatever the case may be so you're doing the right thing which is great I the funny thing is is I I don't trust the social media companies at all

29:56.665 --> 30:02.928
[SPEAKER_00]: And that's the reason why I used to get the use when they started doing reals, they offered a pay for views.

30:03.608 --> 30:07.650
[SPEAKER_00]: And at first I thought a friend of mine said, you know, you're putting them up, why don't you just get paid?

30:07.670 --> 30:08.811
[SPEAKER_00]: I mean, I don't do anything extra.

30:09.271 --> 30:12.673
[SPEAKER_00]: So I thought okay fine, so I would get like, you know, I get some money here and there.

30:13.293 --> 30:17.395
[SPEAKER_00]: And then they just decided they just said, well, we're not doing that anymore.

30:19.152 --> 30:23.035
[SPEAKER_00]: And I was so irritated because there's just like, there's no contracts.

30:23.455 --> 30:26.538
[SPEAKER_00]: There's nothing saying they can monetize or demonetize.

30:26.558 --> 30:30.641
[SPEAKER_00]: There's nothing preventing them from just saying, well, we're just not going to monetize anymore.

30:30.861 --> 30:32.943
[SPEAKER_00]: Like, we're just, we just, we've stopped.

30:32.963 --> 30:34.944
[SPEAKER_00]: We decided to stop our, you know, situation.

30:35.505 --> 30:45.852
[SPEAKER_00]: So it made me very weary of like trying to monetize the reels in general because my job is and to be a social media content creator.

30:45.892 --> 30:47.414
[SPEAKER_00]: My job is to get people to the website.

30:48.227 --> 30:48.868
[SPEAKER_00]: and buy a knife.

30:49.608 --> 30:59.196
[SPEAKER_00]: So I find myself in this position of like completely, because I am friends of mine who stopped working and then they're strictly doing, you know, monetization.

31:00.277 --> 31:06.142
[SPEAKER_00]: And in my mind, I go back to when, you know, remember when the United States decided, well, we're not doing TikTok anymore.

31:06.562 --> 31:08.584
[SPEAKER_00]: And it was like, you know, everyone's jumping out of windows.

31:08.784 --> 31:13.628
[SPEAKER_00]: Because they always said they think, you know, that there's like, well, how can I make money anymore?

31:17.600 --> 31:18.720
[SPEAKER_00]: Good, a free content, though.

31:19.781 --> 31:28.643
[SPEAKER_01]: Yeah, well, and I think too, and I could literally talk hours about this, but go ahead with this new updates on social media.

31:29.063 --> 31:35.205
[SPEAKER_01]: If you are selling a product or a service, now is such a good time to do it, because going viral,

31:36.065 --> 32:01.681
[SPEAKER_01]: doesn't actually lead to more business because if you go let's say you go viral you can break down you can look at your analytics and it'll say you know you have 25% of your views were in India you know 18% was in Australia and if you don't sell a product or service to those countries what is the point of going viral right so now what you want to do is you want to have

32:02.261 --> 32:08.005
[SPEAKER_01]: You know, even if it's less views, you want more intentional views, you want buyers to watch your videos.

32:08.706 --> 32:14.170
[SPEAKER_01]: So if you're posting these videos showing your workshop, not spotless, people are going to love that.

32:14.330 --> 32:25.978
[SPEAKER_01]: They're going to go, oh my god, like, when they get your knife, they're now going to show their friend, check out the sick knife from Fader knives, and then they can literally pull up your Instagram and be like, he made that here.

32:26.238 --> 32:26.499
[SPEAKER_01]: And like,

32:27.279 --> 32:33.009
[SPEAKER_01]: I wouldn't be shocked if some of your customers would love to see your shop like I think people want to see that stuff.

32:33.430 --> 32:39.862
[SPEAKER_00]: You think that that's you think that intentional viewers is that like how would you describe an intentional viewer?

32:41.035 --> 32:46.997
[SPEAKER_01]: I mean, it's kind of, they come, you know, I've heard tons of different terms, but they call them true fans.

32:47.197 --> 32:54.759
[SPEAKER_01]: So, you know, Fader knives drops a new t-shirt, that person's going to buy that shirt regardless of what's on there.

32:55.119 --> 32:56.560
[SPEAKER_01]: That is like the goal.

32:56.660 --> 33:00.481
[SPEAKER_01]: Like you want people to be so brand loyal and so into what you're doing.

33:01.121 --> 33:10.645
[SPEAKER_01]: that they'll have not one, not two, but maybe a whole set of knives from you, and they'll buy merch from you, and they'll, you know, anything along those lines.

33:10.865 --> 33:17.428
[SPEAKER_01]: So anyone that consumes it and feels like they're a friend of Fader knives, that's the goal.

33:17.808 --> 33:29.833
[SPEAKER_01]: And not only is it the goal financially, because you have to obviously run a business, but isn't that way more fun to run a business, actually connecting with your customers and not just

33:31.673 --> 33:47.920
[SPEAKER_00]: 100%, you know, funny that you say that because like, I really don't equate full-last podcast or knife talk with Vaternives and I think I consciously do that too because a part of me gets a little bit crazy.

33:48.260 --> 33:53.322
[SPEAKER_00]: Like we do, you know, Howard Stern like Dick jokes on both shows and stuff like that.

33:53.342 --> 34:00.205
[SPEAKER_00]: And part of me always thinks like, I hope my cause some of my customers, you know, I look at my customer based I'm thinking to myself, well some of them probably wouldn't

34:01.385 --> 34:05.608
[SPEAKER_00]: You know, they were, this is jackass to make my life, I don't think I do that by life.

34:06.168 --> 34:08.970
[SPEAKER_00]: We started to see, there is a connection.

34:09.010 --> 34:21.437
[SPEAKER_00]: I've been starting to see crossover, where people are totally into the wild things I say, or the crazy things I say, or the dumb things I say, and it's the strangest part is, I'm still so,

34:22.518 --> 34:36.091
[SPEAKER_00]: I don't promote it on Fair Knives, and I mean, you are the website, and then they'll have each episode will be linked in the website page, but I don't go out of my way to say, this is the Fader Knives podcast, like a part of me is just almost slightly embarrassed.

34:36.111 --> 34:39.754
[SPEAKER_01]: Yeah, I mean, we maybe are in different camps there.

34:40.114 --> 34:45.139
[SPEAKER_01]: I'm so big on, I mean, we have different lines of work, but

34:45.699 --> 34:52.587
[SPEAKER_01]: If I wanted to help a small business with video, if they don't like me for who I am, we're gonna spend a lot of time together.

34:52.827 --> 35:01.797
[SPEAKER_01]: If you and I didn't get along and we did that documentary, that would have been a rough day and a half, like it two days, yeah.

35:02.017 --> 35:02.277
[SPEAKER_01]: Yeah.

35:02.357 --> 35:13.444
[SPEAKER_01]: So, you know, if you don't like me for who I am and what I offer, like I don't know if I really want to you as a client, as you know, hard that as that is the hearsay.

35:13.504 --> 35:14.305
[SPEAKER_00]: No, it makes sense.

35:14.325 --> 35:17.387
[SPEAKER_00]: I mean, if you're looking for a looking for some sincerity.

35:18.677 --> 35:20.017
[SPEAKER_00]: Definitely, definitely.

35:20.057 --> 35:46.022
[SPEAKER_01]: But I think maybe the checkbook, but maybe the checkbook is smaller, it's a steadier gain, but I think in the long run that you will build more lasting connections if you do good business and stay true to yourself and if you're a character online and then someone sees you in person and you're not that same person, I think there's a disconnect and then now you lose trust.

35:46.742 --> 35:50.331
[SPEAKER_01]: So I'm always for like being your authentic self, especially in your content.

35:51.437 --> 36:18.699
[SPEAKER_00]: had a creating of a persona to me just seems so exhausting and I find myself sometimes I'll do video of reals where it's I say I talk I like talk under it because sometimes I'll say something that's kind of slightly funny you know weird and it's just kind of a Larry David annoyed way and then some days I'm just like these people don't hear my voice anymore so I'll just put music behind it and just let the you know let the video do the work and it is interesting because

36:19.800 --> 36:24.103
[SPEAKER_00]: It is, the whole thing is interesting because I do think about, well, how am I being perceived?

36:24.423 --> 36:33.329
[SPEAKER_00]: And that funny enough with the, with Fader Knives full blast podcast at Night Talk, is there's totally different demographics.

36:33.509 --> 36:37.472
[SPEAKER_00]: Like the knife guys watch the reels and then they're looking for

36:38.212 --> 36:40.853
[SPEAKER_00]: They're looking for tips on the reals.

36:40.893 --> 36:45.116
[SPEAKER_00]: Like, I'll get a lot of knife makers saying, oh, you, I didn't realize that you use the grinder like that.

36:45.136 --> 36:45.856
[SPEAKER_00]: And that's kind of cool.

36:45.896 --> 36:47.057
[SPEAKER_00]: I should try that and something like that.

36:47.457 --> 36:51.099
[SPEAKER_00]: And then you have the people who are just like, they're not knife makers at all.

36:51.119 --> 36:55.081
[SPEAKER_00]: And then they're just kind of interested in, you know, how I make a knife or something like that.

36:56.182 --> 36:58.603
[SPEAKER_00]: But it's like, it's two distinct audiences.

36:59.502 --> 36:59.922
[SPEAKER_00]: definitely.

37:00.043 --> 37:15.539
[SPEAKER_01]: Yeah, and I mean, a tip for that, and this is for you or for anyone listening, like, finding, you know, like you said, people are looking for tips and tricks, so like finding a common practice in, let's say, knife making and having a contrarian take.

37:16.480 --> 37:24.363
[SPEAKER_01]: that is what's going to get a lot of people to comment, view, jump in the conversation, just like that pizza video you made that went crazy viral.

37:24.763 --> 37:29.925
[SPEAKER_01]: It was because people had their own opinions that they thought was the right way to do it.

37:30.405 --> 37:35.087
[SPEAKER_01]: I think that's also like a little hack of

37:39.822 --> 37:58.316
[SPEAKER_01]: Yeah, I think as long as you mean them, like, you know, I wouldn't have a hot take that you're just making up, but if there's like a technique that you do with your knives that most people don't do and most people say, you know, don't do this, but you find that it's better that way, I would, I would go almost essentially all in on that type of stuff.

37:59.577 --> 38:07.784
[SPEAKER_00]: See, but then we fall into the trap of, like I was saying before, I don't like to spend too much time because it gets all consuming and I have like, I have orders to fulfill.

38:08.365 --> 38:14.691
[SPEAKER_00]: I can't be, you know, babysitting my phone because I got our answer for the engagement.

38:15.051 --> 38:19.074
[SPEAKER_00]: Like, that's another issue because we all have that problem where we're...

38:19.835 --> 38:45.357
[SPEAKER_00]: scrolling and scrolling and scrolling and then you have like these professional you know I get these once a while I get these guys who are like professional Contrarians and it seems like they don't have a job at all and they just want to school you and then They want to engage you and like conversation on on your real and I'm just like I got no I got in the time port Got to the point where one guy he's all over my wheels every so often

38:46.618 --> 38:55.702
[SPEAKER_00]: Just it just seemed like he wanted some type of connection or he wanted to have some type of Who the hell knows, but I got so irritated.

38:55.762 --> 39:12.349
[SPEAKER_00]: I just wrote I wrote so he wrote something that I wrote something and I made a huge mistake But I just like I said something that I didn't say something terrible when I was just disagree to them And then he wanted me to write like, you know 50 page 50 word essay on why I'm You know right and he's wrong and I just wrote it in a brightening.

39:12.830 --> 39:14.310
[SPEAKER_00]: I just don't argue with you.

39:14.350 --> 39:15.051
[SPEAKER_00]: Have a great day

39:16.371 --> 39:31.538
[SPEAKER_00]: I just don't have the time for I don't I'm also very fragile like I'm I don't really want to fight people and I'm not I don't want to deal with that that engagement doesn't do for me Yeah, and I mean, you know There's no rule saying you have to respond to everybody.

39:31.758 --> 39:42.523
[SPEAKER_01]: I know it's hard when it's just sitting there, but if you if that guy's not going to be a customer Like I wouldn't waste my energy at all, you know versus you can spend your energy on people who actually want to work with you

39:43.563 --> 39:44.185
[SPEAKER_00]: look at you.

39:44.687 --> 39:45.410
[SPEAKER_00]: Take me back.

39:45.470 --> 39:47.216
[SPEAKER_00]: How did you learn how to become a filmmaker?

39:48.396 --> 39:56.180
[SPEAKER_01]: Yeah, so I went to college for market, well, I actually started an engineering because I liked knowing how things worked.

39:56.440 --> 39:59.802
[SPEAKER_01]: I wanted to build things, I thought engineers built stuff.

40:00.102 --> 40:07.886
[SPEAKER_01]: So I started in that and then I realized after I failed calculus that maybe I'm not smart enough for that line of work.

40:07.966 --> 40:15.750
[SPEAKER_01]: So I kind of had a little college crisis and then switched to business, which then ended up going into marketing.

40:16.670 --> 40:34.174
[SPEAKER_01]: And I realize like oh wait a second like this is cool like I'm actually you know There's an art to this you can you can build out marketing and then a year or two after I graduated I kept telling my my grip well now life with my girlfriend at the time You know I want to start a clothing line like I was really big into fitness.

40:34.234 --> 40:43.536
[SPEAKER_01]: I wanted to do fitness YouTube And just like flex on camera Realized you're big dude you could you could flex easy.

40:43.736 --> 40:45.197
[SPEAKER_00]: You're like you walk in a room.

40:45.217 --> 40:45.837
[SPEAKER_00]: You command

40:46.797 --> 40:53.380
[SPEAKER_00]: You command gaze gaze g a z a g a z Yeah, sorry everybody.

40:53.440 --> 40:54.920
[SPEAKER_00]: I didn't want to make a yo.

40:55.000 --> 40:55.300
[SPEAKER_00]: Sorry.

40:55.320 --> 41:00.682
[SPEAKER_00]: I got a little bit you command the I side of people in the room because you're just your big guy.

41:01.123 --> 41:12.167
[SPEAKER_01]: Oh, that was awesome But yeah, yeah, so I was like, oh, I'm going to start a clothing line I can't wait to film the promo videos for it and at the time I followed a bunch of fitness youtubers who did the same thing

41:13.367 --> 41:23.731
[SPEAKER_01]: And my wife, girlfriend at the time, was like, you know, you keep talking, you're excited about this clothing company, and you keep saying you can't wait to make the promo videos.

41:25.312 --> 41:27.953
[SPEAKER_01]: Why don't you just make that the career?

41:29.033 --> 41:34.175
[SPEAKER_01]: And I literally was like, yeah, I'll marry her, like, that's exactly like the type of person I need in my life.

41:35.535 --> 41:39.799
[SPEAKER_01]: Yeah, so I ended up actually bought a drone before I bought an actual camera.

41:39.859 --> 41:58.272
[SPEAKER_01]: I thought like, oh, I'll do a drone and then I'll fill my my iPhone So I kind of did it backwards, but yeah, so then long story short went to YouTube University Just learned a video sound line really well, not actually, but I just call YouTube University No, I'm shocked because I mean it just seems like you've have

41:59.393 --> 42:00.995
[SPEAKER_00]: All right keep going on your projects for nothing.

42:01.015 --> 42:01.255
[SPEAKER_01]: No, no.

42:01.375 --> 42:25.714
[SPEAKER_01]: So yeah, I just basically watched every single video I could watch on editing Camera techniques tips and tricks like all the things and you just end up kind of you know You rate retain one thing you go to a video shoot You mess up something with the wrong white balance and wrong camera setting and then You your brain's like, well, never gonna do that again, and then you just start to stack So I

42:26.454 --> 42:53.493
[SPEAKER_01]: I worked, I was doing marketing for a software company for a while and then like filming weddings on the side and then COVID hit, got laid off and then saw Tormick was hiring, never heard of him before and I figured, you know, I was giving them an application or a given my resume because the job listing was like, we're looking for somebody who's been in marketing but also knows how to work at camera and I thought that was awesome.

42:53.613 --> 43:07.919
[SPEAKER_01]: because there's so many, and this is kind of like me, maybe tune my own heart a little bit, but in marketing, there's not a lot of times you know, or you get people who know the strategy and can make the content, you usually have to get one for each.

43:08.499 --> 43:09.119
[SPEAKER_01]: Why is it?

43:10.520 --> 43:20.262
[SPEAKER_01]: I think, well, a lot of my friends that are like filmmakers, they, a lot of them didn't go to college and they just dove into the camera side of things.

43:20.562 --> 43:29.665
[SPEAKER_01]: I think because I got my marketing degree and then found a camera a couple years later, I was able to kind of marry the two and then, you know, figuring both out.

43:29.725 --> 43:36.726
[SPEAKER_01]: So it was like, while I was working in marketing, I was also, you know, running a little side hustle, learning the camera.

43:36.786 --> 43:39.067
[SPEAKER_01]: And so it made me like really,

43:41.406 --> 43:49.553
[SPEAKER_00]: I just, it just seems to me like, I find myself wondering like, why would, if you were in marketing, why wouldn't you learn how to make videos?

43:49.593 --> 43:55.698
[SPEAKER_00]: Because if you're trying to create marketing, you should be able to express your express the visions that you have yourself.

43:56.218 --> 44:08.008
[SPEAKER_00]: It just seems to me like that would be like, that would be just like natural that you would have, you'd be able to, you know, produce video if you're trying to push a long and idea for

44:11.238 --> 44:30.570
[SPEAKER_01]: Yeah, well, and that's what's, you know, that's what's cool about the marketing team at Tormack is like we're all like always like sending each other inspiration like everyone's learning like we have you know our social media specialists she doesn't have a filmmaking background, but she's like getting behind the camera and filming and learning how to edit and

44:31.270 --> 44:38.896
[SPEAKER_01]: It's so cool because we're, you know, we all technically have our roles, but we're all learning little parts of what each of us do.

44:39.216 --> 44:43.299
[SPEAKER_01]: So, um, but I guess going back to the question, why don't people do it?

44:44.060 --> 44:46.381
[SPEAKER_01]: I think, you know, a lot of structure is

44:47.562 --> 44:49.505
[SPEAKER_01]: companies go through marketing agencies.

44:49.725 --> 44:51.969
[SPEAKER_01]: So it's kind of like, oh, well, you just get a job.

44:52.189 --> 44:55.073
[SPEAKER_01]: If you're a marketing person, you get a job with a marketing agency.

44:55.594 --> 44:57.156
[SPEAKER_01]: And then that company is hands off.

44:57.176 --> 45:01.242
[SPEAKER_01]: They just, you know, hand the keys over to them and they kind of manage the whole thing.

45:02.524 --> 45:19.133
[SPEAKER_01]: But I'm a big proponent of bringing marketing in-house and learning it and just being a really good because like you just said, like the people who are employed by the company, they know the company's voice and they know how things are worded and what to say, what not to say, you know, the industry.

45:20.294 --> 45:21.915
[SPEAKER_01]: So, yeah, I don't know.

45:22.835 --> 45:26.297
[SPEAKER_01]: It's a big gap and I think people are just so busy with what they're working on.

45:26.537 --> 45:38.865
[SPEAKER_00]: There are other gaps that I don't understand either, like when social media came on, I would have thought that public relations companies, so we work with the public relations companies, we had a good relationship with them.

45:39.826 --> 45:47.992
[SPEAKER_00]: But at the same time, they really had very little grasp on social media, but their public relations company didn't make sense to me.

45:48.452 --> 45:50.613
[SPEAKER_00]: Like, they were giving me tips and stuff like that.

45:50.653 --> 45:52.773
[SPEAKER_00]: I'm just like, bro, you have like 1,000 followers.

45:53.013 --> 46:00.355
[SPEAKER_00]: Like, I don't, what do you, why am I getting, you know, corrected for the, why am I, why, why, why, why, why, why, why, you should be listening to me.

46:00.395 --> 46:01.276
[SPEAKER_00]: Why do I listen to you?

46:01.296 --> 46:05.777
[SPEAKER_00]: That wasn't trying to be a dick and it wasn't a dick, but at the same time, it was just like, I don't understand why,

46:06.777 --> 46:33.089
[SPEAKER_00]: For what I understand is the public relations companies now, they've kind of steer clear of social media and they're basically They're just providing access to different types of media But it's so strange to me how these companies especially in this day and age where you're able to do almost everything yourself I mean you're you know, you didn't go to film school I've you know like a brick and mortar film school You learn on your own and it seems like change is coming and I feel like a lot of people just

46:33.889 --> 46:38.293
[SPEAKER_00]: shirt off how things are to be done in the future.

46:40.375 --> 46:47.122
[SPEAKER_01]: Yeah, yeah, it's definitely an interesting landscape, and I'm curious now, I mean, I even think of, you know, me growing up.

46:47.422 --> 46:55.650
[SPEAKER_01]: This is a dumb example, but I played basketball my whole life, and I didn't, you know, I'm 63, but my first dunk was after graduating high school.

46:57.050 --> 47:01.071
[SPEAKER_01]: And I see like eighth graders dunking and seventh graders dunking and I'm like, how what the heck?

47:01.512 --> 47:12.375
[SPEAKER_01]: But I'm thinking at least my theory is they have YouTube so you can literally go to YouTube and watch tutorials and how to approach the hoop to best optimize your vertical to dunk the ball.

47:12.755 --> 47:23.438
[SPEAKER_01]: So I just feel like going forward like the kids now are only going to be better at what we're doing now because they have so many more resources at a young age.

47:23.858 --> 47:24.758
[SPEAKER_01]: That's that's my theory.

47:25.213 --> 47:35.791
[SPEAKER_00]: Do you think that small business owners are so hoping for status quo that they don't realize that every day technology is passing them by?

47:36.958 --> 47:37.778
[SPEAKER_00]: That's how I feel.

47:37.859 --> 47:55.108
[SPEAKER_00]: I feel as though, like, and we, I know we're going to talk about AI, because I hate, I don't like AI for certain reasons, but I feel as though at the same time when it comes to business, small businesses, you have to be, you have to be able to change in order to status, quote, don't work.

47:55.508 --> 48:01.812
[SPEAKER_00]: Like, you can't just sit there and think that things aren't going to change, and then when they start to do, you just pitch about how things were good in the good old days.

48:02.392 --> 48:03.212
[SPEAKER_00]: don't work that way.

48:03.792 --> 48:11.614
[SPEAKER_00]: And I'm grateful for the fact that I have a business partner who is very, very in terms of, you know, how we move forward.

48:11.834 --> 48:13.494
[SPEAKER_00]: He's kind of watching market trends.

48:13.534 --> 48:14.875
[SPEAKER_00]: He's watching how things are done.

48:14.895 --> 48:18.315
[SPEAKER_00]: He's not spending a ton of time on social media kind of leaves me to that.

48:18.776 --> 48:22.916
[SPEAKER_00]: But at the same time, it's like having to change as such a huge part of being a small business.

48:23.057 --> 48:29.778
[SPEAKER_00]: I just feel as though technology is making small businesses lose or get left behind.

48:31.093 --> 48:40.458
[SPEAKER_01]: Yeah, I mean, I, again, I'm so biased because I'm a social media guy, but I, you know, I talked to a lot of local service businesses by me.

48:41.438 --> 48:47.581
[SPEAKER_01]: Just to see if I can help with their marketing and just like, you know, point them in the right direction, kind of a way to like, I guess give back.

48:48.102 --> 48:48.922
[SPEAKER_01]: And yeah.

48:49.402 --> 48:52.925
[SPEAKER_01]: I feel like a lot of times these, you know, these guys, they're like, oh, I don't really want to be on camera.

48:52.945 --> 48:53.806
[SPEAKER_01]: It's not comfortable.

48:54.627 --> 49:01.593
[SPEAKER_01]: And yeah, it's like they're sitting back, but, you know, there is obviously you can make AI video in photo.

49:02.334 --> 49:05.957
[SPEAKER_01]: At this point, it's not good enough to replace the real thing.

49:06.918 --> 49:15.566
[SPEAKER_01]: But I think the real thing is they're sitting back and, you know, they're going, oh, well, I get all my business from Google, like Google search, let's say.

49:16.366 --> 49:28.520
[SPEAKER_01]: Well, if you search chat GPT now, you can literally say like best Thai food near me in chat GPT and it's going to pull up all the best restaurants through chat GPT.

49:28.640 --> 49:31.583
[SPEAKER_01]: So it's like people aren't even going to Google as much.

49:31.643 --> 49:36.509
[SPEAKER_01]: I think they're losing search volumes down a pretty big chunk this year.

49:37.029 --> 49:46.657
[SPEAKER_00]: I'm so glad you mentioned that because for years, you know, I've been talking to Tom Rabotner, who I think is one of the smartest minds in this small business game of, you know, the custom knife world.

49:47.157 --> 49:54.102
[SPEAKER_00]: And he said years, he said a few years ago, he used to put a lot of money into Google ads because that's how he was getting people to come through.

49:54.562 --> 49:57.565
[SPEAKER_00]: And he says he's really started to put more money into

49:58.025 --> 50:11.058
[SPEAKER_00]: AI as like chat cheapie or not ads, but AI and he's saying that's going to be the future of advertising is to, you know, make sure that chat cheapie tea and all these different AI platforms are saying your name first.

50:12.160 --> 50:19.201
[SPEAKER_01]: Yeah, I mean, think about like when, you know, well, at least when I was younger, we had like, what, ask Jeves was the, ask Jeves.

50:19.621 --> 50:32.083
[SPEAKER_01]: And Jeves, and I remember I would log on to the internet and it would auto go to Yahoo, and then now the past what 20, 30 years, it's been like, oh, if I need something like Google it, like it's been, it's like a turning.

50:32.663 --> 50:36.384
[SPEAKER_01]: And I'm like, so curious of the next generation are they gonna say Google it?

50:36.444 --> 50:40.505
[SPEAKER_01]: Or are they gonna say chat, chat, chat, chat, chat, chat, chat,

50:41.886 --> 50:43.532
[SPEAKER_00]: Does that scare you at all?

50:46.389 --> 50:47.850
[SPEAKER_01]: I don't know.

50:47.870 --> 50:49.831
[SPEAKER_01]: I actually just watched a video on AI.

50:50.872 --> 50:53.254
[SPEAKER_01]: One of my favorite filmmakers just made a video.

50:53.274 --> 50:54.535
[SPEAKER_01]: It was beautifully done.

50:54.575 --> 50:55.475
[SPEAKER_01]: I'll have to send you the link.

50:55.555 --> 51:01.880
[SPEAKER_01]: But he was basically saying, you know, he's known for his amazing transitions and he's doing all these masks and things like that.

51:02.320 --> 51:04.542
[SPEAKER_01]: And the video was essentially AI is replacing me.

51:05.243 --> 51:12.048
[SPEAKER_01]: But a big theme of it was, you know, humans have been inventing things for as long as time.

51:12.148 --> 51:13.088
[SPEAKER_01]: So it's like, right.

51:14.089 --> 51:37.525
[SPEAKER_01]: When you think of fire, it's like fire could be used to cook food, but it could also be used to burn down villages, like there's good and there's bad, so with AI, I think it's kind of the same thing of it, you know, as a filmmaker, I can now, I'm not a VFX artist, I can't do visual effects, but now with AI, I can kind of expand my

51:38.346 --> 51:47.918
[SPEAKER_01]: offerings or I could make my videos more interesting or make a Hollywood film with a robot because I have AI.

51:48.038 --> 51:52.343
[SPEAKER_01]: We're before you'd have to hand do it in like a 3D render and I can't do all that.

51:53.024 --> 52:12.290
[SPEAKER_01]: So there's a lot of good tools and I think that it's going to help in a lot of areas and I think I don't have a watch a lot of people talk like some of the CEOs of AI companies and it's like there's a lot of like things that we haven't figured out yet and that is a little bit scary.

52:13.343 --> 52:39.441
[SPEAKER_00]: Yeah, it's a funny enough because I usually talk when I talk about what I don't like about AI is I really don't like like I think I think years a few years ago there was this weird AI filter where you could put your picture and it would make it look like studio ghibli that that anime you know that anime house had made it which is very famous and the guy who created studio ghibli which all of these great AI movies he hates the kind you hated the concept of

52:41.742 --> 52:47.891
[SPEAKER_00]: And this filter, you plug in your picture, and then it would make it look like it was made out of studio, Ghibli.

52:48.492 --> 52:52.298
[SPEAKER_00]: And that really was for me that was the tipping point back then.

52:52.338 --> 52:53.259
[SPEAKER_00]: It was a couple of years ago.

52:53.299 --> 52:54.621
[SPEAKER_00]: You remember what we were talking about?

52:55.042 --> 52:56.244
[SPEAKER_00]: Yeah, yeah, that was exactly.

52:56.784 --> 53:11.512
[SPEAKER_00]: And it was, it was a scene for me, it was like a tipping point because it was taking the artistic, the fingerprint of what makes it look like Studio Ghibli, and it was just stealing it.

53:11.632 --> 53:12.973
[SPEAKER_00]: Like I felt like it was stealing it.

53:13.473 --> 53:16.094
[SPEAKER_00]: And I felt like that was like a very on the nose,

53:17.815 --> 53:40.080
[SPEAKER_00]: use of how AI is going to you know basically take your essence and then not just replace you but but like lift it and take it and use it for your own good as opposed to going to Studio Ghibli saying hey do you think you could make me look like it you know you could make me look like one of your cartoons and I felt like to me that was like a real

53:40.920 --> 53:50.722
[SPEAKER_00]: line the sand in terms of creative people need to be, you know, they need to have a degree of ownership of their creativity, especially only if they execute it.

53:50.822 --> 54:04.546
[SPEAKER_00]: I don't think that I think that being creative, a lot of being creative people, you need to execute your creativity in order to have like some, you know, some standing for ownership of an idea.

54:04.766 --> 54:10.027
[SPEAKER_00]: Like I feel like, you know, that there's, you know, I can come up with great ideas, but if I don't do them, it's not really the matter.

54:10.947 --> 54:22.260
[SPEAKER_00]: But I felt like that when AI was said, if you, I guess you put in, I don't know how AI works in the sense of creating an image, but you say, I want you to make it look like Keith Herring or I want you to make it look like something that Andy Warhol would do.

54:22.280 --> 54:31.330
[SPEAKER_00]: I feel like that crosses the line, but what I'm more, more, more upset about is the fact that creative people don't recognize that.

54:32.011 --> 54:34.533
[SPEAKER_00]: that to me is more offensive than the actual.

54:34.793 --> 54:37.994
[SPEAKER_00]: Basically what you're saying, it's like a tool it could be used for cooking your fire.

54:38.415 --> 54:44.298
[SPEAKER_00]: But the thing is is when you add people to any great idea, it gets destroyed.

54:44.798 --> 54:46.159
[SPEAKER_00]: It gets bastardized for sure.

54:46.179 --> 54:47.220
[SPEAKER_00]: It never becomes pure.

54:47.820 --> 55:03.293
[SPEAKER_00]: And I feel as though that a lot of these ideas are awesome in the technologies amazing, but I don't think that most people, a lot of people don't have the inner fortitude nor the ethics to decide whether or not they're just going to steal from people who have established themselves or not.

55:04.165 --> 55:05.206
[SPEAKER_01]: Yeah, I agree.

55:05.326 --> 55:23.428
[SPEAKER_01]: I think though, you know how they always say like, you know, trends always come back like a couple years ago everyone had well kind of still is here, but like must ashes and bullets came back and clothes comes back and I really I really think that it's kind of a perfect time for AI to get here.

55:24.029 --> 55:31.411
[SPEAKER_01]: because it makes it a perfect time for us to be more human and I mean people are craving analog again.

55:31.631 --> 55:34.031
[SPEAKER_01]: People want Polaroid cameras again.

55:34.291 --> 55:46.214
[SPEAKER_01]: It's almost a really good time at this kind of beginning phases of AI that people are craving human connection and authenticity and vintage things.

55:47.014 --> 55:49.334
[SPEAKER_01]: Pokemon is huge right now.

55:49.714 --> 55:51.995
[SPEAKER_01]: Things are coming back and I think it's a good time.

55:53.170 --> 56:09.197
[SPEAKER_00]: I'm glad you said that because I've we've noticed in our analytics that we've never businesses never been better for us and I think it's because of slow growth but that also feel like there is people who and I also feel like our price point is a far more manageable than some.

56:10.537 --> 56:15.661
[SPEAKER_00]: I believe that people are looking for a degree of authenticity and I think that there are messages.

56:15.701 --> 56:17.622
[SPEAKER_00]: I got to put it in order together today.

56:18.783 --> 56:29.010
[SPEAKER_00]: This guy wanted the specific me to design the specific knife based off of a race car that he has and he was telling me that he'd been following me for a long time and this has been a lot of fun.

56:29.510 --> 56:34.733
[SPEAKER_00]: and it's a lot to see is joyed seeing what how I do and he likes the idea of having something for me.

56:34.773 --> 56:37.215
[SPEAKER_00]: So there is this, you're a thousand percent of right.

56:37.655 --> 56:55.887
[SPEAKER_00]: Maybe this is the right time to be doing it, but I find myself seeing creative people using AI filters or just being cheap about it and I find it to be slightly offensive, not that being offended is against the law, but I mean I find some of it to be quite offensive.

56:56.941 --> 57:13.615
[SPEAKER_01]: Yeah, and I think there's a big wave right now of small businesses like and I mean, I can see why some of them do it, but there's a big wave of they just go to AI and they make posters of what they offer right and they're posting that on social and every single one looks the exact same.

57:14.115 --> 57:29.617
[SPEAKER_01]: Yeah, I think people are calling it out and people are liking it and I think it's really you know, it's going to be hot for a little bit, but that's why I think staying the course being authentic, being you, doing those talking videos like they will connect with you way more in the long run.

57:30.114 --> 57:37.320
[SPEAKER_00]: But what you notice, I remember every so often you say, you see someone say, oh, I really like what you're doing, but I don't like the AI Slop.

57:37.860 --> 57:46.547
[SPEAKER_00]: Like I guess I know some knife-maker friends who they think they see, it's like a shiny new toy, and they're like, yeah, I'm gonna put my knife in the hands of some famous athlete.

57:46.567 --> 57:52.171
[SPEAKER_00]: And I'm gonna do, you know, it's gonna look, we're just like that they like my knife, or whatever, or an actor or something like that.

57:52.191 --> 57:58.957
[SPEAKER_00]: And then once in a while, you used to be like a couple, you know, I would say, year ago, you'd say, people, right, AI Slop, AI Slop, AI Slop.

57:59.577 --> 58:12.967
[SPEAKER_00]: and then over time it seems as though you're getting less and less people calling it out as AI Slop and I've almost feel like we're slowly slowly becoming accustomed to it and just accepting it and there's nothing you can do about it anymore.

58:14.148 --> 58:23.775
[SPEAKER_01]: Yeah yeah I mean it's going to be interesting to hold you know who can you trust what can you trust and you know it's changing everything.

58:24.286 --> 58:29.251
[SPEAKER_00]: Well, with that said, you know, I talked to my business partner Tony, I don't think you got you never met Tony.

58:29.271 --> 58:29.671
[SPEAKER_00]: Yeah.

58:29.691 --> 58:30.952
[SPEAKER_00]: Tony should have been down.

58:31.413 --> 58:32.274
[SPEAKER_00]: Oh, he did drop in.

58:32.654 --> 58:32.814
[SPEAKER_00]: Hmm.

58:33.355 --> 58:33.855
[SPEAKER_00]: Oh, okay.

58:33.875 --> 58:34.155
[SPEAKER_00]: Good.

58:34.716 --> 58:35.957
[SPEAKER_00]: Well, I thought he hadn't come down.

58:35.997 --> 58:36.698
[SPEAKER_00]: I thought she didn't.

58:36.718 --> 58:41.242
[SPEAKER_00]: I mean, he's very pragmatic and we want to talk about AI.

58:42.322 --> 58:55.832
[SPEAKER_00]: You know, he knows that, you know, he is involved with accounting firms and, you know, they're constantly, you know, because of how the efficiencies of AI, they're laying people off because they can get AI to do certain tasks that a person would do.

58:56.833 --> 59:05.300
[SPEAKER_00]: And I said to him, like, yeah, I'm not crazy, but I'm finding myself changing because I told him I was trying to get me to, he's like, telling me that I need to get with the program.

59:06.080 --> 59:14.582
[SPEAKER_00]: And Tony said to me, he's like, yeah, when they came out with the printing press, Gutenberg came with the printing press, all the people who had made the type set, they were all pissed off because they were losing a job.

59:14.983 --> 59:16.243
[SPEAKER_00]: It's like, this is the way of the world.

59:16.263 --> 59:19.164
[SPEAKER_00]: You have to figure out ways in which to adjust.

59:20.364 --> 59:25.345
[SPEAKER_00]: And at the same time, I can't be completely, I have my limits.

59:25.405 --> 59:29.547
[SPEAKER_00]: You know, we went to every year, there's this place we go to.

59:30.547 --> 59:34.268
[SPEAKER_00]: It's called Johnny's Reef, and it's the seafood place on City Island.

59:35.008 --> 59:49.886
[SPEAKER_00]: city island is this tiny little it's like the strangest thing it's like this little seaside island next to the Bronx so the people who live that you can see the city but you're all surrounded by a tiny bit of water and there's a huge stretch of

59:50.487 --> 01:00:10.762
[SPEAKER_00]: these seafood places and it's just very it's a very strange and wonderful place kind of old school and every year we go to this Johnny's Reef when we get fried fish and you sit on a picnic table and there's tons of families there and they're known for fried food and fried seafood but then they're also known for you get a frozen peanut collati with that peanut collada with a

01:00:15.065 --> 01:00:22.328
[SPEAKER_00]: and who would think fried fish and, you know, frozen penny colladas with the Hency Floater is a combination, but that's like the thing, right?

01:00:22.928 --> 01:00:28.210
[SPEAKER_00]: So we go there every year, we're having a great time, we're looking at it, it looks like they've kind of read done all their signs and stuff again.

01:00:28.230 --> 01:00:29.210
[SPEAKER_00]: I see this one poster.

01:00:29.730 --> 01:00:32.511
[SPEAKER_00]: And as soon as I see the poster, I'm like, I stomach sinks a little bit.

01:00:32.531 --> 01:00:34.552
[SPEAKER_00]: I'm like, these motherfuckers use a high slap.

01:00:35.012 --> 01:00:39.157
[SPEAKER_00]: Like that, this is an AI poster, you know, no one drew this thing out.

01:00:39.477 --> 01:00:50.329
[SPEAKER_00]: I don't know why people think that these fake AI pictures that don't the slightly kind of look like they're painted, but the gradations are too good for anyone to actually do it.

01:00:50.689 --> 01:00:54.173
[SPEAKER_00]: How come they don't realize that this looks like a carbon copy of what everybody else is doing?

01:00:54.774 --> 01:00:56.055
[SPEAKER_00]: It bummed me out, frankly, Carl.

01:00:56.834 --> 01:01:16.520
[SPEAKER_01]: It's super it's super upsetting and I think it does more damage in the long run because you think so I think people I think one they feel lied to especially in that scenario But then too I think people think oh if they're cutting corners and doing shortcuts with this What else are they cutting corners with I mean?

01:01:17.180 --> 01:01:23.342
[SPEAKER_01]: I just think I I've seen it a ton of people online roasting people saying literally that that

01:01:24.082 --> 01:01:37.154
[SPEAKER_01]: If you're, if you're half-assing, you're marketing, like, you know, if you sell an expensive product and you're half-assing, you're marketing, how can I trust that you aren't half-assing the, you know, the product itself?

01:01:37.954 --> 01:01:41.057
[SPEAKER_00]: Wow, that's a, so this is not out of the blue.

01:01:41.077 --> 01:01:43.059
[SPEAKER_00]: This is something you've been noticing for a while.

01:01:43.514 --> 01:01:56.887
[SPEAKER_01]: Oh, yeah, I've been like super intrigued by this whole thing because I don't you well, I use I'm not going to say I don't you say I use AI in some ways But in terms of like generative AI like graphics and things like that.

01:01:57.968 --> 01:02:01.931
[SPEAKER_01]: I think at this point it will do more damage for a business than good

01:02:05.078 --> 01:02:06.700
[SPEAKER_00]: You, that's why you like Authenticity.

01:02:06.720 --> 01:02:09.042
[SPEAKER_00]: That's why you didn't bring the lights in the shop when you did everyone.

01:02:09.142 --> 01:02:09.923
[SPEAKER_00]: Hundreds or Doc.

01:02:10.403 --> 01:02:14.967
[SPEAKER_01]: I'm telling you, I want it to, I mean, I want it to go back to the documentary.

01:02:15.328 --> 01:02:18.251
[SPEAKER_01]: I, you were the first person when I walk in there.

01:02:18.271 --> 01:02:22.895
[SPEAKER_01]: And I was like, you know, oh, one of the interview questions, like, just, you know, start thinking about it.

01:02:22.955 --> 01:02:25.598
[SPEAKER_01]: I want you to tell me what you want your legacy to be.

01:02:26.218 --> 01:02:29.339
[SPEAKER_01]: And you straight up were like, I just want to provide value.

01:02:29.879 --> 01:02:36.000
[SPEAKER_01]: I literally, I mean, everyone knows you for saying, I'm with you, you know, whatever you need, that's Jeff Fader.

01:02:36.160 --> 01:02:38.681
[SPEAKER_01]: Like, that's what I wanted to shine through that.

01:02:39.401 --> 01:02:46.303
[SPEAKER_01]: So, yeah, I mean, that is what needed to come through in the messaging is raw, real authentic.

01:02:46.323 --> 01:02:47.483
[SPEAKER_01]: That's the theme of this whole thing.

01:02:48.285 --> 01:02:55.667
[SPEAKER_00]: And that's, I mean, that's kind of what you do think that you're very, that he seems like you, yeah, I like that you brought up this generative AI.

01:02:55.907 --> 01:03:09.151
[SPEAKER_00]: I use AI, usually it's like, if I'm driving, I gotta send a text message, I use, you know, Siri to do that, or if I want to know, I remember one of the last things, Hillary wanted to know how we'll call it if he tells us.

01:03:09.191 --> 01:03:11.392
[SPEAKER_00]: So we can see it at that time, like, time it in.

01:03:11.972 --> 01:03:18.082
[SPEAKER_00]: So you use Siri for that stuff like that and then every time I do it for my daughter She usually will say well, that was a water bottle.

01:03:18.343 --> 01:03:19.304
[SPEAKER_00]: That was a water bottle.

01:03:19.345 --> 01:03:24.934
[SPEAKER_00]: Everything's a water bottle You know like how much water takes to drink that question cost a bottle of water

01:03:26.060 --> 01:03:28.463
[SPEAKER_00]: And so I do use AI2.

01:03:28.863 --> 01:03:36.793
[SPEAKER_00]: And I'm not stupid enough to suggest that the apps that I'm using are using AI all together in general.

01:03:37.594 --> 01:03:41.538
[SPEAKER_00]: But it seems, I'm glad you said it was referred to as generative AI.

01:03:41.659 --> 01:03:42.500
[SPEAKER_01]: Yeah, yeah.

01:03:44.067 --> 01:03:50.154
[SPEAKER_00]: So, is this kind of, I mean, it seems as though the Tormek really values your opinion.

01:03:50.174 --> 01:03:55.319
[SPEAKER_00]: I mean, you've been doing such great stuff for them and I can tell that they value your opinion.

01:03:55.359 --> 01:04:04.409
[SPEAKER_00]: Do you think that you're bringing over that opinion of like, let's just make things realistic in terms of how you work with the concepts that you bring up to Tormek?

01:04:05.330 --> 01:04:12.052
[SPEAKER_01]: Yeah, our CEO, he's a marketing mastermind.

01:04:12.573 --> 01:04:14.473
[SPEAKER_01]: He's been a marketing his whole career.

01:04:15.694 --> 01:04:16.974
[SPEAKER_01]: So he knows all of this.

01:04:16.994 --> 01:04:22.696
[SPEAKER_01]: So he's so good at setting the tone, making sure that we stay true.

01:04:22.796 --> 01:04:29.979
[SPEAKER_01]: I mean, toward neither the inventor of Tormack is daughter still really much involved with the company.

01:04:31.779 --> 01:04:46.408
[SPEAKER_01]: We try and keep a grounded feel authentic real all the things So it's great because he's not, you know, he's not pushing like oh, let's just Let's post every single day all day so our faces are everywhere.

01:04:46.488 --> 01:04:54.073
[SPEAKER_01]: It's like no, let's let's Continue to be the same company like we can you know, we can use AI

01:04:55.114 --> 01:05:07.533
[SPEAKER_01]: You know, smart in a smart way in a safe way, but it's you know, it's so nice because if you were sitting here telling me like Oh, well, we need to you know try out this new AI video creation.

01:05:07.553 --> 01:05:09.036
[SPEAKER_01]: It doesn't matter if it looks real like

01:05:10.277 --> 01:05:13.479
[SPEAKER_01]: It's just great because we're not having to lie in any of our stuff.

01:05:13.580 --> 01:05:28.930
[SPEAKER_01]: I mean, it's just kind of like, if you don't know how to sharpen or if you need something really sharp and you have, you know, struggled or you want it to be quicker or more precise, like the machine kind of sells itself because it does all those things and we could just provide the info.

01:05:29.643 --> 01:05:35.125
[SPEAKER_00]: I want to just kind of bring everything back to, just a recap on why this is so interesting to me.

01:05:35.225 --> 01:05:44.427
[SPEAKER_00]: And there are older episodes with me and Carl, there's actually one that we're Carl and Hugo from a tour Mac, we were recorded in Sweden.

01:05:45.068 --> 01:05:51.489
[SPEAKER_00]: One of the amazing things to me about tour Mac was it seems as though it's the most sincere company.

01:05:52.090 --> 01:05:56.051
[SPEAKER_00]: One of the most sincere companies I've ever kind of had a view of.

01:05:56.711 --> 01:06:20.102
[SPEAKER_00]: And the reason why is because Torgnie, the owner, correct me if I remember when I'm wrong, is his, you know, in Sweden, they're, they're the huge woodworking backgrounds and people are using their axes or using chisels and the original way of sharpening these chisels and axes and knives or is this a big water wheel that it took two people to use.

01:06:20.682 --> 01:06:25.947
[SPEAKER_00]: So Torgnie wanted to make a machine that his father could move around as he was getting older.

01:06:26.468 --> 01:06:33.154
[SPEAKER_00]: He figured out this drive system where it was based off of his drill gun and it was the drill gun would.

01:06:34.576 --> 01:06:40.201
[SPEAKER_00]: There'd be a belt and the belt would kind of move the wheel slowly and then there'd be a trough.

01:06:40.662 --> 01:06:43.544
[SPEAKER_00]: And slowly slowly it became something a little bit more.

01:06:44.245 --> 01:06:53.068
[SPEAKER_00]: there was to fix a problem of how do we keep all these tools sharpened and it's not like a three-eye operation in order to keep your tools sharpened.

01:06:53.088 --> 01:07:04.652
[SPEAKER_00]: So the cool part about Tormack is when they started it was really the slow innovations of how to create a machine that can solve a problem for people.

01:07:04.692 --> 01:07:08.614
[SPEAKER_00]: The best part is is when you go to Tormack if you have the chance to go to Tormack.

01:07:09.074 --> 01:07:17.418
[SPEAKER_00]: they have a museum and they have every single evolution of the from the original tour Mac machine all the way to the newest ones.

01:07:17.958 --> 01:07:27.923
[SPEAKER_00]: And there's this really sincere story of how we came up with these different things and then how we came up with the Jake system and the Universal Jake system.

01:07:28.403 --> 01:07:30.424
[SPEAKER_00]: And then there is always this thought of

01:07:31.927 --> 01:07:39.571
[SPEAKER_00]: Well, we need to make sure that the people who bought the machines earlier than this one can still be a part without having to buy a new machine.

01:07:40.031 --> 01:07:45.694
[SPEAKER_00]: So everything was like, it was the idea of, this is not planned obsolescence.

01:07:45.714 --> 01:07:46.415
[SPEAKER_00]: We're all well.

01:07:46.435 --> 01:07:50.297
[SPEAKER_00]: You're going to just have to buy a new machine in order to use the universal Jake system.

01:07:50.617 --> 01:07:56.840
[SPEAKER_00]: And it feels as though that when you talk to the people at Tormack and you see how they, you know, they look at the history of Tormack.

01:07:57.240 --> 01:08:01.045
[SPEAKER_00]: There's an incredible sincerity that I'm not just like woo-wooing whole thing.

01:08:01.366 --> 01:08:03.889
[SPEAKER_00]: I mean, you see it and you feel when you talk to the people at Torrek.

01:08:03.909 --> 01:08:05.591
[SPEAKER_00]: Did I get it basically, right?

01:08:06.443 --> 01:08:10.745
[SPEAKER_01]: Yeah, 100% I mean, it was literally just like to break it down simply.

01:08:10.765 --> 01:08:18.389
[SPEAKER_01]: It was just a guy who was sick of doing it by hand and was like, I'm going to figure this thing out and kind of just develop from there.

01:08:18.489 --> 01:08:33.597
[SPEAKER_01]: And I think that's one of the biggest things that I love about to our Mac and why I, you know, I tell people all retire here is because there's no, I mean, obviously like we have, we have goals to like grow the business and

01:08:36.418 --> 01:08:41.381
[SPEAKER_01]: There's no, you know, we're not cutting corners to get there.

01:08:41.421 --> 01:08:46.523
[SPEAKER_01]: We're staying true to ourselves and some of them might say, like, What the heck, you build a machine that lasts forever?

01:08:46.583 --> 01:08:47.384
[SPEAKER_01]: Like, why would you do that?

01:08:47.404 --> 01:08:48.304
[SPEAKER_01]: You should have planned.

01:08:48.764 --> 01:08:49.945
[SPEAKER_01]: Oops, it's like, right now.

01:08:50.365 --> 01:08:51.586
[SPEAKER_01]: Actually, like, why don't we just...

01:08:52.426 --> 01:09:12.732
[SPEAKER_01]: have an awesome product that lasts you know like we we have an eight year warranty and for the 50th anniversary we had a 50 year warranty really just to show like this thing will last we have people who you know hit us up and they say hey my grandpa bought this in the 90s and I just need a replacement knob and it's like we have that.

01:09:13.672 --> 01:09:39.740
[SPEAKER_01]: Um, so it's just such a cool company because it's, we, they just, everyone just genuinely cares about tools and, you know, when we work with woodworkers and woodturners and they comment or they, you know, email us and they say like, oh my goodness, even you Jeff, like changing, you know, the geometry or like realizing geometries often fixing and making it seem better, it is so fulfilling, it is awesome.

01:09:40.540 --> 01:09:44.987
[SPEAKER_00]: There's not a question of my mind, I mean, the knife-making is really interesting.

01:09:45.307 --> 01:09:54.521
[SPEAKER_00]: Well, the culinary knife game is really interesting because there's a lot of thought in regards to what is the knife you want to present to your customer.

01:09:55.342 --> 01:10:00.087
[SPEAKER_00]: And I usually don't get, you know, a lot of people want you want to send out a razor blade.

01:10:00.187 --> 01:10:03.951
[SPEAKER_00]: Like the thing is then you can flex it on your fingernail.

01:10:04.432 --> 01:10:05.553
[SPEAKER_00]: It's a razor blade.

01:10:05.893 --> 01:10:09.477
[SPEAKER_00]: But in my mind, I think to myself, well, how is this going to last over time?

01:10:09.618 --> 01:10:12.160
[SPEAKER_00]: Actually, I think that I probably have a closer

01:10:12.941 --> 01:10:30.928
[SPEAKER_00]: a similar mindset as the torment guys because I probably leave a little bit more material behind the edge than a lot of these kind of razor blade guys and the reason why is because I've had a lot I've repaired a lot of razor blade guys like a lot of knives to make a lot of guys to make laser laser laser laser

01:10:31.268 --> 01:10:54.573
[SPEAKER_00]: Blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser blades, laser

01:10:54.993 --> 01:11:07.178
[SPEAKER_00]: And but at the of a while ago, I realized once I get the tour mech and I kind of dialed it in I realized I can push my knife a little bit farther in terms of the geometry and then me have this happy medium.

01:11:07.878 --> 01:11:10.760
[SPEAKER_00]: But it really was the tour mech that made my decision.

01:11:11.060 --> 01:11:13.481
[SPEAKER_00]: But for me, I want my customers to.

01:11:14.541 --> 01:11:16.643
[SPEAKER_00]: be able to use my knife for the life of them.

01:11:17.203 --> 01:11:23.548
[SPEAKER_00]: But at the same time, I don't want to get a message back saying, hey, I put this giant like poker chip sized chip in my knife.

01:11:23.628 --> 01:11:24.409
[SPEAKER_00]: How can you repair it?

01:11:24.429 --> 01:11:26.330
[SPEAKER_00]: And I'm going to tell him, like, I cut it all back.

01:11:26.710 --> 01:11:30.973
[SPEAKER_00]: You know, so it's like, how do you make a knife that's sharp and good at the same time?

01:11:31.354 --> 01:11:36.157
[SPEAKER_00]: How can you make sure that this knife is going to perform well on the seventh year?

01:11:36.177 --> 01:11:36.998
[SPEAKER_00]: They fear of use.

01:11:37.398 --> 01:11:40.421
[SPEAKER_00]: You know, so I feel like maybe I definitely

01:11:42.762 --> 01:11:45.705
[SPEAKER_00]: made me have to change my game for the better.

01:11:47.266 --> 01:12:00.217
[SPEAKER_01]: Yeah, and I mean, think about buying a custom knife, and then you try and trap it yourself, and you take away too much material, or you ruin the heel, so it doesn't have the nice rock when you try and cut something.

01:12:00.437 --> 01:12:00.697
[SPEAKER_00]: Right.

01:12:01.338 --> 01:12:07.063
[SPEAKER_01]: Where, you know, with Tormic, you know, there's a slight learning curve, you have to learn how the jig system works, but once you do,

01:12:07.723 --> 01:12:20.317
[SPEAKER_01]: it's so repeatable and it's so quick and easy and you can now justify spending more money on a nicer knife than just getting whatever hammy downs or you know how long those lines.

01:12:20.337 --> 01:12:23.680
[SPEAKER_00]: Well, just the idea of getting comfortable with the tourmic is the issue.

01:12:23.760 --> 01:12:24.321
[SPEAKER_00]: I think that

01:12:26.623 --> 01:12:31.246
[SPEAKER_00]: I want people, because people would ask me lately, because I'm rocking through Tormex.

01:12:31.286 --> 01:12:31.866
[SPEAKER_00]: Thanks to you.

01:12:33.307 --> 01:12:33.887
[SPEAKER_00]: Thanks to you.

01:12:34.147 --> 01:12:34.728
[SPEAKER_00]: Thanks to me.

01:12:36.049 --> 01:12:39.991
[SPEAKER_00]: I've been buying Tormex and getting Tormex, I mean, I've been using Tormex for a long time.

01:12:40.511 --> 01:12:42.512
[SPEAKER_00]: And I get messages saying, well, what do you think of the Tormex?

01:12:42.552 --> 01:12:43.593
[SPEAKER_00]: I said, well, get a Tormex.

01:12:43.973 --> 01:12:44.854
[SPEAKER_00]: I said, but practice.

01:12:45.434 --> 01:12:52.096
[SPEAKER_00]: So you can't just be hitting your, you know, $1,000 or integral bolster, do as he's chef and I first went out.

01:12:52.656 --> 01:12:57.778
[SPEAKER_00]: Just get yourself some bullshit and practice on some things that you don't mind.

01:12:58.538 --> 01:13:01.479
[SPEAKER_00]: Because that's the thing, it's like any other tool.

01:13:01.939 --> 01:13:04.680
[SPEAKER_00]: It's never like get it out of the box press button and it works.

01:13:04.700 --> 01:13:07.241
[SPEAKER_00]: Like you kind of need to learn a little bit of technique in order to,

01:13:07.921 --> 01:13:12.642
[SPEAKER_00]: to be as successful as you want, and one of the great things about Torrek is you guys do awesome videos.

01:13:12.962 --> 01:13:29.787
[SPEAKER_00]: I'm constantly sending people to your YouTube channel on how you use this, how you use this, how you get the most of this, and it's just like everything, I feel like it's a very, very, I feel like you have a incredibly authentic and honest company.

01:13:30.267 --> 01:13:30.668
[SPEAKER_00]: I love it.

01:13:30.828 --> 01:13:31.368
[SPEAKER_00]: I love you guys.

01:13:32.308 --> 01:13:32.888
[SPEAKER_01]: Yeah, thanks.

01:13:32.928 --> 01:13:33.528
[SPEAKER_01]: I love you too.

01:13:33.608 --> 01:13:47.351
[SPEAKER_01]: I mean, it's it's been great and it's it's just so fun to work in this industry and with a machine that, you know, is it's so great because I don't have to, you know, I don't know.

01:13:54.333 --> 01:14:02.218
[SPEAKER_01]: I don't know, I would love for people to just try it and understand from using it and go, oh, I get it now, you know.

01:14:02.938 --> 01:14:05.880
[SPEAKER_00]: Well, where would be some, are you going to be a maker camp, right?

01:14:06.360 --> 01:14:07.141
[SPEAKER_01]: Yes, yes.

01:14:07.181 --> 01:14:09.582
[SPEAKER_00]: We're going to do some fun demos and stuff like that.

01:14:10.268 --> 01:14:10.908
[SPEAKER_01]: Yep, exactly.

01:14:10.948 --> 01:14:18.913
[SPEAKER_01]: So me and then Jack, who's our guy, sales guy here in the US, Jack Buckley, his man, he will all the names of all you guys.

01:14:19.253 --> 01:14:20.034
[SPEAKER_00]: Yeah, exactly.

01:14:20.274 --> 01:14:21.154
[SPEAKER_00]: Well, exactly.

01:14:21.494 --> 01:14:24.936
[SPEAKER_01]: Yeah, and again, that is the best part.

01:14:25.077 --> 01:14:29.119
[SPEAKER_01]: It's like we have literally become actual friends through this, which is so awesome.

01:14:29.799 --> 01:14:30.079
[SPEAKER_00]: Yeah.

01:14:30.380 --> 01:14:33.481
[SPEAKER_00]: And when's Jack gonna make his, when are you gonna propose his girlfriend?

01:14:34.722 --> 01:14:36.803
[SPEAKER_00]: Yeah, I gotta, I gotta give him some, I gotta give him a hard time.

01:14:36.903 --> 01:14:38.044
[SPEAKER_00]: Is he gonna do that?

01:14:40.097 --> 01:14:45.921
[SPEAKER_01]: You know, I'm probably not at liberty to discuss, but, you know, things are going good.

01:14:46.301 --> 01:14:54.507
[SPEAKER_00]: Okay, look at two jacks, jacked buckly ladies and gentlemen, I see between the lines, Carl, I see between the lines.

01:14:55.908 --> 01:14:59.091
[SPEAKER_00]: Yeah, so I think what we should do now that we're talking about MakerCamp.

01:14:59.531 --> 01:15:02.193
[SPEAKER_00]: If you're listening, just you're coming to MakerCamp, bring some old knives.

01:15:02.973 --> 01:15:08.718
[SPEAKER_00]: And bring some old knives you want to sharpen, and we can kind of learn together on how the best way to use the optimized D.

01:15:09.418 --> 01:15:09.858
[SPEAKER_00]: the tournament.

01:15:09.898 --> 01:15:26.911
[SPEAKER_00]: And I think maybe you and I should do you and I and Jack should do like maybe do a knife making Q&A or knife sharpening Q&A or like we'll have a specific time or I'll be by you guys and we'll just fall around and ask questions and have like a have like a kind of like a fun little panel or something like that.

01:15:26.951 --> 01:15:27.951
[SPEAKER_00]: We'll do something like that, right?

01:15:28.332 --> 01:15:28.672
[SPEAKER_01]: Totally.

01:15:28.692 --> 01:15:28.912
[SPEAKER_01]: Yeah.

01:15:29.192 --> 01:15:31.334
[SPEAKER_01]: I'm bringing my camera again, no lighting.

01:15:31.354 --> 01:15:33.876
[SPEAKER_01]: We're going to go all natural, but yeah, look at you.

01:15:33.896 --> 01:15:36.778
[SPEAKER_01]: We'll get some content filmed and it's going to be awesome.

01:15:36.818 --> 01:15:37.558
[SPEAKER_01]: We're so excited.

01:15:37.618 --> 01:15:37.698
[SPEAKER_01]: It's

01:15:38.811 --> 01:15:39.752
[SPEAKER_00]: Yeah, it's going to be fun.

01:15:39.792 --> 01:15:40.593
[SPEAKER_00]: I'm looking forward to it.

01:15:40.613 --> 01:15:45.477
[SPEAKER_00]: I got I got something going on with you and I'll be doing so I got to do I'm going to give you a forging lesson.

01:15:46.417 --> 01:15:50.281
[SPEAKER_00]: Oh, I'm going to get you are going to make a you're going to make a bottle opener.

01:15:50.701 --> 01:15:57.126
[SPEAKER_00]: So that's going to be a huge part of you and I that's a in the it's has to happen.

01:15:57.987 --> 01:16:01.170
[SPEAKER_00]: You are going to forge you're going to forge one of those nights.

01:16:01.630 --> 01:16:04.973
[SPEAKER_01]: Yeah, we will we will forge that and then around the bonfire will use it.

01:16:05.983 --> 01:16:06.463
[SPEAKER_00]: Oh, good.

01:16:06.623 --> 01:16:06.863
[SPEAKER_00]: Good.

01:16:06.943 --> 01:16:07.403
[SPEAKER_00]: By man.

01:16:07.543 --> 01:16:07.923
[SPEAKER_00]: My man.

01:16:10.204 --> 01:16:21.186
[SPEAKER_00]: The next thing we have to talk about and this might be the most important thing is the 2026, 2027 NBA season.

01:16:23.326 --> 01:16:25.086
[SPEAKER_00]: It's a lot happens since the next one.

01:16:25.746 --> 01:16:35.328
[SPEAKER_00]: A lot of it's a little bit, it's a little bit shocking that the New York Nix made the NBA just just turn it all around.

01:16:38.148 --> 01:16:49.111
[SPEAKER_01]: I'm still kind of in shock, I feel like I didn't have the most faith when the playoff started and then man, every series, it was like way to second.

01:16:49.171 --> 01:16:53.732
[SPEAKER_01]: These guys are the real deal, but you just lost your big man now.

01:16:54.312 --> 01:16:55.573
[SPEAKER_00]: What do you mean a lost one, big man?

01:16:55.913 --> 01:16:58.833
[SPEAKER_00]: Is it a mid- Robinson, yeah?

01:16:58.913 --> 01:16:59.313
[SPEAKER_00]: Yeah.

01:16:59.333 --> 01:17:02.794
[SPEAKER_00]: That was like an art, Isaiah Hartnstein thing, I don't think there was a whole lot.

01:17:03.094 --> 01:17:05.695
[SPEAKER_00]: There was not a whole lot that Nick's could do in that situation.

01:17:06.207 --> 01:17:06.947
[SPEAKER_01]: Yeah, true.

01:17:07.107 --> 01:17:12.808
[SPEAKER_01]: But man, when Kat was in follow trouble, that dude had to play a lot of minutes.

01:17:12.848 --> 01:17:20.090
[SPEAKER_00]: The hardest part about the New York Nix is there was so much doubt against the New York Nix.

01:17:20.650 --> 01:17:25.571
[SPEAKER_00]: But it feels as though the people who were doubting were not huge basketball fans.

01:17:25.631 --> 01:17:28.212
[SPEAKER_00]: Because I don't think people, I think people, I think people, I think people, I think

01:17:28.852 --> 01:17:40.259
[SPEAKER_00]: Generally, the common viewer doesn't realize that a series, like when you're watching in, I love MLB, but what I do love is the fact that during the regular season you have series.

01:17:40.660 --> 01:17:44.102
[SPEAKER_00]: Like there's always, it's never one and a time, you know, it's never won the end of time.

01:17:44.482 --> 01:17:53.868
[SPEAKER_00]: Like the Nick, the Yankees just did a finished road series against the three games against the Blue Jays, and they lost the series, but they picked up one, it was a hard-fought game.

01:17:58.525 --> 01:18:08.014
[SPEAKER_00]: idea of how these teams are playing and it feels though that the nicks were underrated because they didn't see how they're playing and adjusting during a season.

01:18:08.034 --> 01:18:10.516
[SPEAKER_00]: I think all these teams play way better than playoffs.

01:18:10.816 --> 01:18:11.617
[SPEAKER_00]: That's a fact, right?

01:18:12.357 --> 01:18:37.043
[SPEAKER_01]: yeah well i think you know it's kind of like you got it it's a long season you can't just go pedal the metal the whole time like with eighty two games or whatever so yeah it's kind of like you have to somewhat cost and you don't want to get find for resting your players at the end of the year so you just got to kind of find that balance and then yeah when you when it's you know uh do or die you can go pedal the metal because there's not much season left.

01:18:38.901 --> 01:18:52.435
[SPEAKER_00]: It's almost unfair, because in my mind, I'm so used to the Yankees are playing 60s a week, like from May until September, hopefully October.

01:18:53.156 --> 01:19:18.682
[SPEAKER_00]: it's like I'm not there's like tonight there's no game and I'm just like well I guess we're gonna watch a movie because I've almost like I get depressed when a game's done on and when you know baseball's over and it's just the next I got three days a week and I'm like I get really excited because I'm not any game that's on MSG or what if there's an ex game on the past you know five years it's it's I'm watching it unless it's on the west coast like

01:19:20.947 --> 01:19:40.892
[SPEAKER_00]: But there is this real, the playoffs this year were so exciting, and I have to say, and I'd be crazy, I'd be a crazy person not to say, that I got to, I really believe that the spurs shot themselves in the foot, because they went so hard in the paint against Cleveland.

01:19:42.312 --> 01:19:42.732
[SPEAKER_00]: Okay, see?

01:19:43.954 --> 01:19:46.356
[SPEAKER_00]: Okay, see, okay, see my bad, okay, see my bad.

01:19:46.376 --> 01:19:59.326
[SPEAKER_01]: Dude, I think, I mean, I know when B is a very passionate player, but he won that Western conference final, and it seemed like they thought, oh, we're a shoe in, like, it's over.

01:19:59.787 --> 01:20:09.975
[SPEAKER_01]: And I think, yeah, I think the mentality was like, they almost had their, the dopamine hit, and it all kind of dumped once they, yeah.

01:20:10.335 --> 01:20:11.957
[SPEAKER_01]: Also though, I think the matchup, I mean,

01:20:12.977 --> 01:20:17.121
[SPEAKER_01]: They're young and it's like Jalen Brunson's like in his prime.

01:20:17.362 --> 01:20:31.475
[SPEAKER_01]: So you got a you know a young a young core with the spurs which is gonna be scary the next what five eight years But yeah, yeah, I don't think they could hang I mean Brunson was he proved how elite he was

01:20:33.215 --> 01:20:38.077
[SPEAKER_00]: It was so, I've been watching, and I really got back into the next about 10 years ago.

01:20:38.177 --> 01:20:40.638
[SPEAKER_00]: I went 10 or 15 years ago.

01:20:41.518 --> 01:20:46.640
[SPEAKER_00]: We, I had my college, my high school, we were supposed to have a reunion.

01:20:46.840 --> 01:20:57.523
[SPEAKER_00]: And the head of the high school, our class was also the gym, was also the director of athletics, and he sent us a message saying, hey, I got a great idea.

01:20:57.543 --> 01:20:58.364
[SPEAKER_00]: Let's go to the school.

01:20:58.884 --> 01:21:00.544
[SPEAKER_00]: Why don't we go to baddest,

01:21:02.145 --> 01:21:08.250
[SPEAKER_00]: and we all went to this next game and that was the first game I'd been to and probably that was 15 years ago I hadn't been doing it.

01:21:08.370 --> 01:21:21.760
[SPEAKER_00]: I went to one a number of years before, but I wasn't really in the next weren't great and something that and after that one of my high school friends and I would go do one you know one two three games a year for sure

01:21:22.661 --> 01:21:33.085
[SPEAKER_00]: And the last four seasons have been so much fun because there was this, every year there was this spark of like, this team is getting better.

01:21:33.546 --> 01:21:34.726
[SPEAKER_00]: This team is getting better.

01:21:34.766 --> 01:21:36.387
[SPEAKER_00]: This team can compete.

01:21:36.787 --> 01:21:40.549
[SPEAKER_00]: These guys are really likable people and seeing them,

01:21:41.849 --> 01:22:04.632
[SPEAKER_00]: just compete the way we saw them all year which was really great and fun and they were funny and they were, they seemed like a very, you know, great team and the decisions that the management got by getting new players and OGN and opening and OGN and Obi and even fixing their bench and Mike Brown was just the, I think Mike Brown was the key to the whole thing and

01:22:05.353 --> 01:22:16.162
[SPEAKER_00]: I just I was just so happy the only bad part was those in Japan when they won the whole goddamn thing and I had to watch from the from a restaurant in Japan and I felt like such a keel.

01:22:16.542 --> 01:22:17.043
[SPEAKER_00]: I hated it.

01:22:17.303 --> 01:22:18.544
[SPEAKER_00]: I hated watching it from Japan.

01:22:19.525 --> 01:22:24.048
[SPEAKER_01]: Yeah, and you saw a guy walking on the street with the next jersey and you high five doving, he's like, what the heck's happening?

01:22:24.329 --> 01:22:28.172
[SPEAKER_00]: Dude, this dude, the next just won nobody knew.

01:22:28.672 --> 01:22:29.273
[SPEAKER_00]: Nobody knew.

01:22:29.353 --> 01:22:30.394
[SPEAKER_00]: I had no there were no fans.

01:22:30.414 --> 01:22:32.796
[SPEAKER_00]: I was getting calls from New York because

01:22:34.757 --> 01:22:38.740
[SPEAKER_00]: And then I was, we're walking on the street and this dude was wearing head to toe.

01:22:38.780 --> 01:22:41.721
[SPEAKER_00]: His Japanese guy was wearing head to toe, Patrick Ewing.

01:22:41.741 --> 01:22:44.443
[SPEAKER_00]: He had a Patrick Ewing, official jersey on.

01:22:44.483 --> 01:22:47.965
[SPEAKER_00]: He had New York Nick Snickers, he had a New York Snicks hat.

01:22:48.085 --> 01:22:51.688
[SPEAKER_00]: He was, this dude was dripped out nicks.

01:22:52.608 --> 01:22:59.050
[SPEAKER_00]: And I was like, all right, I'm putting my hand up to give my high five and he just looked at me and he gave me the high five, but he was just like, what are you doing?

01:22:59.630 --> 01:23:05.692
[SPEAKER_00]: And it was so like, bro, dude, the next just won the whole thing.

01:23:06.352 --> 01:23:08.453
[SPEAKER_00]: You got to have a little bit of excitement.

01:23:08.853 --> 01:23:09.373
[SPEAKER_00]: No, he didn't.

01:23:09.393 --> 01:23:11.453
[SPEAKER_00]: He was like, I just, this is just fashion dude.

01:23:13.914 --> 01:23:21.860
[SPEAKER_01]: Yeah, I mean, that's a cool thing about the next, their worldwide, you know, you see people wearing nicks hats and they, you know, living California, they don't watch.

01:23:22.821 --> 01:23:38.013
[SPEAKER_00]: I was, I was out in the north, the north fork of Long Island, and there was, we were sitting at this picnic table, and there was this mom wearing a nicks championship hat, and I was just like so close to saying, name me, name me four players on the next ring.

01:23:38.553 --> 01:23:55.391
[SPEAKER_00]: I was maybe give me four you mean four you don't have to give me the four famous one I was like this is great some of these people and I just got the the official next championship hat just got in just came in and part of me is thinking I should just save it and wrap it up and never open it up again

01:23:56.182 --> 01:24:14.465
[SPEAKER_00]: Yeah, yeah, because who knows if they'll be back, you know what I'm saying or I should wear it or maybe I should wear it like that's like my good hat now But it's like so unique that maybe down the line only worth something Yeah, and a quandary and then now what are we gonna do about the What's going on with the bulls your bulls?

01:24:14.485 --> 01:24:21.107
[SPEAKER_00]: I mean like I thought that when the bulls a couple years ago when they had Colby white and Colby white, right?

01:24:21.427 --> 01:24:21.547
[SPEAKER_00]: Yep

01:24:22.567 --> 01:24:30.450
[SPEAKER_00]: And all those guys, I was just, and then, uh, wasn't, and, and, tomorrow, to Rose and was on, then, uh, the bulls, I was just like, this is a tough team.

01:24:30.490 --> 01:24:39.113
[SPEAKER_00]: And then, I remember a couple of years ago, uh, Josh Hart kicked, kicked, kicked somebody with a little bit of a karate kick and got ejected from the game.

01:24:39.133 --> 01:24:42.695
[SPEAKER_00]: And I was like, this bull's team has gotten the nicks into like combat.

01:24:43.215 --> 01:25:00.613
[SPEAKER_01]: dude yeah i mean it was it was sucks because i mean that's just a nature of chicago sports like since Jordan like you know obviously we've had the blackcocks when a couple the cubs like but i mean we have been it's been rough to cheer for chicago sports and well bears were fun last year but

01:25:01.493 --> 01:25:25.199
[SPEAKER_01]: Man, that bull's team, like when we got Lanzo, Zachardine, and Dymar, I mean, they started the year like 11 to know, like Lanzo's throwing lobs from half core, like it was awesome, and then Lanzo goes down, and the whole identity just completely shifted, and just, just horrible, but they just hired Tiago Splitter as a head coach, I don't know if you saw that.

01:25:25.899 --> 01:25:26.420
[SPEAKER_00]: No, I didn't.

01:25:26.740 --> 01:25:43.954
[SPEAKER_00]: So he'll he'll hopefully instill some Greg pop of it kind of Ibs with the bulls which would be sweet I I the a couple years ago the bulls were real contenders I don't know why they got rid of tomorrow what tomorrow deros in I don't know why they got rid of Kobe white.

01:25:43.974 --> 01:25:48.678
[SPEAKER_00]: I think Kobe whites like a bench player for this spurs now or who's he's a Benjamin Charlotte.

01:25:48.778 --> 01:25:49.399
[SPEAKER_00]: Well Charlotte.

01:25:49.439 --> 01:25:51.040
[SPEAKER_01]: Charlotte shade a lot of the mellow.

01:25:51.120 --> 01:25:52.982
[SPEAKER_01]: So now a Kobe white'll start

01:25:54.472 --> 01:25:57.995
[SPEAKER_00]: Dude, the whole NBA is crazy.

01:25:58.435 --> 01:26:05.060
[SPEAKER_00]: A lot, what do you think of a lamellab all going to Minnesota?

01:26:05.460 --> 01:26:07.942
[SPEAKER_01]: Dude, I think that might be an emissing piece.

01:26:08.202 --> 01:26:11.224
[SPEAKER_01]: I mean, but I think they did the ship off Julius Randall now.

01:26:11.264 --> 01:26:12.445
[SPEAKER_01]: Yes, with the nets now.

01:26:13.386 --> 01:26:16.569
[SPEAKER_01]: Okay, so they might be missing a little bit, but I mean, I don't think so.

01:26:16.809 --> 01:26:21.814
[SPEAKER_00]: I think that Julius Randall might be an anchor on the team Like, not the good way.

01:26:22.154 --> 01:26:25.878
[SPEAKER_00]: I think he might be like the, you know, you ain't going anywhere with this guy.

01:26:26.078 --> 01:26:27.740
[SPEAKER_00]: I think he's I think he's problematic

01:26:28.392 --> 01:26:33.877
[SPEAKER_01]: I think Lamello and Anthony Edwards are going to be the most fun one-two guard in the league.

01:26:33.977 --> 01:26:38.921
[SPEAKER_01]: They're already like friends, like they're laughing, like the chemistry is going to be sick.

01:26:39.561 --> 01:26:43.645
[SPEAKER_01]: So I'm hyped for that, but I can't believe you haven't brought up LeBron yet.

01:26:44.025 --> 01:26:44.666
[SPEAKER_00]: I was waiting.

01:26:45.570 --> 01:26:46.230
[SPEAKER_00]: I was waiting.

01:26:46.590 --> 01:26:47.170
[SPEAKER_00]: I was waiting.

01:26:47.431 --> 01:26:50.411
[SPEAKER_00]: I honestly did think that LeBron was going to go to the Sixers.

01:26:50.851 --> 01:27:05.116
[SPEAKER_00]: So the 76ers now, whoever's in the back office, they are must be so, they created a really really, this isn't like the nets from a few years ago when you had, you know, Kyrie and

01:27:14.078 --> 01:27:22.436
[SPEAKER_00]: who it's madness that they fucked around with that they, they, they, they, they Boston is like

01:27:23.407 --> 01:27:28.130
[SPEAKER_00]: I don't know why, I think the whole thing started because they were trying to trade for Janus.

01:27:28.671 --> 01:27:31.473
[SPEAKER_00]: And then, Jalen Brown was just like, what are you talking about?

01:27:31.493 --> 01:27:32.774
[SPEAKER_00]: I was like, MVP a couple of years ago.

01:27:33.454 --> 01:27:35.516
[SPEAKER_00]: And I think that he was just like, get me out of here.

01:27:36.416 --> 01:27:44.843
[SPEAKER_00]: And I really, the whole, the way they go about this whole thing is crazy because I think that Jalen Brown's, I think that Jalen Brown and Jason Tatum,

01:27:45.683 --> 01:27:47.204
[SPEAKER_00]: are a great combination.

01:27:47.304 --> 01:27:53.029
[SPEAKER_00]: And hopefully this year, you know, Tatum gets healthy and the Boston's going to be Boston's going to be better.

01:27:53.129 --> 01:27:54.190
[SPEAKER_00]: And I don't know.

01:27:54.210 --> 01:28:04.538
[SPEAKER_00]: It just seems as though it's crazy that he went down to Philly and then LeBron going on a Philadelphia just seems to me like he's just ring chasing in his last year.

01:28:05.833 --> 01:28:13.218
[SPEAKER_01]: Yeah, I mean, I mean, insane to go from what 55 million years and now three, like, that is, that's wild.

01:28:13.878 --> 01:28:23.744
[SPEAKER_01]: I mean, I will say, like, 2K, the video game will be very fun to play these six years, but Joel and Beat has to prove he can say healthy.

01:28:23.784 --> 01:28:24.705
[SPEAKER_01]: That guy has not,

01:28:25.786 --> 01:28:26.906
[SPEAKER_01]: not have the best luck with health.

01:28:27.167 --> 01:28:50.624
[SPEAKER_01]: So if he's healthy, they're super dangerous, and if he's not still dangerous, but it'll be interesting to see because the offense, if Lebron's on the roster has to flow through him, but can Maxi be the point guard that he is with Lebron, you know, there's a lot of uncertainty, but I think it'll be fun to watch.

01:28:54.038 --> 01:28:54.719
[SPEAKER_00]: Great question.

01:28:54.839 --> 01:29:12.732
[SPEAKER_00]: I don't even know because like that's going to be tough because He's gonna have to I see on my opinion the way I see it is is it's gonna you know number one is all of a sudden It will not be fill it off your 70s sixers will not be MSG you know slightly west, you know you used to be like if the next reporting is sixers.

01:29:12.792 --> 01:29:18.155
[SPEAKER_00]: It was MSG West and Or south south or north eat so whatever

01:29:19.096 --> 01:29:25.641
[SPEAKER_00]: I don't necessarily think it's going to be the case and where I think that people are going to be able to people are going to be swarming to go see the Sixers.

01:29:26.402 --> 01:29:32.367
[SPEAKER_00]: I don't particularly think you're going to see a lot of games where Joel and Beat and LeBron, James are going to be playing together.

01:29:32.907 --> 01:29:40.233
[SPEAKER_00]: Yeah, I don't think either one of those guys are going to be playing that many games, especially Joel and Beat can't sense can't say healthy.

01:29:41.076 --> 01:29:44.239
[SPEAKER_01]: Yeah, exactly, but it's gonna be exciting.

01:29:44.519 --> 01:29:49.063
[SPEAKER_00]: I mean, that's, it's so exciting that it's the opening game at MSG.

01:29:49.743 --> 01:29:51.325
[SPEAKER_00]: You know, it's gonna be the next and the next and the next.

01:29:51.345 --> 01:29:51.565
[SPEAKER_00]: Oh, yeah.

01:29:51.585 --> 01:30:05.477
[SPEAKER_01]: Well, and I was seeing, I don't know if it was true or not, but Adam Silver, like being so generous on like, you know, they have like the least amount of road games in a row, like they're, you know, the schedules a little bit favoring them.

01:30:05.597 --> 01:30:06.698
[SPEAKER_01]: I don't know if it was true or not, but,

01:30:07.455 --> 01:30:07.955
[SPEAKER_00]: a big set.

01:30:07.975 --> 01:30:10.016
[SPEAKER_00]: It makes a lot of sense.

01:30:10.796 --> 01:30:19.198
[SPEAKER_00]: It's just the whole thing's crazy, but the craziest part is, every year we go to see the next, the prices get more expensive and the last games we go to.

01:30:19.878 --> 01:30:22.659
[SPEAKER_00]: So used to be we could get games around 100 bucks.

01:30:22.739 --> 01:30:29.620
[SPEAKER_00]: Then it went to games where we try to get games under 125.

01:30:30.660 --> 01:30:34.041
[SPEAKER_00]: And then now, then two years ago, it's like, if we can get a game

01:30:37.722 --> 01:30:46.428
[SPEAKER_00]: They're opening just to get in on opening day where they raise the banners and I might be something special to just When they raise the banners, they play a LeBron.

01:30:46.528 --> 01:30:52.853
[SPEAKER_00]: It's open just to get in the doors of him as she is $2,000 Yeah, never gonna get into them as she again.

01:30:53.833 --> 01:31:03.380
[SPEAKER_00]: Yeah, definitely not in the short term Carl You are the man is there anything else you want to talk about her?

01:31:04.358 --> 01:31:11.203
[SPEAKER_00]: You got your weight, you're excited for football, I don't know much about football, but, you know, I'm down, what are your expectations?

01:31:12.385 --> 01:31:13.286
[SPEAKER_01]: Uh, I don't know.

01:31:13.346 --> 01:31:18.330
[SPEAKER_01]: I try and have them pretty low every year because the bears just always, you know, every year is our year.

01:31:18.831 --> 01:31:22.854
[SPEAKER_01]: So, I'm sure most sports fans can relate to that.

01:31:22.934 --> 01:31:26.056
[SPEAKER_01]: But, uh, yeah, I think the bears look pretty good.

01:31:26.076 --> 01:31:30.460
[SPEAKER_01]: They're defenses in the best, but it'll be just exciting to watch in general.

01:31:30.540 --> 01:31:35.104
[SPEAKER_01]: So, um, as long as I still stay in Chicago, we can't have the Indiana bears.

01:31:36.425 --> 01:31:37.886
[SPEAKER_00]: Oh, is that on the block?

01:31:38.485 --> 01:31:59.725
[SPEAKER_01]: Oh yeah, they're basically they're leasing their stadium till 2030 and Indiana has now put a bit in for the team and it's really enticing so yeah they might be they might be on their way up so we'll see and before I before we go I must say how is Fatherhood treating you?

01:32:00.710 --> 01:32:09.492
[SPEAKER_01]: Dude, it is, I am, you know, our daughter is now 18 months and I'm finally, like, holy crap.

01:32:09.892 --> 01:32:11.473
[SPEAKER_01]: This is what people talk about.

01:32:11.593 --> 01:32:20.975
[SPEAKER_01]: Like, she's saying, Dad, ah, she wants to, you know, hold my hand across the street and she's making faces at me and cracking herself up.

01:32:21.075 --> 01:32:25.737
[SPEAKER_01]: Like, it is, it is the coolest, coolest thing I've ever done.

01:32:26.917 --> 01:32:27.537
[SPEAKER_00]: It gets better.

01:32:29.426 --> 01:32:30.387
[SPEAKER_01]: I don't know, it gets better.

01:32:30.407 --> 01:32:31.068
[SPEAKER_01]: It gets better for you.

01:32:31.088 --> 01:32:32.249
[SPEAKER_00]: It gets better for you.

01:32:32.889 --> 01:32:36.673
[SPEAKER_00]: One of the reasons is, is the older they get, the less crap you have to schlep.

01:32:37.794 --> 01:32:47.962
[SPEAKER_00]: So the strollers get smaller, the diaper bags get smaller, then they're no diaper bags, and there's no stroller, and then you can say, hey, you want to get in the car, let's go get some neat, and they just get in the car.

01:32:48.783 --> 01:33:13.688
[SPEAKER_00]: and then you have real conversations and then they tell you how they feel and then you can have a really neat, you're seeing someone that you knew from birth and you're able to have a real conversation with them and then you see how they make decisions and you wonder you can see how parenting affects them in a long term, it's pretty, pretty amazing, get them amazing.

01:33:14.015 --> 01:33:16.658
[SPEAKER_01]: Yeah, and then someday you're having sushi with them in Japan.

01:33:17.078 --> 01:33:17.298
[SPEAKER_00]: Right.

01:33:17.579 --> 01:33:20.882
[SPEAKER_00]: Well, that was, I mean, that was, for me, that was one of the biggest things ever.

01:33:20.902 --> 01:33:25.687
[SPEAKER_00]: It was, my daughter went to Japan and she created a life for herself out there.

01:33:25.707 --> 01:33:29.611
[SPEAKER_00]: And we went to visit her and she took us around her city, you know, it was amazing.

01:33:30.191 --> 01:33:55.945
[SPEAKER_00]: But now, I mean, we're having a new part of my daughter's going to be, she's 21, she's 22 and December is we just had the one year anniversary of the death of my sister and we finally had a final had a service for her this past weekend and all of a sudden there's this new part of parenting that you're just not used to which is how do you talk about death and how do you how do you get somebody how do you get your daughter to

01:33:57.286 --> 01:34:01.798
[SPEAKER_00]: you know, I mean it's just they're all the best part about parenting is

01:34:02.990 --> 01:34:08.614
[SPEAKER_00]: A guy like you, I know in your wife, or just such kind generous and nice people and wonderful people.

01:34:09.115 --> 01:34:11.296
[SPEAKER_00]: And you know that you're going to impart that on your daughter.

01:34:12.037 --> 01:34:17.961
[SPEAKER_00]: And as long as you just be who you are to them, you're going to see as they grow older.

01:34:18.522 --> 01:34:24.106
[SPEAKER_00]: They're going to, the decisions that they make are going to be based off of little things that you did as a parent.

01:34:24.206 --> 01:34:26.548
[SPEAKER_00]: And it's just, it's pretty amazing.

01:34:26.928 --> 01:34:28.409
[SPEAKER_00]: It just gets better, I promise.

01:34:29.129 --> 01:34:32.611
[SPEAKER_01]: Yeah, I mean, our word this year, everything has just been magic.

01:34:32.791 --> 01:34:35.432
[SPEAKER_01]: So every time she does something cool, it's that, that was magic.

01:34:35.492 --> 01:34:39.414
[SPEAKER_01]: This is magic and yeah, I'm excited for the whole, the whole journey.

01:34:40.174 --> 01:34:55.262
[SPEAKER_00]: I am so happy for you and your wife and I just, I'm just like, I remember when your daughter is born and I'm just, I'm so happy for you and you guys are making such a wonderful life down in Texas and I'm just really grateful to be your friend.

01:34:55.982 --> 01:34:57.323
[SPEAKER_01]: Dude, you're the freaking best.

01:34:58.441 --> 01:34:58.841
[SPEAKER_00]: you are.

01:34:59.321 --> 01:35:01.382
[SPEAKER_00]: Guys, it's Carl Fritz.

01:35:02.062 --> 01:35:04.743
[SPEAKER_00]: He is, we wrote it down, didn't we?

01:35:05.103 --> 01:35:08.884
[SPEAKER_00]: The digital marketing specialist for Tormack.

01:35:08.924 --> 01:35:09.584
[SPEAKER_00]: He is the man.

01:35:10.124 --> 01:35:11.044
[SPEAKER_00]: Listen, trust me.

01:35:11.764 --> 01:35:12.805
[SPEAKER_00]: Tormack is a great company.

01:35:12.825 --> 01:35:19.026
[SPEAKER_00]: You got great people involved the Tormack and I'll tell you what, you're going to follow.

01:35:19.806 --> 01:35:21.867
[SPEAKER_00]: Is it Captain Media with a K?

01:35:22.792 --> 01:35:45.488
[SPEAKER_00]: Yeah, Capitaine, it's German, so Capitaine Media, I will have a link to you can follow Carl at Capitaine Media and he's giving people, you know, little advice on marketing, little advice on social media, you're very helpful in regards to that your videos are really fun and I hope you do more and I just, you know, I appreciate your friendship.

01:35:46.569 --> 01:35:50.492
[SPEAKER_01]: Yeah, no, likewise, this is so much fun and I can't wait to hang out with you at makers camp.

01:35:51.172 --> 01:35:51.952
[SPEAKER_00]: Yeah, we're gonna have some fun.

01:35:51.972 --> 01:35:52.533
[SPEAKER_00]: We're gonna have some fun.

01:35:52.553 --> 01:35:53.213
[SPEAKER_00]: All right, guys.

01:35:53.353 --> 01:35:57.315
[SPEAKER_00]: Now, Carl, any time you want to come, I know you said you were thinking about the podcast in game.

01:35:57.875 --> 01:36:03.237
[SPEAKER_00]: Any time you want to come back here to kind of like get it out of your system, you have an open door policy, okay?

01:36:03.717 --> 01:36:04.898
[SPEAKER_01]: You're the freaking best.

01:36:04.978 --> 01:36:05.638
[SPEAKER_01]: I love you so much.

01:36:06.018 --> 01:36:10.260
[SPEAKER_00]: Guys, guys, go fall, Carl, go to the wherever you're listening to this in the show notes.

01:36:10.800 --> 01:36:16.302
[SPEAKER_00]: All the information of Carl, information of tourmic, Capitone, media that's gonna be all in there.

01:36:16.963 --> 01:36:19.224
[SPEAKER_00]: And we will see you next week.

01:36:20.684 --> 01:36:28.836
[SPEAKER_00]: I think, I think we're going to have Ben Snor and Ben come home next week, so stay tuned.

01:36:29.096 --> 01:36:30.258
[SPEAKER_00]: Let's just cross our fingers.

01:36:30.498 --> 01:36:31.440
[SPEAKER_00]: I'm feeling good about it.

01:36:31.660 --> 01:36:33.122
[SPEAKER_00]: All right, guys, we'll see you next week.

01:36:33.442 --> 01:36:34.885
[SPEAKER_00]: Carl, you are the man.

01:36:35.385 --> 01:36:36.387
[SPEAKER_00]: You're the man, peace.