[SPEAKER_00]: out.
[SPEAKER_00]: Hey, Jamie C here.
[SPEAKER_00]: Welcome to the Jamie C show.
[SPEAKER_00]: I have an amazing topic.
[SPEAKER_00]: So every single time I have talked to a business owner.
[SPEAKER_00]: I can tell you that the majority of them have this kind of underlying rulebook.
[SPEAKER_00]: It's this like invisible rulebook that we've collected over time.
[SPEAKER_00]: And a lot of them range from having these, what people told us, these stories that were kind of embedded in our upbringing.
[SPEAKER_00]: But even more so, there's this story around
[SPEAKER_00]: How marketing should be, how you should be showing up, how you should be talking, how you should be doing your podcast episodes, how you should be doing everything and you kind of scroll on the internet right and you can find probably like I actually did this the other day, it's like just to test it I was like I'm going to actually go look and see what if I what I can find so I go and I scroll online and in like three minutes I found six different people saying this is how you can do something to reach high cashmons.
[SPEAKER_00]: All of them were very different and I don't ever say that any of the strategies are wrong because they're not right there's no strategy that inherently is wrong but is it right for you is kind of more of the more so the question so the story kind of comes into full play yesterday I'm on one of my weekly calls for my mastermind legacy and just so you have some context to the people in the room here.
[SPEAKER_00]: I have two main programs.
[SPEAKER_00]: One of my programs is currency academy.
[SPEAKER_00]: Think about that as the building your wealth by design, right?
[SPEAKER_00]: So this is how you're designed to create wealth, how you're actually meant to like position yourself in your business, because
[SPEAKER_00]: the majority of them have a rulebook, right?
[SPEAKER_00]: And it's like how are you meant to do this?
[SPEAKER_00]: You actually have a way, right?
[SPEAKER_00]: So it's really integrating into that and preparing the mind of the body in the methods that I use to expand the way that you are able to then receive all of that wealth.
[SPEAKER_00]: Because the truth is, is that so many people are not only running on the rulebook, they're running on the stories that are not theirs anymore, that actually keep them from getting to where they want to go.
[SPEAKER_00]: So I can hold up this wealth by design, right?
[SPEAKER_00]: And it'll show you how powerful you are.
[SPEAKER_00]: But then how do you embody it, live it, breathe it without resistance?
[SPEAKER_00]: Okay, so that's that space.
[SPEAKER_00]: Then we have now, when all of this is flowing in and now you're at another level in your business, think about it this way.
[SPEAKER_00]: You're going to have to make a lot more decisions in your business.
[SPEAKER_00]: You're going to have to make hiring, firing more visibility.
[SPEAKER_00]: more leadership, right?
[SPEAKER_00]: So think about my mastermind is like the seal by design, right?
[SPEAKER_00]: So there's a lot of energetics behind all of that.
[SPEAKER_00]: And it's not the idea of thinking that you can do all of that without an ounce of
[SPEAKER_00]: energetic work is wild.
[SPEAKER_00]: So essentially, now that you have the context, I'm inside of my mastermind call with my with my clients.
[SPEAKER_00]: So we're having this whole conversation around
[SPEAKER_00]: where we actually have these rules and how we overcomplicate as humans.
[SPEAKER_00]: We have a tendency to bypass the simple route and bypass the power that we actually have and the things and the gifts that we have that actually create the most amount of revenue in our business, right?
[SPEAKER_00]: So we have this entire call of like, okay, where are we overcomplicating?
[SPEAKER_00]: And then I gave them a process of, okay, now we're going to find the specific things that actually give you the most life for synergy, right, and then the thing that actually creates the most amount of revenue, then we found what was actually the cross between and why.
[SPEAKER_00]: that thing either a doesn't feel safe in their body, right?
[SPEAKER_00]: Because a lot of them were like, oh, yeah, I just like didn't think that I could scale that.
[SPEAKER_00]: I was like, yeah, you absolutely can.
[SPEAKER_00]: You absolutely can.
[SPEAKER_00]: And it's like, it's already a proven method.
[SPEAKER_00]: It's already proven to work, right?
[SPEAKER_00]: And the majority of them in that room were like,
[SPEAKER_00]: I mean, mind you, these, these, these people are already scaled to six figure multiple, multiple six figures a month, seven figures.
[SPEAKER_00]: I mean, they're all massively successful and still yet.
[SPEAKER_00]: We complicate because the thing is is even when you are at a space in your business where you are scaling and you are growing and you are getting your offers out there and you are marketing and you're getting clients, you're getting sales and you're doing all the things we don't necessarily all of a sudden become an operate different people when all of a sudden we are making triple that.
[SPEAKER_00]: If anything, it amplifies what was already happening when you were
[SPEAKER_00]: making less them.
[SPEAKER_00]: So with that being said, I wanted to talk to them about this because where we are finding that we are bypassing A are power, because for example, some of them actually found that the things that were creating the most life force energy and the most amount of money, they were like, I just thought it couldn't be that easy.
[SPEAKER_00]: I just didn't think it could be that simple.
[SPEAKER_00]: I didn't think that that is the thing that I could actually lean into and I go, but that right there already tells me that you don't know that your power
[SPEAKER_00]: is that powerful.
[SPEAKER_00]: It's already telling me that if you think that you have to now put on all of these other things to try to make it fancier or to try to do something else, you don't recognize because that way you're trying to prove over here that your power is actually that much more
[SPEAKER_00]: Like, why does it have to be over-complicated?
[SPEAKER_00]: It doesn't.
[SPEAKER_00]: So with that being said, the thing that I did with a mystery was profound because I want to use one of my clients as an example, she actually was like, oh my gosh, this is the thing that actually lights me up and it creates a most amount of revenue.
[SPEAKER_00]: But how do I annex that because that was my next question?
[SPEAKER_00]: I go, all right, so now that we're removing the resistance,
[SPEAKER_00]: How do we 10x it?
[SPEAKER_00]: How do we make that the main thing that people are coming to and seeing and being like, Oh, yes, I want that right.
[SPEAKER_00]: How do we do that?
[SPEAKER_00]: And so what I did was the things that are not sustainable to then 10x, right?
[SPEAKER_00]: How can we, I'm going to give you an example.
[SPEAKER_00]: Let's just say Instagram stories, right?
[SPEAKER_00]: Let's just say Instagram stories is the thing that feels the easiest is the most incredible and creates the most amount of revenue hypothetical situation.
[SPEAKER_00]: You're not, I'm not going to ask you to 10x it by doing like 50,000 Instagram stories a day.
[SPEAKER_00]: How do we 10x it?
[SPEAKER_00]: So I gave them the exact process of how to actually extract what it is about that specific process that actually makes them feel the most magnetic and also creates the most hell yes paying clients.
[SPEAKER_00]: And then we give them a whole layout of like, all right, now these are the options you get to choose from that actually connects it.
[SPEAKER_00]: And when I tell you, I'm actually going to pull up what she said because it was so fascinating, she couldn't, she was like, there's no way it could actually be this simple.
[SPEAKER_00]: So when I told her the exact process, this was exactly what she said in all capitals.
[SPEAKER_00]: Oh, wow.
[SPEAKER_00]: That just blew my mind with the mind blowing emojis.
[SPEAKER_00]: And then she had said, all of my creative juices are flowing in a whole new direction.
[SPEAKER_00]: And I think I just found the thing that makes me become naturally alive.
[SPEAKER_00]: Now, when I tell you that this is not the first
[SPEAKER_00]: it gets to be that easy.
[SPEAKER_00]: Holy shit, it gets to be that easy.
[SPEAKER_00]: And that is what I'm saying is that
[SPEAKER_00]: CEOing CEOing, right, by design, wealth by design, doing it by design is not just to make more money.
[SPEAKER_00]: It's to feel so good in your business without all of the rules of everything else that's happening.
[SPEAKER_00]: All this should all the half to use.
[SPEAKER_00]: Of course, you're going to have to do things in your business that you probably don't love, right?
[SPEAKER_00]: Maybe it's your taxes.
[SPEAKER_00]: Maybe it's your things.
[SPEAKER_00]: if there are certain parts of your business that feel clunky, that feel hard, that feel like you are performing on some level.
[SPEAKER_00]: You're not, I want you to give yourself full permission to know that it gets to be easier and it gets to be fun, and that's the whole point.
[SPEAKER_00]: That's the whole point of why I do what I do is not just to rewire the mind and rewire the body and to show you how to scale your business.
[SPEAKER_00]: It's not just that.
[SPEAKER_00]: I want you to feel amazing in your business
[SPEAKER_00]: And well, let me actually tell you why, the actual root of that is because when I scaled my first two businesses before I had this one, I didn't have a single person in my corner, oh, I feel like I'm going to get emotional.
[SPEAKER_00]: I never single person in my corner telling me that I didn't have to do something anymore, like I didn't have anyone else giving me permission that it could be easier.
[SPEAKER_00]: And I was overcoming it and I had no idea around how to operate from this new empowered identity or this vision that I had.
[SPEAKER_00]: I was operating from all the old stories.
[SPEAKER_00]: I was burning myself out.
[SPEAKER_00]: I was living on a rulebook.
[SPEAKER_00]: I was doing all the things that everyone told me I had to do and should do and it burnt me out and it made me less of a mother and it made me less of a human and it made me sad and I just built everything on paper that looked so amazing to seven figure companies.
[SPEAKER_00]: I had a product line.
[SPEAKER_00]: I was working with the biggest brands, talking on stages of thousands of people.
[SPEAKER_00]: I want awards.
[SPEAKER_00]: I had millions of followers across all my platforms.
[SPEAKER_00]: Then I was the saddest and most miserable I'd ever been.
[SPEAKER_00]: And this is really why I do the things that I do.
[SPEAKER_00]: This is really why I have this business is because it gets to be different.
[SPEAKER_00]: Now, my due, I scaled this company in triple the amount of time.
[SPEAKER_00]: Less work.
[SPEAKER_00]: And just allowed myself to do it the way that I wanted to do it.
[SPEAKER_00]: I didn't want a brick and mortar anymore.
[SPEAKER_00]: So I said, no, I don't want to do it anymore.
[SPEAKER_00]: I want to work from my mother fucking farmhouse.
[SPEAKER_00]: I want to have a laptop life.
[SPEAKER_00]: I want to go wherever there's Wi-Fi and I want to do that.
[SPEAKER_00]: I want a podcast.
[SPEAKER_00]: I want to create.
[SPEAKER_00]: I want to play.
[SPEAKER_00]: I want to do the things that I love to do and help people with the actual skill sets that he truly have.
[SPEAKER_00]: And guess what?
[SPEAKER_00]: I was the only one, I had to get to a point where I had such a dark breakdown that I was the only one giving myself permission at that point and so now I am here giving you permission to not burn yourself out into a hole and to make your life look so great on the outside, but you do not want to live in it anymore.
[SPEAKER_00]: So.
[SPEAKER_00]: This is why this work matters so much.
[SPEAKER_00]: is because it gets to feel fun, it gets to be what you want it to be and we get to release all of the limitations and the stories and do it in a way that feels so incredibly aligned for who you are into honor.
[SPEAKER_00]: All the parts of yourself that you have told are not important or not powerful or not magnetic and lean into that even more because I would say that's the thing that actually makes you really fucking rich.
[SPEAKER_00]: And the thing that makes you the most unique and the thing that makes you the most incredible and also the thing that makes people want to work with you is the part that you're actually probably hiding and not honoring and when we actually show you hi here's how you're designed to be the most powerful this is how you are designed to be positioned this is how you are designed to do these things and you are going to probably look at me and be like I knew that shit all along.
[SPEAKER_00]: And now I'm going to tell you, now we're going to live it.
[SPEAKER_00]: We're going to breathe it.
[SPEAKER_00]: And I'm going to show you how to put it together and stop doing shit you hate.
[SPEAKER_00]: End of story, stop doing things you hate in your business because you think you have to.
[SPEAKER_00]: You will be 1,000 percent more magnetic, more powerful, and more happy, more juice up on life.
[SPEAKER_00]: If you just allow yourself to scale in a way that you are meant to.
[SPEAKER_00]: That have someone to tell you how it gets to be easier because you can truthfully you cannot see what you can't see.
[SPEAKER_00]: I'm just going to say, like, you can't see what you can't see.
[SPEAKER_00]: So when you have someone saying, hey, Jamie, I can't see how I could 10 access.
[SPEAKER_00]: I will look at that and I'll be like, babe, here.
[SPEAKER_00]: Do it this way.
[SPEAKER_00]: And then you're like, damn.
[SPEAKER_00]: Or if I know your human design, right, then if you're working with me, I'm going to know, ah, yes, okay, it's not just do this.
[SPEAKER_00]: I'm going to do it based off of you and your design and what lights you up and your autonomy and what made I'm not going to say, hey, just do this and that's the only option here are the options that are going to feel so amazing.
[SPEAKER_00]: And then you get to choose what feels amazing.
[SPEAKER_00]: Right.
[SPEAKER_00]: And then we get to remove the friction, we get to remove the resistance and it gets to feel good.
[SPEAKER_00]: So.
[SPEAKER_00]: Based off of that, the last thing I will say on this topic is that when I tell you the level of people that are number one not only over complicating, but resisting ease resisting it being easy.
[SPEAKER_00]: is profound.
[SPEAKER_00]: It's actually one of the topics.
[SPEAKER_00]: I'm actually traveling out to Estonia on Saturday night, Saturday night, taking my family to another country to go speak on stage for Mind Valley, which is really cool.
[SPEAKER_00]: I'm really excited about it, but that's actually one of the topics, which is the actual process of how we even inherited this kind of like,
[SPEAKER_00]: way that we're meant to overcomplicate everything and how the brain and the body actually are just like, yes, I mean, for your complication and we have no idea how much we are actually unconsciously overcomplicating anything.
[SPEAKER_00]: And we look to someone else to say, here's the strategy that doesn't fit you, doesn't feel great.
[SPEAKER_00]: It is not aligned for you, but you think, okay, well, it worked for them,
[SPEAKER_00]: because their strategy is for them.
[SPEAKER_00]: The reason why it works so well for them is because it's for them.
[SPEAKER_00]: They're wealth by design.
[SPEAKER_00]: They're code of success, right?
[SPEAKER_00]: Just like I did yesterday when I was, I did an episode on a full audit.
[SPEAKER_00]: Looked or chart, looked at her business, looked at her problems, and repositioned everything in 15 minutes.
[SPEAKER_00]: Everything.
[SPEAKER_00]: And she goes, oh my God.
[SPEAKER_00]: solving the wrong problem.
[SPEAKER_00]: It was the problem that she thought was, she thought the problem was, that her funnels weren't working.
[SPEAKER_00]: Was not the problem.
[SPEAKER_00]: We re, we re, and, and, and engineered everything in a very simple way, and now she has a framework, basically like this is your filter, right?
[SPEAKER_00]: You'll know when you're going against it, when you're going with it,
[SPEAKER_00]: design of how you're designed to thrive, and then when you are feeling like you're coming up against an edge, an expansion edge, guess what?
[SPEAKER_00]: Because you will, because who you are when you make your first 10k or is when you make your first 100k or your first million or your multi-millions like those are different identities.
[SPEAKER_00]: They're different people.
[SPEAKER_00]: The person that started this business is not the person you're going to be when you start making eight figures or seven figures or multi six figures you know what I mean they think different they act different they believe different they move different they but even just that like let that shit empower you because there is a version of you I was like to say there's a future version of you that.
[SPEAKER_00]: they know they know exactly what needs to happen.
[SPEAKER_00]: And when we stop resisting it, when we actually tune into scaling a business in the way that you are just designed to do so, gosh, it feels so good.
[SPEAKER_00]: Just the level of limit like the should.
[SPEAKER_00]: So here's what I want you to do.
[SPEAKER_00]: I want you to ask yourself right now.
[SPEAKER_00]: I want you to ask yourself,
[SPEAKER_00]: Actually, okay, let's say I'm going to take the marketing route just for a second because obviously every single business needs to be visible in some capacity otherwise a business can't be profitable right a business if nobody knows about you nobody can pay you so marketing is always going to be in the of course in the way that feels most aligned and designed for you because more strategy for one person is not at all what I would suggest for somebody else right now with that being said.
[SPEAKER_00]: What are you doing in your marketing?
[SPEAKER_00]: That feels like a full body-fuck know.
[SPEAKER_00]: That you have been told you had to do should do.
[SPEAKER_00]: It's the only way you have to do it.
[SPEAKER_00]: And there is a underlying rulebook that you have around that.
[SPEAKER_00]: Where is that?
[SPEAKER_00]: I bet you could already think, what is it?
[SPEAKER_00]: If you could remove it tomorrow, and you either could do something else, or just not do that thing at all, and still be massively profitable, what would you, what would you no longer do?
[SPEAKER_00]: What would you give yourself permission to remove?
[SPEAKER_00]: And then also, I want to challenge the same question, but on the opposite side.
[SPEAKER_00]: What would you finally give yourself permission to do?
[SPEAKER_00]: what would you finally give yourself permission to do?
[SPEAKER_00]: What it'd be finally, you know, doing up the podcast, doing the stage stuff, doing the in-person, what would it be, finally launching your group coaching program?
[SPEAKER_00]: What would you do in your business if you didn't have these expectations that it could be that it was wrong or that someone told you couldn't do it?
[SPEAKER_00]: Like, what would you do?
[SPEAKER_00]: What would you fully give yourself permission to do whether it be in your marketing, whether it be, you know, because here, got, remember, we're on a floating rock and infinite space and all possibilities are possible.
[SPEAKER_00]: There's no limitation.
[SPEAKER_00]: There's not a single limit except for the one that you're putting on yourself.
[SPEAKER_00]: Limitless bits.
[SPEAKER_00]: We're limitless, floating rock.
[SPEAKER_00]: I mean, let me just tell it to you plainly.
[SPEAKER_00]: I had, I'll never forget, I could literally see the picture in my brain right now.
[SPEAKER_00]: I don't remember what year it was, but I hadn't fully gone all in in this company yet.
[SPEAKER_00]: I still had the other two businesses.
[SPEAKER_00]: I think, honestly, I don't even know if I even had this business yet.
[SPEAKER_00]: And I remember, I was, I don't know if you're familiar with Redkin, Redkin like the Redkin hair brand, because in my past life I was a hair stylist.
[SPEAKER_00]: And I remember traveling to do a stage performance for Redkina as one of their ambassadors.
[SPEAKER_00]: And I remember being on stage this was about, um, I was in my hotel room.
[SPEAKER_00]: It was in Florida.
[SPEAKER_00]: And I remember sobbing hysterically sobbing because I hated the business I had built.
[SPEAKER_00]: I hated it.
[SPEAKER_00]: I didn't.
[SPEAKER_00]: I was like, oh, who am I?
[SPEAKER_00]: What is this?
[SPEAKER_00]: I don't like this.
[SPEAKER_00]: And I just remember crying so hard and just saying all I want to do is work from my farmhouse and be home.
[SPEAKER_00]: I don't want to do this anymore.
[SPEAKER_00]: I don't want to do it.
[SPEAKER_00]: And
[SPEAKER_00]: I think it was in that moment where I like completely broke down, where I was like, I think I had like a come to Jesus moment.
[SPEAKER_00]: I was like no one, no one gets to do it.
[SPEAKER_00]: You're the only one that gets gets to do this in the way that you want to.
[SPEAKER_00]: You're going to, it's not saying it's going to be easy, but you're going to do, you have to do it otherwise you are going to be this will kill you like I literally knew that there was no way that I would ever like I just lost all my joy I lost all my spark I lost all my vibrancy and my magnetism and I couldn't be present with my kids and I just hated I hated all of it and I was like, oh my god.
[SPEAKER_00]: What am I doing?
[SPEAKER_00]: If I can rebuild in a completely different area, completely different niche, three years, in three years, I mean, we're over three years now, but like we hit the multi-eight figure mark before three years.
[SPEAKER_00]: And I was doing it for my farmhouse, and I let everything else go, and I just went all in.
[SPEAKER_00]: And I'm just saying,
[SPEAKER_00]: get your reality gets to be what you want it to be.
[SPEAKER_00]: So if you want to scale your business even more, if you want your offers to feel fuck-yeses, if you want to finally do it the way that you want to do it, you've got to figure out how you're designed to do it.
[SPEAKER_00]: Because I went all in on my design.
[SPEAKER_00]: I know exactly why people purchased for me.
[SPEAKER_00]: I know exactly how to, I know, I know my parameters
[SPEAKER_00]: What my filter is like, if I go out this way, I'm against it.
[SPEAKER_00]: If I'm here, that's it.
[SPEAKER_00]: That's the magic sauce for me.
[SPEAKER_00]: That's it.
[SPEAKER_00]: And everyone's magic sauce different.
[SPEAKER_00]: So.
[SPEAKER_00]: Give yourself permission.
[SPEAKER_00]: to let this be easier, to let this be fun.
[SPEAKER_00]: I'm not going to say that all aspects of this are going to be not hard because Lord knows that being an entrepreneur is personal development on correct.
[SPEAKER_00]: So resiliency is needed, but I will say,
[SPEAKER_00]: The work that I do inside of currency academy and inside of legacy with my clients like that's where we build the resiliency too like we're building you as the founder not only to do the things that you love but to be resilient to be brave to decide to know exactly how you make decisions to know your power to know your magnetism to believe in it fully so that everything that you create everything you want everything you do comes from that energy and that when businesses hard and when there's an expansion season.
[SPEAKER_00]: we know how to navigate through it versus not knowing how to navigate through it.
[SPEAKER_00]: So that's the end of my story for today.
[SPEAKER_00]: Needless to say, do the thing that makes you the happiest and do it by design.
[SPEAKER_00]: So I'm saying, all right, I love you so much.
[SPEAKER_00]: Everything you need to either learn on your next steps with either working with me and side of currency, academy and side of legacy inside of some of my tasters of money map or those types of things where you get a taste of the work that we do.
[SPEAKER_00]: Sample, little appetizer, right?
[SPEAKER_00]: Or if you want to just help get you, get you speed tracked into my world where my clients are writing.
[SPEAKER_00]: going through entrepreneurship and what they need support I am there already.
[SPEAKER_00]: I love you so much.
[SPEAKER_00]: You're amazing.
[SPEAKER_00]: You deserve to have all the joy in the world, all the wealth in the world, all happiness, all the pleasure, all the all the vibes.
[SPEAKER_00]: It is your birthright.
[SPEAKER_00]: You deserve it all.
[SPEAKER_00]: I love you more than everything and I will see you in the next episode.
[SPEAKER_00]: Bye bye for now.