WEBVTT 00:10.295 --> 00:18.540 [SPEAKER_00]: If we're gonna welcome the webcology here on www.fm is the 21st of May 2020 sets. 00:19.500 --> 00:24.563 [SPEAKER_00]: It's Jim Hedger from DigitalOeys Media and I've seen Shackinger from Saints for their walls. 00:25.243 --> 00:25.884 [SPEAKER_01]: Hi everybody. 00:25.904 --> 00:31.027 [SPEAKER_00]: And I've probably said this, I mean webcology has been around for almost 20 years. 00:31.087 --> 00:38.871 [SPEAKER_00]: I've got I have to have said this for these once before, but this we're reporting to you on a day that the universe has changed. 00:40.172 --> 00:57.927 [SPEAKER_00]: And it's kind of a strange thing, because you often feel like wildly coyote in the old Robo and a cartoons, you know, spend it in mid-air, you've run off the cliff, not really quite sure where the ground is beneath you and, you know, hoping that by the time you notice the original actual ground beneath you, you don't really, really fall to your death. 00:57.967 --> 01:02.290 [SPEAKER_00]: Several, several hundred meters down, off off the other cliff, indeed. 01:02.310 --> 01:02.370 [SPEAKER_00]: So. 01:05.678 --> 01:06.998 [SPEAKER_00]: Google made some changes. 01:07.719 --> 01:09.839 [SPEAKER_00]: We're going to talk about that in a few minutes. 01:10.760 --> 01:16.382 [SPEAKER_00]: Before we get to that, you've probably felt something I've actually very likely had something to do with the changes Google on mouse. 01:16.582 --> 01:20.003 [SPEAKER_00]: Google's got a May 2026 core update. 01:20.123 --> 01:21.483 [SPEAKER_00]: Couple of quick facts on it. 01:21.824 --> 01:23.744 [SPEAKER_00]: It launched this morning. 01:24.564 --> 01:26.785 [SPEAKER_00]: I'm around 11.45 this morning. 01:26.805 --> 01:28.406 [SPEAKER_00]: It'll take a couple of weeks to roll out. 01:29.386 --> 01:31.827 [SPEAKER_00]: It's a content-reviewing, 01:33.624 --> 01:35.346 [SPEAKER_00]: update not a penalty. 01:36.026 --> 01:40.390 [SPEAKER_00]: It said it's going to reward good content on great web pages. 01:40.410 --> 01:42.791 [SPEAKER_00]: What do they call it? 01:42.811 --> 01:43.392 [SPEAKER_00]: What do they call it? 01:43.412 --> 01:44.032 [SPEAKER_00]: What do they call it? 01:44.052 --> 01:46.114 [SPEAKER_00]: That content, a non-commercial is something. 01:46.514 --> 01:47.355 [SPEAKER_01]: They come out of it. 01:47.515 --> 01:51.138 [SPEAKER_01]: Yeah, and I come out of it and come out of it, content. 01:52.139 --> 01:53.880 [SPEAKER_00]: It's a global update. 01:55.412 --> 02:07.654 [SPEAKER_01]: I did this question as if people this morning were saying, it's only about relevance to corrupt dates and every corrupt date I've ever worked on and successfully recovered all the traffic has a huge technical component. 02:08.775 --> 02:21.737 [SPEAKER_01]: But this one sounds like it'll be a little bit more on the content side, but I would still make sure to check your technical too, because I've always had a technical, big technical issues that weren't causing the site any issues until the update ran through. 02:22.653 --> 02:25.935 [SPEAKER_01]: And I've been on the site for years, like super obvious, not so you have to go do it before. 02:26.715 --> 02:30.337 [SPEAKER_00]: So I have to say things to you because you see nobody frustrated you like this. 02:30.457 --> 02:33.999 [SPEAKER_00]: What exactly is content because Google perceives content in a bunch of different ways. 02:34.039 --> 02:51.269 [SPEAKER_00]: And if you don't have your site crawlable or, you know, technically, optimized for Google or other crawlers to read, you may have amazing content that it can't actually parse or understand. 02:51.885 --> 03:13.500 [SPEAKER_01]: Exactly, that's as a little surprise that it was a debate this morning as the people are talking to you are like it's just relevant Like oh, no cuz the reason I know that is because I do the content stuff first always because if you're content's great and you have issues with your site crawl or wait or speed or anything Then your content won't surface way you want it to will do as well as a can so I always do technical first and often it takes technical 03:14.261 --> 03:33.896 [SPEAKER_01]: changes take a little while and the new update will roll out just after we finish the technical changes before we get to anything else and they'll get a hundred percent recovery but when I do the stuff additionally before the new update when we have time I'll get a hundred and twenty percent or hundred and thirty percent so so I always find that the technical is a massive component. 03:33.956 --> 03:39.660 [SPEAKER_01]: I have never had a site where we only did technical on a core update not get a hundred percent recovery as long as the pilot listen to me 03:40.820 --> 03:47.866 [SPEAKER_00]: Moreover, I mean, I think of all the things that Google could be assessing when considering content. 03:47.886 --> 03:53.091 [SPEAKER_00]: I mean, I think internal linking structure is something Google assesses content by. 03:53.471 --> 04:05.261 [SPEAKER_00]: So it's more than what you see on page, it's what your SEO's have been talking to you about, hopefully talking to you about, um, pestering you on for the last several months. 04:06.342 --> 04:10.684 [SPEAKER_01]: You've also had a diagnostic that, as far as you know, this has never changed. 04:11.144 --> 04:16.867 [SPEAKER_01]: The core update is about your menu, your life sites, but they don't know the site is your menu or life. 04:16.887 --> 04:21.110 [SPEAKER_01]: They know the query, going to that site that matches to the page is your menu or life. 04:21.550 --> 04:28.033 [SPEAKER_01]: So if you look at your roots of your queries and you see where the drop is, those pages are usually where your issue lies. 04:28.774 --> 04:30.535 [SPEAKER_01]: Because you'll see the drop on a root query. 04:32.036 --> 04:44.450 [SPEAKER_01]: someone had like one-time nightshade vegetables, and nightshade was like the root query and a bunch of pages, so we went through those and found out what was going on and, you know, of course, then fix it. 04:44.470 --> 04:51.158 [SPEAKER_01]: So, so look for your root queries that have dropped because usually in a court date not all pages have dropped, but a lot may drop. 04:52.382 --> 05:10.379 [SPEAKER_01]: If you're big technical issues, and then, of course, check your content relevance and those gyms that content can be like different things to Google because there's content quality, there's content relevance, there's neural matching, lower your content, there's matching the queries that people are using to find the site, there's also a different thing. 05:10.439 --> 05:12.041 [SPEAKER_01]: So, content quality can be a big thing. 05:12.321 --> 05:14.763 [SPEAKER_01]: And corp dates are about all potential ranking things in this. 05:15.604 --> 05:16.485 [SPEAKER_01]: Well, they can't be everything. 05:18.256 --> 05:44.044 [SPEAKER_00]: Um, absolutely no, core updates are also to, um, change Google systems or integrate Google systems with new things that they're introducing new ways they're going to be, um, looking in information and presenting it on websites to bring it back to or presented to their audience to search users. 05:45.617 --> 06:12.873 [SPEAKER_00]: I think so here's where things are going to sort of take a side track on web college because we refer to Google users as search users all the time and that's that's what they are because Google is of in fact a search engine except well I mean it's still a search engine Google.com right it's ready to go to search for stuff but Google had a when they had Google at Google I am Google's annual 06:15.688 --> 06:22.492 [SPEAKER_00]: They made a massive announcement in that they're going all in on AI. 06:23.192 --> 06:30.556 [SPEAKER_00]: Um, the search box, the search experience, the, uh, Mahol Google. 06:33.278 --> 06:35.419 [SPEAKER_00]: It's just, uh, Christine, this is hard. 06:35.439 --> 06:40.882 [SPEAKER_00]: It's every time I've said Google for the last, I don't know what, 25 years of my life. 06:41.042 --> 06:42.283 [SPEAKER_00]: I've meant 30 years of my life. 06:42.303 --> 06:42.843 [SPEAKER_00]: I've meant search. 06:44.140 --> 06:49.124 [SPEAKER_01]: Well, and it is, it is search, it's just different, let's, before we get into that, let's just really quickly. 06:49.144 --> 06:55.169 [SPEAKER_01]: Every day announced that Google IO, you can look up most of these, we are not going to cover most of these. 06:55.289 --> 06:56.931 [SPEAKER_01]: Obviously, I may cover a couple of them later. 06:58.292 --> 07:00.354 [SPEAKER_01]: Google has new smart classes coming. 07:00.374 --> 07:04.197 [SPEAKER_01]: Google is as identification tool to Chrome and search. 07:04.895 --> 07:06.436 [SPEAKER_01]: new Gemini model and tools. 07:06.456 --> 07:07.377 [SPEAKER_01]: We're going to talk about that. 07:07.477 --> 07:11.801 [SPEAKER_01]: Introduces this Gemini Omni, a multi-modal AI that knows the world. 07:12.021 --> 07:13.082 [SPEAKER_01]: That's part of the Omni box. 07:13.102 --> 07:15.764 [SPEAKER_01]: We're going to talk about Google JavaScript's highest here. 07:15.784 --> 07:17.345 [SPEAKER_01]: AI plan is Gemini gets more powerful. 07:17.366 --> 07:21.549 [SPEAKER_01]: We get their flash plan went way up the Gemini Flash. 07:21.849 --> 07:24.792 [SPEAKER_01]: Google asks you to find the exact part of the video that answers your question. 07:24.812 --> 07:25.893 [SPEAKER_01]: Google searches get a day. 07:25.993 --> 07:26.673 [SPEAKER_01]: And I have you make over. 07:26.693 --> 07:29.376 [SPEAKER_01]: We're going to talk about Google once AI to be your fun. 07:29.416 --> 07:30.116 [SPEAKER_01]: Personal shopper. 07:30.176 --> 07:30.997 [SPEAKER_01]: We're also talking about that. 07:32.000 --> 07:35.021 [SPEAKER_01]: Turn your spoken ramblings into coherent articles with Google Docs live. 07:35.181 --> 07:45.386 [SPEAKER_01]: Oh my gosh, Google double down on A. I create creativity with updates coming to flow in music, flow music, projectini, you can now based on how to name worlds on real places. 07:45.566 --> 07:48.907 [SPEAKER_01]: And Google Omni will bring only more A. I stop and skepticism. 07:49.708 --> 07:52.929 [SPEAKER_01]: I'm not sure why that's listed as one of the items at Google. 07:52.989 --> 07:57.511 [SPEAKER_01]: I think the writer, that's the writer wrote that part and it shouldn't be in those bullet points. 07:57.831 --> 07:59.092 [SPEAKER_01]: And this is from seeing it. 08:00.703 --> 08:06.804 [SPEAKER_00]: It's definitely that is a lied we might have made up ourselves when we get to know it's actually in there No, no indeed. 08:06.844 --> 08:11.445 [SPEAKER_00]: I see I see it right there Okay smart glasses is coming soon. 08:11.465 --> 08:17.366 [SPEAKER_00]: Well, that might work out it certainly works for better Oh, I don't know meta set of rough week. 08:17.866 --> 08:20.526 [SPEAKER_01]: We're not even covering anything about oh She's a very good guy. 08:20.606 --> 08:21.287 [SPEAKER_00]: It's a bad guy. 08:21.307 --> 08:26.027 [SPEAKER_01]: Yeah, yeah, okay, good way about to go the way up Google I always cut some of their stories this week. 08:26.047 --> 08:29.068 [SPEAKER_01]: We'll bring someone back next week because they're not time So it's a bit but important 08:30.623 --> 08:39.387 [SPEAKER_00]: So I think the thing that we actually kind of got to talk about is Gemini's AI model and tools being kind of all about agents now. 08:39.767 --> 08:42.168 [SPEAKER_00]: I think that's where they really want to go with this. 08:42.989 --> 08:45.890 [SPEAKER_01]: Well, let's first talk about, from S.E.R. 08:45.950 --> 08:52.893 [SPEAKER_01]: on table, very shorts, and then also Search Engine Land, where you see in both articles, Google's Research Bar of Intelligence, Search Box. 08:53.465 --> 08:56.066 [SPEAKER_01]: Okay, which is their biggest update in near. 08:56.106 --> 09:00.147 [SPEAKER_01]: So basically they're supposed to have it today, but I don't have it Jim doesn't have it yet. 09:00.687 --> 09:06.909 [SPEAKER_01]: So we haven't actually gotten to use it ourselves so all we can do is look at the article images and stuff. 09:07.449 --> 09:10.230 [SPEAKER_01]: But Google says this is a biggest upgrade to search box in years. 09:10.370 --> 09:13.231 [SPEAKER_01]: It expands as you type to allow you to add super long queries and prompts. 09:13.671 --> 09:19.212 [SPEAKER_01]: It also has buttons to let you upload files, images, documents, Chrome tabs and more for multimodal searches. 09:21.253 --> 09:26.478 [SPEAKER_01]: It just looks like a big white page like you would find in any of the GPTs and then you just start typing. 09:27.279 --> 09:33.184 [SPEAKER_01]: Um, the new a search back, it's first route yesterday and all counties languages were able to available. 09:33.204 --> 09:34.966 [SPEAKER_01]: Good, I haven't seen it Jim hasn't seen it. 09:36.142 --> 09:36.742 [SPEAKER_01]: Let's read road. 09:36.762 --> 09:38.203 [SPEAKER_01]: It's more intuitive than ever. 09:38.223 --> 09:40.964 [SPEAKER_01]: I never think spending to give you space to describe exactly what you need. 09:40.984 --> 09:49.849 [SPEAKER_01]: Design to anticipate your intent and also reformulate your question with AI powered suggestions that go beyond autocomplete and you get search across modalities using text images files or Chrome tabs as inputs. 09:50.269 --> 09:53.070 [SPEAKER_01]: So, continue to get a range of results from search just like you do today. 09:53.611 --> 09:58.293 [SPEAKER_01]: The new AI search box is starting to roll out today and all countries and I give you the AMOden is available. 09:58.827 --> 10:22.573 [SPEAKER_00]: The cool thing about this, I mean, it's going to let you type in the text of your search and give you prompts if you want to add an image, if you want to add a video, if you want to add an audio from the song, like an MP4 file, and then it will merge all of those inputs together to craft a generator and answer for you. 10:26.979 --> 10:49.866 [SPEAKER_00]: It has memory, so it can remember the search journey that you have been on in the conversation you've had to get there after your initial searches on it sort of becomes like a chat about it experience where it guides you to the sets of answers that you want in generally with. 10:52.279 --> 11:03.609 [SPEAKER_00]: Extracting as much information as it possibly, from the video I'm looking at, that outlines it as much information as it possibly can from from from Gemini's knowledge base. 11:05.070 --> 11:13.157 [SPEAKER_01]: I would like to remind people that Google did not have permission to use people's knowledge bases when they created this tool, no, they did any of the GPDs. 11:14.344 --> 11:22.027 [SPEAKER_01]: So they took it and stole it from the actual creators and that point should never be lost in this whole revolution we're going through. 11:22.168 --> 11:29.151 [SPEAKER_01]: So Google is now taking all that information and summarizing it into a basically chat to BT type of response. 11:31.071 --> 11:38.815 [SPEAKER_01]: I don't know if it automatically kicks in because we can't tell that from the video because they're showing you how it works, so it automatically kicks in in the videos. 11:39.793 --> 11:55.398 [SPEAKER_01]: If it automatically kicks in like I'm out and don't want this flop every time I do a search But I heard that it's supposed to be like you choose it not that it's supposed to automatically do this every time you search I understand that the change happens on Tuesday. 11:55.418 --> 12:02.760 [SPEAKER_00]: I mean, I was I heard today that it was going to be rolling out between Yeah, I didn't say I didn't say it happens Tuesday So we'll see if it's a 12:08.456 --> 12:15.508 [SPEAKER_00]: If it's a immediate shift to chatbot, ask search. 12:16.670 --> 12:17.111 [SPEAKER_01]: I'm out. 12:17.391 --> 12:18.433 [SPEAKER_01]: Like, I'm serious. 12:18.453 --> 12:20.757 [SPEAKER_01]: I'm going to being like, I don't want. 12:21.362 --> 12:36.375 [SPEAKER_01]: I don't like it anyways because you don't know what's right and wrong, but I want to go to websites and find my information and know who I'm going to be information from, and I can trust it because we know that's from a New York Times story that we covered a few weeks ago, but it's wrong, like all GPTs quite often. 12:36.475 --> 12:40.438 [SPEAKER_01]: So if you're looking up something you don't know, you might get information that's wrong and not know it. 12:41.179 --> 12:43.541 [SPEAKER_00]: As a researcher, I use several different 12:49.955 --> 12:55.979 [SPEAKER_00]: I'm like everybody have to depend at our Google is it is the mainstay and or it has been the mainstay. 12:56.079 --> 12:59.462 [SPEAKER_00]: So that habit might change as a personally. 13:00.502 --> 13:13.631 [SPEAKER_00]: As somebody who advises clients and how to be visible on the internet in search, how to sell products, 13:17.877 --> 13:24.708 [SPEAKER_00]: I'm not sure exactly what to tell the number one do not abandon Google, never bet against the largest player in the room. 13:26.662 --> 13:30.383 [SPEAKER_00]: But what I will tell clients and what I'm going to tell I see I was right now. 13:30.403 --> 13:32.923 [SPEAKER_00]: And I think I I I rift on this to you earlier. 13:32.943 --> 13:33.403 [SPEAKER_00]: You're seen. 13:34.344 --> 13:47.946 [SPEAKER_00]: I mean, yeah, it's been about 10 blue links for the longest time, but it's only been about 10 blue links because that's where the main audience has been with, you know, 90% of 90% or more of people doing searches using Google. 13:48.806 --> 13:51.247 [SPEAKER_00]: SEOs for the last 20 years have like, 13:52.067 --> 13:53.550 [SPEAKER_00]: optimized for Google. 13:54.111 --> 13:57.115 [SPEAKER_00]: And everybody else has built their tools. 13:59.673 --> 14:06.455 [SPEAKER_00]: to read information of the way Google wants us to optimize pages for it because that's what everyone was doing for Google's benefit. 14:08.956 --> 14:16.838 [SPEAKER_00]: That made it about the 10 blue links, but it was never actually about the 10 blue links who was always about visibility and that's where the maximum visibility was. 14:17.479 --> 14:18.779 [SPEAKER_00]: It's still about visibility. 14:19.539 --> 14:27.922 [SPEAKER_00]: But now it's going to be about knowing your consumer, knowing the audience that your clients are trying to reach and where they're most likely, 14:28.822 --> 14:33.164 [SPEAKER_00]: to be looking for information. 14:33.805 --> 14:38.387 [SPEAKER_00]: And if they're like Christine, they may not be looking for it at Google. 14:38.427 --> 14:41.229 [SPEAKER_00]: They might be looking for it more frequently at Bing. 14:42.049 --> 14:44.050 [SPEAKER_00]: Maybe they're looking for it through social media. 14:44.611 --> 14:45.531 [SPEAKER_00]: They're willing to share it. 14:45.711 --> 14:52.455 [SPEAKER_00]: Maybe they're looking in the page 100 new directories set up in the next few months. 14:53.216 --> 14:54.376 [SPEAKER_01]: Oh, yeah, there's going to be a lot. 14:54.436 --> 14:55.457 [SPEAKER_01]: And I would like to say, 14:56.164 --> 15:01.287 [SPEAKER_01]: So I read a lot on my day and I was like, I was up to October and I'm like, we need to end because I want to see what people are thinking. 15:01.347 --> 15:04.329 [SPEAKER_01]: It's not just people in our industry, people in other industries too. 15:05.870 --> 15:08.832 [SPEAKER_01]: I see a lot of people saying, well, now it's about the citation and not the traffic. 15:08.912 --> 15:12.214 [SPEAKER_01]: First of all, for your customer, your client, it is still about the traffic. 15:12.474 --> 15:15.136 [SPEAKER_01]: It's not the traffic, they don't, they don't care. 15:15.656 --> 15:16.617 [SPEAKER_00]: They want to sell stuff. 15:16.957 --> 15:17.557 [SPEAKER_01]: Yeah, they don't care. 15:17.777 --> 15:22.000 [SPEAKER_01]: So I want to tell you something about citations in search, and then one of my issues with what Google has done. 15:23.560 --> 15:31.942 [SPEAKER_01]: A German eye-working for the same client, we can't say anything more about it, but that client offers a service and they're frequently mentioned in AI overviews for the service. 15:32.362 --> 15:36.163 [SPEAKER_01]: Google is not taking content from their pages very often and repurposing it. 15:36.563 --> 15:40.925 [SPEAKER_01]: They're literally mentioning them as a recommended source for the service. 15:47.168 --> 15:54.251 [SPEAKER_01]: 40,000 impressions, 50,000 impressions, 100,000 impressions, 75,000 impressions, not one of those has over 100 clicks. 15:55.051 --> 15:58.452 [SPEAKER_01]: If at most of them have about 30 and 40 clicks. 15:58.872 --> 16:08.596 [SPEAKER_01]: So being in that AI overview, even when you're mentioned and linked, doesn't mean you're going to get traffic from Google. 16:09.496 --> 16:10.357 [SPEAKER_01]: So my biggest 16:14.546 --> 16:19.611 [SPEAKER_01]: You can use a user interface the way the page is designed, in a way that encourages clicks. 16:19.651 --> 16:20.412 [SPEAKER_01]: And Bing does that. 16:20.953 --> 16:29.541 [SPEAKER_01]: Bing has like, in a new section, every site that's mentioned in their AI overview, has a whole card in an image and a title and a description. 16:29.962 --> 16:33.025 [SPEAKER_01]: And then they put the AI summary below or to the writer above or something. 16:34.066 --> 16:36.849 [SPEAKER_01]: Google has continually hidden the click to the publisher. 16:37.502 --> 16:39.723 [SPEAKER_01]: There were times where there were no ways a place of the publishers. 16:39.743 --> 16:44.684 [SPEAKER_01]: There was a long time when all you had is a tiny little icon of the right that most people that don't do search probably even knew existed. 16:45.724 --> 16:46.844 [SPEAKER_01]: They added some cards. 16:47.665 --> 16:50.525 [SPEAKER_01]: Now they are actually adding links into the content. 16:50.565 --> 16:53.566 [SPEAKER_01]: I will see if that holds because they've done that experiment before and it went away. 16:53.586 --> 16:56.587 [SPEAKER_01]: Google did not have to take this much traffic from publishers. 16:57.027 --> 16:58.007 [SPEAKER_01]: Of course, they're going to take some. 16:58.287 --> 16:59.928 [SPEAKER_01]: My answering questions ahead of time. 17:00.408 --> 17:03.789 [SPEAKER_00]: That's what you were reporting on Conday NAS, expecting it to be single, 17:05.884 --> 17:07.245 [SPEAKER_01]: Yeah, and they didn't have to do that. 17:07.345 --> 17:08.526 [SPEAKER_01]: It didn't have to be done that way. 17:08.566 --> 17:09.727 [SPEAKER_01]: It doesn't need to be done that way. 17:09.787 --> 17:10.968 [SPEAKER_01]: Being is not doing it that way. 17:10.988 --> 17:13.170 [SPEAKER_01]: They did it because they want to keep you on air. 17:13.210 --> 17:13.530 [SPEAKER_01]: I searched. 17:13.550 --> 17:20.095 [SPEAKER_01]: The other thing they've done, and I've said this for a while, but now that we know what this roll out, I do believe it's true, they've done this before. 17:20.395 --> 17:22.176 [SPEAKER_01]: They've done down the 10 blue legs. 17:22.216 --> 17:24.838 [SPEAKER_01]: So I look for a medical search two weeks ago. 17:25.238 --> 17:27.840 [SPEAKER_01]: I got 30 social media sites in the top 30. 17:27.860 --> 17:30.703 [SPEAKER_01]: 30 social media sites for a medical issue. 17:31.283 --> 17:33.385 [SPEAKER_01]: I, and that happened like frequently, 17:35.719 --> 17:39.241 [SPEAKER_01]: or important searches for many, your money or life searches, not regular searches. 17:39.521 --> 17:42.562 [SPEAKER_01]: They've been dumbing down regular searches to get people to use the interviews. 17:42.622 --> 17:45.524 [SPEAKER_01]: I guarantee it's going to come out in some DOJ document in 10 years. 17:46.324 --> 17:51.827 [SPEAKER_01]: So when they say like, oh, people are now using it all the time, sure, because they can't find anything in search. 17:52.147 --> 17:54.308 [SPEAKER_01]: It's literally can't find anything in the regularly. 17:54.968 --> 17:59.731 [SPEAKER_01]: So they've been forcing people with dark patterns and dumb down search to use this stuff. 17:59.791 --> 18:03.192 [SPEAKER_01]: Also, one other thing in their numbers we're going to report today, like 900 million 18:04.526 --> 18:09.725 [SPEAKER_01]: You always have to use AI mode if you look at the AI overview and click it, it goes in the AI mode. 18:10.075 --> 18:15.318 [SPEAKER_01]: People doesn't, that doesn't mean people are using ammo, it means they have no way to not use ammo. 18:15.338 --> 18:18.539 [SPEAKER_01]: If they want to read the rest of the AI overview, right? 18:19.000 --> 18:25.843 [SPEAKER_01]: So they're forcing people into that pattern, which means they don't have the, in my opinion, they don't have the uptake that they say they do. 18:26.043 --> 18:34.588 [SPEAKER_01]: It's a good selling point because we can say 900 million people use it a month, except 900 million of those maybe through AI overview is just clicking to try to read the rest of the AI overview. 18:35.340 --> 18:40.604 [SPEAKER_00]: For me, an answer in AI mode comes up for virtually every search now. 18:41.264 --> 18:44.667 [SPEAKER_00]: AI overview is not triggered for every search. 18:45.187 --> 18:46.368 [SPEAKER_00]: Hold on, may have this from averse. 18:46.388 --> 18:48.610 [SPEAKER_00]: AI overview comes up virtually for every search. 18:48.690 --> 18:50.651 [SPEAKER_00]: AI mode doesn't come up necessarily for every search. 18:50.672 --> 18:52.413 [SPEAKER_00]: You have to trigger it. 18:52.993 --> 18:54.715 [SPEAKER_00]: But AI overview is everywhere. 18:54.855 --> 18:56.536 [SPEAKER_00]: It's always, it's ubiquitous now. 19:00.079 --> 19:04.181 [SPEAKER_00]: Yeah, I really think that's a sign more and more and more people were using it. 19:04.641 --> 19:13.826 [SPEAKER_00]: I certainly know, I mean, again, I use it very frequently as a jumping off point, much like I used Wikipedia years ago as a jumping off point. 19:13.986 --> 19:24.872 [SPEAKER_00]: Sometimes the information bears out and it's worth using, sometimes it doesn't, but at least I had a jumping off point to research from. 19:25.612 --> 19:26.973 [SPEAKER_01]: It's good, it's good for bread crumbs. 19:27.053 --> 19:29.414 [SPEAKER_01]: I don't think there's an issue with the bread crumbs you can get from it. 19:30.024 --> 19:36.566 [SPEAKER_01]: because then you can search yourself from the breadcrumbs make maybe you didn't think of this and it tells you oh look at this and you're like okay, I'll go look at that. 19:36.986 --> 19:42.208 [SPEAKER_01]: I also know how this is designed this is designed to give you the entire answer at great length like the original AI overviews by the way. 19:42.228 --> 19:49.650 [SPEAKER_01]: What did you remember the original AI overviews were as long as 1,300 pixels tall 1,400 pixels tall and then they shortened it. 19:49.951 --> 19:55.212 [SPEAKER_01]: So we're back to basically that just now it's called AI mode right now it's still 14 or 1,500 pixels 19:57.593 --> 19:59.574 [SPEAKER_01]: mean, but they're not pushing the search down anymore. 19:59.614 --> 20:05.619 [SPEAKER_01]: They're opening up a new window and they're putting a couple of cards on the right-hand side, which, like I told you, very few people ever click. 20:06.199 --> 20:08.661 [SPEAKER_01]: But I didn't have to be done this way. 20:08.881 --> 20:11.463 [SPEAKER_01]: It could have been done with summary, respect to the publishers as Michael. 20:12.523 --> 20:18.047 [SPEAKER_00]: You're suggesting strongly that they that they are intentionally in-shortifying themselves to force people into. 20:19.228 --> 20:20.669 [SPEAKER_00]: So I'm going to take 20:27.453 --> 20:40.303 [SPEAKER_00]: Google absolutely intends to do away with the template links, they intends to offer information to users rather than giving them the selection of information. 20:41.404 --> 20:54.794 [SPEAKER_00]: And furthermore, I'm pretty sure that the next iteration of search isn't going to be as much a find information as tell us what you want and let us go do it for you. 20:56.291 --> 20:59.432 [SPEAKER_01]: That's where they could have separated the products, right? 20:59.452 --> 21:01.512 [SPEAKER_01]: They could have just organic search and then the rest. 21:02.012 --> 21:03.172 [SPEAKER_01]: They didn't even put it together. 21:03.272 --> 21:04.292 [SPEAKER_01]: Right. 21:05.433 --> 21:05.673 [SPEAKER_01]: Right. 21:05.973 --> 21:12.194 [SPEAKER_01]: But the thing is, yes, and we do need to get into the rest of what they're announced because it's all related to what we're talking about. 21:13.114 --> 21:24.116 [SPEAKER_01]: I do think, yeah, the point I do that, there are a lot of practical obstacles in that plan in just relation to the entire industry of AI, which they can't necessarily account for. 21:25.834 --> 21:41.337 [SPEAKER_00]: There though there are, but I think if they're at the same time, if you look at how the especially in the United States, how the social tech stack is shaping up, Google can send anything to, um, 21:43.503 --> 21:50.845 [SPEAKER_00]: a quick ship delivery companies, Google didn't send any amount of Amazon is exactly the same way. 21:51.385 --> 21:57.006 [SPEAKER_00]: In fact, often feels a Google through agents is trying to out Amazon Amazon. 21:57.826 --> 22:05.588 [SPEAKER_01]: Probably, but we also know the first agentic shopping experience was Wal-Mart, Nope, and AI was such a disaster for Wal-Mart that they removed it completely. 22:06.081 --> 22:11.066 [SPEAKER_01]: I can wait until the sales went down, you know, opening I was scraping prices. 22:11.106 --> 22:12.808 [SPEAKER_01]: Now Google is of scrape prices. 22:12.888 --> 22:17.353 [SPEAKER_00]: And Google jumped right in there with UCP and Walmart is all into this now. 22:18.274 --> 22:19.495 [SPEAKER_00]: Yeah, they're in Google. 22:19.615 --> 22:21.257 [SPEAKER_00]: But they were not into it with Open AI. 22:21.277 --> 22:24.481 [SPEAKER_00]: I think it says more but open AI than it says about the generic shopping. 22:24.501 --> 22:26.283 [SPEAKER_01]: I think it doesn't says users, right? 22:26.383 --> 22:26.643 [SPEAKER_01]: Okay. 22:27.070 --> 22:36.716 [SPEAKER_01]: You know, that old map, the funny joke, here's how a man goes into the store and here's that old woman shops, remember that, you know, a very gender based, so, but we're just to go off that, because it's an old or joke. 22:37.156 --> 22:43.179 [SPEAKER_01]: But, you know, a woman walks around the store and looks at everything, and I'm just going to go straight for the products to the checkout line and leaves, right? 22:44.360 --> 22:52.845 [SPEAKER_01]: There are two types of shoppers, there are shoppers that do that, not necessarily familiar female, and then there's shoppers that like to browse and see, I like to touch quality, you know what I'm looking at when I'm buying. 22:53.425 --> 22:56.627 [SPEAKER_01]: So there's something that I don't need to do that for, but I still want to go to a website, 22:57.237 --> 23:05.566 [SPEAKER_01]: Look at the reviews, look at the images, look at what people did, how many people thought it, what, like if I buy a hair product, I go look in the videos of the hair product at that, right? 23:06.107 --> 23:08.289 [SPEAKER_01]: So Google wants to be Amazon, Google is not Amazon. 23:09.230 --> 23:13.334 [SPEAKER_01]: And Google can't just take all this content because Google doesn't have the content. 23:13.374 --> 23:14.716 [SPEAKER_01]: It's regurgitating the content, right? 23:14.736 --> 23:15.817 [SPEAKER_01]: Amazon has the content. 23:16.437 --> 23:17.278 [SPEAKER_01]: So I think you're right. 23:17.338 --> 23:20.282 [SPEAKER_01]: I think they want to compete with Amazon because that is their biggest competitor. 23:20.982 --> 23:22.684 [SPEAKER_01]: That was outlined like four or five years ago. 23:23.205 --> 23:25.708 [SPEAKER_01]: But at the same time, they're not Amazon. 23:25.728 --> 23:26.669 [SPEAKER_01]: They don't have a website. 23:26.969 --> 23:28.191 [SPEAKER_01]: And they're using other people's stuff. 23:29.616 --> 23:47.546 [SPEAKER_00]: That's not something I read this week that really freaked me out, mostly about the anti-AI revolution that's brewing, was that we now have, it's now impossible to have a class of undergrads. 23:48.687 --> 23:52.450 [SPEAKER_00]: who haven't used AI, their entire university experience. 23:53.671 --> 23:55.232 [SPEAKER_00]: This is who Google's marketing, too. 23:55.992 --> 23:56.873 [SPEAKER_01]: Yeah, exactly. 23:56.893 --> 24:00.215 [SPEAKER_00]: Web colleges always been about, where is Google going to be five years from now? 24:00.856 --> 24:03.318 [SPEAKER_00]: Because they always flashed their intentions ahead of time. 24:03.758 --> 24:07.201 [SPEAKER_00]: Now, that timeline is accelerated exponentially. 24:07.241 --> 24:11.063 [SPEAKER_00]: We used to be about where's Google going to be five years from now, because it actually took that long to do stuff. 24:12.244 --> 24:15.406 [SPEAKER_00]: Now, they get that amount of stuff done, like, I don't know, in six months. 24:16.600 --> 24:28.142 [SPEAKER_00]: But I think this is who Google is flashing to us, who they're really, who they see is their future customers should young people ever use Google again. 24:29.364 --> 24:39.691 [SPEAKER_01]: By the way, we're going to get a little into this, but Gen Z is rejecting AI because they see it as an existential threat to their existence, to their jobs, to their financial success, to their everything. 24:40.451 --> 24:47.396 [SPEAKER_00]: I see Gen Z rejecting the AI that's going to screw them and embracing the AI is that it can help them. 24:47.836 --> 24:53.019 [SPEAKER_01]: I actually haven't seen them embrace AI in any of the article, so maybe they do not have to do some research, but the year ago. 24:54.672 --> 24:58.653 [SPEAKER_01]: they're actually not using it much just like they don't use a lot of social apps. 24:58.773 --> 25:00.614 [SPEAKER_01]: Most Jen's the only have two social apps. 25:01.074 --> 25:03.354 [SPEAKER_01]: I have like six. 25:04.835 --> 25:09.836 [SPEAKER_01]: But anyway, so, so we'll see, you know, but right now I read an article last night. 25:09.876 --> 25:12.077 [SPEAKER_01]: I wish that first I didn't remember where I couldn't get the link. 25:12.517 --> 25:17.178 [SPEAKER_01]: The Senate in general about AI last year was fairly positive, right? 25:17.598 --> 25:18.618 [SPEAKER_01]: It is not anymore. 25:18.638 --> 25:20.939 [SPEAKER_01]: 80% of people have a net. 25:20.979 --> 25:23.700 [SPEAKER_01]: 80% like large number of people hate AI more 25:24.832 --> 25:28.397 [SPEAKER_01]: in this country, like a large number of Americans. 25:28.417 --> 25:33.825 [SPEAKER_00]: No, you know, that's in, in, in, in, in, in, in a, we're with us on surprising. 25:34.206 --> 25:36.309 [SPEAKER_00]: Um, but, um, 25:39.492 --> 25:42.314 [SPEAKER_00]: AI has been marketed to them as something that's going to crush them. 25:42.934 --> 25:55.402 [SPEAKER_00]: They're told that AI is going to take their jobs, render them redundant, no one has told them a plan on how to deal with their lives after the AI revolution. 25:55.422 --> 25:59.605 [SPEAKER_00]: I think Microsoft senior vice president last week was heard to say that. 26:00.125 --> 26:06.492 [SPEAKER_00]: within 18 months like 100% of white-collar jobs, including his own, would be made redundant. 26:07.053 --> 26:13.279 [SPEAKER_00]: So yeah, I can see young people who are about to get against that version of AI with 100% clarity. 26:14.120 --> 26:17.684 [SPEAKER_00]: But the AI is the AI's to do the writing for them. 26:17.924 --> 26:20.787 [SPEAKER_00]: They're adopting it so fast that they're forgetting how to write. 26:21.953 --> 26:24.437 [SPEAKER_01]: Well, schools and colleges are trying to take that on. 26:25.098 --> 26:29.986 [SPEAKER_01]: But the issue is just a cross-generation, too. 26:30.066 --> 26:32.130 [SPEAKER_01]: It's not just the Gen Z generation, but they. 26:32.565 --> 26:35.307 [SPEAKER_01]: There are more against it than you expect. 26:35.347 --> 26:36.828 [SPEAKER_01]: Also, it's a logical speaking. 26:37.269 --> 26:41.111 [SPEAKER_01]: Next generation usually rejects the text of the first generation in front of it. 26:42.072 --> 26:55.022 [SPEAKER_01]: Like Facebook had the big problem because they were losing so many users and that was because the next generation wasn't taking it up so they had to do all these revamps to try to encourage them to come in like egg buying Instagram and even that nature adding Snapchat features to instead think that kind of stuff. 26:55.502 --> 27:00.826 [SPEAKER_01]: So it's just natural for the rejection, but the rejection is pretty resounding across generations 27:03.084 --> 27:23.617 [SPEAKER_00]: I've never done the last, I strongly urge people, or especially especially e-commerce owners, universal check-out protocol, and be ready for the agente shopping revolution, the bots are coming starting next week. 27:32.653 --> 27:36.154 [SPEAKER_01]: Whatever this platform for wherever your customers are, you need to stop relying on Google. 27:36.194 --> 27:41.636 [SPEAKER_01]: It's always been a suggestion, but now it's actually, like, I must do 100% reality. 27:41.896 --> 27:44.197 [SPEAKER_01]: You can no longer be that of your language, but we're SEO. 27:44.217 --> 27:45.918 [SPEAKER_01]: We make our living out of people doing my own Google. 27:46.218 --> 27:49.739 [SPEAKER_01]: Although I think Jim, our job is going to change to algorithmic optimization. 27:49.759 --> 27:52.580 [SPEAKER_01]: We're going to optimize for all algorithms across platforms. 27:53.340 --> 28:04.004 [SPEAKER_00]: But remember, remembering though, a lot of these platforms designed themselves, so the foundation is what Google was up until now. 28:04.024 --> 28:09.586 [SPEAKER_00]: And what Google actually, what Google still will be, all that technical stuff, all the SEO stuff. 28:09.986 --> 28:20.217 [SPEAKER_00]: is still critically important being seen by Google, so that's the foundation for all the other platforms right now because Google set the standard for the last 20 years. 28:20.717 --> 28:23.881 [SPEAKER_00]: So we're starting from an amazing advantageous place. 28:24.301 --> 28:25.022 [SPEAKER_01]: Definitely. 28:25.422 --> 28:27.024 [SPEAKER_01]: And yes, it's really important to say that. 28:27.880 --> 28:31.724 [SPEAKER_01]: SEO is at the bottom layer of all AI products in Google. 28:32.365 --> 28:35.548 [SPEAKER_01]: So Google has SEO and then basically search. 28:36.049 --> 28:38.491 [SPEAKER_01]: And then they add to that the add layer. 28:38.571 --> 28:45.078 [SPEAKER_01]: So AI overviews are just to layer AI mode is a separate kind of thing unto itself, but it still bases itself. 28:45.519 --> 28:48.202 [SPEAKER_01]: And they are adding core ranking signals to both products. 28:48.862 --> 28:57.287 [SPEAKER_01]: So it will be amazingly based on how well your SEO value is doing in Google and people I saw yesterday like well no other LLMs use Google. 28:57.347 --> 28:58.248 [SPEAKER_01]: Yeah, most of them do 28:59.015 --> 29:06.601 [SPEAKER_01]: It may use other things like being or their own search engine or prep-perplexity actually takes ranked Google search results for its citations. 29:07.021 --> 29:09.944 [SPEAKER_01]: So Google is at the base of all the LLMs. 29:10.424 --> 29:11.625 [SPEAKER_01]: You want to do well in LLMs. 29:11.645 --> 29:15.108 [SPEAKER_01]: You also want to follow Google's protocols because they are setting standard for that. 29:15.628 --> 29:24.315 [SPEAKER_01]: And so you definitely don't want to fault around your SEO, in fact, it's more important than ever to have a strong quality site that is made in the SEO and LLM protocols. 29:25.476 --> 29:28.478 [SPEAKER_01]: So real quick, we need to go over to this stuff because we are going to need to move on. 29:29.415 --> 29:35.818 [SPEAKER_01]: Gemini 3.5 is now behind Google search, we talked about that a couple weeks ago about how it's going to be super quick in the moment. 29:36.358 --> 29:44.962 [SPEAKER_01]: And if you're using flash though, they're pricing has gone up significantly, but they're tokens, so you like, very, very like, output token that some levels nine dollars. 29:45.042 --> 29:47.803 [SPEAKER_01]: So you want to make sure you're checking out if you're using these things. 29:47.823 --> 29:50.924 [SPEAKER_01]: In fact, across the board, we know token pricing is going way up. 29:51.185 --> 29:54.366 [SPEAKER_01]: If you're using this, make sure that you're not going to get surprised with a massive bill. 29:55.527 --> 29:58.110 [SPEAKER_01]: Google announced information agents with Google search. 29:58.730 --> 30:00.812 [SPEAKER_01]: Basically, this is what Jim has been talking about. 30:00.852 --> 30:07.378 [SPEAKER_01]: They're going to have agents operating in the background 24-7 that will continue to look for information to help you in your ongoing tasks and projects. 30:07.398 --> 30:11.282 [SPEAKER_01]: You've very, very, very, very, very, very careful. 30:11.882 --> 30:19.227 [SPEAKER_01]: about letting it run in the background 24-7 or having it other things open when they're running because agents are inherently insecure. 30:19.807 --> 30:21.808 [SPEAKER_01]: And nobody knows right now how to secure them. 30:22.249 --> 30:27.172 [SPEAKER_01]: We don't know if it's going to become an attack surface, but because we don't. 30:27.192 --> 30:27.912 [SPEAKER_01]: Yes, we do. 30:28.352 --> 30:28.913 [SPEAKER_01]: Yeah, I know. 30:29.093 --> 30:30.413 [SPEAKER_00]: But 100% it will. 30:30.974 --> 30:32.675 [SPEAKER_00]: It's like, we don't know. 30:33.297 --> 30:38.228 [SPEAKER_01]: You know what people don't understand is I see a lot of people are running all the stuff in the background with agents and they're like, oh, it's fine. 30:38.268 --> 30:38.869 [SPEAKER_01]: I haven't had a problem. 30:39.069 --> 30:39.330 [SPEAKER_01]: You're right. 30:39.350 --> 30:41.835 [SPEAKER_01]: You haven't had a problem because the hackers right now are doing what they always do. 30:41.855 --> 30:42.918 [SPEAKER_01]: They're attacking the big boys. 30:43.682 --> 30:44.523 [SPEAKER_00]: you're boring. 30:45.043 --> 30:48.346 [SPEAKER_01]: Yeah, they haven't figured out a way to scale you yet. 30:48.886 --> 30:50.127 [SPEAKER_01]: So I can't wait for defcon this year. 30:50.147 --> 30:57.953 [SPEAKER_01]: But once they learn how to scale the attack on agents and browsers, on people's computers, guaranteed it's going to happen. 30:57.993 --> 31:01.356 [SPEAKER_00]: The moment that we used, we used Walmart as an example. 31:01.376 --> 31:03.137 [SPEAKER_00]: I don't want to single a Walmart. 31:03.157 --> 31:07.180 [SPEAKER_00]: I apologize for everything that gets kicked off Disney this week. 31:13.985 --> 31:27.437 [SPEAKER_00]: If you were able to like harness the information that agents, individual user's agents who interact with the Walmart system have on the individual. 31:28.360 --> 31:43.543 [SPEAKER_00]: If you were able to do that, you would have what, like, a third of all Americans information like instantly at the speed of light, or theoretically, and be able to start picking them off to do, do, do, do, do, do, do, do, do, do. 31:43.723 --> 31:51.125 [SPEAKER_00]: Within several days, you, you know, be several trillion dollars richer, you know, actually one is. 31:52.183 --> 31:56.945 [SPEAKER_01]: And I read a thing yesterday, and I can't get all into an access to how to read it a couple more times to let you understand it. 31:57.405 --> 31:58.565 [SPEAKER_01]: But we've talked about before. 31:58.585 --> 32:02.667 [SPEAKER_01]: This isn't like any other kind of vulnerability you've had on your computer or a browser or a website. 32:03.127 --> 32:04.087 [SPEAKER_01]: Those are code based. 32:04.787 --> 32:06.148 [SPEAKER_01]: These are math based. 32:07.108 --> 32:17.032 [SPEAKER_01]: And as the vulnerabilities and as they compress inside the algorithms, like chat to petit year, Google whatever happens to be, it leaves openings. 32:21.549 --> 32:23.550 [SPEAKER_01]: The math has places where it can be exploited. 32:24.150 --> 32:27.251 [SPEAKER_01]: So it's not the same as like, oh, they just didn't do this piece of code. 32:27.271 --> 32:28.791 [SPEAKER_01]: And we need to add that and patch that. 32:29.312 --> 32:31.932 [SPEAKER_01]: Like we forgot this section needed, you know, passwords. 32:32.412 --> 32:37.994 [SPEAKER_01]: This is like they literally can go to the foundation of your house, find the crack and come in. 32:38.414 --> 32:41.215 [SPEAKER_01]: And there's nothing right now and cybersecurity that I've seen. 32:41.235 --> 32:45.897 [SPEAKER_01]: And I follow this every day that shows that they have a way to defend against this. 32:45.957 --> 32:49.118 [SPEAKER_01]: So I find actually Google do this incredibly irresponsible. 32:49.898 --> 32:53.463 [SPEAKER_01]: because this is going to run at some level in your browser on your computer on your machine. 32:53.763 --> 32:54.945 [SPEAKER_01]: And give your bank accounts up. 32:54.985 --> 32:56.627 [SPEAKER_01]: And by the way real quick, I just have to do this out there. 32:57.909 --> 33:00.773 [SPEAKER_01]: Open AI says you can connect your bank account to their product. 33:00.813 --> 33:01.474 [SPEAKER_01]: Do not do this. 33:01.754 --> 33:02.395 [SPEAKER_01]: Okay, we can move on. 33:02.695 --> 33:06.418 [SPEAKER_01]: Like, do not ever connect your bank account to a BPD ever. 33:07.119 --> 33:16.568 [SPEAKER_00]: So, you're saying Google is being a really irresponsible doing isn't perhaps that they are because they're the ones who are doing the out-of-the-box technology that anyone can use. 33:16.988 --> 33:26.397 [SPEAKER_00]: But I would, I'm going to suggest that OpenAI, another plan to sort of anthropic did this several weeks ago with the introduction of mythos. 33:27.277 --> 33:34.083 [SPEAKER_00]: Actually, you know telling people how they made me those work because the moment, oh, yeah, but a little more together and get them all the work and concert. 33:34.143 --> 33:54.220 [SPEAKER_00]: Wow well, I mean like now you have X number of agents all Bundled together going off and doing micro jobs for the consumer off of their computer the amount of 33:56.377 --> 34:06.282 [SPEAKER_00]: communication that's going to be happening, but electronic communications that are going to be happening, the levels of vulnerabilities are exponential. 34:07.302 --> 34:13.785 [SPEAKER_01]: Yes, and let's just add to that, that the agents don't actually have to be hacked to do damage. 34:14.406 --> 34:17.147 [SPEAKER_01]: They often go rogue, they often do their own thing. 34:17.207 --> 34:19.908 [SPEAKER_01]: And an article we're not covering today because I couldn't copy it. 34:20.368 --> 34:22.609 [SPEAKER_01]: It was like a features and I couldn't actually copy the text. 34:26.374 --> 34:28.769 [SPEAKER_01]: that they now found that the agents can replicate. 34:29.343 --> 34:58.168 [SPEAKER_01]: whatever they're doing to another agent without anybody knowing it's happening so I haven't heard any experiments the point is agents are not secure in many ways not just being hacked but also going rogue and we have plenty of stories on this show that you've go back through the last like year of us covering those instances we couldn't even name them all right now but it's a common thing and it's not an uncommon thing and so you want to be very careful about using this kind of tech on anything but a sandbox computer that's only open to like Google 34:59.274 --> 35:06.616 [SPEAKER_01]: Agent booking updates are going to have a gigantic booking capabilities that will now work with your home repair, beauty, pet care. 35:06.656 --> 35:08.876 [SPEAKER_01]: You can have it call the business on your behalf. 35:10.056 --> 35:13.057 [SPEAKER_01]: I'm not sure that my higher style would be very happy with me. 35:13.137 --> 35:23.540 [SPEAKER_01]: If I started using a bot to call them and I'm not sure companies are very happy with that either, but we'll see unless they have a bot that answers the fact I wouldn't do that, but people can do that on their own deal. 35:25.993 --> 35:32.337 [SPEAKER_01]: So Google is adding Google any gravity and the agenda coding features of Gemini 2.plush. 35:32.977 --> 35:39.582 [SPEAKER_01]: I'm going to remind people again don't code things for anybody else if you don't know how to code because you're legally responsible and it's pretty heavy happens. 35:40.042 --> 35:45.605 [SPEAKER_01]: Supposedly this is mostly going to happen in the browser where you can code things in the browser for your experience. 35:46.166 --> 35:48.707 [SPEAKER_01]: Therefore, making anything called rankings even more. 35:50.250 --> 35:52.011 [SPEAKER_01]: Like, we're in a fairytale war. 35:52.031 --> 36:18.420 [SPEAKER_00]: This is, if you are going to use these technologies on client websites, you're going to be doing this on the fly, you need to get business insurance, you 1,000 percent need to go out and get yourself a minimum to $2 million third party and $2 million dollars liability, you need to do that immediately. 36:19.656 --> 36:31.783 [SPEAKER_01]: And people need to be careful because the GPT companies, because I have no regulations, make these all looks of simple and easy, and everything's easy to do, and now you can be a coder, and now you can do this, and you can do that. 36:32.343 --> 36:40.008 [SPEAKER_01]: But they code in vulnerabilities, and if you don't know what you're doing, you could accidentally expose your own computer to issues. 36:40.488 --> 36:41.629 [SPEAKER_01]: So they're not that simple. 36:41.989 --> 36:46.712 [SPEAKER_01]: It took someone 20 years to learn how to code properly, because it took 20 years to learn how to code properly. 36:48.953 --> 36:55.501 [SPEAKER_01]: They're a decent coder because they trained on so much code, but they also, they also encode in a lot of vulnerabilities. 36:55.561 --> 36:56.662 [SPEAKER_01]: This has been researched heavily. 36:56.682 --> 36:57.784 [SPEAKER_01]: This isn't me just saying it. 36:58.184 --> 37:01.969 [SPEAKER_01]: So just be very careful of all this because you're not a coder now if you've never coded before. 37:02.009 --> 37:04.512 [SPEAKER_01]: Be very careful about coding things in your browser. 37:05.178 --> 37:13.402 [SPEAKER_00]: Last week, we reported that use of AI was literally driving software engineers mad. 37:13.582 --> 37:29.050 [SPEAKER_00]: And it wasn't because the AI was so much better than them, or they were jealous, or it's scared of the futures or neurotic or anything, it's because for the compact code that they used to make, say 115 lines to efficiently get something done, 37:31.688 --> 37:37.171 [SPEAKER_00]: Clotter chats should be tea they don't care they can they can they can go through code they can They can read it light speed. 37:37.191 --> 37:37.872 [SPEAKER_00]: They don't care. 37:38.132 --> 37:39.833 [SPEAKER_00]: But it's 953,000 lines. 37:39.853 --> 37:59.424 [SPEAKER_00]: It doesn't matter to them And so they're writing this bulky like completely spaghetti ass code that is like A magnitude bigger than what people have been taught to write so that you can efficiently get Stuffed unenread it and the software engineers have to debug this code and that's what's driving them crazy 38:01.611 --> 38:02.452 [SPEAKER_01]: Yeah, definitely. 38:02.532 --> 38:06.418 [SPEAKER_01]: And the debugging is so difficult for a lot of them because they don't know what it wrote. 38:06.999 --> 38:07.700 [SPEAKER_01]: Why it wrote it. 38:07.800 --> 38:10.524 [SPEAKER_01]: So then a lot of times they have to scrap the code and start from scratch. 38:10.544 --> 38:11.706 [SPEAKER_01]: We've done stories on that. 38:11.826 --> 38:14.009 [SPEAKER_00]: If it's rating every possible way to do the thing. 38:15.698 --> 38:23.660 [SPEAKER_01]: Yeah, and they actually a lot of coders that they interviewed in a four or four media story were saying they're kind of burnt out on having to use because they're being forced to use it. 38:24.300 --> 38:38.843 [SPEAKER_01]: A. I code because they don't want to use it anymore except when they want to use it for like tedious tasks because they find it just causes more problems than it's worth and they would like to just go back to coding which is what they're good at and what they love and you know that kind of thing. 38:40.486 --> 38:43.008 [SPEAKER_01]: So next we have personalized intelligence. 38:43.028 --> 38:45.351 [SPEAKER_01]: It's been amped up and released globally. 38:45.411 --> 38:47.473 [SPEAKER_01]: And I don't think you have to be a page user anymore. 38:48.294 --> 38:52.499 [SPEAKER_01]: It's going to get you to recommendations, troubleshoot without headaches, navigate types, schedules of these. 38:52.519 --> 38:54.481 [SPEAKER_01]: That's what they're saying in their MOPs. 38:54.841 --> 38:55.942 [SPEAKER_01]: Discover new hobbies. 38:59.185 --> 39:05.548 [SPEAKER_00]: I'm doing my little I'm right I was right dad said nobody else could see this except Christine because remember what I was saying before the show? 39:05.568 --> 39:11.270 [SPEAKER_00]: This is exactly what I was saying there were certain themselves between you and everything. 39:11.290 --> 39:14.271 [SPEAKER_00]: Yeah, I was the whole point to this. 39:14.952 --> 39:17.933 [SPEAKER_01]: I have a curious because no one ever addresses it. 39:17.953 --> 39:19.473 [SPEAKER_01]: I have personalization turned off. 39:19.533 --> 39:23.495 [SPEAKER_01]: Does that mean I don't get personal and tell you to be very happy not to get personal and tell me. 39:25.755 --> 39:26.595 [SPEAKER_01]: Oh, I don't know. 39:26.615 --> 39:29.956 [SPEAKER_01]: Bing is going to become probably my new go to until they copy them. 39:30.736 --> 39:34.077 [SPEAKER_00]: If you want, I'm positive this is the way it's going to work out. 39:34.337 --> 39:50.860 [SPEAKER_00]: If you want to work with anything 5 to 10 years from now, you'll need to do it electronically through systems like Google or the various clones that are bound to spring up, giving us like four or five extraordinarily similar options. 39:52.527 --> 39:54.109 [SPEAKER_00]: This is the future kids. 39:54.870 --> 39:56.351 [SPEAKER_01]: That will see. 39:56.912 --> 39:58.954 [SPEAKER_01]: You're not wrong if everything goes the way they hope. 39:59.554 --> 40:09.485 [SPEAKER_01]: Well, there's a lot of forces outside the role that are mounting against this expansion and including just things like data centers. 40:11.088 --> 40:15.611 [SPEAKER_00]: Well, otherwise, in our careers, Google has re-made the face of social media three times. 40:16.632 --> 40:18.773 [SPEAKER_00]: So yeah, we'll see what happens. 40:19.153 --> 40:20.674 [SPEAKER_00]: But here's the funny thing. 40:21.074 --> 40:26.958 [SPEAKER_00]: You don't even remember them doing it, even though you were extensive articles on what was the last one. 40:26.998 --> 40:28.919 [SPEAKER_00]: Google's identity, and what the hell was that called? 40:28.999 --> 40:30.740 [SPEAKER_01]: Oh, no, no, no, I think I Google plus yeah. 40:30.780 --> 40:32.681 [SPEAKER_01]: Yeah, it was a good identity product. 40:32.701 --> 40:33.722 [SPEAKER_01]: That was a real place. 40:34.582 --> 40:37.324 [SPEAKER_01]: Yeah, it was a real thing until it was working out. 40:37.884 --> 40:39.425 [SPEAKER_01]: Yeah, we'll talk about that later. 40:40.144 --> 40:42.406 [SPEAKER_01]: Universal Cart is also part of this rollout. 40:43.367 --> 40:45.429 [SPEAKER_01]: You can add products across multiple retailers. 40:45.509 --> 40:46.990 [SPEAKER_01]: It's the UCP. 40:47.110 --> 40:49.733 [SPEAKER_01]: The single cart and check out with one payment and a cart from retail. 40:49.793 --> 40:51.574 [SPEAKER_01]: I don't want to check out Google all the other sites. 40:51.674 --> 40:54.857 [SPEAKER_00]: I want to present get down with this if you're on any comm site. 40:55.318 --> 40:57.580 [SPEAKER_00]: Yeah, you need to have it. 40:57.620 --> 41:00.002 [SPEAKER_00]: And more importantly, electronic agents are going to be using it. 41:00.868 --> 41:07.037 [SPEAKER_01]: So now we have the prodigy of credit gets to work in the background finding deals and price jobs give you insights on pricing, and I'm living you and item is back in stock. 41:07.739 --> 41:09.421 [SPEAKER_01]: It all runs on our German and I models. 41:09.441 --> 41:10.623 [SPEAKER_01]: We'll see if this stuff really works. 41:10.743 --> 41:14.369 [SPEAKER_01]: So because I think Google is like right up and I swear they write all this stuff with GPT. 41:14.649 --> 41:15.831 [SPEAKER_01]: It's always so peppy, happy. 41:17.309 --> 41:19.030 [SPEAKER_01]: It has the rhythm of the TBT. 41:19.150 --> 41:20.630 [SPEAKER_00]: I hope they're ready with Gemini. 41:20.690 --> 41:23.231 [SPEAKER_00]: I mean, they should be able to sell that much credit rate. 41:23.291 --> 41:26.572 [SPEAKER_01]: I just mean AGPT, but yes, probably Gemini. 41:26.972 --> 41:30.833 [SPEAKER_01]: So you can use Google Pay or transfer your items to the merchant site to complete your purchase. 41:31.234 --> 41:33.394 [SPEAKER_01]: That I might use transferring the items to the merchant site. 41:33.494 --> 41:36.875 [SPEAKER_01]: I don't have any desire to shop on Google. 41:37.295 --> 41:39.456 [SPEAKER_01]: They have screenshots on the article at S.H.A. 41:39.476 --> 41:41.037 [SPEAKER_01]: around table from very shorts. 41:41.317 --> 41:43.377 [SPEAKER_01]: And it's going to expand this to Canada and I'll 41:46.099 --> 41:50.241 [SPEAKER_01]: It's coming to YouTube and even more verticals with whole tell, both eating and local food delivery. 41:51.162 --> 41:54.464 [SPEAKER_01]: Google created the Agents Payment Protocol to help agents make secure payments. 41:55.204 --> 41:59.466 [SPEAKER_01]: APT lets you set strict guard bills for agentic payment transactions. 41:59.526 --> 42:01.307 [SPEAKER_01]: Again, yeah, be completely secured. 42:01.787 --> 42:08.051 [SPEAKER_01]: Google said under the HUD APT creates a transparent verify the link between you and the merchant and the payment process or uses privacy technology to keep your data safe. 42:08.411 --> 42:14.077 [SPEAKER_01]: Again, not regular vulnerabilities, so it's an agent, which means it has an agent endpoint, which can be accessed. 42:14.097 --> 42:14.417 [SPEAKER_01]: We'll see. 42:14.637 --> 42:15.398 [SPEAKER_01]: We'll know in six months. 42:15.418 --> 42:24.166 [SPEAKER_00]: Although we can almost guarantee that the major banks, I can't speak for the American banks, the Canadian banks are going to take this pretty serious. 42:25.488 --> 42:30.633 [SPEAKER_00]: They will probably not guarantee your deposits, but they will take their security fairly seriously. 42:31.320 --> 42:43.693 [SPEAKER_01]: Remember, one of our stories was a white ad hacker got into McKinsey, the big old consulting behemoth, and was able to access every single thing inside of McKinsey chats, emails, business intelligence from one agent at point. 42:43.713 --> 42:52.762 [SPEAKER_00]: Oh, again, this is what I was speaking to like before when I said, what if a hacker like, you know, somehow gets into the knowledge base that Walmart's about to acquire on people and their agents. 42:53.441 --> 43:00.983 [SPEAKER_00]: Yes, and I know how fast they can get they can they can get every I back door to every bank account in the america or the third of them. 43:01.703 --> 43:03.883 [SPEAKER_01]: I've never been so excited for a deathcon before. 43:04.864 --> 43:05.944 [SPEAKER_01]: They go to deathcon every year. 43:05.964 --> 43:07.924 [SPEAKER_01]: So I will learn all this stuff every four back on it. 43:08.265 --> 43:10.105 [SPEAKER_00]: Just don't drink before you go. 43:10.125 --> 43:13.466 [SPEAKER_01]: Oh, you you may want to drink after. 43:15.586 --> 43:16.386 [SPEAKER_01]: Just don't bring here. 43:16.486 --> 43:18.707 [SPEAKER_01]: Just don't bring a phone that can connect to the internet. 43:19.737 --> 43:27.623 [SPEAKER_01]: Um, another thing they added to this, we've gotten through all the features of Google Add and LN's text, check to Chrome Lighthouse. 43:27.643 --> 43:31.946 [SPEAKER_01]: First, we have to specify LN's text is not use your website. 43:32.006 --> 43:32.866 [SPEAKER_01]: It's for agents. 43:33.287 --> 43:35.608 [SPEAKER_01]: Crystal Carter is written several blog posts on this. 43:35.628 --> 43:37.650 [SPEAKER_01]: We're going to have her on the show for this. 43:37.670 --> 43:42.093 [SPEAKER_01]: She's a, um, I still think she's still at Wix, um, and that is also one of our sponsors. 43:42.113 --> 43:42.994 [SPEAKER_01]: We could get to talk about that. 43:43.014 --> 43:43.854 [SPEAKER_01]: I'll do it to add at the end. 43:45.298 --> 43:48.759 [SPEAKER_01]: So Google Lighthouse, the thing that checks your page feed and those things. 43:49.200 --> 43:52.441 [SPEAKER_01]: Agentic browsing audits, now check for the presence of an LMS text file. 43:52.461 --> 44:00.264 [SPEAKER_01]: You do not have to have on your website that would be good to start looking at your agentic layer and having the things for the agents, but I wouldn't worry about it today. 44:00.304 --> 44:01.785 [SPEAKER_01]: If you're a small site, you definitely don't need it. 44:01.805 --> 44:02.545 [SPEAKER_01]: That's from Google. 44:03.168 --> 44:07.031 [SPEAKER_01]: So basically, they're going to check like certain integrations. 44:07.531 --> 44:16.498 [SPEAKER_01]: And this is definitely for your developers to look at, because like it looks at token-efficient content, mark down delivery, LLMs, text, discovery layers. 44:16.899 --> 44:20.321 [SPEAKER_01]: Things that you might know, but you're going to need a developer to help you with some of this. 44:21.182 --> 44:24.625 [SPEAKER_00]: Here's what Google's great nightmare, OK? 44:26.370 --> 44:32.876 [SPEAKER_00]: All of these, like, Googling agents, other people's control, constantly ping and crawling. 44:34.918 --> 44:37.740 [SPEAKER_00]: These massive e-commerce sites, okay? 44:39.141 --> 44:42.244 [SPEAKER_00]: The call button, or just the expense is insane. 44:42.264 --> 44:46.468 [SPEAKER_00]: It's gonna cost Google so much money to facilitate this. 44:46.888 --> 44:50.952 [SPEAKER_00]: So, a Google watch with the MLM text is a signal for these crawlers. 44:53.807 --> 44:57.830 [SPEAKER_00]: that they can sort of get a set that's zero to do with ranking. 44:57.870 --> 45:00.432 [SPEAKER_00]: It's got nothing, absolutely nothing to do with ranking. 45:00.492 --> 45:02.073 [SPEAKER_00]: It's everything you do with training. 45:02.993 --> 45:04.795 [SPEAKER_00]: Nothing to do with ranking whatsoever. 45:05.335 --> 45:06.696 [SPEAKER_01]: You have a new layer on your site. 45:06.736 --> 45:07.917 [SPEAKER_01]: It's called the agente player. 45:07.977 --> 45:09.258 [SPEAKER_01]: Google is put out of document on this. 45:09.338 --> 45:18.704 [SPEAKER_01]: It basically encapsulates your technical components, your rendered age, and having an accessibility tree. 45:18.724 --> 45:21.086 [SPEAKER_01]: This is the one thing I am really happy about. 45:22.990 --> 45:27.330 [SPEAKER_01]: You have to have accessibility trees for agentic browsing and 45:27.962 --> 45:32.303 [SPEAKER_01]: or you're going to take, you know, tag, you know, one of the times I call it as precious. 45:33.103 --> 45:37.844 [SPEAKER_01]: So many people do not do accessibility, still like 60% of the sites out there are not accessible. 45:39.144 --> 45:42.245 [SPEAKER_01]: I'm hoping for like some new business since I have like 20 years of accessibility. 45:42.985 --> 45:45.466 [SPEAKER_01]: But you have to have certain accessibility layers. 45:45.486 --> 45:50.047 [SPEAKER_01]: So Google Lighthouse will tell you if you're missing the accessibility layers. 45:50.167 --> 45:55.528 [SPEAKER_01]: Also, your CLP, I've seen this, 45:56.147 --> 46:02.948 [SPEAKER_01]: So long, I forget what they are, you know, content shifting, CLS, content layout shift is big in this. 46:02.968 --> 46:04.589 [SPEAKER_00]: You move to the leadership, by the way, sorry, thank you. 46:04.629 --> 46:07.289 [SPEAKER_01]: Thank you, thank you, sorry, I'm sorry today. 46:07.689 --> 46:09.910 [SPEAKER_01]: Yes, I look at this every day and for some of you in forgot the word. 46:09.930 --> 46:15.070 [SPEAKER_01]: Do you in a layout shift is huge for agents, because they do not want. 46:15.951 --> 46:19.131 [SPEAKER_01]: The agent will not find it when it moves around the page, right? 46:19.271 --> 46:21.352 [SPEAKER_01]: The code moves it around the pages moved around. 46:21.452 --> 46:23.232 [SPEAKER_01]: So that's something they also report on. 46:23.788 --> 46:25.148 [SPEAKER_01]: So I would make sure that it's there. 46:25.208 --> 46:28.810 [SPEAKER_01]: I'd also make sure to read Google's agentec guidelines. 46:28.850 --> 46:30.310 [SPEAKER_01]: I think we covered this real quickly later. 46:31.151 --> 46:34.592 [SPEAKER_01]: But yes, this new part of Lighthouse, you want to check it. 46:35.112 --> 46:37.573 [SPEAKER_01]: And then go to Google to get your advice. 46:38.093 --> 46:39.313 [SPEAKER_01]: Google has put out documents. 46:39.813 --> 46:42.354 [SPEAKER_01]: I see a lot of controversial online to the yesterday day. 46:42.754 --> 46:43.775 [SPEAKER_01]: Oh, Google's lying to us. 46:43.815 --> 46:45.135 [SPEAKER_01]: Google's not telling us such a thing. 46:45.155 --> 46:46.516 [SPEAKER_01]: No, they are telling us truth. 46:46.956 --> 46:48.156 [SPEAKER_00]: Yeah, so you're their truth. 46:49.097 --> 46:50.137 [SPEAKER_00]: Well, I'm lying. 46:50.760 --> 46:52.501 [SPEAKER_01]: That isn't the deal, but it's only for Google. 46:52.521 --> 46:54.882 [SPEAKER_01]: And it's like, no, this is how most of the agents work. 46:54.983 --> 46:55.883 [SPEAKER_01]: So they're not live. 46:55.903 --> 46:57.024 [SPEAKER_00]: It's just sort of floppy about it. 46:57.624 --> 47:00.626 [SPEAKER_01]: Yeah, the technical documents generally don't lie too much. 47:00.946 --> 47:02.867 [SPEAKER_01]: They do lie about other stuff like lately. 47:02.887 --> 47:06.969 [SPEAKER_00]: But they don't tend to lie about the... No, they're not lying, but they're again. 47:06.990 --> 47:09.791 [SPEAKER_00]: They're telling you the truth through Google's lens. 47:10.672 --> 47:11.492 [SPEAKER_00]: And no one's lying. 47:11.532 --> 47:14.274 [SPEAKER_00]: Like, no one ever said you needed LLM text to rank. 47:14.354 --> 47:16.315 [SPEAKER_00]: It's not like people have said exactly the opposite. 47:17.194 --> 47:18.655 [SPEAKER_01]: Well, yeah, you don't need a long text rank. 47:18.715 --> 47:19.796 [SPEAKER_01]: It's only for your ages. 47:20.377 --> 47:22.359 [SPEAKER_01]: But you do need, like, like, a trip ahead. 47:23.179 --> 47:25.982 [SPEAKER_00]: You do need to make Google happy. 47:26.222 --> 47:28.104 [SPEAKER_00]: If you want Google to be happy with you. 47:28.124 --> 47:32.888 [SPEAKER_00]: That's always been a rule of thumb in this, you know, well, Google will be happy with you. 47:33.008 --> 47:33.629 [SPEAKER_00]: Make them happy. 47:34.250 --> 47:35.190 [SPEAKER_01]: Yeah, that's very true. 47:36.051 --> 47:39.655 [SPEAKER_01]: So I think it's pretty much covered what came out of I.O. 47:40.275 --> 47:43.198 [SPEAKER_01]: I will say my piece that you see your piece, or my first of it. 47:44.142 --> 47:48.648 [SPEAKER_01]: My piece is you need to remember that Google is not the only search engine in the world. 47:48.668 --> 47:53.514 [SPEAKER_01]: There was a time when SEOs had to do 10 or more search engines and all had different algorithms. 47:53.554 --> 47:55.616 [SPEAKER_01]: So AI is a new layer. 47:55.736 --> 47:57.258 [SPEAKER_01]: It's a new set of algorithms. 47:57.419 --> 47:59.701 [SPEAKER_01]: Also SEO is how you get there. 48:00.322 --> 48:01.363 [SPEAKER_01]: you just tweak it differently. 48:01.983 --> 48:05.545 [SPEAKER_01]: But you're going to have to add agentic layers to your website. 48:05.585 --> 48:07.526 [SPEAKER_01]: Wix is already doing it automatically for you. 48:07.546 --> 48:09.187 [SPEAKER_01]: So if you have a website, you don't have to worry about it. 48:10.107 --> 48:14.370 [SPEAKER_01]: But if you're using WordPress or anything or you're building your own sites, you're going to have to worry about the agentic layer. 48:15.970 --> 48:18.292 [SPEAKER_01]: As a strategist, you become a digital strategist. 48:18.312 --> 48:22.394 [SPEAKER_01]: You're going to have to find where your clients can pick up traffic. 48:23.099 --> 48:29.583 [SPEAKER_01]: Google is not calling to be the dominant traffic provider if this works out and it works like it looks like in the videos. 48:29.603 --> 48:31.364 [SPEAKER_01]: We'll see if it's the same when it rolls out. 48:32.244 --> 48:45.212 [SPEAKER_01]: So you're going to have to help people find traffic because, again, our site that Jim and I are working on is not being shown in the ad overviews for its information, but only as a recommendation and it'll still get 45,000 impressions and 50 clicks. 48:46.018 --> 48:54.642 [SPEAKER_00]: By the way, I am rewriting all of this content, give me a chance to say that I really, I'd be disappointed if it didn't come out. 48:54.682 --> 48:57.044 [SPEAKER_01]: Well, yeah, but it comes up a lot too. 48:57.064 --> 48:58.544 [SPEAKER_01]: It's just good luck, good work. 48:59.345 --> 49:00.285 [SPEAKER_01]: But I'm just talking to people. 49:00.305 --> 49:12.291 [SPEAKER_01]: You're going to have to become a digital strategy to think where your clients can get their traffic from, don't rely on Google solely, and make sure you follow Google's recommendations on the technical components on the agentic level, and on how to work with AI. 49:14.876 --> 49:16.297 [SPEAKER_00]: Okay, everything Christine said. 49:16.758 --> 49:23.904 [SPEAKER_00]: Number one, so when I started the show, I said this was a week the universe changed yesterday. 49:23.924 --> 49:31.410 [SPEAKER_00]: It was a day the universe changed and for SEOs, I think people and people who have been building websites for the last 20, 25 years, absolutely. 49:31.430 --> 49:33.872 [SPEAKER_00]: This is it. 49:33.932 --> 49:37.015 [SPEAKER_00]: We've said the change was coming for the longest time. 49:37.155 --> 49:37.796 [SPEAKER_00]: Now it's here. 49:37.916 --> 49:38.857 [SPEAKER_00]: So what happens next? 49:39.737 --> 49:41.498 [SPEAKER_00]: I see two realms of opportunity. 49:41.578 --> 49:45.881 [SPEAKER_00]: One of them within the Googleverse and another one without outside of the Googleverse. 49:46.301 --> 49:55.147 [SPEAKER_00]: For SEOs, if you can help Google sell product, you can help your client sell product. 49:55.847 --> 50:11.445 [SPEAKER_00]: If you can make your client's pages as Google Friendly as possible, as compliant as possible with Google's a new agentic visions, you are probably going to have an extremely prosperous future. 50:15.015 --> 50:18.236 [SPEAKER_00]: I don't think every user on the internet is going to want to go that direction. 50:18.256 --> 50:21.636 [SPEAKER_00]: And I think this leaves a big, big, big swath. 50:22.057 --> 50:32.439 [SPEAKER_00]: And to, and to, and to, definitely, if Google is taking all the clicks away, they are basically facilitating the dead web theory on the no-new information. 50:32.859 --> 50:38.780 [SPEAKER_00]: Why would, why would people build new information if there's no benefits to it? 50:39.360 --> 50:40.121 [SPEAKER_00]: No clicks from it. 50:43.770 --> 50:45.712 [SPEAKER_00]: So I don't think that's entirely going to happen. 50:45.732 --> 50:54.719 [SPEAKER_00]: I think people want to keep building that information, and I think other people are going to move into other platforms are going to move into a massive vacuum Google's leaving. 50:55.660 --> 51:02.305 [SPEAKER_00]: So the cool thing about the beginning of our careers was the the internet, the web was the wild west. 51:03.266 --> 51:05.248 [SPEAKER_00]: Google made it into a settled city. 51:06.769 --> 51:10.472 [SPEAKER_00]: But they're stepping away from that now and they're changing the way they're doing it. 51:10.552 --> 51:11.753 [SPEAKER_00]: The web will still be there. 51:14.046 --> 51:29.833 [SPEAKER_00]: I'm positive someone's going to step into the space that Google's leaving open and there'll be opportunity for SEOs there as well and then proceed and I both said earlier it's where your uses are going to be it's about visibility and getting traffic for your 51:31.114 --> 51:32.575 [SPEAKER_00]: for your clients. 51:32.675 --> 51:36.936 [SPEAKER_00]: Traffic comes in a bunch of different ways, including simply selling product. 51:38.477 --> 51:39.477 [SPEAKER_00]: So there's a lot of opportunity. 51:39.677 --> 51:40.557 [SPEAKER_00]: This is terrifying. 51:41.077 --> 51:43.998 [SPEAKER_00]: Change is always terrifying, but it's not petrified. 51:44.519 --> 51:48.540 [SPEAKER_00]: So go forward, be careful, and most of all have fun. 51:49.900 --> 51:51.341 [SPEAKER_01]: And that's a two little, two little 51:58.517 --> 52:01.740 [SPEAKER_01]: So people didn't leave Google to go to LMS, they left to go to Bing. 52:02.360 --> 52:05.823 [SPEAKER_01]: And in addition, my family culture store for 25 years, right? 52:06.283 --> 52:10.046 [SPEAKER_01]: And we did radio, and we did local newspapers, and then we evolved. 52:10.106 --> 52:12.969 [SPEAKER_01]: And we had to do digital, right, in the cost of digital. 52:13.832 --> 52:15.153 [SPEAKER_01]: Google is a source of traffic. 52:15.353 --> 52:17.455 [SPEAKER_01]: Google is not the end of LB all. 52:17.575 --> 52:27.364 [SPEAKER_01]: So what you have to do is start looking through other sources of traffic for your society, store, firm, whatever it happens to be because Google is decided not to be a source of traffic. 52:27.764 --> 52:29.085 [SPEAKER_01]: As they could design the U.A. 52:29.105 --> 52:31.648 [SPEAKER_01]: anyway, we're most of the traffic would be retained, but they haven't. 52:32.248 --> 52:36.292 [SPEAKER_01]: So you have to start saying that also, they'll pull your ads a completely away from Google. 52:36.312 --> 52:37.673 [SPEAKER_01]: We're still going to get it traffic through there. 52:38.143 --> 52:47.251 [SPEAKER_01]: But it is time to maybe re-take 20% of your ad spend and start putting in other places, whether it's organic on other channels or paid on other channels. 52:47.952 --> 52:52.135 [SPEAKER_01]: It's time to do that because Google has told us they don't care about the click. 52:52.195 --> 52:56.699 [SPEAKER_01]: Publishers have been going after Google for two years about taking the clicks. 52:56.719 --> 52:59.442 [SPEAKER_01]: They're doing it intentionally in the design that they have created. 53:00.002 --> 53:03.085 [SPEAKER_01]: So yeah, so it's time to maybe start looking for other venues. 53:03.125 --> 53:04.807 [SPEAKER_01]: And you'll find their other venues can help you. 53:05.507 --> 53:07.269 [SPEAKER_01]: Really replace the traffic that you're losing. 53:07.309 --> 53:09.131 [SPEAKER_01]: It just may take a little while to build that audience. 53:09.191 --> 53:13.254 [SPEAKER_01]: Also, email has always been the best converter, and that's never changed in 20 years of doing this. 53:13.815 --> 53:17.678 [SPEAKER_01]: So, building up your email list and community is super helpful. 53:18.519 --> 53:20.201 [SPEAKER_00]: You know, and nobody's actually said this. 53:20.401 --> 53:23.364 [SPEAKER_00]: This is the last point I'm going to make, I think. 53:23.384 --> 53:28.008 [SPEAKER_00]: No one's actually said this, but the web's kind of gotten boring. 53:28.749 --> 53:29.689 [SPEAKER_00]: Maybe it's just changed that. 53:30.370 --> 53:31.191 [SPEAKER_01]: Yeah, that's true. 53:32.869 --> 53:54.207 [SPEAKER_00]: Like there's been nothing new or interesting or innovative on the web and every new innovative interesting thing people have tried is somehow been smoosh downwards like I actually think that the metaverse might have been interesting had it not been so douchey and run by somebody's douchey and one of the problems with introducing miracle change and 53:56.003 --> 54:05.245 [SPEAKER_00]: I believe that that LLMs are a miracle product tool that we abused badly and turned into mush. 54:06.285 --> 54:17.907 [SPEAKER_00]: But it was a six-like breakthrough in understanding how humans might think, not that it's human thinking. 54:17.947 --> 54:18.407 [SPEAKER_00]: It's not. 54:19.007 --> 54:19.968 [SPEAKER_00]: It's a simulation. 54:20.268 --> 54:21.368 [SPEAKER_00]: It's only a simulation. 54:22.308 --> 54:24.189 [SPEAKER_00]: But it was introduced so badly. 54:24.249 --> 54:39.437 [SPEAKER_00]: And the fact that we've been now told that we are going to have our futures and our jobs and our stores everything is just going to get destroyed by AI, our hopes and dreams and chances of good education and everything. 54:41.158 --> 54:48.142 [SPEAKER_00]: And now as it turns out, if you try to celebrate AI to young people who 54:49.572 --> 54:55.998 [SPEAKER_00]: should be celebrating their their their their their graduations moving on into the into the the the world. 54:56.619 --> 55:01.564 [SPEAKER_00]: Um you mentioned AI at one of the at a US college graduation ceremony. 55:02.925 --> 55:10.793 [SPEAKER_00]: You are likely to get um well need in the growing as students come by and grab their diplomas off. 55:10.813 --> 55:10.973 [SPEAKER_00]: Yeah. 55:11.293 --> 55:13.095 [SPEAKER_00]: No men don't mention AI is not safe. 55:14.597 --> 55:24.924 [SPEAKER_00]: I think the most recently, Eric Schmidt, former Google CEO, was booed a bunch of times at the University of Arizona, and he did their commencement speech on Friday. 55:25.424 --> 55:28.446 [SPEAKER_00]: Well, telling the kids how screwed they were. 55:28.466 --> 55:42.436 [SPEAKER_01]: I'd like to go to his places like there's no not a reader room, because it's like everyone and by the way, the people who really do like people like Gary Marcus who really know how all this works and started this industry aren't telling you they're going to lose your jobs in 18 months. 55:42.772 --> 55:54.159 [SPEAKER_01]: But all the people that run the eye love to tell you how you're not going to have your job anymore and how they're going to build these big data centers and destroy the environment and you should just love it because AI is so magical and the kids aren't buying it. 55:55.099 --> 56:05.185 [SPEAKER_01]: They're not happy and would you be happy to remember coming out of like college and they were someone all the tech companies are telling you you have no ability to work by a house get food. 56:05.505 --> 56:08.667 [SPEAKER_01]: There'll be you be I in a country that doesn't even pay for health insurance. 56:09.384 --> 56:13.005 [SPEAKER_00]: Like, they're not, they are a very clear generation. 56:13.085 --> 56:15.205 [SPEAKER_01]: They understand how these things work. 56:15.385 --> 56:18.106 [SPEAKER_01]: It's not like, because they've grown up in it. 56:18.286 --> 56:19.766 [SPEAKER_01]: They know it, they understand it. 56:19.886 --> 56:22.826 [SPEAKER_01]: And they are the generation that's starting to see through these smoke streams. 56:24.047 --> 56:30.068 [SPEAKER_01]: So surveys of Gen Z is they are not happy with where tech is going in general. 56:32.368 --> 56:34.068 [SPEAKER_00]: Humans are interesting creatures. 56:34.248 --> 56:36.969 [SPEAKER_00]: They tend to do what is best for them. 56:40.321 --> 56:46.262 [SPEAKER_00]: the technology arcs have set up a have 56:48.003 --> 56:58.768 [SPEAKER_00]: in the last 25 years, radically altered a system that was basically set up by human behavior over the last 100 or so years. 57:00.409 --> 57:08.613 [SPEAKER_00]: So we'll see if the people find this beneficial, they'll adopt it, 57:15.993 --> 57:21.359 [SPEAKER_00]: Honestly, I have no idea how this turns out, but the way it's been working with them, almost guarantees failure. 57:22.079 --> 57:22.320 [SPEAKER_01]: Yes. 57:22.800 --> 57:24.162 [SPEAKER_01]: Also, by the way, it is funny. 57:24.182 --> 57:27.605 [SPEAKER_01]: A lot of the big names kept food because they talked about the positives of AI. 57:28.046 --> 57:32.110 [SPEAKER_01]: Laws in act, I cannot say it's in the... Laws in... Laws in act. 57:32.130 --> 57:32.951 [SPEAKER_01]: That's not what I meant. 57:32.991 --> 57:34.312 [SPEAKER_00]: I see for us in the act. 57:34.332 --> 57:34.633 [SPEAKER_01]: Thank you. 57:34.653 --> 57:36.254 [SPEAKER_01]: Laws in act. 57:36.274 --> 57:38.677 [SPEAKER_00]: The co-founder of Apple, the guy who actually made the thing. 57:39.311 --> 57:41.934 [SPEAKER_01]: He read the room, he gave a graduation speech. 57:42.395 --> 57:46.360 [SPEAKER_01]: He started with the word AI, and everything got very, very, very quiet. 57:46.941 --> 57:48.423 [SPEAKER_01]: And then he said, yes, that's you. 57:48.743 --> 57:50.225 [SPEAKER_01]: You have actual intelligence. 57:50.726 --> 57:52.708 [SPEAKER_01]: And then he got huge applause. 57:52.729 --> 57:55.552 [SPEAKER_01]: So if you want to see a speech where they didn't get fired, that would be the one. 57:56.513 --> 57:57.655 [SPEAKER_01]: So the other ones are not read the room. 57:58.923 --> 58:16.410 [SPEAKER_00]: Well, again, if I hope that Gen Z learns to use AI much more responsibly than the Gen Axers and Millennials, you gave it to him. 58:16.890 --> 58:23.593 [SPEAKER_01]: Well, I think if I had happened to be years ago, can we move on next story? 58:23.979 --> 58:28.843 [SPEAKER_00]: Well, what I was going to say is I really, really, really want secret to the universe solved. 58:28.883 --> 58:31.225 [SPEAKER_00]: I want big numbers, crash, don't want real. 58:31.245 --> 58:34.907 [SPEAKER_00]: I want impossible math, math formulas to be solved. 58:35.308 --> 58:41.833 [SPEAKER_00]: In fact, an impossible math formula was recently solved by chatGPT of all devices. 58:42.213 --> 58:45.776 [SPEAKER_01]: Oh, you can enter that today, though, because we have so much other stuff. 58:45.796 --> 58:50.780 [SPEAKER_00]: But there are so much that LLMs can do competently. 58:51.995 --> 58:58.424 [SPEAKER_00]: and brilliantly beyond the jobs of human labor. 58:59.947 --> 59:03.432 [SPEAKER_00]: And since it's mind blowing, how badly we've worked this up. 59:04.020 --> 59:07.763 [SPEAKER_01]: We always need to clarify, LLMs are not their machine learning. 59:07.964 --> 59:09.825 [SPEAKER_01]: They're pattern predictors and pattern predictors. 59:09.845 --> 59:13.349 [SPEAKER_00]: They are what we are using as artificial intelligence, they are. 59:13.849 --> 59:19.474 [SPEAKER_01]: But I'm saying AI, like really AI, that they use in scientific discovery and medicine. 59:19.554 --> 59:23.938 [SPEAKER_01]: That stuff has solved cancer and now they have an Alzheimer's cure, right? 59:23.998 --> 59:28.302 [SPEAKER_01]: So there is a separate, there is a very big difference between really AI and machine learning. 59:28.462 --> 59:28.943 [SPEAKER_01]: That's something. 59:30.527 --> 59:43.986 [SPEAKER_01]: By the way, we did not cover this story during its existence, and maybe at some point, it was just like two guys in college fighting over a beer, but it's Elon Musk and Sam Altman fighting over opening a high. 59:44.672 --> 59:52.275 [SPEAKER_01]: So the end results, after all the stuff that came out in all their text messages, and everyone should read it if they want a good soap opera, because that's pretty much what it was. 59:53.615 --> 59:58.017 [SPEAKER_01]: That Elon Musk claims against OpenAI were dismissed because he followed the lawsuit too late. 59:58.317 --> 01:00:07.941 [SPEAKER_01]: I'm not sure why they went through everything they went through in the courtroom and discovery and the text messages and all the things that came out between them, if they were just going to dismiss it based on date, but that's what happened. 01:00:09.127 --> 01:00:13.269 [SPEAKER_00]: They went, how to say this, I think they went through it because the case, in fact, had merit. 01:00:15.030 --> 01:00:25.416 [SPEAKER_00]: They also went through it because Elon Musk is the wealthiest person on earth who is capable of purchasing the largest, the government of the largest nation on the earth. 01:00:25.916 --> 01:00:28.737 [SPEAKER_00]: So if he wants something to go through court, it's going to go through court. 01:00:30.939 --> 01:00:32.159 [SPEAKER_00]: That's just, you know, the way it is. 01:00:33.855 --> 01:00:35.036 [SPEAKER_01]: The jury found it too. 01:00:35.056 --> 01:00:36.317 [SPEAKER_01]: The jury found it was too late. 01:00:36.337 --> 01:00:39.739 [SPEAKER_01]: So maybe there was some discrepancy on whether it was too late or not. 01:00:40.380 --> 01:00:56.152 [SPEAKER_00]: So basically this was Elon Musk saying that the way Sam Altman had run open AI was bogus because he started off all altruistic as a non-profit 01:01:01.828 --> 01:01:28.028 [SPEAKER_00]: quote-unquote for profit with opening I kind of you've got to go to the quote there quote-unquote for profits company that is essentially there still the benefit mankind but also the benefit of the shareholders well and also the memories although we were told we read a story last week that there's supposed to be putting author IPO there might be secretly filing for their IPO tomorrow yeah and that was 01:01:30.940 --> 01:01:32.401 [SPEAKER_01]: Yeah, because we'll open it. 01:01:32.421 --> 01:01:37.406 [SPEAKER_01]: I will not survive without the IPO because they are no one's funding them after this. 01:01:37.446 --> 01:01:42.510 [SPEAKER_00]: The moment they live, the moment they lift the hood of their car to show us the engine. 01:01:43.631 --> 01:01:44.132 [SPEAKER_01]: I. Yeah. 01:01:44.812 --> 01:01:47.054 [SPEAKER_01]: Yeah, we found that out with a space access today. 01:01:47.114 --> 01:01:48.015 [SPEAKER_01]: It's actually $13 billion in debt. 01:01:49.840 --> 01:01:52.443 [SPEAKER_01]: So it shouldn't be allowed to go IPO, but it's going to be anyway. 01:01:53.003 --> 01:01:56.667 [SPEAKER_01]: But that's a side story, but I just let people know that. 01:01:57.108 --> 01:02:01.232 [SPEAKER_01]: So I'm hoping I need that money to continue because no one will continue to invest in it. 01:02:01.272 --> 01:02:04.375 [SPEAKER_01]: This point, according to all the analysts, that's not my investment, that's theirs. 01:02:05.096 --> 01:02:08.440 [SPEAKER_01]: So, anyway, I don't know a good thing. 01:02:08.460 --> 01:02:10.422 [SPEAKER_01]: You might have a good segue to this next one. 01:02:10.927 --> 01:02:15.528 [SPEAKER_00]: I've gotten a segue, this is a sad story, a segue isn't funny, it makes me mad. 01:02:16.428 --> 01:02:29.891 [SPEAKER_00]: So the most extraordinary people who were hired by this extraordinary company, Meta, they hired them a couple of years ago, telling them we're getting you because you're really good at what you do specifically because of this and they used them to train the AI, so 01:02:35.490 --> 01:02:43.236 [SPEAKER_00]: Hey, I driven calls of them, honestly, God, he had to say, I, I have to tell you, he used to say, I have to tell you during the call. 01:02:43.616 --> 01:02:46.959 [SPEAKER_00]: To his workers cut like. 01:02:48.260 --> 01:02:54.325 [SPEAKER_00]: Look, Alvin, eight thousand of them, and also re-assigned another seven thousand to work strictly on AI. 01:02:54.345 --> 01:02:57.848 [SPEAKER_01]: Yeah, and he also did it with an email at 4AM. 01:02:59.558 --> 01:03:07.900 [SPEAKER_01]: So they did like, yeah, it was done and it was just done, truly, and there was something else that happened, but unfortunately article we have doesn't mention something else to can't remember what it was. 01:03:08.701 --> 01:03:10.821 [SPEAKER_01]: But this is from social media today. 01:03:11.141 --> 01:03:18.704 [SPEAKER_00]: So yeah, he basically just, and they're not doing it because the AI is ready to take over their jobs, although it might be. 01:03:18.724 --> 01:03:20.444 [SPEAKER_01]: They're just doing it to pay for the AI. 01:03:20.544 --> 01:03:23.145 [SPEAKER_01]: Most job layoffs related to AI are not AI. 01:03:24.141 --> 01:03:27.484 [SPEAKER_01]: are not because AI is competent enough to take over their jobs. 01:03:27.964 --> 01:03:31.527 [SPEAKER_01]: It's because their company wants to invest in AI to take over the jobs. 01:03:31.767 --> 01:03:34.429 [SPEAKER_01]: But they don't even know that the AI can do that at this point. 01:03:34.629 --> 01:03:36.230 [SPEAKER_01]: And that's why he's cutting these jobs again. 01:03:37.531 --> 01:03:39.673 [SPEAKER_00]: So, and you asked, did it 40,000? 01:03:39.713 --> 01:03:43.156 [SPEAKER_01]: Yeah, and you've arrested it with 33,000 people. 01:03:43.176 --> 01:03:49.541 [SPEAKER_01]: Yeah, a lot of these are just cuts to pay for the AI they think can take over the jobs. 01:03:49.561 --> 01:03:50.982 [SPEAKER_01]: But they don't know it can take over the jobs. 01:03:54.408 --> 01:03:55.889 [SPEAKER_01]: as the idea doesn't do the job. 01:03:56.710 --> 01:03:58.531 [SPEAKER_01]: So, by the way, we're extraordinary. 01:03:58.771 --> 01:04:01.013 [SPEAKER_00]: We hired you because you were extraordinary. 01:04:01.554 --> 01:04:04.016 [SPEAKER_00]: Thanks for being extraordinary, the training. 01:04:04.576 --> 01:04:05.577 [SPEAKER_00]: It was extraordinary. 01:04:06.197 --> 01:04:06.818 [SPEAKER_00]: You're fired. 01:04:07.478 --> 01:04:08.359 [SPEAKER_01]: Yeah, pretty much. 01:04:09.600 --> 01:04:17.106 [SPEAKER_01]: One guy I signed linked in last night wrote an open message to the workers and said, you know, you don't owe them anything. 01:04:17.226 --> 01:04:22.150 [SPEAKER_01]: So, don't bother with your, I was so glad to work for Facebook and Meta for XT. 01:04:22.795 --> 01:04:24.356 [SPEAKER_01]: is like, can I get a point like people? 01:04:24.436 --> 01:04:30.141 [SPEAKER_00]: Oh, and if it's not nailed, if it's not nailed down, we don't recommend you take it, but other people might. 01:04:31.582 --> 01:04:35.845 [SPEAKER_01]: The stapler, the stapler, always get the stapler, just kidding. 01:04:36.085 --> 01:04:39.088 [SPEAKER_01]: That's office, yeah, that's a movie, people like this. 01:04:39.708 --> 01:04:50.617 [SPEAKER_00]: So I used to work for a company that had a division that was simply a repository of people's writing. 01:04:51.547 --> 01:04:56.833 [SPEAKER_00]: This was the site Pro News Empire years and years and years and years ago, Jade Online. 01:04:58.074 --> 01:05:03.400 [SPEAKER_00]: And a company just like Jade Online, Arvex. 01:05:04.260 --> 01:05:07.382 [SPEAKER_00]: an open access repository if we print academic research. 01:05:07.822 --> 01:05:20.451 [SPEAKER_00]: So what it does is that if you're an academic research, you can throw yourself into this repository and journalistic magazines can grab from it and print in their magazines. 01:05:20.951 --> 01:05:24.293 [SPEAKER_00]: They basically are providing a magazine with copy. 01:05:25.674 --> 01:05:31.518 [SPEAKER_00]: If you're caught submitting AI-generated work, they will ban you for a year. 01:05:32.759 --> 01:05:33.939 [SPEAKER_01]: Yeah, and then no joke. 01:05:34.039 --> 01:05:40.021 [SPEAKER_01]: There was somebody was arguing with them about that because they didn't know something was AI driven and they're like, sorry, there is no. 01:05:40.962 --> 01:05:41.622 [SPEAKER_00]: What do we mean? 01:05:41.642 --> 01:05:42.302 [SPEAKER_00]: They didn't know. 01:05:42.882 --> 01:05:44.043 [SPEAKER_01]: What's your research here? 01:05:44.083 --> 01:05:44.663 [SPEAKER_00]: You didn't research. 01:05:44.683 --> 01:05:45.663 [SPEAKER_00]: You're wondering you didn't write that. 01:05:45.943 --> 01:05:48.804 [SPEAKER_01]: Well, apparently there's a citation in there that was awesome. 01:05:48.944 --> 01:05:52.305 [SPEAKER_01]: He didn't catch it because they used it for the research. 01:05:52.345 --> 01:05:54.446 [SPEAKER_01]: The breadcams are okay, but they they. 01:05:55.209 --> 01:05:58.293 [SPEAKER_01]: There is no it's one it's one mistake you're out for a year. 01:05:58.654 --> 01:06:00.917 [SPEAKER_01]: There's no they're not going to go back on that. 01:06:00.937 --> 01:06:04.202 [SPEAKER_01]: There's no wiggle room and this is one of the biggest journals. 01:06:04.903 --> 01:06:05.103 [SPEAKER_00]: Good. 01:06:05.834 --> 01:06:08.675 [SPEAKER_01]: Yeah, this is the one everyone quotes for the industry. 01:06:08.735 --> 01:06:10.836 [SPEAKER_01]: So this is a huge deal if you get them. 01:06:10.876 --> 01:06:14.358 [SPEAKER_01]: So if you're, how do you say that again, arc, arcs of the internet, it just takes a person. 01:06:14.378 --> 01:06:14.738 [SPEAKER_01]: It has an action. 01:06:14.758 --> 01:06:28.785 [SPEAKER_01]: Are it, aren't, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you, are you 01:06:30.003 --> 01:06:34.706 [SPEAKER_01]: But anyways, yes, they're getting inundated with generated materials, so they're not going to allow that anymore. 01:06:34.967 --> 01:06:40.690 [SPEAKER_01]: And if you are submitting to them, you're making super careful that you do not make a mistake. 01:06:40.750 --> 01:06:44.413 [SPEAKER_01]: Also, you have to know somebody to recommend you to write an article. 01:06:44.893 --> 01:06:50.277 [SPEAKER_01]: I was at DevCon a few years back, and there was this whole session on how there was a six billion dollar fake. 01:06:51.632 --> 01:06:59.958 [SPEAKER_01]: media academic and academic research industry and they're getting their cells published in these kind of journals under the non peer reviewed section. 01:06:59.978 --> 01:07:09.806 [SPEAKER_01]: So now you actually have to know somebody that says you are who you are and good, which is really a great way to do it to eating yet to be able to submit to their journal. 01:07:10.526 --> 01:07:10.807 [SPEAKER_00]: Good. 01:07:10.887 --> 01:07:13.569 [SPEAKER_00]: This is, I mean, we, we, we, 01:07:14.707 --> 01:07:21.311 [SPEAKER_00]: A lot of people use a lot of SEOs to treat the world's information systems as a large because we were able to a large our way through them. 01:07:22.011 --> 01:07:23.792 [SPEAKER_00]: But that was a mistake. 01:07:24.613 --> 01:07:40.702 [SPEAKER_00]: This is important, especially as AI is hovering up information and regenerating it to match the question asked more than necessary 01:07:43.286 --> 01:07:44.907 [SPEAKER_01]: And by the way, this is four or four media. 01:07:44.927 --> 01:07:49.330 [SPEAKER_01]: I always like to make sure we, we, we, we, we've got our information. 01:07:49.350 --> 01:07:50.170 [SPEAKER_01]: Yeah, I get that from. 01:07:50.610 --> 01:08:02.337 [SPEAKER_00]: Okay, well, because one billboard billboard magazine is reporting that a new federal music law will end the artist team up against AI and streaming to level the playing field. 01:08:03.077 --> 01:08:05.819 [SPEAKER_00]: The Protect Working Musicians Act will, um, 01:08:08.519 --> 01:08:21.647 [SPEAKER_00]: A, give some of musicians the ability to collectively negotiate with tech giants to win better pay and B, force the tech giants to label AI music as AI music. 01:08:22.313 --> 01:08:31.282 [SPEAKER_01]: Yes, and the reason they couldn't do this before is there was any trust law for large, like music corporations, and it was affecting the small independent musicians. 01:08:31.302 --> 01:08:37.628 [SPEAKER_01]: So now that will be removed, they will not be subject to the anti-trust law if they're of like independent or of a certain size. 01:08:37.648 --> 01:08:39.330 [SPEAKER_01]: So it is really part of them, but to see it. 01:08:40.710 --> 01:08:54.493 [SPEAKER_00]: I am 100% for a collective bargaining in any instance, if a collective of small producers could team up to protect their interests against the largest distributor, I'm all for it. 01:08:55.293 --> 01:08:55.473 [SPEAKER_01]: Yep. 01:08:55.973 --> 01:08:56.414 [SPEAKER_01]: I'm saying here. 01:08:57.434 --> 01:09:07.476 [SPEAKER_01]: And I'm glad it's going to be labeled as AI, because I got suckered into something that I really thought was a good song, and then I realized looking at the video closely, we're not on my phone. 01:09:08.033 --> 01:09:11.274 [SPEAKER_01]: That it was a AI generated, so I was very upset. 01:09:11.294 --> 01:09:13.355 [SPEAKER_00]: But you just think it's just music. 01:09:13.655 --> 01:09:14.415 [SPEAKER_00]: It's just math. 01:09:14.835 --> 01:09:16.155 [SPEAKER_00]: And it's just audio math. 01:09:16.616 --> 01:09:19.597 [SPEAKER_00]: And you could, but AI could write a great song. 01:09:19.937 --> 01:09:21.417 [SPEAKER_00]: But it's just disappointing. 01:09:21.457 --> 01:09:22.597 [SPEAKER_00]: It's not human, you know? 01:09:22.617 --> 01:09:26.259 [SPEAKER_01]: Yeah, and also that they trained on somebody also to work to do that. 01:09:26.679 --> 01:09:29.499 [SPEAKER_01]: Well, yeah, well, but talking, and talk about AI's again. 01:09:30.160 --> 01:09:33.181 [SPEAKER_00]: Speaking of, it was a graphite. 01:09:35.077 --> 01:09:46.867 [SPEAKER_00]: A company that analyzed 55,000 web pages from Common Crawl discovered that half of them were written by AI. 01:09:48.912 --> 01:10:09.927 [SPEAKER_01]: This is crazy to me because, like, as Google is taking a quick away from websites, that's probably reducing the amount of actual original content websites that the DPDs can't ingest this type of content, or it collapses the models over time, and they don't, they put out junk, like, real junk content. 01:10:10.027 --> 01:10:11.928 [SPEAKER_01]: So, it's kind of... 01:10:16.158 --> 01:10:26.406 [SPEAKER_01]: I do think Google has a, one of the best indicators of, like, the best ways to indicate some of these AI content apparently like in one of the research labs. 01:10:27.647 --> 01:10:35.693 [SPEAKER_01]: So Google keeps working up now with commodity and non-commodity, manual actions for spam for AI content. 01:10:36.193 --> 01:10:42.277 [SPEAKER_01]: I have a feeling at some point Google is going to do a massive update, and it's going to be directed at the AI content. 01:10:43.725 --> 01:10:48.188 [SPEAKER_01]: But they just have to have a way to identify or weigh from other content. 01:10:49.029 --> 01:10:56.014 [SPEAKER_01]: But if 55,000 pages, like cap of them are all AI-driven, and it all happened after ChatGPT launch. 01:10:56.054 --> 01:10:57.175 [SPEAKER_01]: So this isn't like prior. 01:10:57.195 --> 01:11:09.724 [SPEAKER_01]: There were things that wrote AI-content before ChatGPT, like Jasper, it was just for, Jasper Roachini, of Crabby hunting, Jasper Roach, Jasper Roach, 01:11:11.427 --> 01:11:12.568 [SPEAKER_01]: Yeah, oh, I'm not saying that. 01:11:12.628 --> 01:11:16.952 [SPEAKER_01]: I was saying maybe it was all, it was all when Chad should be to you on. 01:11:17.553 --> 01:11:19.114 [SPEAKER_01]: So anyways, it's Comic Cross Web. 01:11:19.394 --> 01:11:22.657 [SPEAKER_01]: I will tell you, and this is why Jim is working with me. 01:11:22.938 --> 01:11:28.523 [SPEAKER_01]: I always use human writers, and given that if you're still going to try to get content in a search engine, can we be being too? 01:11:29.612 --> 01:11:42.144 [SPEAKER_01]: You don't want to be using AI for any of the actual writing portion that you publish online because you have to add things that are unique and they know when it's not unique because they can compare documents against documents. 01:11:42.605 --> 01:11:46.649 [SPEAKER_01]: And unique can just mean a turn of a phrase, the way Jim says something. 01:11:46.669 --> 01:11:49.752 [SPEAKER_01]: It's not the same as every other pattern that exists. 01:11:49.772 --> 01:11:53.035 [SPEAKER_01]: Like, when AI writes something that's using the most probabilistic pattern, 01:11:53.535 --> 01:11:55.836 [SPEAKER_01]: And it always uses the most probabilistic patterns. 01:11:55.876 --> 01:12:01.239 [SPEAKER_01]: So if 10 people in totally independent areas write the same article, it's going to be very similar. 01:12:01.679 --> 01:12:02.880 [SPEAKER_01]: So I got a similar pattern. 01:12:02.940 --> 01:12:05.521 [SPEAKER_01]: So the AI can detect that there's AI out there. 01:12:06.141 --> 01:12:13.965 [SPEAKER_01]: So when Google is rewarding content, especially as we move forward, it's going to have to be content that is human ridden. 01:12:14.484 --> 01:12:20.730 [SPEAKER_01]: If you cannot rely on AI, if you want that to surface, also, it converts better. 01:12:20.871 --> 01:12:27.617 [SPEAKER_01]: We know from add testing that AI adds converted to lower rate, so just my little two cents. 01:12:29.039 --> 01:12:34.204 [SPEAKER_00]: Okay, so moving forward, we have a number of stories to get through, some moving forward. 01:12:36.561 --> 01:12:40.824 [SPEAKER_00]: It looks like how people are going to use choose to use AI. 01:12:40.944 --> 01:12:51.232 [SPEAKER_00]: It's starting to settle out as, you know, home consumers are finding how, when I say, I mean chat, more chat tools. 01:12:54.955 --> 01:13:03.558 [SPEAKER_00]: As Home Consumers are finding the limitations what it can do for them, and business users are experimenting with what it can do for them. 01:13:04.499 --> 01:13:11.781 [SPEAKER_00]: So according to research done by Rand Fish and that Spark Toro and Datas, 01:13:17.037 --> 01:13:19.778 [SPEAKER_00]: It's been little to no growth. 01:13:19.818 --> 01:13:36.980 [SPEAKER_00]: In fact, negative growth at OpenAI and chatGPT since September 2005 from consumers, US desktop users visiting or using chatGPT has fallen by 1% in the last six months. 01:13:37.841 --> 01:13:40.301 [SPEAKER_01]: Yeah, I think I reported on the start of that fall. 01:13:41.101 --> 01:13:44.142 [SPEAKER_01]: About six months ago, actually, where people that were new to it, 01:13:46.103 --> 01:13:53.767 [SPEAKER_01]: We're using it frequently, but people that have been using it for a while, we're using it for our last and only for specific things. 01:13:55.168 --> 01:14:14.297 [SPEAKER_00]: But meanwhile, over on the business side of the side of the legislature, there's being a 373% increase in usage of cloud, especially among B2B professionals versus, you know, the use of the average US population. 01:14:16.384 --> 01:14:18.846 [SPEAKER_01]: But there's a big caveat to that story. 01:14:20.167 --> 01:14:21.048 [SPEAKER_01]: Huge caveat. 01:14:21.468 --> 01:14:23.429 [SPEAKER_01]: The companies are making people use the AI. 01:14:23.489 --> 01:14:25.691 [SPEAKER_01]: They're even judging them on how much compute they use. 01:14:26.231 --> 01:14:29.494 [SPEAKER_00]: Well, that's because companies want their people to use AI. 01:14:30.154 --> 01:14:33.277 [SPEAKER_01]: But so I'm saying that people aren't deciding to use it. 01:14:33.317 --> 01:14:37.180 [SPEAKER_01]: Most people don't like to have to use it except for certain tests. 01:14:37.600 --> 01:14:41.363 [SPEAKER_01]: So it's a forced condition that can easily go away. 01:14:44.406 --> 01:15:06.192 [SPEAKER_00]: We will see how things work out, I'm pretty sure that businesses will continue to use AI in the future, but the way they use it is going to change and over time become far more efficient than it is right now as they're just trying to figure out exactly what this damn thing does. 01:15:09.324 --> 01:15:12.525 [SPEAKER_00]: But it will, because if it doesn't, then they're not business. 01:15:12.905 --> 01:15:16.266 [SPEAKER_00]: Business always moves towards more efficient, or it goes at a business. 01:15:16.286 --> 01:15:19.327 [SPEAKER_01]: Sometimes, always. 01:15:20.367 --> 01:15:23.088 [SPEAKER_01]: Some people do well for not being efficient, but that's a different story. 01:15:24.709 --> 01:15:25.829 [SPEAKER_01]: Like, I did clock maker. 01:15:26.669 --> 01:15:27.790 [SPEAKER_00]: Okay, so. 01:15:31.418 --> 01:15:38.500 [SPEAKER_00]: If you're getting tired of having to find new way of having to adapt to new ways, so log into your computer every morning, just don't shut it off. 01:15:40.900 --> 01:15:47.382 [SPEAKER_00]: Microsoft is they ditched a strong password for SMS to add to factor authentication. 01:15:48.142 --> 01:15:54.023 [SPEAKER_00]: They are now ditching to factor authentication for pass keys to get into your personal accounts. 01:15:54.836 --> 01:15:58.679 [SPEAKER_01]: Yeah, I'm seeing these all over the place, all of a sudden, they would do a pesky, do a pesky. 01:15:59.180 --> 01:16:09.708 [SPEAKER_01]: The reason isn't I did not know this, that to a fair has become insecure because hackers are using sim cards to simulate accounts and then they're breaking into people's accounts that way. 01:16:11.250 --> 01:16:12.551 [SPEAKER_01]: Oh, they're getting rid of to a fair. 01:16:12.631 --> 01:16:13.551 [SPEAKER_01]: So that's quite interesting. 01:16:13.611 --> 01:16:18.996 [SPEAKER_01]: And I guess that's why I'm now seeing everywhere that the log game of the pesky. 01:16:21.400 --> 01:16:25.421 [SPEAKER_00]: So, friends, you're going to adapt to a new way of logging in. 01:16:25.441 --> 01:16:26.042 [SPEAKER_00]: Pascues. 01:16:26.062 --> 01:16:26.142 [SPEAKER_00]: Yes. 01:16:26.162 --> 01:16:26.462 [SPEAKER_01]: On the day end. 01:16:26.482 --> 01:16:32.564 [SPEAKER_00]: DOD has saved a TikTok about $600 million back in 2024. 01:16:32.584 --> 01:16:33.224 [SPEAKER_00]: TikTok was 01:16:43.510 --> 01:17:03.004 [SPEAKER_00]: forced to pay, it was ready to pay out about a billion dollars in settlement over kids privacy breaches, but they, they agreed to recently agreed to a settlement with the Trump administration's DOG deal with the Trump administration's DOJ for about 400 million. 01:17:03.904 --> 01:17:07.727 [SPEAKER_01]: Yeah, Trump administration has always been very friendly to Tithok. 01:17:09.537 --> 01:17:22.418 [SPEAKER_00]: Here's the the the the the suit that got them in trouble was because Tiktok was preaching young people's privacy the terms of the agreement 01:17:24.692 --> 01:17:51.565 [SPEAKER_00]: with the Trump administration, is that the money is going to be earmarked for beautification projects in DC, rather than compensating the underage victims of data privacy violations, which is really pissing off fair play for kids, the online safety application that brought some in the first place, calling it a slap on the wrist, that will not meaningful change, meaningfully change ticks, socks, exploitation, and harm to children, and maybe get a. 01:17:52.809 --> 01:17:57.371 [SPEAKER_00]: crappy-looking golden arch-built in front of the Jefferson Memorial. 01:17:57.811 --> 01:18:00.833 [SPEAKER_01]: Oh, I was thinking blue swimming pool reflecting pond. 01:18:01.493 --> 01:18:03.434 [SPEAKER_00]: No, that's been paid for by Medicaid, I think. 01:18:04.474 --> 01:18:04.975 [SPEAKER_01]: Oh, maybe. 01:18:05.175 --> 01:18:07.336 [SPEAKER_01]: Could I know the Sunday was cut off or it was Congress? 01:18:07.956 --> 01:18:08.836 [SPEAKER_00]: Well, just California's. 01:18:10.017 --> 01:18:11.257 [SPEAKER_01]: Oh, yeah, that's right. 01:18:12.118 --> 01:18:12.498 [SPEAKER_01]: Oh my gosh. 01:18:12.738 --> 01:18:13.579 [SPEAKER_01]: Anyway, I'm moving on. 01:18:16.795 --> 01:18:19.578 [SPEAKER_00]: By the way, we're trying to be sarcastic. 01:18:19.618 --> 01:18:28.207 [SPEAKER_00]: We kind of love the state of California, except for that tiny part with the Technologics that parking crash into the ocean for what we have. 01:18:32.351 --> 01:18:38.817 [SPEAKER_00]: Okay, well, this is one about acupunosing new post restrictions on non-paying users. 01:18:39.017 --> 01:18:39.258 [SPEAKER_00]: What? 01:18:40.147 --> 01:18:49.270 [SPEAKER_01]: Yeah, you should be able to post that's like 2400 times a day if you're non-paying, and now it's 200, I think, I'll have to look in the article here. 01:18:49.830 --> 01:19:00.454 [SPEAKER_01]: So basically, it's attempts to reduce plastics at the most of the bus have a pay to count, you know, because they're run by big, big organizations, nation states, things like that. 01:19:00.554 --> 01:19:04.835 [SPEAKER_01]: So I don't know that it's going to do a whole lot for that, but if you're 01:19:06.103 --> 01:19:12.587 [SPEAKER_01]: That means Twitter, it's a trickster, you're not going to be able to do it without a paid account, but the paid account, you're going to still spam what you want. 01:19:13.427 --> 01:19:16.189 [SPEAKER_00]: So, I don't know what it'll do. 01:19:17.830 --> 01:19:23.973 [SPEAKER_01]: Also, he's trying to get more competitive with that and controlling the bots because it's such a problem on Twitter. 01:19:24.013 --> 01:19:26.115 [SPEAKER_01]: Why so many people have left. 01:19:26.195 --> 01:19:28.536 [SPEAKER_01]: But because their uses are declining. 01:19:30.132 --> 01:19:36.817 [SPEAKER_00]: Well, it's amazing how copious amounts of free speech is expensive. 01:19:38.158 --> 01:19:38.738 [SPEAKER_01]: Exactly. 01:19:38.758 --> 01:19:41.841 [SPEAKER_00]: Sorry, it's amazing how expensive copious amounts of free speech can be. 01:19:42.441 --> 01:19:44.223 [SPEAKER_01]: Yeah. 01:19:45.043 --> 01:19:49.747 [SPEAKER_00]: Okay, so X is launching at the display of active followers to contextualize performance data. 01:19:50.687 --> 01:19:54.750 [SPEAKER_00]: What was this trying to say, hey, Henry's doing good. 01:19:54.770 --> 01:19:55.491 [SPEAKER_00]: Why aren't you? 01:19:56.472 --> 01:19:58.493 [SPEAKER_01]: Well, it's also so you can look and see what's happening. 01:19:58.533 --> 01:20:07.517 [SPEAKER_01]: I mean, I guess it's useful if you're using Twister for Unity Building or something, and that nature, I don't think it'll have much use for it, so on there for reasons. 01:20:09.158 --> 01:20:16.362 [SPEAKER_00]: So this will give people a full count of followers, pretended well as a percentage, figure based on a user's total following. 01:20:17.542 --> 01:20:22.565 [SPEAKER_00]: So to give you an idea of like engagement, there are people interested in this user or not. 01:20:24.663 --> 01:20:27.426 [SPEAKER_00]: Again, this is the sounds of it competitive to all. 01:20:28.847 --> 01:20:33.671 [SPEAKER_01]: Well, they get a lot of accusations of suppression, which does actually happen because I've seen on my account. 01:20:34.072 --> 01:20:40.358 [SPEAKER_01]: Like suddenly, I'm down to maybe a thousand viewers or impressions of suddenly I'm about 300,000, right? 01:20:40.578 --> 01:20:41.539 [SPEAKER_01]: This takes it on and off. 01:20:42.479 --> 01:20:47.424 [SPEAKER_01]: So I think that's their way to say, hey, guys, look at this, we're not actually suppressed. 01:20:47.444 --> 01:20:48.325 [SPEAKER_01]: So you just neglect. 01:20:51.700 --> 01:20:53.301 [SPEAKER_00]: Interesting piece of information. 01:20:53.582 --> 01:20:58.286 [SPEAKER_00]: Open AI and chat GPT keeps a cache of the web. 01:21:01.028 --> 01:21:05.071 [SPEAKER_00]: Local, a locally stored version of what pages that have previously been crawled. 01:21:06.032 --> 01:21:07.633 [SPEAKER_00]: How do we access this? 01:21:08.874 --> 01:21:10.376 [SPEAKER_01]: Right. 01:21:10.576 --> 01:21:15.480 [SPEAKER_01]: It's so they can pull it up and don't have to recall it later, which makes sense for that 01:21:17.537 --> 01:21:18.497 [SPEAKER_00]: So where are they storing this? 01:21:18.577 --> 01:21:19.738 [SPEAKER_00]: It's like a my machine. 01:21:19.758 --> 01:21:21.038 [SPEAKER_00]: It was just on one of their servers. 01:21:21.058 --> 01:21:22.059 [SPEAKER_00]: So we're able to collect all of that. 01:21:22.619 --> 01:21:31.342 [SPEAKER_01]: I have a feeling that we will know by the end of the week because we have some very, and intelligent people on our industry that like to look at things like that. 01:21:32.102 --> 01:21:36.903 [SPEAKER_00]: Oh, well, I mean, like Google's cutoff, Google's cutoff our access to their cash from the web. 01:21:38.344 --> 01:21:38.524 [SPEAKER_01]: Yeah. 01:21:38.564 --> 01:21:44.286 [SPEAKER_00]: I would love to see, I mean, when did Chatchee PT last crawl a page that's important information? 01:21:45.157 --> 01:21:45.577 [SPEAKER_01]: Exactly. 01:21:45.737 --> 01:21:47.638 [SPEAKER_01]: But again, we don't know yet. 01:21:47.758 --> 01:21:48.418 [SPEAKER_01]: We'll find out. 01:21:48.798 --> 01:21:49.118 [SPEAKER_01]: I'm sure. 01:21:50.058 --> 01:21:51.419 [SPEAKER_01]: We haven't done a computer industry. 01:21:51.959 --> 01:21:53.199 [SPEAKER_01]: They do that kind of thing. 01:21:53.819 --> 01:22:00.061 [SPEAKER_00]: Okay, so about an hour and a half ago, I got an email that said my website had auto Auto updated to WordPress 7.0. 01:22:01.842 --> 01:22:02.102 [SPEAKER_01]: Yeah. 01:22:02.162 --> 01:22:03.862 [SPEAKER_00]: That's kind of cool. 01:22:04.742 --> 01:22:06.783 [SPEAKER_01]: Sometimes a WordPress roll out is a scary thing. 01:22:07.534 --> 01:22:09.840 [SPEAKER_01]: There's a lot, a lot of times it doesn't look well. 01:22:10.482 --> 01:22:14.974 [SPEAKER_01]: I always wait like six months, but apparently Roger Monty wrote the story, and he follows all this very well. 01:22:15.958 --> 01:22:19.560 [SPEAKER_01]: So the section is really good update and people will be happy with it. 01:22:19.640 --> 01:22:22.322 [SPEAKER_01]: So it's redoing the admin section. 01:22:22.662 --> 01:22:24.743 [SPEAKER_01]: Let's make the more slick and sass like. 01:22:25.964 --> 01:22:33.328 [SPEAKER_01]: And there's changes to they were going to do a collaboration section, but they're not actually adding at this point. 01:22:33.348 --> 01:22:37.371 [SPEAKER_01]: There's some AI functions that they've added to it. 01:22:37.671 --> 01:22:38.992 [SPEAKER_01]: I'm not sure it else. 01:22:40.592 --> 01:22:43.653 [SPEAKER_01]: I don't know how they are called for me. 01:22:43.713 --> 01:22:45.333 [SPEAKER_00]: So what are they for fresh to color palette? 01:22:45.353 --> 01:22:52.435 [SPEAKER_00]: There's updated typography, so it's a whole bunch of new fonts to use. 01:22:54.896 --> 01:23:02.178 [SPEAKER_00]: Multi-site sign-up screens, which I'm not sure what good that is, but it's I'm sure it's wonderful. 01:23:02.798 --> 01:23:03.258 [SPEAKER_00]: Oh, okay. 01:23:03.298 --> 01:23:05.699 [SPEAKER_00]: I'm actually looking forward to working with it. 01:23:05.719 --> 01:23:07.960 [SPEAKER_00]: I haven't haven't logged into my website for a couple of days, 01:23:09.678 --> 01:23:14.121 [SPEAKER_01]: Yeah, we'll be updated automatically too because I use it WP engine and they do that for us. 01:23:14.801 --> 01:23:18.803 [SPEAKER_01]: They test it and then they update it so it should be interesting. 01:23:20.865 --> 01:23:21.705 [SPEAKER_00]: Okay. 01:23:21.845 --> 01:23:25.828 [SPEAKER_00]: If you're using Microsoft Clarity, there's a new AI Svetations report. 01:23:27.048 --> 01:23:31.631 [SPEAKER_00]: Tracks, citation activity and AI generated answers. 01:23:32.732 --> 01:23:35.933 [SPEAKER_00]: Doesn't measure regular strategic rankings of press and click through rates. 01:23:41.164 --> 01:23:43.326 [SPEAKER_00]: uh... how often the a.i.s. 01:23:46.829 --> 01:23:48.270 [SPEAKER_00]: and by a.s. 01:23:48.290 --> 01:23:50.012 [SPEAKER_00]: I'm pretty sure this means cool pilot. 01:23:50.712 --> 01:23:57.438 [SPEAKER_00]: Um... reference reference page often the page comes up in an a.i. 01:23:57.478 --> 01:23:58.219 [SPEAKER_00]: generated answer. 01:23:59.400 --> 01:24:01.421 [SPEAKER_01]: Yeah, also they're looking at the grounding queries. 01:24:01.461 --> 01:24:03.123 [SPEAKER_01]: That's a new thing everyone should read up on. 01:24:03.143 --> 01:24:05.144 [SPEAKER_01]: They haven't covered it yet because this week is so big. 01:24:05.665 --> 01:24:08.327 [SPEAKER_01]: We'll probably cover it next week just because it's not time sensitive. 01:24:09.622 --> 01:24:14.243 [SPEAKER_01]: But they are being put out how it's using grounding queries to help with citations. 01:24:14.883 --> 01:24:18.284 [SPEAKER_01]: So if you're looking for this grounding query, then now in Microsoft clarity. 01:24:18.304 --> 01:24:22.686 [SPEAKER_00]: Yeah, so it will show you page citations, your share of authority. 01:24:24.046 --> 01:24:29.867 [SPEAKER_00]: AI referral traffic, queries used by AI systems to retrieve and evaluate your content, your content. 01:24:30.908 --> 01:24:35.349 [SPEAKER_00]: And which of the pages content was cited from? 01:24:36.571 --> 01:24:55.257 [SPEAKER_01]: Yeah, and you know, kind of, I kind of hope you have a lot of people moved to being because I love how much information they give us, but it's just a small part of the website so I work on and I would love to have much more data for much for many more users as they give us so much information, which is so nice well, I mean, 01:24:56.603 --> 01:25:02.908 [SPEAKER_00]: All in all, the Google Search Console is still just the treasure trove. 01:25:03.649 --> 01:25:06.831 [SPEAKER_00]: And J4 is really freaking cool. 01:25:06.931 --> 01:25:08.592 [SPEAKER_00]: One two trick and I don't even start using it. 01:25:09.513 --> 01:25:10.754 [SPEAKER_01]: Really, really using it. 01:25:11.074 --> 01:25:13.176 [SPEAKER_01]: Given I think I'm the discussion of a lot. 01:25:13.276 --> 01:25:16.298 [SPEAKER_00]: Like Google gives so much information away. 01:25:17.119 --> 01:25:20.221 [SPEAKER_01]: But I think the clarity gives us more when it comes to, 01:25:21.385 --> 01:25:25.289 [SPEAKER_00]: But yeah, it was going to be very little AI information like almost next to Nill. 01:25:25.930 --> 01:25:31.695 [SPEAKER_01]: Yeah, I use SEO gets for any of that because it shows me like if it came from a AI platform. 01:25:31.735 --> 01:25:32.656 [SPEAKER_01]: But that's what all we get. 01:25:32.676 --> 01:25:40.624 [SPEAKER_01]: So Google reveals it's first time. 01:25:40.644 --> 01:25:41.545 [SPEAKER_01]: We talked about this earlier. 01:25:41.565 --> 01:25:44.468 [SPEAKER_01]: I don't know if we need to go over it again because already said how many users are we? 01:25:45.409 --> 01:25:51.014 [SPEAKER_00]: Yeah, yeah, I was just reading through that to see if there was a new thing in the story as well. 01:25:51.855 --> 01:26:05.068 [SPEAKER_00]: So Google search on how to optimize for generative AI with myth-busting assist the document that went around earlier this week. 01:26:07.076 --> 01:26:07.516 [SPEAKER_01]: It's one of them. 01:26:07.556 --> 01:26:10.399 [SPEAKER_01]: There's the authentic search one, and then this is just generative AI. 01:26:11.140 --> 01:26:13.302 [SPEAKER_01]: So the myth bus is the most important part. 01:26:13.342 --> 01:26:17.286 [SPEAKER_01]: Everyone needs to go read the entire document we can't go through the whole thing today because we're running out of time. 01:26:17.927 --> 01:26:24.193 [SPEAKER_01]: But basically, you have to create valuable non-come out of the content for your audience for about a unique point of view. 01:26:24.373 --> 01:26:28.938 [SPEAKER_01]: Create non-come out of the content that's helpful, reliable, and people first organize content in a way that helps your readers. 01:26:29.977 --> 01:26:36.401 [SPEAKER_01]: That's the stuff I've already talked about, you know, good, not a content, make sure you have a good technical and high quality images in the video. 01:26:36.441 --> 01:26:43.186 [SPEAKER_01]: Don't use any stock if you don't have to and then the midsbusting as you don't need an LMS text file. 01:26:43.206 --> 01:26:48.450 [SPEAKER_01]: So that's going to get confusing because the lighthouse does see if you have one, but again, that's only for the agent layer. 01:26:49.050 --> 01:26:56.515 [SPEAKER_01]: go to Crystal Carter's blog or sub-decorner or sure what it is and read her like she's written three or five posts on this. 01:26:56.875 --> 01:26:57.975 [SPEAKER_01]: You don't need a chunk content. 01:26:58.015 --> 01:27:01.037 [SPEAKER_01]: There is a there is a little bit of a line here. 01:27:01.538 --> 01:27:05.420 [SPEAKER_01]: So Google is saying you don't chunk content because you don't chunk content. 01:27:05.820 --> 01:27:12.104 [SPEAKER_01]: But the parsers do chunk based on entities and how they're related to each other through your content. 01:27:12.584 --> 01:27:22.189 [SPEAKER_01]: So, there is a chunking aspect to a large language model parser, but it is not what SEO has been talking about, which is like passages from 2018 and chunking paragraphs. 01:27:22.849 --> 01:27:36.877 [SPEAKER_01]: So, when Jim writes an article for the site we're working on, we're going to use a tool that's going to show us if the co-sign relevance, meaning how related are the nouns to each other, are showing in like our headers and our first paragraph and our final paragraph. 01:27:37.197 --> 01:27:39.258 [SPEAKER_01]: So, that the parsers from the LM will go all the way through. 01:27:39.705 --> 01:27:55.673 [SPEAKER_01]: the document, who will ingest the page, who will need to broader entity, relationships so like for brain injury, TBI would be what the LM looks for, who will look for TBI and neurological deficits, the LM would skip neurological deficits because it's not a close to related now. 01:27:56.393 --> 01:27:57.574 [SPEAKER_01]: So, that's what chunky is. 01:27:57.914 --> 01:27:59.875 [SPEAKER_01]: So, Google saying you don't chant content, that's true. 01:28:00.495 --> 01:28:04.698 [SPEAKER_01]: There is chunking, but it's a technical thing that's totally related to parsing. 01:28:09.962 --> 01:28:21.533 [SPEAKER_01]: Yes, for AI systems, it is better to use the inverted pyramid because the AI system is going to look at your first paragraph and determine what the page is about and if it doesn't follow all the way through, then they will move on. 01:28:22.263 --> 01:28:28.584 [SPEAKER_01]: So you might need to rewrite it, but not in the way that people have been saying, don't seek in a thought and have been taking mentions. 01:28:29.724 --> 01:28:33.105 [SPEAKER_01]: Yeah, of course, just like, so can Google determine that? 01:28:33.145 --> 01:28:34.565 [SPEAKER_01]: We don't know, but I wouldn't chance it. 01:28:35.745 --> 01:28:41.806 [SPEAKER_01]: You shouldn't over-focus like Dave Davies used to say, if you can be Google 30,000 MIT engineers, the luck. 01:28:41.886 --> 01:28:46.207 [SPEAKER_01]: Don't over-focus on structure data, no, but you should have structure data because that is a language of machine learning. 01:28:46.507 --> 01:28:48.787 [SPEAKER_01]: We talked about the study last week or they're talking about citations. 01:28:49.188 --> 01:28:50.408 [SPEAKER_01]: It's not related to citations. 01:28:52.208 --> 01:28:56.009 [SPEAKER_01]: machine learning loves labels, AI all has labels in their training. 01:28:56.410 --> 01:29:01.731 [SPEAKER_01]: So you're saying it's a recipe here's the time here's the ingredients here's everything that's what you're doing so that's it. 01:29:03.312 --> 01:29:14.536 [SPEAKER_00]: So the meta headline should have been Google Developer Docs have written up a head optimized for gender-AI document and it's the very first time Google's published this. 01:29:15.316 --> 01:29:16.917 [SPEAKER_00]: There's a big section on myth-buster. 01:29:21.343 --> 01:29:23.825 [SPEAKER_00]: Yeah, we did not, we did not met a headline that first. 01:29:23.845 --> 01:29:26.326 [SPEAKER_00]: I don't know if you feel what the document was. 01:29:28.307 --> 01:29:36.953 [SPEAKER_00]: So Google indexing API has been inundated with bloggers trying to... 01:29:37.033 --> 01:29:39.655 [SPEAKER_00]: So this is from John Mueller. 01:29:39.675 --> 01:29:45.138 [SPEAKER_00]: John Mueller said the indexing API is inundated by bloggers trying to act like legitimate sites. 01:29:49.389 --> 01:29:53.330 [SPEAKER_00]: They are legitimate sites, it's just not sites that are putting up content that you guys like. 01:29:54.250 --> 01:29:57.431 [SPEAKER_00]: It might even be, it might even be bogus content that might be boring. 01:29:57.471 --> 01:29:59.672 [SPEAKER_00]: It might be abominable in the rocks. 01:29:59.932 --> 01:30:03.373 [SPEAKER_00]: It might be about AI generally content around their pet rocks. 01:30:04.473 --> 01:30:06.374 [SPEAKER_00]: But they are legitimate websites. 01:30:07.034 --> 01:30:07.394 [SPEAKER_01]: Maybe. 01:30:07.414 --> 01:30:11.875 [SPEAKER_01]: I mean, we know that a lot of affiliate marketers are in tricks like that on Instagram. 01:30:13.185 --> 01:30:17.867 [SPEAKER_00]: and the index API is the fastest way to get into Google and they're desperate now. 01:30:17.887 --> 01:30:19.988 [SPEAKER_00]: Like, definitely desperate. 01:30:20.548 --> 01:30:36.013 [SPEAKER_01]: I'd be disposted to to to to to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, to, 01:30:37.460 --> 01:30:43.706 [SPEAKER_00]: Okay, Google spam policies apply to AI responses, AI overview, and AI mode. 01:30:44.807 --> 01:30:54.035 [SPEAKER_00]: So if you want to be shown in or seen an AI mode or AI overview, don't spam. 01:30:55.577 --> 01:31:01.302 [SPEAKER_01]: Yeah, and any devaluation, whether it's a core update or spam or whatever happens to be. 01:31:02.411 --> 01:31:04.613 [SPEAKER_01]: Google will de-guy you every other property. 01:31:04.853 --> 01:31:07.755 [SPEAKER_01]: Discover news and now of course, AI properties. 01:31:11.319 --> 01:31:18.185 [SPEAKER_01]: So next we have Google add the Markdown files to help duck, but not used for search. 01:31:19.006 --> 01:31:23.510 [SPEAKER_01]: So a lot of people are using Markdown files, thinking that's the best way to get into the LMS. 01:31:24.175 --> 01:31:26.417 [SPEAKER_01]: on their call dot mb.textiles. 01:31:27.057 --> 01:31:31.021 [SPEAKER_01]: Google is using them, but they're not using them for organic search. 01:31:31.101 --> 01:31:35.324 [SPEAKER_01]: John Mueller is like, hey, guys, there's other things besides organic search. 01:31:35.564 --> 01:31:38.747 [SPEAKER_01]: So this is also the same with the LMS text. 01:31:38.807 --> 01:31:42.610 [SPEAKER_01]: So basically, this is added by the developer documentation site where we host our content. 01:31:42.630 --> 01:31:44.311 [SPEAKER_01]: It's not them for search or discoverability. 01:31:45.152 --> 01:31:47.994 [SPEAKER_01]: I see those left of, like, look under the hood and go, oh my gosh, you guys are doing this. 01:31:48.234 --> 01:31:49.655 [SPEAKER_01]: And they're like, yeah, but not for SEO. 01:31:50.596 --> 01:31:52.998 [SPEAKER_01]: So basically, this is for the Google themselves. 01:31:54.317 --> 01:32:00.163 [SPEAKER_00]: And you know that like new class of temporary job, like data annotation? 01:32:01.444 --> 01:32:03.205 [SPEAKER_00]: Yes. 01:32:03.225 --> 01:32:06.328 [SPEAKER_00]: That's kind of how I see LLM text on a much larger scale. 01:32:06.348 --> 01:32:12.694 [SPEAKER_00]: Like if it's a active file that just constantly pushing out, this is what this is here. 01:32:12.794 --> 01:32:13.795 [SPEAKER_00]: This is what this is here. 01:32:13.935 --> 01:32:14.976 [SPEAKER_00]: This is what this is here. 01:32:14.996 --> 01:32:15.997 [SPEAKER_01]: Yeah. 01:32:16.017 --> 01:32:16.317 [SPEAKER_01]: You know. 01:32:17.598 --> 01:32:21.179 [SPEAKER_01]: And I don't think, yeah, we have two stories are very similar. 01:32:21.199 --> 01:32:22.439 [SPEAKER_01]: So we can skip an extraordinary gym. 01:32:22.459 --> 01:32:25.420 [SPEAKER_01]: And it's just why it is Google use mark down on the docs. 01:32:25.520 --> 01:32:29.382 [SPEAKER_00]: And because it makes things faster and easier and their crawlers don't got to think. 01:32:30.002 --> 01:32:30.422 [SPEAKER_01]: Exactly. 01:32:30.942 --> 01:32:31.342 [SPEAKER_01]: Exactly. 01:32:31.362 --> 01:32:35.543 [SPEAKER_01]: Google Search AutoComplete has an AI overview. 01:32:36.144 --> 01:32:37.164 [SPEAKER_01]: Search Icon now. 01:32:37.842 --> 01:32:40.363 [SPEAKER_01]: So when you're in auto-complete, I did see this today. 01:32:40.864 --> 01:32:47.007 [SPEAKER_01]: It will give you things that you can click on the AMode and it will show you like things to look at. 01:32:47.487 --> 01:32:48.508 [SPEAKER_01]: But like I said. 01:32:48.608 --> 01:32:51.069 [SPEAKER_00]: Even Google is sending the thinking to AI. 01:32:52.182 --> 01:32:56.505 [SPEAKER_01]: Yeah, that's not relevant to what I was looking at. 01:32:56.525 --> 01:33:04.650 [SPEAKER_01]: So I put in a search and I clicked it to see what it would do and it's like local things to do your new, do near you and that was like, you know, Julio. 01:33:05.230 --> 01:33:10.173 [SPEAKER_01]: So it's interesting, but I don't know how useful it will be if it's that irrelevant to what you're actually searching for. 01:33:10.194 --> 01:33:12.215 [SPEAKER_00]: Oh, yeah. 01:33:13.350 --> 01:33:30.547 [SPEAKER_01]: AI mode animated invisible edit and copy buttons for all about oh my gosh this is frustrating um i think i got a test of this and i could edit and then suddenly i couldn't there was no button i'm like why were the button go and you have to roll over it to get it to show 01:33:31.633 --> 01:33:33.154 [SPEAKER_01]: which is weird like why hide it. 01:33:34.214 --> 01:33:37.356 [SPEAKER_01]: So if you have an edit and copy buttons, you may not see them. 01:33:37.456 --> 01:33:41.758 [SPEAKER_01]: Just go back to where they should be and put your cursor in that area and hopefully they come up. 01:33:41.958 --> 01:33:43.359 [SPEAKER_01]: That's just a strange interface. 01:33:44.059 --> 01:33:45.000 [SPEAKER_01]: I don't know why they would do that. 01:33:46.138 --> 01:33:46.639 [SPEAKER_00]: Okay. 01:33:47.339 --> 01:33:48.941 [SPEAKER_00]: You were selling adult content. 01:33:49.061 --> 01:34:01.431 [SPEAKER_00]: You are not you are not restricted from from a Google Merchant Center, but you have to use the adult has it all consideration at a tag. 01:34:02.833 --> 01:34:23.653 [SPEAKER_00]: there is an adult consideration property in merchant listings and product very in documentation now officially supported and listed as a recommended property for both merchant listing and product variant structured data within Google search I think this if you do have adult material you got to use this and it will 01:34:25.501 --> 01:34:46.258 [SPEAKER_00]: I hope Google identify your product, get it to people who are interested in it, keep it out of the hands of miners and people Google doesn't want interested in it, where you don't want interested in it, and very likely sell more stuff. 01:34:47.112 --> 01:34:49.994 [SPEAKER_01]: Yes, now we're going to move into some past stories. 01:34:50.094 --> 01:34:53.416 [SPEAKER_01]: I have someone coming to pick me up at a few minutes, Jim, so we're just going to go through these quickly. 01:34:53.436 --> 01:34:55.818 [SPEAKER_00]: Are they going to wait? 01:34:55.898 --> 01:34:56.518 [SPEAKER_00]: Come on. 01:34:56.898 --> 01:34:59.080 [SPEAKER_01]: We're going to the ARTE museum today. 01:34:59.100 --> 01:34:59.540 [SPEAKER_01]: It's really fun. 01:34:59.580 --> 01:35:00.881 [SPEAKER_01]: It's all digital, but it's super cool. 01:35:02.038 --> 01:35:07.242 [SPEAKER_01]: So Google search live results updated by AI X minutes ago. 01:35:07.282 --> 01:35:08.023 [SPEAKER_01]: It's a weird title. 01:35:08.383 --> 01:35:11.565 [SPEAKER_01]: Basically Google is saying this content has been updated. 01:35:12.206 --> 01:35:13.807 [SPEAKER_01]: This many minutes ago for live content. 01:35:14.287 --> 01:35:17.149 [SPEAKER_01]: And if it's AI written, then they will say it's AI written. 01:35:17.169 --> 01:35:18.330 [SPEAKER_01]: I think that's super important. 01:35:18.730 --> 01:35:19.671 [SPEAKER_01]: So that's nice to see. 01:35:20.311 --> 01:35:23.594 [SPEAKER_01]: And then Google search tests for you four-year label and product grid results. 01:35:24.354 --> 01:35:28.676 [SPEAKER_01]: For you labels just saying, hey, this might be something you're interested in, it's on the product grid. 01:35:28.976 --> 01:35:30.737 [SPEAKER_01]: By the way, I remind you, because we didn't do this already. 01:35:30.797 --> 01:35:31.417 [SPEAKER_01]: Audience key. 01:35:31.477 --> 01:35:33.658 [SPEAKER_01]: One of our sponsors has a product grid tracker. 01:35:34.118 --> 01:35:41.642 [SPEAKER_01]: So if you're doing e-commerce, you definitely want to talk to them, because you can track where things are showing in the auto and the grid, and they can help you on the optimization. 01:35:42.222 --> 01:35:43.282 [SPEAKER_01]: That's not the same as we're going to. 01:35:44.223 --> 01:35:46.904 [SPEAKER_01]: A Google test preferred sources label and AI mode citation. 01:35:46.924 --> 01:35:49.925 [SPEAKER_01]: So the citation, I bet that's just going to be site Google Trust, because Google 01:35:54.925 --> 01:36:00.007 [SPEAKER_01]: Um, and then Google asks advisor brings together at the advisor and analytics advisor. 01:36:00.027 --> 01:36:03.347 [SPEAKER_01]: So they're bringing all these advisors that you're using into one product. 01:36:04.648 --> 01:36:06.608 [SPEAKER_01]: And these are our two end stories. 01:36:07.109 --> 01:36:08.269 [SPEAKER_01]: These are kind of funny. 01:36:08.369 --> 01:36:09.429 [SPEAKER_01]: I want to go like one. 01:36:09.689 --> 01:36:11.310 [SPEAKER_01]: I like this one a lot actually. 01:36:11.330 --> 01:36:11.730 [SPEAKER_01]: It's great. 01:36:11.770 --> 01:36:13.070 [SPEAKER_01]: Yes, go ahead. 01:36:13.110 --> 01:36:14.751 [SPEAKER_00]: There's a lot of flooding in Georgia right now. 01:36:15.151 --> 01:36:18.112 [SPEAKER_00]: Um, and, uh, Wemo is at the pause taxi service. 01:36:18.552 --> 01:36:22.493 [SPEAKER_00]: Um, because in Atlanta, because the robot axis keep driving into floods. 01:36:24.115 --> 01:36:33.740 [SPEAKER_00]: Now, if only they were driving Cybertruck set on like, you know, someone did drive a Cybertruck into the middle of a, you know, it didn't vlog out. 01:36:33.880 --> 01:36:35.181 [SPEAKER_00]: It don't even vlog out. 01:36:36.542 --> 01:36:39.683 [SPEAKER_01]: Well, we know they don't even like some car washes, but he got arrested. 01:36:40.424 --> 01:36:44.786 [SPEAKER_01]: So the way the taxis responded driving to flooded streets in Atlanta, Georgia. 01:36:45.346 --> 01:36:47.608 [SPEAKER_01]: Waymo cannot detect that the flood is there. 01:36:47.768 --> 01:36:50.169 [SPEAKER_01]: So it's just driving into the flood on the streets. 01:36:50.669 --> 01:36:52.170 [SPEAKER_01]: So they pulled it from Atlanta. 01:36:52.902 --> 01:36:54.423 [SPEAKER_01]: until they can fix that problem. 01:36:55.383 --> 01:37:05.748 [SPEAKER_01]: That's because he's kind of robot taxed these robot driver's cars rely on certain markers in the street and on the side of the road to tell them where the side of the road and the street is. 01:37:06.268 --> 01:37:09.830 [SPEAKER_01]: So my guess is when the flood is there, the markers like the lines are not there. 01:37:10.370 --> 01:37:11.631 [SPEAKER_01]: So it doesn't notice stop driving. 01:37:11.651 --> 01:37:13.151 [SPEAKER_01]: Isn't my guess? 01:37:13.251 --> 01:37:16.513 [SPEAKER_00]: OK, this is a key key one. 01:37:16.973 --> 01:37:20.375 [SPEAKER_01]: OK, my nephew came to town to me to go to a 01:37:21.852 --> 01:37:23.138 [SPEAKER_01]: a con for this. 01:37:23.259 --> 01:37:24.224 [SPEAKER_01]: That's why I had to add it. 01:37:24.284 --> 01:37:24.726 [SPEAKER_01]: It's a good. 01:37:25.505 --> 01:37:42.069 [SPEAKER_00]: Magic, the Aethering, has been, I used to on a cyber cafe in 1945 in Victoria BC and I swear to goodness we would have half our clients not sitting on the computers, they'd be in the corner in the back room playing Magic Gathering. 01:37:43.049 --> 01:37:43.769 [SPEAKER_00]: This card game. 01:37:44.369 --> 01:37:46.450 [SPEAKER_00]: Well, an archive is to save over 175,000 01:37:55.581 --> 01:38:02.825 [SPEAKER_01]: And he got all the old stuff pulled in boards and, you know, this is also a four or four media story, all the old BBS stuff. 01:38:03.385 --> 01:38:09.548 [SPEAKER_01]: Yeah, he got, he got everything he has like 175,000 articles from over 30 years. 01:38:09.568 --> 01:38:13.050 [SPEAKER_01]: He asked permission before he prints anything, well, that's anybody print anything. 01:38:13.630 --> 01:38:15.811 [SPEAKER_01]: But it's a great article if you love magic. 01:38:15.871 --> 01:38:18.433 [SPEAKER_01]: And so just set a conference for magic together in Vegas. 01:38:18.473 --> 01:38:22.755 [SPEAKER_01]: I'm sure there are a lot of people listening who love this, this game and, uh, 01:38:23.800 --> 01:38:28.405 [SPEAKER_01]: You might want to read the article because it'll give you a lot of good history on why he created this and how he created this. 01:38:28.425 --> 01:38:28.986 [SPEAKER_01]: Pretty awesome. 01:38:29.786 --> 01:38:32.469 [SPEAKER_00]: The the ark of his name is Gregor Stocks. 01:38:33.070 --> 01:38:34.151 [SPEAKER_00]: Good good for you Gregor. 01:38:34.792 --> 01:38:37.455 [SPEAKER_00]: The articles in four or four media worth worth reading. 01:38:38.536 --> 01:38:39.817 [SPEAKER_00]: And that's it. 01:38:40.038 --> 01:38:42.120 [SPEAKER_00]: We have gone full circle. 01:38:42.140 --> 01:38:44.002 [SPEAKER_00]: I'm sure they'd be a magic card for that. 01:38:44.775 --> 01:38:50.079 [SPEAKER_01]: Yeah, I want to say one thing quick, remember we're talking about the open web in the early days and how great it was because it was just open. 01:38:50.419 --> 01:38:53.242 [SPEAKER_01]: This is the kind of sites that we used to run across all the time, right? 01:38:53.682 --> 01:38:56.724 [SPEAKER_01]: And now we don't because of the curated web that we're getting through search. 01:38:57.185 --> 01:39:04.951 [SPEAKER_01]: So I just love a story like this where someone has spent the time to put all this online because it reminds us of how what search is supposed to be. 01:39:05.491 --> 01:39:07.052 [SPEAKER_00]: For no reason except just to do it. 01:39:07.413 --> 01:39:11.216 [SPEAKER_01]: Yeah, just to do it because he loves the game and he knows other people do it. 01:39:13.678 --> 01:39:26.393 [SPEAKER_00]: Okay, we have gone around full circle and that's on behalf of Christian Chuck and different states for their walls, that's a Jim Hedgefinger always media, friends of you, but listen to webcology, recorded live to podcast on the 21st of May, 2026. 01:39:31.934 --> 01:39:33.015 [SPEAKER_00]: change happens, eh? 01:39:33.895 --> 01:39:35.816 [SPEAKER_00]: So we're going to go with it. 01:39:35.976 --> 01:39:37.817 [SPEAKER_00]: We will see what happens next week. 01:39:37.877 --> 01:39:43.699 [SPEAKER_00]: The real change is supposed to roll out next week and then we're going to have a better sense of what it's actually going to look like. 01:39:43.739 --> 01:39:47.161 [SPEAKER_00]: How it's actually going to work out that's going to feel until then don't worry about it. 01:39:48.281 --> 01:39:50.922 [SPEAKER_00]: Your job is to make stuff visible and you're really good at it. 01:39:50.942 --> 01:39:52.543 [SPEAKER_00]: That's why you're still listening to this show. 01:39:54.084 --> 01:39:54.884 [SPEAKER_00]: You're going to be okay. 01:39:55.324 --> 01:39:57.025 [SPEAKER_00]: There's lot to work for you in the future. 01:39:57.205 --> 01:39:59.846 [SPEAKER_00]: It just might be different, but that's been the fun of this 01:40:01.648 --> 01:40:05.691 [SPEAKER_01]: All right, that's why I have so many neurodivergent people because it constantly changes, and you can never get bored. 01:40:06.171 --> 01:40:09.434 [SPEAKER_01]: Yeah, it's um, Teressey, that this is one of those people. 01:40:10.454 --> 01:40:18.700 [SPEAKER_00]: We will learn new things, we will experience new stuff, and um, the vast majority of us will do incredibly well at it. 01:40:18.860 --> 01:40:22.243 [SPEAKER_00]: So look forward to it, I, it's just gonna be different. 01:40:22.883 --> 01:40:25.325 [SPEAKER_01]: And everyone have a great Memorial Day, we can end stay safe. 01:40:26.065 --> 01:40:27.586 [SPEAKER_00]: Is this a long weekend in the in the States? 01:40:28.167 --> 01:40:28.347 [SPEAKER_01]: Yeah. 01:40:28.869 --> 01:40:29.930 [SPEAKER_00]: Happy long weekend folks. 01:40:29.970 --> 01:40:31.712 [SPEAKER_00]: It was a long weekend and last weekend. 01:40:31.832 --> 01:40:33.373 [SPEAKER_00]: I'm coming to work on Monday by the y'all. 01:40:33.413 --> 01:40:33.954 [SPEAKER_00]: I can or not. 01:40:34.554 --> 01:40:34.754 [SPEAKER_00]: Okay. 01:40:34.934 --> 01:40:35.475 [SPEAKER_00]: Stay well. 01:40:35.915 --> 01:40:36.356 [SPEAKER_00]: Be well. 01:40:36.416 --> 01:40:37.257 [SPEAKER_00]: Be kind to each other. 01:40:37.437 --> 01:40:38.438 [SPEAKER_00]: We'll talk to you next week. 01:40:39.118 --> 01:40:40.019 [SPEAKER_01]: Hi everybody. 01:40:40.740 --> 01:40:42.161 [SPEAKER_01]: Have a great weekend.