[SPEAKER_01]: Alright, Wes, let's talk about something, a lot of people think, but they don't say out loud, right?
[SPEAKER_01]: Yeah.
[SPEAKER_01]: You try whiskey, you look online, everyone loves it, and you just don't like it.
[SPEAKER_01]: And it creates that doubt.
[SPEAKER_01]: You like start to question your own palate.
[SPEAKER_01]: And that begs the question.
[SPEAKER_01]: Are whiskey reviewers full of shit?
[SPEAKER_00]: There's a course because there are a lot of haters in this world, so we're going to start with this.
[SPEAKER_00]: This episode is not about calling out actual individual reviewers.
[SPEAKER_00]: We're not talking about anyone and specifically, we're just talking about the idea of whiskey reviews as a whole.
[SPEAKER_00]: It's about understanding how reviews work and trying to determine like what if there's a problem with them, what is the problem?
[SPEAKER_00]: And so
[SPEAKER_00]: That's the disclaimer for today's episodes, so stick around if you'd like to talk a little bit more about just the general concept of bourbon and whisky reviews, which we do here, we do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do
[SPEAKER_01]: is, you know, you don't want somebody to watch your review and develop some sort of palette and security, right?
[SPEAKER_01]: And you have this weird thing, somebody gets involved in whisking enthusiast world, and they're a new drinker, and they know they're a new drinker.
[SPEAKER_01]: And they kind of fill behind the curve, they see people giving them these complex tasting notes, and they're like, I'm never going to get there, right?
[SPEAKER_01]: Yep.
[SPEAKER_01]: And then you've got the more experienced drinkers that they fill pressure to keep up, right?
[SPEAKER_01]: and you don't want to be the one guy that hates everything that everyone else loves, you know, and then everybody's like, well, what's wrong with you, you know?
[SPEAKER_01]: And you got, you know, these just agreements.
[SPEAKER_00]: And the prime example is Randy right now, I am just beginning my cigar journey.
[SPEAKER_00]: We're going to get into the cigars over the last six months, Ben, I used to be like the two or three cigar a year guy, and now I'm like,
[SPEAKER_00]: a cigar every other day kind of guy okay and so really trying to get into it but again it's the same experience you have in whiskey just getting started you got all these guys they're like how much cigar has notes of this chocolate and coffee and blah blah blah and I'm just like man tastes like smoke you know what I mean like I'm not there yet with my palette so it'd be I mean this is fresh on the mind for me because I hear these guys talk about these great cigars that they love and then I go buy one and spin a little bit of money on one and I smoke them just like I can't just taste like the other one
[SPEAKER_00]: So I totally get it, yeah, absolutely.
[SPEAKER_01]: So when you disagree with a reviewers' thing, do you feel like you're somehow not there yet?
[SPEAKER_00]: Yeah, I feel like a man, I've got a long way to go.
[SPEAKER_00]: I must not either scars may not be for me or, but luckily I've had the experience I've had in Berben, so that I know that it just takes time and there's a specific process to developing a pallet.
[SPEAKER_00]: Just like there isn't whiskey with cigars, and so but if I if I had not had this whiskey experience I'd be pretty upset because I'd be like well, what do I do?
[SPEAKER_01]: I guess I'm just I think that's why people love bourbon mil talk community because they they jump into couple groups and they get that experience And then they come here and people are actually trying to be helpful.
[SPEAKER_01]: Yeah, but what about credibility?
[SPEAKER_01]: I mean, you're out there, like obviously, you know all of the major players in the whiskey review world, help you bend to some of their houses at this point, so, but you're just now diving into the cigar reviewer world, right?
[SPEAKER_01]: What about credibility?
[SPEAKER_01]: What do you think about that?
[SPEAKER_00]: That term credibility is,
[SPEAKER_00]: is hit.
[SPEAKER_00]: Honestly what you're saying is that I know what I'm tasting.
[SPEAKER_00]: And I'm credible.
[SPEAKER_00]: Right.
[SPEAKER_00]: Because, but here's the difference.
[SPEAKER_00]: They may be tasting something that you never will taste because your taste buds are different.
[SPEAKER_00]: Mm-hmm.
[SPEAKER_00]: There's different genetic dispositions that lead you to taste certain things when you taste a specific product that would lead them to taste something totally different.
[SPEAKER_00]: So credibility is completely relative.
[SPEAKER_00]: But credibility, I guess, would always lean back to them, having a experience and be experience being honest.
[SPEAKER_00]: And just knowing a little bit about whatever product that they are trying, not necessarily their tasting notes, or not necessarily what they get, but knowledge about the product and itself.
[SPEAKER_01]: And transparency.
[SPEAKER_01]: Transparency, you, absolutely.
[SPEAKER_01]: If you're sponsored by a brand, and then you're reviewing their product,
[SPEAKER_00]: it's my opinion right you need to disclose the the financial connection absolutely if you're like this episode is brought to you by old forester and work today we're trying the 1920 and you give some marvelous review of it because you got paid $2500 wherever it is for that episode I wish I understand why you would say it's so great but the fact the matter is that sponsorship does tend to influence someone's opinion about
[SPEAKER_00]: that's why we love blinds around here.
[SPEAKER_01]: Yeah.
[SPEAKER_00]: That's all we do a lot of them.
[SPEAKER_00]: The got way our opinion is not biased based on labels at all.
[SPEAKER_00]: Right.
[SPEAKER_00]: So you'll get that a little difference here with the urban real talk.
[SPEAKER_01]: Well, in a long those lines, I mean, you do need to as an individual consumer in your reviewing, or you're trying to evaluate whether or not somebody is credible for you.
[SPEAKER_01]: Yeah.
[SPEAKER_01]: You know, one check, do they have those types of disclosures of potential conflicts of interest, and then are they type to hype things up and whatnot?
[SPEAKER_01]: Kind of develop your own BS meter to go.
[SPEAKER_01]: Oh, okay.
[SPEAKER_01]: Yes, I'm okay with what this person says or not We're gonna talk more towards the end about how you can find somebody that you can trust, but sure Let's talk about why tasting notes are tools.
[SPEAKER_01]: Okay, but they're they're not law and gospel.
[SPEAKER_01]: They're not facts.
[SPEAKER_01]: Yeah, right?
[SPEAKER_01]: So do you like cilantro?
[SPEAKER_01]: I actually do, yeah.
[SPEAKER_01]: I love cilantro.
[SPEAKER_01]: Have you ever tried to give a cilantro to someone that has this cilantro gene?
[SPEAKER_01]: Yes.
[SPEAKER_00]: They taste like so.
[SPEAKER_00]: They hate it, right?
[SPEAKER_01]: Yeah, absolutely.
[SPEAKER_01]: Here's the thing.
[SPEAKER_01]: We discovered that, right?
[SPEAKER_01]: Because the genetic marker that makes you taste soap.
[SPEAKER_01]: is so black and white, right?
[SPEAKER_01]: You and I are tasting this beautiful, like, flavor that enhances everything and they're tasting something totally different.
[SPEAKER_01]: And at some point, somebody said, hey, there might be some to this, right?
[SPEAKER_01]: Yeah.
[SPEAKER_01]: These people are 100% convinced.
[SPEAKER_01]: It's tastes like soap and it's very clear that it tastes like soap.
[SPEAKER_01]: Think of the millions of other genetic variances that could exist that are undetectable, right?
[SPEAKER_01]: Right?
[SPEAKER_01]: And so that's why I say tasting notes are tools, but they're just they're not just truth, right?
[SPEAKER_01]: Yeah, and and sometimes tasting notes are metaphors I've said that a whiskey tasted like the color blue before
[SPEAKER_01]: What the hell does that mean?
[SPEAKER_01]: Absolutely, right?
[SPEAKER_00]: I don't exactly what that means now.
[SPEAKER_00]: Right.
[SPEAKER_00]: Yeah, that's interesting.
[SPEAKER_00]: And shout out to God for being the intelligent creator.
[SPEAKER_00]: There's no way you could dispute that.
[SPEAKER_00]: I mean, we've got such these new answers.
[SPEAKER_00]: That's just incredible.
[SPEAKER_00]: That's side note.
[SPEAKER_00]: That's go back to religion and whiskey to the mix.
[SPEAKER_00]: Right.
[SPEAKER_00]: We say they do, but anyways, that is so incredible how you and I have even had these experiences where we're sitting here sipping the same whiskey and you're like, oh, I'm picking up notes of this and I'm like, really?
[SPEAKER_00]: I'm not getting that.
[SPEAKER_00]: Or I love whiskey.
[SPEAKER_00]: I'm just like, man, this is this is amazing.
[SPEAKER_00]: These combinations of chocolate and nuts and it's just like a Snickers bar and you're like, dude, this tastes like but oh, I'm not interested.
[SPEAKER_00]: It's like, okay, there's so much and we're experienced whiskey drinkers.
[SPEAKER_00]: Right.
[SPEAKER_01]: We need to take a lot of the same spirit.
[SPEAKER_00]: Even for us, there's going to be disagreements and disagreements does not mean that you're inexperienced or less than or not as far along the journey as the other guy who's saying it tastes like something different.
[SPEAKER_00]: It just means that your tongue is different than theirs.
[SPEAKER_01]: Oh, when welcome to today's episode of what you have on your e-commerce site, I'm your host, Randy Sullivan.
[SPEAKER_01]: Let's get right to the questions.
[SPEAKER_01]: Do you have glintoppers?
[SPEAKER_01]: Yes, do you have t-shirts?
[SPEAKER_01]: Yes, do you have bottle-caring bags?
[SPEAKER_01]: Yes, do you have storage?
[SPEAKER_01]: Yes, do you have an aroma kid?
[SPEAKER_01]: Yes, people!
[SPEAKER_01]: We have everything at BourbonRillTop.com.
[SPEAKER_01]: This is stupid.
[SPEAKER_01]: Why don't we even need a game show?
[SPEAKER_01]: you also have to take into consideration the social pressure.
[SPEAKER_00]: Oh, yeah, with with allocated bottles these days, or at least in the like in the early 2020s, right?
[SPEAKER_00]: With COVID, heat of everything.
[SPEAKER_00]: Alliquet, I mean, the allocated market was blowing up online razzes.
[SPEAKER_00]: Everybody was chasing chasing chasing.
[SPEAKER_00]: We didn't have anything else to do.
[SPEAKER_00]: We're stuck in our houses.
[SPEAKER_00]: So.
[SPEAKER_00]: everybody's got this huge phoma, right?
[SPEAKER_00]: And so the label determined the quality.
[SPEAKER_00]: Just it did, right?
[SPEAKER_00]: And that was a sad reality for a lot of people.
[SPEAKER_00]: I think still labels determine or price determines the quality of a whiskey.
[SPEAKER_00]: And it does play a fact, at least the cognizant, I mean a psychological effect into what they're tasting.
[SPEAKER_01]: You know what I've noticed is a bit of a group thing.
[SPEAKER_01]: And we proved it when time on here
[SPEAKER_01]: where we did, we brought two groups of people in and we gave them the same whiskey and I fed them different tasting notes and 75% of the time they agreed with the tasting note that even very clearly didn't exist in there.
[SPEAKER_01]: I was just literally picking things that I had never tasted in the whiskey at 75%.
[SPEAKER_01]: So there is certainly a social pressure that influences people, sensory experiences,
[SPEAKER_00]: I mean, I would fall victim to it, too.
[SPEAKER_00]: You think about some of your whiskey heroes.
[SPEAKER_00]: Okay, so if I'm out to dinner with Somebody in the beam family, right?
[SPEAKER_00]: I'm like, man, you guys are legit.
[SPEAKER_00]: You're up there.
[SPEAKER_00]: And He pulls out this bear when he's like wait till he tastes this.
[SPEAKER_00]: This is just a chocolate bomb And I taste it and I don't taste any chocolate
[SPEAKER_00]: I want to pretend like I have to talk.
[SPEAKER_00]: You know, I won't be like, you're right.
[SPEAKER_00]: It's such a chocolate bomb, and he's probably like just kidding, it's a first bomb.
[SPEAKER_00]: I'm like, okay, I'm an idiot.
[SPEAKER_00]: But you are influenced by people who you perceive to be a little bit more further down the whiskey journey than you are.
[SPEAKER_01]: You know what I do to prevent a consensus, I don't watch it.
[SPEAKER_00]: I don't watch other risky repairs.
[SPEAKER_01]: That's good advice.
[SPEAKER_01]: And if I ever do, I make sure I've already done that bottle, because I don't want to be influenced.
[SPEAKER_00]: But that's the number one advice is to find a reviewer who you know over-proven experience.
[SPEAKER_00]: their palettes seems to come out to the same conclusions as yours because that's a palette you can trust because you will find people like that who's who's they're tasting notes are kind of similar what you're getting it's not because you're trying to fit in it's just because you generally are getting that and that is a good sign that you're on the right track.
[SPEAKER_01]: So do you remember the day that your package came in the mail from the
[SPEAKER_00]: I remember like it was yesterday, it was in my dreams, but no, never happened.
[SPEAKER_01]: Yeah, that never happened.
[SPEAKER_01]: And the reason why is because, in, in that true of everyone, no one gives somebody permission to be a reviewer, right?
[SPEAKER_01]: It's just no one stopped us.
[SPEAKER_01]: Right, and so they've tried.
[SPEAKER_01]: That's the level of authority that we have, and that's the level of influence that we have a right to have in your life.
[SPEAKER_01]: And that's why the only thing that matters is your own opinion, right?
[SPEAKER_01]: That's why you have to find somebody who they're palinal lines with your palette.
[SPEAKER_01]: Because it's not like we had to take a test and they're like, okay, now you're a lot of post-whiskey reviews on YouTube, right?
[SPEAKER_01]: There is no test for this.
[SPEAKER_01]: The test is, do you have an internet connection in a camera and are you smart enough to upload a file?
[SPEAKER_00]: Absolutely because you know what I just admitted that I'm brand new in my with in my cigar journey I could start a cigar at you channel right now all the information's on the internet Yeah, all I got to do is throw it on my teleprompter and tell you about all these tasting notes that all the professionals have tasted And I obviously know what I'm talking about and just make it feel good look good and vibes are good and all said not past the test But here's the thing we want you to know
[SPEAKER_00]: is that your palate's not messed up if you're not testing something that's whatever you're saying.
[SPEAKER_00]: Your experience isn't invalid or that you're you're a newbie and you just need more time.
[SPEAKER_00]: Your palate is what it is and it'll grow so just because you don't taste something now doesn't mean you won't taste it in the future but keep going on your own journey and trust your own palate and don't make your palate fit with someone else's as saying.
[SPEAKER_01]: Absolutely.
[SPEAKER_01]: Well, I think we can wrap this subject up with that.
[SPEAKER_00]: Absolutely.
[SPEAKER_00]: I think we should give away some stuff.
[SPEAKER_00]: I think we should.
[SPEAKER_00]: Let them practice with their palettes.
[SPEAKER_01]: Yeah.
[SPEAKER_01]: So what I thought we'd do on this one is we give away some brands that are maybe a little bit more obscure.
[SPEAKER_00]: May not be a whole lot of reviews out there, so you can form your own opinion.
[SPEAKER_00]: Yeah.
[SPEAKER_00]: All right.
[SPEAKER_00]: So what do we got first?
[SPEAKER_00]: Let's go with all fiddler here.
[SPEAKER_01]: Fiddler, so fiddler is a Georgia Heartwood fanit oak finished.
[SPEAKER_00]: Yeah, bourbon.
[SPEAKER_00]: That was a pick that the tastes like some more bro.
[SPEAKER_01]: Taste like some more.
[SPEAKER_00]: Absolutely.
[SPEAKER_00]: Well, it's field the stillerie.
[SPEAKER_00]: Yeah, so this is when he probably not heard of or something like that.
[SPEAKER_01]: Yeah, Litchfield, out of Connecticut, we brought them into Texas first.
[SPEAKER_01]: Um, help them get distribution here and their, uh, Ryoski is super sentiment forward and I love it.
[SPEAKER_00]: This is a, uh, widow Jane, like a 13, you probably heard of what the Jane, but up in New York.
[SPEAKER_01]: Up in New York, 13 year old, berbs, uh, a 13 year old, uh, that, that, uh, they're not, not just to introduce this and then.
[SPEAKER_01]: And Woodville.
[SPEAKER_01]: Woodenville, which we've gone out there for a barrel pick with the Patreon group and love the people out there at Woodenville, they make a beautiful product, it's one of the better expressions of a pot still bourbon in my opinion.
[SPEAKER_00]: What are we going to do for one out samples?
[SPEAKER_01]: Let's do 5 winners, one out sample packs of each of these four whiskeys.
[SPEAKER_00]: Absolutely, all you got to do to get in on the goodness is to like this video, subscribe to the channel if you're not already, and then ring the bell because we give away cool whisky stuff, most of the time it's liquid, on every single episode that we put out, every single Friday so you want to make sure you're in the know.
[SPEAKER_00]: Last thing you need to do is go to the description, there's a big all caps award giveaway right next to that is a link and that'll take you to our Google web form, we'll just
[SPEAKER_00]: We'll run it in our random measurements, select our winner, at random, and then we'll get their samples for absolutely penny.
[SPEAKER_00]: No, not even penny.
[SPEAKER_00]: Zero than a penny.
[SPEAKER_00]: Zero pennies.
[SPEAKER_00]: You don't have to pay.
[SPEAKER_01]: You don't have to pay.
[SPEAKER_00]: You don't have to pay.
[SPEAKER_00]: You don
[SPEAKER_00]: That might cost you a little bit, but it's worth it.
[SPEAKER_00]: The Patreon's, the name you see on the screen are the top tier levels, but don't worry about it.
[SPEAKER_00]: We've got other levels and they are affordable for every single person watching this.
[SPEAKER_00]: We've got something that fits everyone's budgets, and so that's why we would love to have your partnership making a, making a difference being a force for good right here on the interwebs, trying to connect people with people using this spirit, which you'll hear about our mission here in just a moment.
[SPEAKER_00]: But before we get there, there's another couple of ways you could support the channel.
[SPEAKER_00]: You could go to bourbonrilltalk.com, check out the merch.
[SPEAKER_00]: It's whiskey stuff created by whiskey lovers for whiskey lovers.
[SPEAKER_00]: So you're always going to be able to find something there.
[SPEAKER_00]: That's worth picking up for your whiskey journey.
[SPEAKER_00]: If you're new, if you're new into the journey, there's a lot of really good.
[SPEAKER_00]: Glasses and tasting opportunities.
[SPEAKER_00]: There's a aroma kits.
[SPEAKER_00]: So many things that can help you grow in your journey in the whiskey world So go check out bourbonrilltalk.com a lot of customizable stuff there too.
[SPEAKER_00]: So Everything right there at your fingertips bourbonrilltalk.com last but not least my buddy here Randy is a real estate agent in Dallas and Houston So if you're looking for a place to buy sell invest in the Dallas or Houston metroplexes
[SPEAKER_00]: give him a call because you get an epic bottle as a closing gift and I've seen some of those bottles be taxed, you know, papies, all kinds of crazy stuff.
[SPEAKER_00]: So that was the way you can support the channel and Randy, tell him why they should support the channel.
[SPEAKER_01]: Well, we are all about connecting people and the reason why that's a personal mission of mine is because I lost a level in the suicide
[SPEAKER_01]: After his passing I was talking with some of his friends and I started to realize that he was missing some of those social connections in his life And I saw how whiskey was a conduit to bring people together in that way and I thought maybe if I could get you connected to whiskey whiskey Do the rest of the job and get you connected others so we form this channel
[SPEAKER_01]: and we needed a forum for you all to meet each other and some of the forums online had negativity on them in West Adjusted and maybe we should start our own community that was troll-free and we did.
[SPEAKER_01]: It's called Bourbonville Talk Community.
[SPEAKER_01]: This is currently one of the world's largest Bourbon-focused Facebook groups in the world and it is troll-free and vibes in there are pretty solid.
[SPEAKER_01]: In fact, they were so good and
[SPEAKER_01]: that we were able to start our own 501c3 suicide prevention and intervention nonprofit called Livestayproject.org.
[SPEAKER_01]: And if you're out there in YouTube land and you are working in that space and you know of a 501c3 that needs financial support we
[SPEAKER_01]: do have a grant request form on our website at livestateproject.org that you can go fill out and we do have funds available right now so we'd love to partner with you in that way.
[SPEAKER_01]: But as we've gone through the process and built this and we saw some of the negativity online it made us learn an important lesson and that is that if someone can hate a stranger online there's nothing that keeps us from loving a stranger online.
[SPEAKER_01]: That's why we end every episode the same way and it's this.
[SPEAKER_01]: If you
[SPEAKER_01]: that we love you.
[SPEAKER_01]: We'll see you next time on Remember And I'll Talk Cheers!