[SPEAKER_00]: I call it cash rich, time poor, cash rich, because you're doing well on the business side, but time poor, because your family gets little turned on a bit, and if they do get some of it, it's the burned out stress, frustrated version of Dad, who's always on edge, always based in the phone.
[SPEAKER_00]: I wanna help people walk along through that same transformation.
[SPEAKER_01]: So I have a buddy who is into health optimization.
[SPEAKER_01]: We just go back and forth.
[SPEAKER_01]: Hey, have you ever tried this?
[SPEAKER_01]: Have you ever done that?
[SPEAKER_01]: You know, Rose exchanging notes.
[SPEAKER_01]: And he's like, you got to try methylene blue.
[SPEAKER_01]: Because...
[SPEAKER_01]: In general, both of us believe, and there's a lot of science behind this, too.
[SPEAKER_01]: I'm not saying this is like we believe it like it's a conspiracy theory, but that a large part of why we age and why we show age is because our mitochondria start to die.
[SPEAKER_01]: So as our mitochondria age and you know, they're the powerhouse of the cell, etc.
[SPEAKER_01]: So we stop, they start to age, they stop
[SPEAKER_01]: Consuming is much and producing is much energy and our skin starts to look a little older we start okay
[SPEAKER_01]: And there's a lot of research around this.
[SPEAKER_01]: Well, one of the supplements that you can take that feeds mitochondria is actually this supplement called methylene blue.
[SPEAKER_01]: And it was found as a die back in the early 1900s.
[SPEAKER_01]: And then they started giving it to people and found two things.
[SPEAKER_01]: One, it produced a massive amount of energy in people.
[SPEAKER_01]: They found themselves more energetic, et cetera.
[SPEAKER_01]: It also is really good for, like, in general, like the immune
[SPEAKER_01]: The problem is, my buddy didn't tell me that it turns you in mouth blue.
[SPEAKER_01]: So my tongue is bright blue.
[SPEAKER_01]: So for like the 10 minutes leading up to the podcast, I'm like in the better, like scrubbing my tongue when I look crazy.
[SPEAKER_01]: And finally I was like, you know what?
[SPEAKER_01]: This ain't coming off.
[SPEAKER_01]: This ain't going away in the amount of time that I have here.
[SPEAKER_01]: So we're just gonna have to rock it, but I'm...
[SPEAKER_00]: I love it.
[SPEAKER_00]: I might have to hit you up on the side of telling me more about that cause I'm all about the hacks optimization and I'm not a big fan of Western medicine.
[SPEAKER_01]: Yeah, so dude, I'm with you man.
[SPEAKER_01]: Like, I really, I think there is, there's a time and a place for Western medicine.
[SPEAKER_01]: Like, I had this hard issue about a month ago, I had a A-flutter and they put me on L-A-Q-S and this other, this other metmotive trope all or something.
[SPEAKER_01]: I couldn't function before the medicine after the medicine.
[SPEAKER_01]: I could function until I got this, I had to get surgery on my heart.
[SPEAKER_01]: And so that medicine, good medicine, but also short time frame, right?
[SPEAKER_01]: It was like you're going to take this for three weeks between getting out of the hospital and when I get to the actual surgery.
[SPEAKER_01]: So those three weeks it kept, you know, my heart rhythm and control and everything.
[SPEAKER_01]: That's good.
[SPEAKER_01]: But like, um,
[SPEAKER_01]: about three years ago, three years ago, I went to see my doctor, and I had been diagnosed with ADHD like formally.
[SPEAKER_01]: And I kind of, anyone that knew me probably would have guessed, I don't think it would have been hard for them to guess, but whatever, I was like,
[SPEAKER_01]: My doctor was like, you know what, like, I would like to, whatever, doesn't matter.
[SPEAKER_01]: So get the form of diagnosis.
[SPEAKER_01]: Okay, you know, I don't know what's supposed to change in my life now that I know what I probably already knew.
[SPEAKER_01]: But my doctor goes, well, you know, your cholesterol's a little high.
[SPEAKER_01]: Let's put you on Aderol and Lipitor.
[SPEAKER_01]: And I was like, what?
[SPEAKER_01]: I was like, I'm 42 years old.
[SPEAKER_01]: I'm gonna go on Aderol, like, I don't understand.
[SPEAKER_01]: And she's like, oh no, no, it's not a big deal, like just take it.
[SPEAKER_01]: And I was like, well, I'm not going on Lipitor.
[SPEAKER_01]: I tried the ad raw.
[SPEAKER_01]: I did not like it.
[SPEAKER_01]: I mean, it works really well, but I don't like all the side effects.
[SPEAKER_01]: The side effects are wicked But I was like man, like just finger snap throw me on the drugs like just for the rest of your life here you go like it's like an annuity for them.
[SPEAKER_01]: It's crazy So I have I have turned in the last three years to like
[SPEAKER_01]: I don't want to go quietly into the night.
[SPEAKER_01]: I want to fight my physicality as much as I possibly can for as long as I possibly can.
[SPEAKER_01]: And I don't want to do it with standard Western, just pop and pills.
[SPEAKER_01]: Yeah.
[SPEAKER_01]: So, you know, the good news is there's
[SPEAKER_01]: Like, if you open your mind and you obviously have, like, if you're willing to open your mind to non mainstream solutions, you can really dial yourself in in the second half of your life to where like.
[SPEAKER_01]: You know, I could run hoops with 20 year olds right now.
[SPEAKER_01]: You know, I mean, I'd eventually, I would slow down.
[SPEAKER_01]: But like I could play, you know, I could be there.
[SPEAKER_01]: And I just think it's, you have to take this stuff seriously.
[SPEAKER_01]: You know what I mean?
[SPEAKER_01]: Like, you have to own your own destiny.
[SPEAKER_01]: You have to do your own research.
[SPEAKER_01]: Like, my friends think I'm bananas because I'm always trying this and trying that.
[SPEAKER_01]: I'm like, look, like, I try stuff.
[SPEAKER_01]: If I don't feel any improvement, if I don't like it, I stop taking it.
[SPEAKER_01]: You know?
[SPEAKER_01]: And over time, I found like a nice tight little protocol
[SPEAKER_01]: that I take every day or whatever, I feel great, but I just mentally and blew I wanted to try for a while, and while the way back, and I'll show the fuck up when we can start talking about the podcast, but like, oh, oh, oh, good.
[SPEAKER_00]: I, yeah, I want to learn more about why you're doing it and all that, and it's been a friend's call on you weird.
[SPEAKER_00]: Have you ever heard of the Gerson therapy or Max Gerson?
[SPEAKER_00]: I've heard of him, but I'm not familiar with people talk, but I won't say that I'm super familiar with why coffee and a must have you heard about those yeah, yeah, do do one of those and tell your buddies about it then that that'll escalate the weirdness conversation did it work did yeah
[SPEAKER_00]: It's great and first, you know, clean out your insights pretty good like it's designed to do so, but it helps give you like a clear like clear mindedness like sometimes I'd find myself foggy minded and that was a great pack for that.
[SPEAKER_00]: And, and yeah, and it kind of just kind of gets your system running back the way it should.
[SPEAKER_00]: So yeah, it's the, yeah, just when you said, you know, your friends might think you're, you're different crazy for being alternative on the,
[SPEAKER_00]: on the, you know, medication or whatever we call this thing, your personal health, that'll kick it up a notch.
[SPEAKER_01]: Yes, that's a good shot.
[SPEAKER_01]: I agree.
[SPEAKER_01]: I, um, you know, it is, I think like, for me, I looked around, I've told the story in the show before, but last summer, I looked, I went out, my kid's a picture, and I coach his team, and he was, I need to go out and talk to him about something.
[SPEAKER_01]: I don't know why I think a couple of the other guys came in and they were talking to each other and just for a brief second I kind of popped my head up and I just like scanned from the pictures mound the rest of the field like behind the fence and everything.
[SPEAKER_01]: And like 90% of the dads were fat, you know, like or they just had like beer bellies and it just looks like natural and like you can tell and I just
[SPEAKER_01]: Like, I just remember saying to myself, like, that will never be me.
[SPEAKER_01]: I'm not saying I'm gonna be an Adonis or I'm gonna ever have a six pack, you know.
[SPEAKER_01]: But I'm never gonna be that, like, slumped over.
[SPEAKER_01]: My back always hurts.
[SPEAKER_01]: Like, complain every time I stand up, I'm carrying an extra 50 pounds.
[SPEAKER_01]: My knees, my shoulders are barking at me constantly.
[SPEAKER_01]: Like, because, with just a little bit of research in some testing and just kind of an open mind,
[SPEAKER_01]: if you can, you don't have to live that way.
[SPEAKER_01]: Like, like, that is not, I'm just getting older and have it ability.
[SPEAKER_01]: Like, you don't have to live that way.
[SPEAKER_01]: And I think it extends to every other aspect of your life as well.
[SPEAKER_01]: I've said it a bunch of times in the show, like health is a competitive advantage of business.
[SPEAKER_01]: Like, if I see someone that I'm competing against or negotiating against, and their obese,
[SPEAKER_01]: I know I'm gonna win.
[SPEAKER_01]: I know I just have to wear them down.
[SPEAKER_01]: Maybe they'll win once or twice, but they're gonna need to slow down because they're not gonna be able to keep up.
[SPEAKER_01]: And I'll just be able to work faster, harder, longer, if I need, you know, whatever I need to do, I can do because I have the energy and I'm not, you know, I don't have 15 ailments that have come on from not taking care of myself.
[SPEAKER_01]: And I think a lot of people and business forget where are ignorant to
[SPEAKER_01]: Just how important your health is to long-term success in business.
[SPEAKER_00]: Absolutely, and yeah, I was kind of on my way to be in one of those chubby dads on the bleachers that you referenced.
[SPEAKER_00]: I probably could have been accused of being at one point in my early 40s.
[SPEAKER_00]: I'm now, you know, 48, so late 40s, but around 42, 43, I discovered or was introduced to Bioideonical Testosterone and Bioideon, you know, hormone therapy, I guess, the layer up to, you know, because women have their own thing, but Bioideonical hormone therapy.
[SPEAKER_00]: And it's been just a game changer.
[SPEAKER_00]: And I wish I would have discovered it seven, eight years prior, like in my mid-30s,
[SPEAKER_00]: at the time, the T levels of an 80 something year old man, and my doctor who was, he's an MD, you know, Western trained, but he was also very much on the preventative side, so I kind of like built a good rapport and trust with him, you know, because my dad was Western trained, MD, all,
[SPEAKER_00]: All Western, you know, tactics only or strategies, and so I saw him take, you know, kind of follow his lead in his career with his own life, and, you know, had cancer and never like looks for other ways, medical ways to help solve it.
[SPEAKER_00]: So anyway, I don't get an off-track here, but game changer getting on that, I wish I would have found it seven eight years prior, because it would have accelerated my success, it would have helped prevent any kind of downtime that I, you know, that I might have experienced emotionally, and that should be the number one thing that I've come to learn.
[SPEAKER_00]: that doctors, you know, like if, if a middle-aged man's coming to a doctor because of depression, then I'm a one thing should be, let's get your hormone levels checked.
[SPEAKER_00]: That should be number one.
[SPEAKER_00]: Not, hey, let's let's pop these some pills and let's just put a bandaid on it.
[SPEAKER_00]: Who knows?
[SPEAKER_00]: I might hurt your liver in a few years, but you'll feel better today and you'll numb yourself out from life and then you'll crash once you're off it, but let's just fix it for the moment.
[SPEAKER_01]: let's say it kind of sounds familiar so he's got a podcast he kind of hit prominence his podcast was called the mfco podcast and now it's can't remember the official name I just think of it as Andy's podcast but this guy he's the founder and CEO of first form the supplement company.
[SPEAKER_01]: I'm really outspoken dude, very smart and his thing that he says on his show all the time is like, if you're depressed, go work out, like go get a hard work out in, then if you're still depressed, now maybe you have a problem, maybe there's something you need to work out, right?
[SPEAKER_01]: And it's probably to your point hormones or supplementation, then it's, you know,
[SPEAKER_01]: 90 plus percent.
[SPEAKER_01]: And this is true for me as well.
[SPEAKER_01]: 90 percent of the time.
[SPEAKER_01]: Those moments if you have a day or two or you're just like, oh, you know, and you're going down that rumination path.
[SPEAKER_01]: If you just go get a hard workout in, you're like, I'm better.
[SPEAKER_01]: Yeah.
[SPEAKER_01]: I'm not as upset anymore.
[SPEAKER_01]: I'm good.
[SPEAKER_01]: I'm fine.
[SPEAKER_01]: Everything's alright.
[SPEAKER_00]: No, it's crazy.
[SPEAKER_00]: Yeah, along those lines too.
[SPEAKER_00]: I don't know if you have heard of and have only heard about it recently because somebody else was doing it for their own benefit was scream therapy.
[SPEAKER_00]: I've heard about that.
[SPEAKER_01]: I have seen videos of women in the woods screaming, but beyond the comic relief of that, I have not spent too much time thinking about it.
[SPEAKER_00]: Gotcha, yeah, it definitely not something you're like, hey, let me look myself on a car and scream, but yeah, a buddy of mine said that when he gets down, he just goes in these like screams that out, and it's like you just kind of like getting just rid of this energy and you're kind of like a little bit drained from that, and you're like, okay,
[SPEAKER_00]: You know, I got it out.
[SPEAKER_00]: Whatever, so anyway, curious stuff.
[SPEAKER_01]: I can see it because I do know the act of screaming can release endorphins.
[SPEAKER_01]: And it certainly releases adrenaline because you're basically faking like a flight or flight, a flight moment.
[SPEAKER_01]: So that would make sense to me.
[SPEAKER_01]: I always just thought of the videos of liberal white women in the woods screaming away, like, you know, I don't know, whatever they're screaming about.
[SPEAKER_01]: The seven series came in the wrong color or whatever,
[SPEAKER_01]: It, you know, so I find that interesting, but I can see the tactic making sense if you're using it strategically because really, you know, this is like coal plunges is another is another good example of it probably very similar effect what coal plunges do, you know, beyond the any inflammatory properties, which you do need to be in there for a while.
[SPEAKER_01]: So I love coal plunge as I'm actually upset about a month ago.
[SPEAKER_01]: One of my stupid friggin' cats poke, I had a inflatable one.
[SPEAKER_01]: I got to get rid of the inflatable ones because I had an inflatable one and a stupid cat must have punctured it because I came down and there was like water leaking out of it.
[SPEAKER_01]: So I haven't been in a month, which is, so I've been doing the cold showers, which is worse, in my opinion.
[SPEAKER_01]: But so there's two main reasons, there's three reasons why I do it, but two of them are physiological.
[SPEAKER_01]: First is anti-inflammation, but you really need to be in for three to five minutes out of minimum before your body starts producing the white blood cells Ripples, et cetera, that are going to attack the inflammation, which is a big part of white people like it, but so you need to be in there for a bit and it needs to be like
[SPEAKER_01]: probably below 50 degrees to really get there.
[SPEAKER_01]: That's not 100% scientific, but that's a decent range.
[SPEAKER_01]: So if you're under 50 degrees, you need to be around three minutes plus to get that benefit.
[SPEAKER_01]: But that benefit is very real if you're gonna do that.
[SPEAKER_01]: The second is, when you get into the cold that initial adrenaline rush that you get that just bombards your body when you first step in, what that does is it flushes a lot of the stress chemicals to cortisol, etc., flushes those out of your system because your body thinks you're dying.
[SPEAKER_01]: So when you hit there's no there's no rational reason why you should be stepping into water that cold right so when you do your body's like oh shit like we're in trouble we're dying
[SPEAKER_01]: like get rid of all the negative shit, bring in the adrenaline and the endorphins because we got to save ourselves, like we got to survive.
[SPEAKER_01]: And that flushes those negative stress chemicals out.
[SPEAKER_01]: So even if you just get in for 30 seconds and get out, you're going to get that benefit, which is very simple, which is probably what you're getting from screaming.
[SPEAKER_01]: And I think the third one in the reason that I'd probably do it the most is it in sucks.
[SPEAKER_01]: And I like the fact that,
[SPEAKER_01]: when you do something that sucks early in the day in particular the rest of the day feels easier.
[SPEAKER_00]: Yeah, yeah, it's all like it.
[SPEAKER_00]: You can only improve from here like whatever I'm doing next is not as bad as what I just did.
[SPEAKER_00]: So that is just gonna get better.
[SPEAKER_01]: That's right.
[SPEAKER_01]: Let's let's let's let's let's let's let's let's let's let's.
[SPEAKER_01]: Let's get into the show, we did enough bullshit in here, but let's let I want to start.
[SPEAKER_01]: I don't normally start with origin stories, but I really like yours, and I think it's a good place to start to help us understand where you are today, which is where I want to spend most of our time.
[SPEAKER_01]: So if you could, let's let the audience just give them a quick kind of tour of your origin story and get us to what you're working on today, because that's where I want to spend our time together.
[SPEAKER_00]: Also, yeah, so just to be brief on that, this going back to the late 80s, early 90s middle school high school days for me, played in about 40 basketball games, and my dad only went to one of those games, and I remember wondering, you know, as a young teenager like just my dad and that.
[SPEAKER_00]: You know like I just didn't know how to process that and you know, I'd score a basket and I'd look to the stands empty stands and no dad there And but my teammates would score and their dads were there on the bench is just cheering him on like crazy and I was like man That was like kind of very hurtful for me because like I don't have a dad cheering me on and I remember looking at another dad just loving on his kid And I was like man, I wish that was my dad and and I would crush my dad here in that because you know he wasn't a
[SPEAKER_00]: a bad man.
[SPEAKER_00]: He was a good man.
[SPEAKER_00]: He was a great provider for the family.
[SPEAKER_00]: He was a medical doctor, very successful in his career.
[SPEAKER_00]: But he just gave his whole life to his career.
[SPEAKER_00]: And when that happens, and I learned out of young age, that the family is the one that pays the price for that.
[SPEAKER_00]: and so fast forward about 20 years, this is now 2015 and you know my dad at this time he 67 years old looks healthy and his parents my grandparents had just passed away a couple years prior in their mid 90s like in good health just you know just kind of died in your sleep signed me up to go like that nice and peaceful so my dad's thinking hey we got a long run ahead of him
[SPEAKER_00]: Um, so gearing up for 40th year and there's this phrase, you know, God laughs at man's plans.
[SPEAKER_00]: So at the beginning of the year, he was diagnosed with a terminal form of cancer, only given a few months to live.
[SPEAKER_00]: Yeah, he ended up making it to 10 months, but one of the words that he told me before he passed away and I use this is the foundation is my reason why essentially is he told me don't miss Leo's games.
[SPEAKER_00]: I missed too many of yours and Leo's my son.
[SPEAKER_00]: He's he's 11 today, but at the time he was, you know, barely about to be a year old and
[SPEAKER_00]: I was already missing the moments of him starting to walk and talk and become a little boy toddler from that infancy stage and you know, depending on my wife to get videos and send me pictures and stuff.
[SPEAKER_00]: And so when my dad told me that statement, it hit me in two ways.
[SPEAKER_00]: First, it was nice closure for those early days.
[SPEAKER_00]: I didn't really know where to park that.
[SPEAKER_00]: I hadn't even thought of that, you know, until that moment, my dad said, and then she's bubbled up as if it was like
[SPEAKER_00]: Parked over there beautifully, but then the other shot was like, oh my gosh, I'm repeating my dad all over again.
[SPEAKER_00]: I'm him, you know, my dad always gave us nice homes, cars and trips to Europe to kind of replace his absence.
[SPEAKER_00]: And I'm doing the same thing, nice homes, cars, trips to Europe to my family.
[SPEAKER_00]: And so that was the first time that was like instilled in me that hey, I was the boy didn't like it.
[SPEAKER_00]: Now you're doing it to your son.
[SPEAKER_00]: This has to stop.
[SPEAKER_00]: And I'm like, okay, as soon as start tomorrow though, because today I got a 16 hour work day ahead of me.
[SPEAKER_00]: And it's like, okay, tomorrow comes and I just keep pushing it off many tomorrows turns into three years.
[SPEAKER_00]: And so this is now 2018, my dad's long gone.
[SPEAKER_00]: And this was a great year for business.
[SPEAKER_00]: I'm scaling my company to $20 million that year.
[SPEAKER_00]: It's a company I founded a few years prior.
[SPEAKER_00]: And from a financial perspective, life is great.
[SPEAKER_00]: I'm making more money than I know what to do with.
[SPEAKER_00]: As long as I'm not buying helicopters, like I should be set for life.
[SPEAKER_00]: Didn't buy any helicopters, so that's good.
[SPEAKER_00]: And I got this money printer, push a button, it just spits out money, but the interesting observation in all that was like, I was hating life, like I just hated it.
[SPEAKER_00]: Everything depended on me and I had the world's worst org chart, it's like me here, 40 people beneath me, I'm delegating down or so I think and then at boomerang's backed up to me and I robbed from the future by just having the attitude of, oh, it's just quicker if I do it myself.
[SPEAKER_00]: And yeah, for the moment is quicker, but you're training your team that George is the firefighter for every situation, every decision if we run into any issues.
[SPEAKER_00]: These are people that have had on my team for years, and we all know the common definition of insanity, but I sort of have a new addition to it is that when you hire people, you pay them to do a certain job, and then you end up doing it for them, and you do that for years, that's kind of insane, too.
[SPEAKER_00]: And I was living in same for many years according to that definition.
[SPEAKER_00]: So the pinnacle of my burnout reached this moment somewhere of 2018.
[SPEAKER_00]: I call my mentor.
[SPEAKER_00]: He's he was traveling But I'm like, is emergency we need to talk now SOS and I just told a man I just I hate my business And I don't use hate often.
[SPEAKER_00]: I have people throw it around, but when I say it, this is visceral meaning to the word hate I just discuss I want out of it.
[SPEAKER_00]: I want to be
[SPEAKER_00]: it down.
[SPEAKER_00]: I want to sell it like I'm done.
[SPEAKER_00]: And it's like you can't stamp your fingers and sell a business tomorrow.
[SPEAKER_00]: There's getting your financials ready, getting the market, evaluation, otherwise they fall apart all the time.
[SPEAKER_00]: That's not a solution for tomorrow.
[SPEAKER_00]: You can burn your business down overnight.
[SPEAKER_00]: That's a solution.
[SPEAKER_00]: But not a smart one.
[SPEAKER_00]: It's a lot of ramifications there.
[SPEAKER_00]: So my mentor lovingly walked me back off the ledge off the cliff and said, why don't you just stop
[SPEAKER_00]: doing what you don't like doing and keep doing what you're good at.
[SPEAKER_00]: And at this point, I'm like 23 years in business, I'm just like, oh my gosh, yeah, sounds so simple, duh, okay, let's do that.
[SPEAKER_00]: And so that's when what I do now was born, you know, what I do now is the buy back time formula, but at the time that name didn't exist, I didn't know what a bottleneck was, I didn't know what a framework was.
[SPEAKER_00]: I was just doing the work to essentially
[SPEAKER_00]: Document things and and and come up with a plan to get everything off my plate that I shouldn't be doing So that I could stay focused doing on the things that I'm good at my zone of genius and I'm you know My thing is marketing the the fun money making side of online marketing copy angles going into new markets Not marching accounts and invoicing pay roll and all it and I have people supposed to do that But it would all just like roll up to me text stuff at the middle of the night
[SPEAKER_00]: And so, yeah, it took about two and a half years to really reach the peak of the transformation that I set in place in 2018.
[SPEAKER_00]: And it took longer because the Zonshrepreneurs there's a bit of a self identity.
[SPEAKER_00]: Like, I'm the best one to do this.
[SPEAKER_00]: Nobody can do it better.
[SPEAKER_00]: This is my baby.
[SPEAKER_00]: I founded this company.
[SPEAKER_00]: And sometimes you just have to let it go and see what happens.
[SPEAKER_00]: And there's a lot of PTSD associated with letting go of those decisions, because we can all point to examples on the past.
[SPEAKER_00]: Well, I depended on them to do this and then I'll fell apart.
[SPEAKER_00]: and but you got to blame yourself or in my case I had to blame myself for not properly training them so that that was the big light bulb for me to be able to let go of confidence so about two years later more than double the business from 20 million that year to just shy of $50 million that year you know life is great I'm living semi retired never working more than 30 hours a week by intention because I'm protecting my calendar I'm setting the framework in place where emergencies still happen they just don't go to me they go to somebody else
[SPEAKER_00]: and the most impressive part of all that is you remember my dad said don't miss Leo's games never missed any of these games in fact at eight years old I taught him how to negotiate real estate um we also do Airbnb's and we buy land and in all kinds of other side things that these uh my main business allows me to do and the old me would have told my son hey son go in the room over there here's an iPad we'll let you know when the big people are done talking
[SPEAKER_00]: but the current me, the new transform to me, I'm like, Pigeable moment, son, you are gonna deliver this offer to the realtor.
[SPEAKER_00]: You're gonna tell him, close in 30 days, here's the price, leave the furniture, leave the dock, this is gonna be an air bin beats, it's gonna save us 100 grand.
[SPEAKER_00]: Now go tell him, and he looks at me like,
[SPEAKER_00]: Why?
[SPEAKER_00]: And I'm like, we'll debrief later.
[SPEAKER_00]: Just go.
[SPEAKER_00]: Time is of the essence.
[SPEAKER_00]: And then he tells the realtor the realtor is kind of looking at him.
[SPEAKER_00]: Kind of impressed.
[SPEAKER_00]: Like the little boy's talking big people stuff.
[SPEAKER_00]: And then he looks at me, didn't have to say anything.
[SPEAKER_00]: But with his eyes, he's asking, is this the offer?
[SPEAKER_00]: And I'm like the young whippersnapper spoke for us, that is the offer.
[SPEAKER_00]: And we got the house.
[SPEAKER_00]: And I know the terms have to make sense.
[SPEAKER_00]: But he delivered the offer.
[SPEAKER_00]: And I know now that when he has kids, he's going to be like,
[SPEAKER_00]: My dad used to take me to do this, so kids were going to do the same thing and other things like that.
[SPEAKER_00]: That's what a current day.
[SPEAKER_00]: He's 11.
[SPEAKER_00]: He's got a podcast, a number of guests that have been on there.
[SPEAKER_00]: I totaled their public gross revenue, several billion dollars in sales and so anyway, I'm derailing on my kid, but that's just the evidence of a present dad and the home once you get the work stuff figured out.
[SPEAKER_00]: You can do really cool things like that.
[SPEAKER_00]: And so yeah, that I'd say that's probably the best example of the transformation just being able to be present with your family while you're still making money still, you know, doing other things involving the family and those kind of decisions.
[SPEAKER_00]: And so came up with the buyback time formula, the official name of it about seven, eight months ago around, you know, mid 2025 and and it came to a point where I was like, what do I want to do with the rest of my life, you know, and I'm like, I could do more e-commerce, more online stuff.
[SPEAKER_00]: But I've never had anybody tell me because my primary success has been selling supplements online and nobody has ever come up to me and said, Oh my gosh, your bottle of pills completely changed my life.
[SPEAKER_00]: I mean, they're good products.
[SPEAKER_00]: I can sleep well at night.
[SPEAKER_00]: How I marketed them, but maybe you'll get less joint pain, maybe clear memory, and that's what it's designed to do.
[SPEAKER_00]: It's not a miracle in a bottle, but ever since I've come out with a bi-mic time formula, I've had a number of just men texting me or messaging me saying,
[SPEAKER_00]: because I'm present at their games or not missing these moments anymore.
[SPEAKER_00]: And I don't know, maybe it's the selfish thing, but that satisfies my soul.
[SPEAKER_00]: That gives me purpose.
[SPEAKER_00]: I'm like, I could do this.
[SPEAKER_00]: So now I help other people.
[SPEAKER_00]: My story resonates more with men, but you know, could be anybody.
[SPEAKER_00]: Essentially, the me of 10 years ago, I call it cash rich, time poor, cash rich, because you're doing well on the business side, but time poor, because your family gets little turned on of it, and if they do get some of it,
[SPEAKER_00]: frustrated version of dad who's always on edge always facing the phone and I want to help people walk along through that same transformation.
[SPEAKER_00]: So I know I threw out a lot at you.
[SPEAKER_00]: I think I got to current day from the beginnings.
[SPEAKER_00]: So wherever you want to go from here.
[SPEAKER_01]: No, I think that you really articulated the kind of maturation of your doll process in this topic really well.
[SPEAKER_01]: And I love that you apologize for going deep on your kid.
[SPEAKER_01]: I don't need to do that.
[SPEAKER_01]: I think it's really important.
[SPEAKER_01]: If we're not happy at home, we can't be great at business, right?
[SPEAKER_01]: And, you know, it's why with this show, while I think we, I think we rank under the business category and entrepreneurship and stuff, but so much of what we talk about here extends beyond that, because if we talked about,
[SPEAKER_01]: earlier before we start talking about business right your health is a competitive advantage your relationship with your spouse is a competitive advantage right if you're if you're going up against a competitor and you have a really solid working trusting supportive relationship with your spouse and you know he or she is dealing with constant nonsense and disagreements and frustrations and you know all this kind of stuff
[SPEAKER_01]: They're not going to be as sharp when they show up in the morning.
[SPEAKER_01]: Same thing with your kids.
[SPEAKER_01]: If you're going to bed every night, thinking, well, jeez, do my kids even like me?
[SPEAKER_01]: Do they even know me?
[SPEAKER_01]: What it's going on?
[SPEAKER_01]: I'm not present.
[SPEAKER_01]: I'm not there.
[SPEAKER_01]: That's all just stress and brain cycles taking you away from being the best version of yourself at work.
[SPEAKER_01]: So like, I think about it like this.
[SPEAKER_01]: Because I try to...
[SPEAKER_01]: I don't have a great way, I don't have a good name for it or whatever, but I try as often I can to live in reality for better or worse.
[SPEAKER_01]: And that tends to push me on the more conservative side of life, but really I don't necessarily view myself that way.
[SPEAKER_01]: I just live in reality.
[SPEAKER_01]: And reality is, if you are a pure capitalist, greedy, I want to be the biggest baddest, make the most money I possibly can.
[SPEAKER_01]: The truth is, you know,
[SPEAKER_01]: How much further could you have gone with your business at 50 million if your health was got falling apart?
[SPEAKER_01]: Right?
[SPEAKER_01]: As you mentioned, if your relationship with your kids was distant and not there and falling apart, which eventually would have led probably to your relationship with your spouse or partner falling apart, and now all of a sudden, you're like, yeah, I got to 50.
[SPEAKER_01]: but no chance of getting to 100 because everything else in your life is in shambles, right?
[SPEAKER_01]: So, but if you hit that 50 and you're, you know, your relationship with your kid is great and your spouse is great and your health is there and you got a good set of friends, well now you have all the energy to take you to the next level.
[SPEAKER_01]: So, I think that, you know, while
[SPEAKER_01]: There's this like grinder, I'm just going to push and like you even said, like you were, you were, you were paying the bill today to buy time in the future.
[SPEAKER_01]: However, you phrase that I like the way that you phrase, I could probably just butcher it.
[SPEAKER_01]: But this idea of, I'm going to waste my time now to have some magical time perceived time in the future.
[SPEAKER_01]: That's just not the way reality works.
[SPEAKER_01]: And also, and I'll be quiet after this, but there's a book that
[SPEAKER_01]: I think it's overstated, but the broad idea I think is very good, which is die was zero.
[SPEAKER_01]: I think sometimes get a little like annoyed when like these, you know, people who are worth, you know, $100 million are like, oh, die was zero.
[SPEAKER_01]: It's not about the money.
[SPEAKER_01]: Well, yeah, yeah, I get that, but like that's annoying.
[SPEAKER_01]: But I think in real life, what the real key from that book is, because I've read it, is that
[SPEAKER_01]: You're 48.
[SPEAKER_01]: You're never gonna be 48 again.
[SPEAKER_01]: You know, listically you're never gonna be this healthy again.
[SPEAKER_01]: Like for guys like you and me, like I'm 45, you're 40, like for us every day.
[SPEAKER_01]: for, you know, even though we can kind of maintain by doing the right things, right?
[SPEAKER_01]: We're never gonna be 30 again.
[SPEAKER_01]: We're never gonna be 20 again, like, you know, why we're not run with your kid and play soccer, baseball or basketball and spend that time and sit down on the floor and play board games with them and do that shit now.
[SPEAKER_01]: Because when you're 61, they're not gonna be around.
[SPEAKER_01]: And two, you're gonna be tired and you're gonna be less healthy.
[SPEAKER_01]: You're not going to be able to enjoy it as much.
[SPEAKER_01]: I guess my question for you is, as you buy back your time,
[SPEAKER_01]: using, and I want to get into the form a little bit, although I don't want to, you know, we want people to get into your work and stuff like, how do you find the harmony between, like, you know, you personally and then how do you work with your clients on finding the harmony between enjoying what you have today while still being that ambitious version of you that likes to grow and build.
[SPEAKER_00]: Yeah, that's a good question and very deep.
[SPEAKER_00]: Yeah, I believe, I mean, my response will be more on the simplistic side, but it's like, have a calendar in any wild counters, but like with boundaries, so that you could essentially, you know, like for example, when I work with a client, I'm like, all right, we're going to not work more than 30 hours a week, so we're going to structure the calendar so that
[SPEAKER_00]: You know, we're going to get your your family time in your personal time in and then we're going to put work around that.
[SPEAKER_00]: Yeah, it's going to be in a adjustment period, but I think when when you respect the boundaries of this is my time allocated for work.
[SPEAKER_00]: And this is my time allocated to, you know, to be a dad, to reconnect with the family or even my personal alone time.
[SPEAKER_00]: Then I think that gives you permission to sort of just be in the present.
[SPEAKER_00]: and and give yourself permission like you know I have to do this often you know when I'm like okay I got these numbers of hours to work and I feel like I didn't finish what I needed to so instead of robbing you know from the family I'm just gonna like pick it up right here you know the next day that I get to work and maybe it's tomorrow for it's a weekend you know pick it up on Monday and and just try to be fully present and it's not like a Santa fingers and you're into it it's a habit you have to develop but I think if you can just realize and I you know
[SPEAKER_00]: I hope I can convey this properly, but like you alluded to like once we're older, we're not gonna have the energy and the drive or anything One of the things that I visualize is that yeah, one day I'm gonna be 78 and in my son he's already gonna be 30 40 50 and I'm gonna
[SPEAKER_00]: be like I wish I would have spent more time with him when he was looking for me to spend time with him.
[SPEAKER_00]: You know like he wanted to like wrestle in the bed and I said no I got to send another email or something like I guarantee when you're 70 or 80 and you think about that moment that you blew off for for the other thing that was work related that you won't even remember what that was.
[SPEAKER_00]: But you always remember these moments with your kids but you all remember what little task you had to do that you blew off a special moment with your kid.
[SPEAKER_00]: you would give up your entire fortune that you'd build up to that moment to just go back to that moment and be like, son, I'm here for you.
[SPEAKER_00]: Let's do this.
[SPEAKER_00]: Let's wrestle or let's go out and throw the ball.
[SPEAKER_00]: And so I don't even know if I conveyed that properly, but it's minimizing the regrets that we're going to have when we're older.
[SPEAKER_00]: We're all going to be older and we're going to be like, I could have done this in that better.
[SPEAKER_00]: We're all going to say that.
[SPEAKER_00]: But I think that the goal is to when we get to that age, we can say, hey, yeah, I regret some stuff.
[SPEAKER_00]: But when I realized that I would eventually regret it, I made a change and I made an effort to be there.
[SPEAKER_00]: And I can live with that.
[SPEAKER_00]: Like, I'm okay with that.
[SPEAKER_00]: And so that's my goal.
[SPEAKER_00]: And that's what I want to help like others.
[SPEAKER_00]: And again, I referenced the me of 10 years ago, because I was missing and blowing a lot of these moments.
[SPEAKER_00]: And even now I'm like I regret my son was two and three and he was coming to my office He had something awesome to show me that that he thought was awesome that was worthy of interrupting dad Well, he's obviously looks busy and I'd be like hey two more minutes and as I'm saying that I'm not trying to lie or be deceitful, but I know it's not two minutes I'm just trying to convey give me time and then you know once I'm off my call in 30 minutes Assuming I'm not hopping on another call I go back to try to relive the moment and it's gone.
[SPEAKER_00]: He's like he's like look at him I don't know I
[SPEAKER_00]: something cool but I don't I'm not something else and eventually you train and like me I train my son to ignore me and and it took a restoring of that bond process once I started getting the frameworks in place so it doesn't happen overnight it's like yeah I'm you're coming your family after working so hard yeah I'm here for you let's do this and they're like
[SPEAKER_00]: Yeah, right.
[SPEAKER_00]: We'll see.
[SPEAKER_00]: Time will tell.
[SPEAKER_00]: Wait till that first fire comes up and you're gone just like you've always been and and then hopefully the response is no no I'm working the buyback time formula.
[SPEAKER_00]: This time it's for real, but it's going to take time to prove that that you you are becoming the man that you say or and and that your your family can trust you in that bond is restored.
[SPEAKER_00]: So yeah went long there, but hopefully there was something in there.
[SPEAKER_01]: No, no, it's great and I think, you know, man, I had almost a physical reaction when you said, I'm training my son to ignore me.
[SPEAKER_01]: I think that's a, that's a really deep and scary thought is that we are training the people in our lives to interact with us in the way that we train them, right?
[SPEAKER_01]: So like, if every time your spouse comes to you and wants to know how your day was
[SPEAKER_01]: you're training her to not ask you right and then all the sudden you're sitting there pissed off this and you're like you know man I'd really you know what what you know so many guys their beef is like geez I just wish she'd say hi to me when I walked in the door right it's like well you freaking trained her
[SPEAKER_01]: To not ask you because when you came in the door you had 10,000 things on your brain and your grumpy You had your AirPods in and you were on a call and then when she did actually get around to it You were too busy with your face and your phone or but you know just like you said and it's like you train them Man, that is a powerful thought dude That's a very power I mean that you for those watching on YouTube I literally had a physical reaction when you said that cuz
[SPEAKER_01]: You know, I've never shared this story on the show before, but about about two years ago, I was in like a not awesome spot.
[SPEAKER_01]: I think we talked a little bit about this when we talked off-line, but I sold my company, and I shouldn't have sold it to I sold it to.
[SPEAKER_01]: It was a bad decision.
[SPEAKER_01]: They were not the right partner, and I just watched them slowly murder my baby over time, and it was very tough.
[SPEAKER_01]: And we finally hit a point where
[SPEAKER_01]: It wasn't even what I had built.
[SPEAKER_01]: It wasn't, you know, I was, and I hit my first exit trigger, and I could just, you know, there were me of Ben chances to stay or whatever, but I was like, I gotta get out of here, and essentially that's what happened.
[SPEAKER_01]: And when that happened, I completely lost my identity.
[SPEAKER_01]: Because for the previous four years, my identity was rogue risk.
[SPEAKER_01]: Was this insurance agency that I built, growing it, everything was about, this is what I do.
[SPEAKER_01]: I am the founder and CEO of this company.
[SPEAKER_01]: I bubble all the things that it takes for you as you know.
[SPEAKER_01]: And I, and when that happened, you know, it's why did I sell, you know, just doubt and shame and regret and like, you know, I had this rocket ship and these people came in and, you know, I let them, you know, knife it to death and what how did I not see that they were going to do this and, you know,
[SPEAKER_01]: and night it was really dark and you know I did is some people do you know you just I turn a drinking you know I mean not not in like all day everyday kind of thing but like to land the ship at night this is what I convinced myself of to land the ship I would have one two and on bad nights I might have three or four cocktails right which for the middle of the week is not good there's no excuse for that at all and
[SPEAKER_01]: And I'm not excusing this, but my wake-up call was.
[SPEAKER_01]: So I'm the worst.
[SPEAKER_01]: I have my kids two days during the week and then every other weekend, we've 50, 50.
[SPEAKER_01]: And...
[SPEAKER_01]: I had had too much drink the night before and it's like a Wednesday and I'm hung over and my kids come home from school and they come over to my house and they want to play right they want to throw the ball or my own my oldest son I could tell was just looking to like wrestle and wanted to just like get in he was just looking for action you know I mean you want and I'm like oh I'm tired I'm tired and like
[SPEAKER_01]: You know, I'll date, and I got two boys and they end up playing with each other and whatever, dude, I cried myself to sleep that night.
[SPEAKER_01]: Like I sat in bed and cried.
[SPEAKER_01]: I was like, what kind of can loser are you that you're 11 year old son wants to like wrestle and play and you're on a Wednesday you're too tired because you're in self-pity mode fucking, you know, hung over on a Wednesday for no reason at all just because what like
[SPEAKER_01]: a business deal then go the way you wanted, like get your freaking shit together and um you know I've made sure that that never happened again but dude that's like a really
[SPEAKER_01]: Like, when you, if you self-reflect, and I'm sure there's guys listening to this and and blaze maybe you too, but obviously George and I are dude, so we just know dudes better.
[SPEAKER_01]: I like a really hard one to swallow, you know?
[SPEAKER_01]: And I'm glad, look, it was one day, one night, kids are fine, course corrected, right?
[SPEAKER_01]: It was a big wake-up call, but you think about it and you're like, okay, that was a really bad moment, big kind of bad moment that I can look at and put my hands around.
[SPEAKER_01]: But as you discuss, like, what about all the little micro moments?
[SPEAKER_01]: What do all the, just give me five minutes or, hey, in an hour, or tomorrow we'll do that bud, or whatever, right?
[SPEAKER_01]: I have never framed it as in my head as you're teaching them how to interact with you.
[SPEAKER_01]: And man, that's really powerful.
[SPEAKER_00]: Yeah, no, I only know that because I lived it.
[SPEAKER_00]: I was the master teacher of that.
[SPEAKER_00]: And yeah, I started learning about more help.
[SPEAKER_00]: Like young kids need their dad.
[SPEAKER_00]: It's kind of like common sense thing, but it is huge.
[SPEAKER_00]: You live with this stuff for the rest of your life.
[SPEAKER_00]: We get things good or bad or indifferent from our parents.
[SPEAKER_00]: And so how they interact and influence us, we're gonna take that in one way, shape or form.
[SPEAKER_00]: And yeah, I've heard and I can't take credit for this and I can't recall who sent this but it's like with our sons or in my case my one son It's like I'm training my replacement in this world also and so kind of looking at it through that lens gives me I don't know it it's an exciting thing and it makes me want to include him on things now whereas before it was just like Yeah, I'm doing it for the family, but you know, I'm not really there.
[SPEAKER_00]: I'm just you know, but they have a nice nice home And we go on nice trips like is if that's gonna be okay
[SPEAKER_00]: And the crazy thing is, we've been on some amazing trips where you get the world's fluffiest pillows in the most expensive hotels with six and seven figure cars that laid parked out front and you know, I'm thinking, wow, we've made it.
[SPEAKER_00]: You know, the family must love this.
[SPEAKER_00]: And yeah, they like it.
[SPEAKER_00]: It's better than being like a, you know, we'll tell six or something.
[SPEAKER_00]: But then,
[SPEAKER_00]: You know during COVID we bought a travel trailer and we were kind of like it's a nice travel trailer But you know we're off in it out a little bit the pike burst and add a go find You know to replace and stuff and I'm gonna exactly nobody's ever accused me of being a handyman I mean I can speak things but that's not my thing and it was like a family adventure to try to fix it and and to this day We talk about you know the the moments where we kind of had to rough it out a little bit Nobody mentions these fluffy pillows that I I remember it being a big fat bill but that the
[SPEAKER_00]: I guess the ROI or return on that trip didn't really last long, but but those moments where we're kind of like it's it's unpredictable It's a little you know off the grid.
[SPEAKER_00]: I guess you could say that those are the moments that bring us together and that we talk about so yeah I don't know are going with that, but it's just to know you're right dude.
[SPEAKER_01]: Yeah kids don't care about money Yeah kids don't care about money and you know
[SPEAKER_01]: They just, you have to hit a certain threshold, right?
[SPEAKER_01]: They don't want to be hungry.
[SPEAKER_01]: They need to have the basics, right?
[SPEAKER_01]: The people that are at that level, I get it.
[SPEAKER_01]: Like you've got to, I get the struggle at a certain level.
[SPEAKER_01]: Like you, there is a certain level of income that if you are not there, you are grinding every day to kind of maintain.
[SPEAKER_01]: And there are sacrifices that I have to make.
[SPEAKER_01]: These are your working moms that are doing two jobs to keep the bills on, to keep the likes on.
[SPEAKER_01]: And should I get that?
[SPEAKER_01]: Like this is not judging them in any regard.
[SPEAKER_01]: But when you do hit a certain threshold of income in which, you know, you're not, you know, you're not struggling for every meal, you're not struggling to put food on the table, keep the lights on, et cetera, you're past that point, the sustainability point.
[SPEAKER_01]: Honestly, I don't think kids give two shits about money beyond that point.
[SPEAKER_01]: Now, when they get older, they're going to have their own taste.
[SPEAKER_01]: They're going to want to do different things.
[SPEAKER_01]: That's different.
[SPEAKER_01]: But like, they just want your time, your attention.
[SPEAKER_01]: They want adventures.
[SPEAKER_01]: They want to explore.
[SPEAKER_01]: They want to laugh.
[SPEAKER_01]: You know, if you got boys, they want fart jokes.
[SPEAKER_01]: If you got girls, they want to do fun stuff.
[SPEAKER_01]: Like, get their nails done and shit.
[SPEAKER_01]: And like, and all it's amazing.
[SPEAKER_01]: And that's exactly the way it should be.
[SPEAKER_01]: And it doesn't have to be.
[SPEAKER_01]: I think
[SPEAKER_01]: Especially if you're an ambitious dude, again, ladies, I'm sure some of you are the same way, but I think I've seen this manifest the most in men is like, if you have that ambitious gene in your brain you're saying
[SPEAKER_01]: I need to make more than my dad.
[SPEAKER_01]: I need to provide them with a better life than I had.
[SPEAKER_01]: I need to get them the big house and the nice car because, you know, maybe I didn't have that exactly the same or whatever, you know, and the truth is they just don't care.
[SPEAKER_01]: I mean, they're so friggin' oblivious to everything except for their small, you know, worlds that they're living in.
[SPEAKER_01]: It's not even like they notice.
[SPEAKER_01]: I mean, like, they literally don't even notice the nice stuff.
[SPEAKER_01]: They just want to experience shit and be around you.
[SPEAKER_01]: And it's so easy to forget about that.
[SPEAKER_01]: It's incredibly easy.
[SPEAKER_00]: Yeah, absolutely.
[SPEAKER_00]: And if you don't notice them, they're gonna go where they will get noticed.
[SPEAKER_00]: And a lot of them will get raised by iPads and iPhones.
[SPEAKER_00]: And then you leave them alone to the worldwide web, who knows where they're gonna go.
[SPEAKER_00]: They're gonna see things that you could argue, no human should ever see at any age, but certainly at a young age, they'll discover some things that can negatively impact them for years, if not for the rest of their life, that they might need therapy for some day.
[SPEAKER_00]: So, yeah, the absence of data at home can have ramifications for generations.
[SPEAKER_00]: And I'm also sympathetic to that dad, you know, they say me, for example, because I had my own story where I can like, I'm passing down something or I was passing down something that was passed down to me.
[SPEAKER_00]: And I can't blame my dad too much because there's a story there somewhere where his, him and his dad.
[SPEAKER_00]: So I think...
[SPEAKER_00]: you know the man has to realize it ends here like we're stopping it here and uh and then you teach your son it could be daughter too but we're men just talking guys to carry a level of importance to want to pass that down for generations I mean I think that's the only way that we sort of slow this whole thing down of uh you know missing missing dad and the house kind of
[SPEAKER_01]: Yeah, I'm going to forget their name and the research study, but there's a really famous study on how we passed down three generations of trauma.
[SPEAKER_01]: So your job, so like the output of this study is essentially you have two choices.
[SPEAKER_01]: You can start to solve the traumas that have been passed down.
[SPEAKER_01]: Like you can't help the fact that you're experiencing not only your own trauma, but the three generations prior to your experiencing varying degrees of the trauma that they experienced as well.
[SPEAKER_01]: and you can curb that, right?
[SPEAKER_01]: So like if you have alcoholism in your family, you can you can start to curb that.
[SPEAKER_01]: Does, you know, doesn't mean you have to be sober, but it means, hey, you can teach your kids what a healthy relationship with alcohol is, right?
[SPEAKER_01]: If that's if that's what you want to do, right?
[SPEAKER_01]: And you can have a healthy relationship with money.
[SPEAKER_01]: If your family has always been terrible with money, right?
[SPEAKER_01]: They just can't figure it out.
[SPEAKER_01]: You can solve that.
[SPEAKER_01]: You can say, hey,
[SPEAKER_01]: You know, I kid, you know, I can be better.
[SPEAKER_01]: Instead of being worse than my dad or carrying on with my dad, I can be a little better.
[SPEAKER_01]: And I can teach my kids to be a little better than me.
[SPEAKER_01]: We'll teach their kids to be a little better than them.
[SPEAKER_01]: And now my great grandchildren could be great with money.
[SPEAKER_01]: And you could change the whole course of our lineage.
[SPEAKER_01]: And when I like about it, whether it's true or not, right?
[SPEAKER_01]: I, again, there are studies that have shown this.
[SPEAKER_01]: They are fairly prominent.
[SPEAKER_01]: I don't know what they are.
[SPEAKER_01]: It's top my head.
[SPEAKER_01]: If someone's listening and knows, love for you to pop it in the comments on YouTube do that.
[SPEAKER_01]: What I like about it is even if it's not true, like even if we're not actually carrying trauma, let's say that's not the case.
[SPEAKER_01]: The mental exercise, the thought experiment.
[SPEAKER_01]: is nothing but healthy for you and your family and the people that matter to you, right?
[SPEAKER_01]: If you believe it and you take on the responsibility of, I'm going to start to change some of these generational traumas or mindsets that have held my family back, I'm going to be a positive stepping stone instead of a net that's only a net positive to you, to your kids, to your spouse, et cetera, down the line.
[SPEAKER_01]: And I also think it gives you something bigger to work for.
[SPEAKER_01]: because I could be okay not being great with money or drinking too much or whatever my vice is right gambling too much or whatever the things are that I do that are that that don't produce positive results.
[SPEAKER_01]: But men am I okay with my kids having to deal with that?
[SPEAKER_01]: Yeah, I don't know.
[SPEAKER_01]: Am I okay with my kids kids having to deal with the fact that I had
[SPEAKER_01]: Now I'm now I'm fighting for something bigger than myself, which I think is a key to making major change in our lives.
[SPEAKER_01]: I think it's very difficult to make major changes in our lives if we're only operating for ourselves.
[SPEAKER_01]: But the minute we find God, we prioritize our family above ourselves.
[SPEAKER_01]: We prioritize our community or some larger thing.
[SPEAKER_01]: and makes those changes much easier.
[SPEAKER_00]: Yeah.
[SPEAKER_00]: I agree 100%.
[SPEAKER_00]: And yeah, I also agree, yeah, it starts with God and having, you know, purpose.
[SPEAKER_00]: And yeah, it's, but it's beyond me.
[SPEAKER_00]: And now I've got a reason to change the change of the way that I worked the way that I think the way that I talk.
[SPEAKER_00]: And yeah, we could be okay.
[SPEAKER_00]: I've got, you know, this drinking issue or insert the issue name, but if you're thinking like,
[SPEAKER_00]: Okay, but it doesn't stop here.
[SPEAKER_00]: It's gonna impact generations.
[SPEAKER_00]: And I have a chance to at least curb it at least minimize what I'm passing down.
[SPEAKER_00]: I think that's compelling enough reason why.
[SPEAKER_01]: So let's assume, I'm struggling with this.
[SPEAKER_01]: And I come to you, like, what's the first step of shaking me out of my current state and starting to buy back this time?
[SPEAKER_01]: Like, like, how do you, like, what's the, I don't want to get into your full program.
[SPEAKER_01]: I want people to dive into your work and spend time with you and if that's very interesting.
[SPEAKER_01]: But like, what's that first step?
[SPEAKER_01]: How do you raddle my cage?
[SPEAKER_01]: How do you get me going on the right path if I've come to you because I have a problem?
[SPEAKER_00]: Yeah, usually just say for example, say this is a client onboarding call the first thing I do is say hey look you know five six months down on the calendar and give me two weeks where you can be off the grid completely because we're going to take a vacation there like they're going to take it they're going to go with their family and they're going to start.
[SPEAKER_00]: buying the plane tickets book the hotel invest in it because when we just talk about it It's like man is give or take or or you know take it or leave it I guess if it's gonna happen when you invest in it You're like okay, I'm money's out.
[SPEAKER_00]: We're gonna make that happen and so I tell them we we work on that and then a lot of times They freak out and they gasped like oh my gosh.
[SPEAKER_00]: How am I gonna take two weeks off?
[SPEAKER_00]: I can't even take an afternoon off for an hour and they're and I'm like I love that response because you need this more than you know So like work we're on track as far as
[SPEAKER_00]: helping them with what they need, transformations coming, and then once we have that to look forward to, and they're like, how am I going to do this?
[SPEAKER_00]: I'm like, well, clock starts now.
[SPEAKER_00]: Okay, so this is what we do now.
[SPEAKER_00]: We take a look at their last two weeks, and if you're like the me of 10 years ago, I'd say, well, I don't really
[SPEAKER_00]: have a calendar.
[SPEAKER_00]: I guess what I did.
[SPEAKER_00]: Okay.
[SPEAKER_00]: Well, you don't have a great history there to that you've recorded.
[SPEAKER_00]: So start now.
[SPEAKER_00]: So for the next two weeks from here to two weeks from now, pretend that you have a camera on you and run right down everything that you do.
[SPEAKER_00]: Journal everything that you do.
[SPEAKER_00]: I mean, everything.
[SPEAKER_00]: I woke up at this time, took a shower, brushed my teeth, and prepared food, did some work.
[SPEAKER_00]: What I did because if you pre-judge, should I write this down?
[SPEAKER_00]: Should I not?
[SPEAKER_00]: You're going to miss out stuff that you probably should have written.
[SPEAKER_00]: So don't pre-judge.
[SPEAKER_00]: First couple of days, you're going to start to recognize some things.
[SPEAKER_00]: Like, oh my gosh, some low-hanging fruit stuff.
[SPEAKER_00]: And we all know that there's a number of things we shouldn't be doing.
[SPEAKER_00]: So that's like the first place to attack.
[SPEAKER_00]: But,
[SPEAKER_00]: two weeks still sort of give you like a great like sample size of things and when I did this for myself I was working as high as 80 hours and I realized that 40 of those 80 hours were on tasks or things that were $50 an hour or less.
[SPEAKER_00]: Now I'm a $1,000 a $10,000 hour guy when I'm working in my zone of genius and I'm doing work for most of my work week was $50 an hour task or less.
[SPEAKER_00]: And so remember, at this time, I had a money printer push-a-button spit-out money, so for a small investment of, not a mathematician, but $50 dollars an hour times 40 hours is $2,000 a week, a couple hours worth of business revenue would have bought me half of my time, but I didn't realize that because I was such in the fog.
[SPEAKER_00]: So we need to bring clarity to their current situation, like what are all those things you're doing that you should be doing?
[SPEAKER_00]: Let's get that off your plate and then we have to implement what I call the time liberation trifecta, which is the only three things you can do with any task that you shouldn't be doing.
[SPEAKER_00]: I mean, one of them is you do it and we'll determine what that is, your zone of genius needle moving stuff, but the other stuff important, but it shouldn't be you doing it.
[SPEAKER_00]: And so you can either eliminate things that don't move the needle, you can automate anything
[SPEAKER_00]: Remember 10 years ago, I was delegating, I would have told you I'm the king of delegating, but yeah, boom rang back up to me, I wasn't transferring the proper ownership and showing them what the definition of done looks like.
[SPEAKER_00]: So there's a big key difference to making it work, because I can already hear people saying, oh, delegate, there's a big difference delegating with ownership.
[SPEAKER_00]: And so...
[SPEAKER_00]: Once we do those things, that's the beginning of identifying the things they should get off of their plate.
[SPEAKER_00]: And the goal is in the first 90 days to experience like version one of this whole thing.
[SPEAKER_00]: It's not going to be perfect.
[SPEAKER_00]: There will patch up some things.
[SPEAKER_00]: That's why I'm there to help them walk alongside them.
[SPEAKER_00]: Accountability.
[SPEAKER_00]: Make sure they're sticking to it.
[SPEAKER_00]: We've also, um,
[SPEAKER_00]: design the calendar to not work more than 30 hours or putting in personal time and family time in there as well.
[SPEAKER_00]: And we're going to respect those boundaries.
[SPEAKER_00]: And so we get them out from being the bottleneck in their business to being present at home.
[SPEAKER_00]: So it's not like, all right, we got you out of your business.
[SPEAKER_00]: All right, let me know if anything breaks.
[SPEAKER_00]: It's like, no.
[SPEAKER_00]: you're here because you also want to restore the bond with your family so there's frameworks for that too and one of the simpler ones that I can explain is essentially like when when you say that you're gonna attend a game or a silent event in a date night or whatever you put that in your calendar and you don't miss that unless you get hit by a bus so don't walk across the street where buses are going okay just like you know zoom color zoom meeting like most of us will not miss that for anything.
[SPEAKER_00]: And so we need to treat our personal calendar or personal commitments the same way and that's more of a mental thing But if you're investing in me to walk alongside you, yeah, you're gonna want to do it because that's that's why we're doing this whole thing and so Yeah, that would kind of be though the first step is identifying what it is we can get off your plate
[SPEAKER_00]: and then we can see how to reconnect you with your family and we're doing it all at the same time but that that's how it would be.
[SPEAKER_00]: And the last thing I'll say is as we approach the six month vacation because remember the gas, like oh my gosh how's this thing going to work?
[SPEAKER_00]: We do absence rehearsal tests.
[SPEAKER_00]: So first we'll take an afternoon off and then we'll take a couple days off and then we might take a long weekend to touch one of the weekdays to it on the other end and then we take our
[SPEAKER_00]: to week vacation because what's going to happen in our rehearsals, maybe invoicing or accounting doesn't get an invoice or maybe fulfillment doesn't get a notice to ship a thing.
[SPEAKER_00]: I mean, these things are not catastrophic to a business if there are a few hours later a day late.
[SPEAKER_00]: So in your little rehearsal, you're going to sort of button up little things that maybe we didn't catch in our big picture stuff to get off your plate.
[SPEAKER_00]: and then once that's all buttoned up you've already had a little bit of practice being away from your business and it didn't fall apart so that's gonna help you feel better during your two-week trip and then you also realize that okay we've we've found anything that could go wrong and then the last thing is that I didn't really talk much about but we'll install a number two person like an operations person or call them a number two and whatever in company title they have
[SPEAKER_00]: but where everything stops at, so nothing penetrates that number two person because you're going to give them the decision rights and there would be only a number of things that escalate and I've done this a number of times personally where nothing has escalated but I'll always have people say, well give me an example of something that could.
[SPEAKER_00]: something, or there's like, imminent financial disaster.
[SPEAKER_00]: Maybe, you know, there's, you need to like sign into your bank account because you, as the founder of the signer, nobody else can.
[SPEAKER_00]: And you got to like, approve something, you know, like a big one.
[SPEAKER_00]: Like, for example, the other day, but I was actually in work.
[SPEAKER_00]: But, you know, there's this big massive wire transfer that my number two.
[SPEAKER_00]: He initiated it, but the banks like, oh, we need to talk to the, to the signer because this is too big.
[SPEAKER_00]: And in that point, I had to.
[SPEAKER_00]: So maybe, if that's a critical payment, maybe you have to be interrupted in your two week trip.
[SPEAKER_01]: it's never happened during one of my trips so yeah that's how we get going yeah I love that I think it's hermozy says it all the time I don't think it's I don't think this is his original thought but he says it all the time it's like show me your calendar and I'll show you who you are it's wild man you know I I'm blocking
[SPEAKER_01]: It's like the ultimate life hack.
[SPEAKER_01]: You know, like, I know there's much more to what you doing than just time-blocking, but to say it's a broad stroke.
[SPEAKER_01]: Just like, I never go to the gym.
[SPEAKER_01]: Is it on your calendar?
[SPEAKER_01]: Like, you schedule all your meetings, why not put an hour and 15 minutes on your calendar somewhere that that's a good gym time.
[SPEAKER_01]: And now you don't have meeting scheduled over the top of it.
[SPEAKER_01]: Everyone knows you're not going to be there.
[SPEAKER_01]: But like you said, people could so nervous.
[SPEAKER_01]: Like, well, what if what if my team sees that I'm working out at two o'clock in the afternoon?
[SPEAKER_01]: It's like, you're the boss, you can do whatever you want it.
[SPEAKER_01]: Like, you're going to be like, and I don't mean that in like a jerky way.
[SPEAKER_01]: I just mean like, you know, all your,
[SPEAKER_01]: I think a lot of it too is a misunderstanding of what your team really needs to be successful and I hear you explaining that and what you're saying is like your team just needs to know what are they responsible for?
[SPEAKER_01]: What do they need to come to you for and what decisions can they make on their own and like where are you going?
[SPEAKER_01]: Like just some simple, I mean even get make it more complex but like even some basic expectation setting and system builds.
[SPEAKER_01]: And they don't care what you do after that, you know, they only care when they're like unsure of what to do.
[SPEAKER_01]: They feel like they can't do anything unless they come, you know, unless they get your approval.
[SPEAKER_01]: And now you're at the gym.
[SPEAKER_01]: And now they're like, oh, this son of a gun, like, I need this freaking, you know, I can't put this marketing message out until he approves it, but he's not going to be back for 45 minutes.
[SPEAKER_01]: He's at the gym, you know?
[SPEAKER_01]: Now you get like that.
[SPEAKER_01]: Where if you were just like, hey, um,
[SPEAKER_01]: you know, I don't care, you know, you know, the guidelines for a LinkedIn post.
[SPEAKER_01]: Like, well, once it's ready, just publish it, like, yeah, and like if that's it, you know, I don't know.
[SPEAKER_01]: The damage could you actually do.
[SPEAKER_00]: Yeah, yeah.
[SPEAKER_00]: And then there's like a, I call it weekly operating cadence, but it could be, you know, every other week, it could be once a quarter, every business is gonna be different.
[SPEAKER_00]: But,
[SPEAKER_00]: that's where you bring up issues if there's concerns.
[SPEAKER_00]: Hey, let's discuss it in our little short brief.
[SPEAKER_00]: I like to call them little 15 minute meetings.
[SPEAKER_00]: It's not a place to talk about how, how are the kids or how's the weather?
[SPEAKER_00]: This is like we're getting down a business with, you know, what's working well?
[SPEAKER_00]: What's not working well?
[SPEAKER_00]: How can I help you?
[SPEAKER_00]: We'll see at the next schedule meeting and that helps avoid all these random things, all these random approvals and just constant daily interruptions that I used to find myself in all the time.
[SPEAKER_01]: George, I could talk to you for another couple hours, man.
[SPEAKER_01]: I love what you're doing.
[SPEAKER_01]: I love that you lived it like, to me, the work you're doing today with the Buy Back Your Time formula.
[SPEAKER_01]: it it works and it makes sense and it's validated because you lived the other side of it you lived the 80 hours you lived the pain of coming home and having to say no and you know in all this stuff and so like when someone sits across from you and like to the audience the like George and I talked for like an hour or so a couple days ago before we schedule the podcast but I could hear it in your voice like it was like you felt this pain like you know what the
[SPEAKER_01]: you know, just some degree or or a theory is not going to help people solve these problems.
[SPEAKER_01]: And I love, I love, you know, the part where you force them to book the vacation, because that puts the, the urgency time pressure on them to like,
[SPEAKER_01]: you need to make these changes, but it's possible.
[SPEAKER_01]: Like in six months, I'll get you there, but you're not gonna make the changes if there's no urgency in a two week vacation booked signed paid for.
[SPEAKER_01]: You know, that's gonna put some pressure on you to make sure that you're ready.
[SPEAKER_01]: So I love it, man.
[SPEAKER_01]: So for all the people who are listening to this that want to get deeper into your world that want to learn more about what you're up to, what you're doing and potentially work with you.
[SPEAKER_01]: What's the best way to do that?
[SPEAKER_00]: Also, yeah, thank you Ryan, bye back time formula.com.
[SPEAKER_00]: That's my website.
[SPEAKER_00]: There's going to be a link to my book from there.
[SPEAKER_00]: It's free.
[SPEAKER_00]: Just cover shipping.
[SPEAKER_00]: It's 128 pages.
[SPEAKER_00]: It has everything I know about buying back time.
[SPEAKER_00]: All the frameworks and principles are there.
[SPEAKER_00]: People could literally read it and do it.
[SPEAKER_00]: But if you're like the me of 10 years ago, I would have paid a mini fortune to collapse.
[SPEAKER_00]: time from bottleneck to freedom, so I can walk alongside you and do that.
[SPEAKER_00]: That option is available there.
[SPEAKER_00]: All my socials are there.
[SPEAKER_00]: I have a couple of other programs coming out too.
[SPEAKER_00]: It's called like 18 Summers Roundtable.com.
[SPEAKER_00]: More probably more than we can discuss now, but that'll be there as well as founderdaddinners.com that if you're in the Austin area, I'm hosting dinners at my house for founder dads to just come together and talk about what founder dads do.
[SPEAKER_01]: I love it guys, whether you're watching on YouTube or listening wherever you listen to podcasts, just scroll down in the show notes and we'll have a link there as well.
[SPEAKER_01]: Appreciate the hell out of you man.
[SPEAKER_01]: You're doing so much stuff.
[SPEAKER_01]: We'll definitely have you back on the show.
[SPEAKER_01]: But this is phenomenal.
[SPEAKER_01]: This is such an important topic and I'm so glad that you're out here preaching the good word because a lot of people need this.
[SPEAKER_01]: The world is very hectic and having someone in their corner like you can help them get their time back and get their life back.
[SPEAKER_01]: It's worth, you know, a thousand X, you know, whatever it costs to work with you.
[SPEAKER_01]: So, I appreciate you, Brad.
[SPEAKER_01]: How's that, dude?
[SPEAKER_01]: Man, if you love it, I love it.
[SPEAKER_01]: Yeah, yeah.