[SPEAKER_00]: This is the manual podcast number four sitting here with Carrie Helden and I'm gonna talk to you about this You know, this is something that started in the eighties in the eighties This is when I grew up in the eighties is a matter of fact It started with CNN and it was the twenty four hour news cycle so they went from Like a half an hour of news a day into this twenty four hour news cycle
[SPEAKER_00]: And once you make the news, twenty four hours, once you've got a channel that you're supposed to fill with news for twenty four hours, then you've got to start to do things in order to fill that news cycle.
[SPEAKER_00]: So I got to see this transition, because when I was a kid, the news only came from Walter Cronkite.
[SPEAKER_00]: You know Walter Cronkite is?
[SPEAKER_00]: I do.
[SPEAKER_00]: Okay.
[SPEAKER_00]: That was it.
[SPEAKER_00]: Now Walter Cronkite's news started as a fifteen minute show.
[SPEAKER_00]: and then it in nineteen sixty three to expanded to a thirty minute we're going to talk about news for thirty minutes right which by the way with commercials twenty two minutes so twenty and two in twenty two minutes you knew what you needed to know about the world
[SPEAKER_00]: And that lasted for a long time.
[SPEAKER_00]: But then, I think, in the late, I think it was like, in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe in the late, maybe
[SPEAKER_00]: Which I think they called headline news and then CNBC and then Fox News and then MSNBC and then Bloomberg television and Fox Business and Newsmax News Nation and one American News Network.
[SPEAKER_00]: You see where I'm going with this not to mention you got foreign things like BBC so there's all these channels and They're going twenty four hours a day not twenty two minutes a day twenty four hours a day
[SPEAKER_00]: And when you do that, when you want it, when you've got to fill twenty three and a half hours a day with news, you've got to create stories, you've got to create drama.
[SPEAKER_00]: And what you have to, you've got to keep people watching while you're going to keep people watching, you've got to capture the attention of people.
[SPEAKER_00]: That's how you get people to watch.
[SPEAKER_00]: That's how you're going to get paid for advertising and make that scrilla.
[SPEAKER_00]: You see what I'm saying?
[SPEAKER_00]: You got to make that money.
[SPEAKER_00]: You've got to get people to watch.
[SPEAKER_00]: So the way that we get people to watch, we got to draw them in.
[SPEAKER_00]: Now we know
[SPEAKER_00]: psychologically what's going to draw people in.
[SPEAKER_00]: We know it because when we're driving down the road and there's a car accident, why is there traffic jam?
[SPEAKER_00]: Because there's a car accident.
[SPEAKER_00]: The car accident's been cleared to the side.
[SPEAKER_00]: Why are we slowing down?
[SPEAKER_00]: Because everyone wants to look at the car crash.
[SPEAKER_00]: That's the human nature.
[SPEAKER_00]: And that's why the press knows that if it bleeds, it leads.
[SPEAKER_00]: If we can show some freaking bloody chaos, we're going to get people to watch or we can show some big negativity.
[SPEAKER_00]: We're going to get people to watch.
[SPEAKER_00]: So that's what starts happening.
[SPEAKER_00]: And then you got to inject the emotion in there, right?
[SPEAKER_00]: We got to inject some emotion in there.
[SPEAKER_00]: Because if you feel emotion, you're gonna watch.
[SPEAKER_00]: Like, why would you go see a scary, you ever seen a scary movie before?
[SPEAKER_00]: Oh, yeah.
[SPEAKER_00]: Do you like them?
[SPEAKER_00]: Nah.
[SPEAKER_00]: My wife can't even watch a trailer.
[SPEAKER_00]: Like she won't even watch a trailer to a horror movie.
[SPEAKER_00]: She'll run away, right?
[SPEAKER_00]: But my, and like Ranna, she'll go, my daughter, she'll go to a movie.
[SPEAKER_00]: A horror movie.
[SPEAKER_00]: And she'll, I'll say, oh, how was it?
[SPEAKER_00]: She was horrifying.
[SPEAKER_00]: Like, I, I'm not going, you know, outside.
[SPEAKER_00]: Well, did you like it?
[SPEAKER_00]: Yeah, it was awesome.
[SPEAKER_00]: So people like to have that feeling or like, why would you go see a sad movie, right?
[SPEAKER_00]: What's a sad movie?
[SPEAKER_00]: Old dealer.
[SPEAKER_00]: Like these are movies that are sad movies.
[SPEAKER_00]: They make you sad.
[SPEAKER_00]: Why would you go see something that makes you well?
[SPEAKER_00]: It's going to trigger its emotion.
[SPEAKER_00]: And so people are drawn towards emotion.
[SPEAKER_00]: And both of those like being horrified and being sad, those are negative emotions, right?
[SPEAKER_00]: They draw them in.
[SPEAKER_00]: So we get this new cycle.
[SPEAKER_00]: And now they're running stuff.
[SPEAKER_00]: There are another way is just by giving opinions, right?
[SPEAKER_00]: If I give my opinion about something, if you hate my opinion, you'll keep watching.
[SPEAKER_00]: If you love my opinion, you'll keep watching.
[SPEAKER_00]: I don't care as long as you keep watching.
[SPEAKER_00]: That's what my goal is.
[SPEAKER_00]: So then you take this twenty four hour new cycle and then you throw in the social media activities right Twitter X Instagram Facebook YouTube Substack Patreon like you got all these things and they're all doing the same thing which is they're trying to get you to pay attention to them as well and They're doing whatever they have to do and
[SPEAKER_00]: to sucker you in for fifteen more seconds or thirty more seconds or one more minute or ten minutes or half an hour or five hours I had friends of my kids tell me that they had to take tiktok off their phone because they'd wake up in the morning and four or five hours gone four or five hours daily gone poof
[SPEAKER_00]: And these people, like so that the content creators, they're want your attention.
[SPEAKER_00]: And then, of course, the algorithms being given to you what you want.
[SPEAKER_00]: So you give them time and your your time is gone, but they got what they wanted and what they got was your eyes on.
[SPEAKER_00]: And so it's gone from this twenty four hour new cycle to a twenty four minute new cycle.
[SPEAKER_00]: It's twenty four minutes man.
[SPEAKER_00]: Like if a new story breaks when a new story breaks.
[SPEAKER_00]: Within twenty four minutes, there's reaction videos, there's commentaries, there's debates, there's conspiracy, there's shock, journalism, right?
[SPEAKER_00]: That's what's happening.
[SPEAKER_00]: Like a story breaks and we are gonna be there with the commentary and with the like, oh, that shouldn't happen.
[SPEAKER_00]: This is what the cause was, the debates are common, the conspiracies are kicking off.
[SPEAKER_00]: Like it's all, it's all common.
[SPEAKER_00]: Shock journalism, right?
[SPEAKER_00]: This is used to be called yellow journalism, which broadly meant exaggeration.
[SPEAKER_00]: Scandal mongering.
[SPEAKER_00]: I like that one.
[SPEAKER_00]: Oh, we got to find out about that scandal.
[SPEAKER_00]: Got to find out.
[SPEAKER_00]: Especially, you know, I've explained this to people back in the day.
[SPEAKER_00]: There was a magazine called, I don't know if it still exists, but the national inquire, this is still exist, do you know?
[SPEAKER_00]: Yeah, I believe so.
[SPEAKER_00]: So why does that exist?
[SPEAKER_00]: All as soon as you're talking smack about people, right?
[SPEAKER_00]: Am I right?
[SPEAKER_00]: Yeah, was that the national inquire was that like aliens or it was part of aliens are but I think it was and maybe I'm confusing with some others, but they're they're similar vein, which is you know, so and so celebrity got a drunk driving accident so and so celebrity like DMZ mess.
[SPEAKER_00]: Yeah, DMZ.
[SPEAKER_00]: Right.
[SPEAKER_00]: Why do those things exist?
[SPEAKER_00]: Because people want to watch them.
[SPEAKER_00]: That's why they exist scandal mongering.
[SPEAKER_00]: misinformation, whatever it could be done to provoke an emotional response and get people to pay attention.
[SPEAKER_00]: That's where yellow journalism was.
[SPEAKER_00]: People write in headlines, dramatic freaking headlines.
[SPEAKER_00]: So that's what's happening.
[SPEAKER_00]: That's what's going on.
[SPEAKER_00]: And there's literally millions of people that are trying to get you to watch.
[SPEAKER_00]: and it's working.
[SPEAKER_00]: And it's doing exactly what it's designed to do, right?
[SPEAKER_00]: It's doing all the things.
[SPEAKER_00]: It's got all the little psychological and physiological things that it's supposed to have.
[SPEAKER_00]: The dopamine, little reward loops, right?
[SPEAKER_00]: The very it was actually echo Charles that explained a variable rewards to me because I didn't know about it.
[SPEAKER_00]: But if you give and then I learned this from dog training as well, you don't give the same reward every time.
[SPEAKER_00]: You don't like you could have like a nice little cube of prime rib for your dog.
[SPEAKER_00]: And if you give them that same, you know, one inch by one inch cube of prime rib, eventually that's just kind of what's expected.
[SPEAKER_00]: You gotta keep guessing a little bit.
[SPEAKER_00]: Sometimes you give them prime rib.
[SPEAKER_00]: Sometimes you literally don't give them anything when you're training a dog.
[SPEAKER_00]: Sometimes you just say good dog.
[SPEAKER_00]: Then maybe two times later, you give them a little little hulk of that prime rib and they're feeling good, right?
[SPEAKER_00]: But they come back for it.
[SPEAKER_00]: Call that the jackpot, the jackpot, the variable reward.
[SPEAKER_00]: By the way, yeah, like you're right.
[SPEAKER_00]: This is what leads to addiction.
[SPEAKER_00]: This is why slot machines give you like a little reward, a big reward, a little reward, no reward.
[SPEAKER_00]: They do this over and over again.
[SPEAKER_00]: This is psychological engineering.
[SPEAKER_00]: Variable rewards.
[SPEAKER_00]: That's part of it.
[SPEAKER_00]: Dopamine hits reward loops endless scroll endless scroll endless content.
[SPEAKER_00]: That's there.
[SPEAKER_00]: You don't ever have to stop.
[SPEAKER_00]: It's going to give you this one.
[SPEAKER_00]: There's another dopamine reward variable size in one finger swipe and you can't say no to it.
[SPEAKER_00]: Your program, not to say no to it.
[SPEAKER_00]: And by the way, all the things that they're going to show you are made.
[SPEAKER_00]: Taylor made for your brain to draw you in.
[SPEAKER_00]: That's what you're going on.
[SPEAKER_00]: It's made for its personalized for you.
[SPEAKER_00]: Isn't it amazing?
[SPEAKER_00]: Isn't it amazing that Instagram can show you exactly what it is you're interested in?
[SPEAKER_00]: little emotional triggers are in there.
[SPEAKER_00]: They show you things that piss you off and they show you things that you love because it doesn't matter.
[SPEAKER_00]: If I hate it, I'm going to share it.
[SPEAKER_00]: Or to comport an idiotic take this is share or this guy's got it right.
[SPEAKER_00]: Share.
[SPEAKER_00]: Either one.
[SPEAKER_00]: that emotional level that I get to makes me want to share it with other people.
[SPEAKER_00]: And then, of course, on top of all that, you get the validation, right?
[SPEAKER_00]: We get the lights and the comments and the views and all that.
[SPEAKER_00]: Another thing about this that draws us in is it gives you a level of a weird form of control because you get to have a strong opinion about something.
[SPEAKER_00]: right you get to say man this is bullshit or I can't believe this person did that you get to you get you get you get like a control over and you feel strongly about it and it feels good to feel strongly about something like that feels good you get to have a little bit of an emotional release over something right even if it's only five seconds long you go damn
[SPEAKER_00]: I'm gonna re-share.
[SPEAKER_00]: I can't believe that happened.
[SPEAKER_00]: I can't believe this person did that.
[SPEAKER_00]: I can't believe that person doing that thing.
[SPEAKER_00]: Like that, it feels good to people.
[SPEAKER_00]: Except for none of the things that you're investing this emotion in, none of it doesn't matter.
[SPEAKER_00]: It does not matter at all in any way shape or form does not matter.
[SPEAKER_00]: It only feels like a matter, but it doesn't matter.
[SPEAKER_00]: But that's what we're up against.
[SPEAKER_00]: Dopamine, variable rewards, endless scroll, personalization, emotional triggers.
[SPEAKER_00]: That's what we're up against.
[SPEAKER_00]: Things specifically engineered to distract you and steal your attention and make you pay attention to something that literally does not matter at all.
[SPEAKER_00]: But they engineered it that way.
[SPEAKER_00]: So what are we supposed to do?
[SPEAKER_00]: What are we supposed to do?
[SPEAKER_00]: I'll tell you what we're supposed to do.
[SPEAKER_00]: Go to manual mode.
[SPEAKER_00]: That's what you have to do.
[SPEAKER_00]: If you go and cruise control, you will scroll until you are dead.
[SPEAKER_00]: You have to go into manual mode.
[SPEAKER_00]: You have to turn the trash off and get away from it.
[SPEAKER_00]: Because if you don't go on a manual mode, I'll tell you what's going to take over your natural psychological and physiological instincts will take over.
[SPEAKER_00]: They'll follow the path of least resistance.
[SPEAKER_00]: They'll be with their hands out begging for that neurochemical release.
[SPEAKER_00]: That's what's going to happen.
[SPEAKER_00]: You have to deny these things from happening.
[SPEAKER_00]: You have to switch into manual mode and get out of the twenty four minute new cycle and get your ass into the real world that's all around you.
[SPEAKER_00]: Right here real life.
[SPEAKER_00]: Go live it.
[SPEAKER_00]: And that's what I got.
[SPEAKER_00]: If you want to go support what we're doing here, go to jockelfuel.com, originusa.com, jockelstore.com, echelonfront.com.
[SPEAKER_00]: Thanks for listening.
[SPEAKER_00]: Now stop listening and go get after it.