Whether introducing a new product, improving upon an existing one, or extending the line, proper package design research ensures brand longevity.
Packaging Insights
Packaging World January 11, 2018
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Leveraging package design research
Here’s to a better understanding of, and appreciation for, package design research.
Barrier IML for new mayo
In August 2017, the leading South African food maker Clover Industries Ltd. surprised South African consumers with Cream O’Naise: a brand-new, creamy mayonnaise in a rectangular package injection-molded of polypropylene.
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California's new recreational marijuana market
Now legal as of Jan 1, 2018, new recreational packaging regs include changes to pre-packaged formats for retailers and new rules for edible serving and package sizes.
Elegant bottle helps Accolade Wines make a splash into the spirits market
Bottle stands out on the shelf with its sleek design, attractive graphics—and low weight—supporting the company’s sustainability and environmental values.
Clean, green design for ‘microdrink’ packaging
Kvell puts sustainable and sleek package design at the forefront when developing its waterdrop microdrink, a 5-g cube of powdered health and wellness ingredients that dissolves in water.
In case you missed it
End user operational improvements driving automation
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Spanish firm adds serialization
Frozen burger giant installs robotic top-load carton equipment
Fashion, fun, and entertainment inspire granola bite graphics
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