Hi, I'm Keri
Design That Moves You
See My Work


A deeper dive into few of my favorite projects

Making an intutive dashboard


New Connections Platform for Australian Energy Company

Making a game for disabled and
able-bodied racers

New York City Marathon

Marathon City: Sprint to Win

An easier way to
withdraw on life insurance

New York Life

Making Complex Forms Simple

Refreshing a hardware store's app

ACE Hardware

Concept Shopping App

Human-Centered Design

I am a human-centered designer, with experience leading small teams and creating apps, products and websites

User Interface Design

Interfaces that delight users, that are intuitive and easy to use. Using good design principles and patterns to create usable interfaces.

User Experience Design

Meticulously crafting the end-to-end experience for a user. Design that speaks for itself and places the user first.

Product Design

Digital and physical product design. From idea to finished prototype, the process of planning and bringing products to life.


Highlights of my career and my present day work

  • 2003 — 2005

    Digital Animation Inc.

    Designed interfaces for Digital Animation’s (Now Hallmark) photo-booth kiosk. Interface design and flow design for a photobooth intended for use in Walmart stores. Performed user testing, analyzed feedback and iterated on UX

  • 2005 — 2009

    Abertay University

    Designed websites and brand guidelines for various university spinoffs at the International Centre for Computer Games Technology in Scotland

  • 2010 — 2014

    Hollingerscott Creative

    Developed branding principles, style guides and results-driven marketing sites and products for a range of clients primarily in the UK and Europe

  • 2014 — 2015


    Product design agency with a focus on frameworks and responsive web design.

  • 2015 — 2017

    Tata Consultancy Services

    Designing iOS and Android apps and websites for desktop, tablet, mobile. Digital transformation. Creating sketches, wireframes and prototypes. Designing graphical user interface elements, menus, tabs, icons

  • 2017 — 2018

    User Experience Design Lead, Digital Reimagination Studio

    Team lead, managing design and delivery of design assets for digital products and various key clients for TCS including United Airlines, Cisco, AIG and Best Buy. Leading design thinking workshops, producing UX training curriculum and managing design systems. Ensuring consistent delivery from mixed on and off-shore design and development teams

  • 2018 — Present

    Design Director, Tata Consultancy Services, Digital Interactive

    Building, growing and leading the design team. Planning sprints and projecting timelines to aid with forecasting. Creating and maintaining design systems. Managing and providing creative direction. Translating research findings into insights, design improvements and innovative experiences using human-centered design. Banking, Automotive, Health and Airline clients


A little more about me

Keri Ashton Fullwood

UX Design Director

Hi I'm Keri. A Bay Area-based designer and dog person who dabbles in sewing and recreating dining experiences with ingredients from Trader Joe's. In my free time, I manage community groups, including UX WIZARDS OF THE SOUTH BAY.


I look forward to hearing from you and learning about your next project!




(415) 519-3433