Subject: {FIRSTNAME}, here's how you go about Internet Marketing...

Hello {FIRSTNAME},

Thank you for subscribing to my Internet Marketing ecourse! In this ecourse you'll learn all about:

1. Part 1 - Benefits of Marketing Online
2. Part 2 - Reaching Your Target Audience
3. Part 3 - Create Content That is Effective
4. Part 4 - Generating Advertising That is Free
5. Part 5 - E-mail Marketing

Let's go ahead & get started today with "Part 4 - Generating Advertising That is Free".

Part 4 - Generating Advertising That is Free
============================
One of the best ways to get leads on the Internet is by getting a product mention or a free link on another website.  Effective online marketing is all about putting your product or service in front of potential customers at the exact time that they are looking for it.  This technique is known as pinpoint marketing.  Pinpoint marketing is much different than advertising on radio or television, which are known as interruptive marketing techniques.  Interruptive marketing costs a lot more than pinpoint marketing and is less effective for the simple reason that youre attempting to put your product out there in front of everybody instead of pinpointing those potential customers who want to find out more about you and your business.

Pinpoint Marketing:  Pinpoint marketing is the process of sending the right message at the right time so that it produces actual results.  For example, if youre at a ball game and are eating a bag of popcorn. Just when you take a handful of popcorn the Coca-Cola logo appears on the big screen.  The next you thing you know youre looking for the first vendor who can sell you a can of Coke.  However, if an advertisement for a new car appears on the big screen while youre watching the game and eating popcorn, youre less likely to be interested since its not something youre looking for at that moment.  Interruptive marketing isnt really targeted because its not something that you are actively looking for.  People who use the Internet are usually looking for a solution to a problem.  When you put your product in front of them at the right time youve reached a potential customer.

Day-part Marketing:  The placement and timing of ads on the Internet has become so important to online marketing that some companies, such as Yahoo!, are selling advertisements in day-part.  Day-part is something that has always been done in television advertising.  Day-part marketing works like this  specifying at which time of the day certain ads are viewed so that you can effectively target your customers.  

Embedded Marketing Messages:  These days, more people than ever are using the Internet to research a product before they buy.  As well, most Internet users are becoming more serious about the amount of time that they spend online.  Studies show that users are spending less time on the web and that the time they do spend surfing is focused and deliberate.  Many users bookmark their favorite websites so that they can access information fast and easily.  When people want a solution to a certain problem, such as a health issue or taking a vacation, they often look online for the answers.  This is why its important for you to put your product or service right in front of them whenever you can.

Next time we'll be discussing alittle about "E-mail Marketing".

For more information about this part of Generating Advertising That is Free, please refer to my Internet Marketing guide at <YOUR WEBSITE URL>

Take Care,
<YOUR NAME>
<WEBSITE>