Subject: {FIRSTNAME}, here's how you go about learning the secrets to purchasing a HDTV ...

Hello {FIRSTNAME},

Thank you for subscribing to my HDTV ecourse! In this ecourse you'll learn all about:

1. Part 1 - Types of HDTV sets
2. Part 2 - Key Features and Connectivity Options
3. Part 3 - LCD HDTV or Plasma HDTV
4. Part 4 - How To Judge the Picture Quality of HDTV 
5. Part 5 - How to Set Up Your HDTV

Let's go ahead & get started today with "How To Judge the Picture Quality of HDTV".

Part 4 - How To Judge the Picture Quality of HDTV
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When you are buying a HDTV, picture quality is the most difficult thing to judge. This section offers some important tips which will help you to judge the 'good' picture quality of a HDTV. 

It is time to head to the electronic store and check out the TV sets. A large store allows you to compare a bunch of sets at the same time. The real problem is all the TV sets might be showing high definition programs, but the chances are high that not all of them might be properly adjusted. Therefore, the pictures you see there might look good, but in fact, they differ from their inherent quality. Your job starts now. 

High Brightness Does Not Mean Good Picture Quality
While reviewing the HDTV sets ask for the remote control from the sales person. Press the Menu button in the remote control to bring up a list of options, and select Video or Picture Adjustments. You will find that the contrast is set at 100%, with the same for sharpness. Yes, almost every store sets their television sets at the brightest picture settings. You cannot judge the true picture quality at this setting. Set the sharpness at a low percent that halos disappear from the edges of objects and set contrast in such a way that highlights are no longer out of balance with the rest of the picture. At stores, they also set the color temperature too high. Because of this, whites look bluish. See, if the set has a color-temperature setting, generally called Low or Warm. Use that. Again, most HDTVs have a custom or pro mode. Set the TV at that mode. This will help the picture look more natural. Once you have done all this, you have done almost half of the job.

Amount of Light in the Room
Generally, electronic stores are flooded with light. See if the salesperson can reduce the amount of light shining on the picture. If that is not possible, try to shade the screen if light is shining directly on it.

Next time we'll be discussing alittle about "How to Set Up Your HDTV".

For more information about this part of How To Judge the Picture Quality of HDTV, please refer to my definitive guide to HDTV's at <YOUR WEBSITE URL>

Take Care,
<YOUR NAME>
<WEBSITE>