You can discover your Meta Description in the head area of an HTML document. Once the page is indexed in a significant search engine, and providing your have actually optimised the description properly, you will see it show below your outcome in the SERPs.
Your Description is basically a sales pitch. You can see your Description in the SERPs underneath one of your listings. This is the first point of contact you will have with a prospective visitor and, just like with your Page Title, it is very important to make a great first impression. There has been a lot of research study on this subject and all the proof recommends that a listing in position number five in Google with a strong Meta Description will get a great level of click-through rate than a website in position number four with either no Meta Description or one that is badly optimised.
What do you need to do to make an excellent impression? Consist of a call to action. A call to action like "get", "buy" or "find" will entice the user to visit your site. Sell your page and make sure the user reading your listing knows what the page is about and exactly what they can accomplish from clicking-through. Make certain the description is under 165 characters, including whitespace, long, this will prevent any possibility of text being cut from your description when it is shown in the SERPs.
CSS or Cascading Style Sheets helps to control the style and layout of multiple Web pages all at the exact same time. CSS is a type of Web Advancement language that defines 'how' to show the HTML codes and as a web developer you can appoint a design for your HTML coding and apply it to as numerous webpages you desire! To be more non and particular technical, CSS is a special style sheet Web language that helps the web designer to set aside style (fonts, color etc) to HTML elements! These styles are kept in design sheets.
How Google "sees" the Web page utilizing CSS? Do Bots "understand" CSS? CSS Cascading Style Sheets makes your site search-engine friendly.i.e you can rank well with CSS websites. Browse spiders are very lazy. They do not like to go through the complex and harder HTML codes for indexing. Compared to other table based coding, Browse spiders discovers HTML coding with CSS clear and tidy. So they will definitely opt for CSS for improved search results page. External Design Sheets can save you a great deal of work. Using external CSS files to create and identify the design attributes; the HTML code will be clean and it will result to much better online search engine rankings. Utilizing external Cascading Style Sheets and Java Script files can shorten the web page size and make the download time much quicker. It will allow the spider to index your websites quicker and can assist your ranking.
Google, Yahoo and MSN love light-weight sites and only CSS can provide this. When a spider discovers a webpage (relevant to browse question) that is well organized and not filled with junk HTML code, it can determine quickly and properly what that page is about. Not just for search spiders however for regular online visitors, CSS enhances the look-and-feel of a website by standardizing the format on all pages in a site. Very same occurs with search bots. This is one element how CSS can help you bring TRAFFIC.